BRAND MANUAL 2011
C ol or Scheme Fr inge a n d C omp a n y , i s u si n g a v e r y c o nte mp e rary and cu tti ng e d g e c o l or s cheme. Th e b la c k s w i ll h e lp g r o u nd and e nhance the co ntrastin g col or pu r p le . T h e tw o p u r p le s re p re s e nt the l i fe and the engery t ha t bot h th e s a lo n a n d t h e c li ent have . Thi s s al o n cato re s to a t ren d y a n d f a sh i o n f o r w a r d m a r k e t, i t ne e d e d co l o rs to re p re sent t he a t mos p h e r e w i t h i n t h e s a lo n .
P h o t o g r ap hy F r i n g e has a very specific market that they a r e t a rgeting, in order to successfully appeal t o t h e market they are using a select style o f p h o tography. The photography is based on a v e r y i nti mate fo rm o f p o rtrai tu re . The d e s i s t a n c e from the model are taken one to f o u r f ee t i n o rd e r to cap tu re as mu ch d e tai l a s p o s s i ab l e . T h e b a ck d ro p s are k e p t ve ry s i mp l e s o no t t o p o s e as a distraction.
Ty pogra phy Th is t y pogra ph y w a s sp e f i c a ly c h o o s e n b e cu as e o f i ts fo rw ard and mo d ern a ppera n c e . t h e c u r v e o f t h e l e tte rs s ho w e ne rg y w hi l e the s t r a i g h t e d g e s g i v e i t t h e s o p h i s ication that it needs.
Europe Underground Regular
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Europe Underground Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890