The Nero Family Real Estate Proposal | 8 Saint Charles Place Brooklyn New York 11216 Compliments of:
Dear Nero Family, Selling a single family requires an agent with a specific expertise, a robust network, and a commitment to deliver top dollar. When you choose to partner with me, you can expect all of these credentials and more, along with a dedication to serving you at the highest level. From initial consultation to closing, I am committed to providing a seamless experience for you. That means serving you at the level that you anticipate and deserve, handling every detail and marking certain the sale of your property is smooth and effortless. I recognize that, above all else, what matters most is earning your trust by delivering on your expectations. That includes anticipating your every need and, most notably, working tirelessly to deliver top dollar on the sale of your property. Most agents simply list homes. I employ a best-in-class marketing strategy that ensures your property gets the attention it deserves. Experience, along with a comprehensive market analysis of relevant properties, has informed the key components of my strategy and will allow me to target buyers interested in exquisite homes such as yours. This proposal serves as a guide to how I successfully position and sell prestigious properties in a highly competitive market and the specific tactics needed to deliver top dollar on the sale of your property. It also includes information on my exclusive partnerships – from a powerful alliance of qualified agents and specialists to networks of international buyers. After you’ve had the chance to review this information, please contact me. I’d like to prepare an in-depth analysis of relevant properties, identify the unique features of your home, and recommend a personalized market program and pricing strategy for you. I appreciate the opportunity to earn your trust and your business. Sincerely,
What I Do for You
As your agent, you can capitalize on my expertise and diligence in real estate market research as well as my extensive network of referrals. I pride myself of proving unparallel service, and I hope to earn your trust through my legacy of success among discerning buyers and sellers. By working to deliver top dollar for your home and navigating every step of the transaction, I want to make the process of selling your beautiful property rewarding. I also recognize that selling a home successfully requires experience, time, and resources.
Experience From pinpointing an optimal asking price to writing a purchase agreement and negotiating terms of sale, real estate transactions are a science. Time Selling a home involves hours of preparation, open houses, phone calls and paperwork that you shouldn’t have to concern yourself with. I will expertly handle every detail for you. Resources Keeping your home in front of potential buyers requires marketing 24 hours a day, seven days a week. I will ensure your property receives the attention it deserves through the latest technology and a thoughtfully crafted marketing campaign.
Neil Woodies | 917-512-8443 | neilwoodies@tepgroup.nyc
The Right Connections Your property is unique – and uniquely suited to a specific buyer. My connections in the community, along with the powerful network of The Encore Property Group serve as an asset during the selling process by increasing the potential reach of your property, both locally and globally. The Encore Property Group is a sophisticated alliance of real estate agents and consultants with incomparable expertise, pertinent resources and vast connections that represent the pinnacle of the industry. WHAT WE OFFER Knowledge Powerful curriculum through the institute for Home Marketing and The Encore Property Group keeps us ahead of trends, tools, and advancements in the real estate industry. Speed Our leading – edge technology solutions accelerate our efficiency and productivity. Reliability The Encore Property Group were founded on the principles of trust and honesty, emphasizing the importance of having integrity to do the right thing and always putting the customer’s needs first.
82% Of home sales are the result of agent connections Source: National Association of REALTORS
Neil Woodies | 917-512-8443 | neilwoodies@tepgroup.nyc
Why The Encore Property Group? For prominent clients such as yourself, The Encore Property Group offers an elite network of agents and consultants that set the standard for service and expertise in the upper-tier real estate market. This robust network spans numerous countries and consists of thousands of professionals who have unsurpassed skills, education values and technology. OUR MISSION To be the company of choice in the luxury market for affluent buyers and sellers. OUR BELIEF SYSTEM Win-Win
Or no deal
Integrity
Do the right thing
Customers
Always come first
Commitment
In all things
Communication
Seek first to understand
Creativity
Ideas before results
Teamwork
Together everyone achieves more
Trust
Starts with
Success
Results through people
Neil Woodies | 917-512-8443 | neilwoodies@tepgroup.nyc
Gain International Exposure The Encore Property Group has a global reach that allows your property to be showcased to interested buyers all around the world. The global real estate market continues to grow every year and serves as a significant opportunity to those who are selling highly desirable properties. According to the National Association of REALTORS, international buyers:
2023 Highlights $53.3 Billion – Dollar volume of foreign buyer residential purchases during April 2022– March 2023 (2.3% of $2.3 trillion of the dollar volume of existing-home sales) 84,600 – Number of foreign buyer existing-home purchases during April 2022–March 2023 (1.8% of 4.73 million existing-home sales) 51% – Foreign buyers who reside in the United States (recent immigrants; less than two years at the time of the transaction) or non-immigrant visa holders (Type B) Top Foreign Buyers China (13% of foreign buyers, $13.6 B) Mexico (11% of foreign buyers, $4.2 B) Canada (10% of foreign buyers, $6.6 B) India (7% of foreign buyers, $3.4 B) Colombia (3% of foreign buyers, $0.9 B) Top Destinations Florida (23%) California (12%) Texas (12%) North Carolina (4%) Arizona (4%) $396,400 Foreign buyer median purchase price (compared to $384,200 for all U.S. existing homes sold)
Neil Woodies | 917-512-8443 | neilwoodies@tepgroup.nyc
Profile of International Transactions in U.S. Residential Real Estate 2023
2023 Highlights 42% Foreign buyers who paid all-cash (compared to 26% among all existing home buyers)
50% Foreign buyers who purchased a property for use as a vacation home, rental, or both (compared to 16% among all existing-home buyers)
76% Foreign buyers who purchased a detached single-family home or townhome (compared to 89% of all existing-home buyers)
45% Foreign buyers who purchased in a suburban area My global network of connections allows me to strategically market your property to the largest audience possible. And, as a member of the National Association of REALTORS, I will. • • • •
Ensure your listing will reach 100+ countries Translate your listing into more than 28 languages if needed Syndicate your listing to more than 80 international portals including China’s Fang.com, which hosts more than 3 million unique visitors a day Directly access a wide network of Real Estate Professional in over 24 countries around the world who can assist in connecting your property with the right buyers.
Neil Woodies | 917-512-8443 | neilwoodies@tepgroup.nyc
The Home Selling Process Preparing for Sale Marketing Your Home Communicating With You Coordinating Your Sale Other Ways I Can Help Many details must be skillfully handled when selling a property such as yours. The following overview was designed to detail the process that I will use when you partner with me: Preparing for Sale • • • • •
Analyze relevant properties to establish an optimal price point for your property Prepare and complete the listing agreement Provide any recommendations to maximize your home’s valve such as virtual staging and outdoor preparation Place a lockbox on your property if required Determine the best photography plan for professional photo and video
Marketing Your Home • • • • • • • • • •
Entering listing information into the MLS and post information on the internet Showcase your listing as such on our website The Encore Property Group Place an exclusive for sale sign on your property if required Notify top local agents of this new listing Schedule your home for agents and MLS tour Distribute custom designed The Encore Property Group listing flyers to your neighborhood Schedule and hold open house and arrange showing for other agencies Notify all potential buyers with details of listing Place on The Encore Property Group social media networks and other real estate social media Use tools through the institute for Home Marketing to target mailouts
Neil Woodies | 917-512-8443 | neilwoodies@tepgroup.nyc
The Home Selling Process Preparing for Sale Marketing Your Home Communicating With You Coordinating Your Sale Other Ways I Can Help
Communicating With You • • • •
Communicate in your preferred method of phone, text, email or all three Prepare and deliver regular process reports to you and provide regular feedback Discuss all marketing activities and their results with you Always let you know the next step
Other Ways I Can Help • • •
Arrange for an agent to assist you in your relocation in required Provide you with a helpful moving checklist Recommend preferred companies for any related services you may require
Neil Woodies | 917-512-8443 | neilwoodies@tepgroup.nyc
The Power of Pricing According to a 2023 survey from the National Association of REALTORS houses that were on the market. Market Data
Mortgage rates surge, slowing New York housing market in September Albany, NY – October 19, 2023 – Mortgage rates reached their highest point in over two decades while inventory continues to dwindle across the Empire State, according to the housing report released today by the New York State Association of REALTORS®. The inventory of homes for sale dipped 24 percent across the state, from 38,082 homes in September 2022 to just 28,943 units available last month. This marks the 47th consecutive month in year-over-year comparisons of shrinking inventory. Interest rates finished September at 7.31 percent on a 30-year fixed-rate mortgage, according to Freddie Mac. This is the highest level since the year 2000. For the month, the average on a 30-year fixed rate mortgage rose from a 7.07 percent average in August to 7.20 percent in September. Closed sales fell to just 9,564 homes in September 2023. This marks a 22.5 percent decrease from the 12,335 sales in September 2022. Pending sales were also down, falling 8.1 percent from 10,049 homes last year to 9,232 units pending in September 2023. New listings fell as well, from 14,017 listings in September 2022 to 12,592 last month. This represents a 10.2 percent decline in year-over-year comparisons. Existing-Home Sales for October 2023 will be released on Tuesday, November 21, 2023, at 10:00 a.m. Eastern. Selling your property requires an expertly created and researched pricing strategy that maximizes the excitement and momentum of your property as soon as it goes to market, while also reflecting its distinctive features and amenities.
Neil Woodies | 917-512-8443 | neilwoodies@tepgroup.nyc
My Pricing Strategy Setting an optimal price point for your property involves: Conducting a detailed, custom market analysis Understanding the unique characteristics and amenities of your home and its location Relying on my expertise in the real estate market and understanding your expectations around timing I believe this pricing plan, matched with my marketing plan, will draw buyers to your home and position it as a highly appealing, highly competitive property. The recommendation list price is based on relevant properties that have recently sold, have recently expired and those that are currently for sale in your market area.
Brooklyn CMA Report – From ATTOM Data Solutions Average Sales Price: $1,563,047 to $2,290,000 Average Sales Price - square footage: 1,425 to 2,892 Recommended List Price: 1,700.000.00 to 1,900.000.00
A home priced at market valve will attract more buyers than a home priced above market valve. Also consider that a home price competitively will attract a greater number of potential buyers and increase your chances for an expedited sale. I look forward to working together with you to get your home sold as soon as possible.
Neil Woodies | 917-512-8443 | neilwoodies@tepgroup.nyc
Marketing Your Home My custom marketing strategy is designed to get your home the maximum amount of exposure in the shortest period of time. Each step involves proven techniques that leverage the opportunities to showcase your home to key people that can either buy your home or help us find the right buyer. My 10-step marketing plan includes: 1. Professional Photos and Drone Photos 2. Professional Marketing Video and Virtual Tour 3. Virtual Staging 4. Brokers Open House 5. Professional Home Brochures 6. Direct Mail Marketing to Surrounding Homes 7. Direct Marketing Campaigns on all Social Media Platforms 8. Syndicating on all real estate platforms and Multiple listing service (MLS) 9. Real Estate for Sale Sign 10. Distribute Business Cards
Neil Woodies | 917-512-8443 | neilwoodies@tepgroup.nyc
Contract to Close: Our Promise Once we accept an offer on your home, the process of closing and funding begins. I will carefully monitor the progress and ensure all the requirements are met by all parties, so that you will always be informed of the next step in the process, including the following: •
Inspection – negotiating and paperwork with counsel
•
Appraisal – checking on the status and requirements
•
Homeowners paperwork and documents
•
Direct all necessary documentation to the seller’s attorney or title company, lender etc
•
Provide contact information for utilities, vendors for repairs, insurance requirements if required
•
Arrange final inspection if necessary
•
Arrange final walk-through if desired
Neil Woodies | 917-512-8443 | neilwoodies@tepgroup.nyc
Frequently Asked Questions Are there things we should do to our home to help ensure the maximum price? Yes. There is a benefit to making sure your home looks its best prior to offering it for sale. There are also small remodeling jobs that will pay off at resale or unless it’s AS Is sale. I can advise you about specific improvements that will ensure your property is valued as highly as possible if required. How often will you advertise our property? I don’t list homes; I market them. Properties such as yours require a curated marketing plan that employs a variety of communication including web, print and in-person networking. I will make sure your home is marketed to potential buyers around the clock, 24 hours a day, seven days a week. What if another agent tells us they can get us more for the house? Some agents will quote a higher listing price in an attempt to earn your business, but a home that is priced out of the market will not sell. If you choose to work with me, I will conduct a comparative market analysis prior to recommending an asking price for your home. I will explain how I arrived at that price, but ultimately the decision is up to you. I will offer my professional opinion on how the market will value your time. Do we have any responsibilities during the marketing of our home? Rest assured that every aspect of the transaction will be handled from start to close. Should you require anyone to assist you in ensuring your property is kept neat and clean for showings and open houses. I can connect you with trusted professionals. Additionally, virtual staging, if required which includes everything from furniture placement to home fragrance, can be arranged by a professional, or I may advise you on effective techniques. What happens once we get an offer? I will help you consider each offer and negotiate the best deal for you. Once you’ve accepted an offer, I will guide you through the entire closing process and ensure everything proceeds smoothly. Neil Woodies | 917-512-8443 | neilwoodies@tepgroup.nyc
Our Commitment I seek to earn your trust. I understand that you are discerning in who you conduct business with, and I am committed to delivering world-class service and expertise. I am dedicated to making this relationship and transaction successful through uncompromising service and attention to detail. My goal is to get your home sold and exceed your every expectation.
Testimonials Neil Woodies is a wonderful agent, and the team around him executes very well. I recently sold my multifamily property through him and full disclosure, it was my first time selling plus he informed me of the 1031 exchanged timetable, and various timing between us and the bank, and the buyer’s agent keep everything smooth to close within a few months. We made it because he was awesome at getting us in touch with various buyers, we need to secure the deal. I trust him so much that we used him again to buy another lake house upstate. Neil Woodies is our guy. (Client) Gina N Neil was amazing. He went above and beyond to help us sell our home. He has amazing local knowledge and connections. I’d recommend him to anyone looking to sell their home. (Client)Mr. & Mrs. Massiah We work exclusively with Neil Woodies, and he is the best realtor/ broker out there! He makes sure he’s in your best interest as his client and is wonderful to work with. We have sold and bought property through him, and we are extremely satisfied. (Client) Joanne S
Neil Woodies | 917-512-8443 | neilwoodies@tepgroup.nyc
The Encore Property Group 147 Prince Street Brooklyn New York 11201 Office: 917-512-8843 - Fax: 833-293-6267 www.TheEncorePropertyGroup.com