Gamifica'on in Social Good
Created by Daria Alekseeva Teplitsa of Social Technologies
Teplitsa of social technologies Technical soluBons
Social issues
www.te-‐st.ru
h>ps://www.facebook.com/TeplitsaST
develop IT and
The main idea is to
civil apps for
social good
Target audience of Teplitsa IT-‐ specialists
NGOs
Grassroutes
Social issue
InteracBon
Internet
Civil applicaBon
Social adverBsement in Soviet Union 1920-‐1940
Some cases of social adverBsement in Russia 2002-‐2011
Probably We should be more posiBve??
Some rules about gamificaBon
GamificaBon ≠ game-‐making
≠
What is the core idea of your game?
Four types of gamers The Bartle Test of Gamer Psychology
Killers
Achievers
Explorers
Socialisers
Examples of apps
I’m Ok – a mobile app which rewards children for leWng their parents know they are safe
I’m OK mobile applicaBon
GoodWillion –
an Online Charity AucBon with People for Sale
• Belarus • Russia • The USA Results: • More then 10 000 meeBngs • More then $35 000
CoolCoz – Dinners with a Cause
Russia England The USA France Results: 1596859€ for 78 causes
My Quit Coach
h>p://freerice.com/
Dys4ia An autobiographical game that explores the frustraBons of hormone replace therapy.
Check our pages
www.te-‐st.ru facebook.com/TeplitsaST