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TEQUILA EXPORTS RISE
TEQUILA EXPORTS
RISE
Source: El Informador
Tequila exports rise from January to July 2020. The United States is the main consumer outside of Mexico; Australia joins the market; Despite the pandemic, the drink registers good numbers of sales and international distribution.
The health and economic crisis developed by COVID-19 has caused a brake in the rate of growth in tequila production.
According to data from the Tequila Regulatory Council (CRT) from January to July of this year, 218.9 million liters were produced, a quantity just 2% greater compared to the 214.5 million liters that were produced in the same period last year.
In terms of exports, from January to July of this year there was an increase of 5%. According to CRT data , 153.7 million liters of tequila were exported in that period, compared to the 145.7 million that were sent abroad in the same period of the previous year.
By category, the growth of 100% agave tequila stands out, adding 84.9 million liters exported against the 76.2 million liters sent in the same period last year.
Mixed tequila exports registered a drop of 1%, reporting 68.8 million liters against the 69.5 that were sent last year.
“The export of 100% agave tequila continues, making a great difference with almost double the tequila category and that means that you are talking about original packaging, that is, 55% of the total goes in the 100% agave presentation”, Ramón González Figueroa, director of the CRT, highlighted.
The top ten countries with the highest consumption of tequila abroad is led by the United States with more than 88% of sales, followed by Germany, Spain, Canada, France, Australia, the United Kingdom, Latvia, Japan and Italy. The director stressed that other countries such as Australia are growing significantly in the consumption of tequila. “Australia is a market of almost 2.5 million liters a year and before it did not paint,” he added.
The legal definition of tequila!
In 1974, tequila received a denomination of origin (AOC), meaning it can only be produced in Mexico—in five regions: Jalisco, Michoacán, Guanajuato, Nayarit, and Tamaulipas (the last four all surround the town of Tequila). Mezcal is similarly protected. The Mexican federal government has established strict requirements governing tequila production.
