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Neo-Evolution
Teresa, Benson, Rui InďŹ nity 360
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Tiffany Tiffany Johnson
Age: 28
Occupation: Marketing
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Goal + Objective
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Goal
The best interactive platform to inform and open discussion between people in the world.
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Objective
Build an interactive platform that will contain information that will bring discussion and share comments between users. This blog should be hit by 2000 people in the ďŹ rst month that is launch. Our users would spend at least 10 minutes to enjoy the features.
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Target Audience
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Primary audiences: to engage - Aicted Patients - Expecting Parents Secondary audiences: to educate - General Public - Posthumanists
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SWOT
Analysis
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SWOT
H+
Accelerating Future
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SWOT
Testtube
STBBis
Fizz
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Brainstorming
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Brainstorming
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Opportunity
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Educate audiences on what neo-evolution is in a friendly way. Provide audiences examples of neo-evolution. Engage audiences.
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Creative Strategy
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Controlling idea Cells Can Talk.
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Theme
How the medical technology can help you to improve your life.
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Approach
Informative. Exchange comments in the friendly way. Collection of user data. Freely express space.
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Language Tone
It will be easy, friendly and informative.
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Visual Strategy
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Moodboard
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Style Guide
Typeface: KozGoS td AB C D EFGHI JKLM N O P Q R ST U V W XY Z abcd efgh ij klm n opq rs t u vwxy z 0123456789 + -*&$ #!%@ ()
neo - evolution online campaign
Scenario + User ow
neo - evolution online campaign
Scenario - Exploratory User Tiffany Johnson
Age: 28
Occupation: Marketing
Tiffany just got pregnant. She and her husband were very interested in the good health of the new born. They found some information of stem cells from the magazine. There was an article about how to modify genetic in newborn. They wanted to get more information around this new technology so they started to research online. They found our blog in the list of the result. And they clicked the link to connect to our website. There were a lot of cells that were floating on the screen with different colors and symbols. She hovered over a cell that shows there was 300 people were talking about this topic. And she clicked a button that said, see more on this page. Then, the current screen slide out and another screen slide in. A new group of cells with different colors appeared. In hover state appeared in top of each cell the name of the post. Tiffany clicked in one of the cells. Then a small box showed with the latest information of the post. And down are the comments of the people. She wanted to know more ab about this, and she scrolled the box to read all the comments. She had a question and posted a comment, she waited for reply. ...........................................................................................................................
neo - evolution online campaign
User Flow - Exploratory User Landing page
Click the buttom of the cell category
See more
Continue Yes navigation?
A new window group of cells
Click a cell
Info of the post
Want to No know more?
No
Read Welcome window (create a post?)
create Yes a post?
window of create a post
No
post?
Yes
the current screen
No
Decide No comment?
Yes No
Yes
Accept?
User register information
Sign up window
She click in the bottom register
Yes
Want to register? No
Want to Yes create a post? No
Wait for replay
Comment
neo - evolution online campaign
Scenario - Primed User Justin Lee
Age: 35
Occupation: Computer engineer
Justin is very interested in Transhumanism and he has his own blog that is talking about the Neo-evolution. He has organized the meeting of Transhumanism once a month. He is the frequently user for our website. He selected a topic of 1000 people are talking about me to be a cyber . He clicked the button of see more . Then, current screen slide out and another screen slide in. A new group of cells with dierent colors appeared. In hover state appeared in top of each cell the name of the post. In this time, Justin wanted to post a new topic about cyber then he clicked the button of sigh in on top of the screen, because he is the register user. In the pop-up log in window, he put his e-mail and password to log in. The screen shows Justin, welcome back to Cells can talk . Justin decided to create a new post so he clicked the button of post a cell . Justin selected the category of the cell, and he put the title of the post. And then he put the description of this post. He clicked the button of create . After the post successfully create, the pop-up screen closed automatically............................................................................................. cr ...........................................................................................................................
neo - evolution online campaign
User Flow - Primed User
Click goto a cell “Cyber”
Landing page
Cyber “see more”
See a new screen
Info of the post
No
post a topic ?
Click button to login
Back to Landing page
Login ?
No
Yes
Put the th information onn the input box
Welcome window
No Confirm to post created
Yes
Confirm to Post?
No Yes
Post title and description?
Create window post
Yess
Post?
No
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Prototype
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Prototype
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Our Challenges
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How to create topics of discussion and engage visitor to participate. How to categorize the information to become Ho me mor more ffriendly and simple. How to extend the e ce cells visual metaphor according ccordin ng with the information. iion. n..
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Our solutions
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Hierarchy of data
Categorize the data
Research
data
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Techonlogy
Smarter
Diseases
Healthier
Cyborn
Creative
New born
Stronger
Longevity
Younger
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Results
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Tiffany Tiffany Johnson
Age: 28
Occupation: Marketing
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Justin Justin Lee
Age: 35
Occupation: Computer engineer
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Marketing consideration
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Tiany
! u o y k n a h T