Agenda 1. Our Goal 2. Target group (Personas) 3. Challenges and Solutions 4. The Numbers 5. Digital Concept 6. Future Development
By: Helena Jozwik, Bettina Lauvring-Loft, Teresa Madariaga, Lachezar Veselinski, Ilse Mereuta
Problem How can we improve user experience by making information more easily to accessible? - By improving scheduling; - By providing a full live-streaming & recording solution;
Primary Persona
Secondary Persona
Helena Nielsen
Jeppe Pedersen
Social Media Manager 34 years old
Software Development Student 25 years old
Goals:
Goals:
- Keep up with the latest trends in SoMe & business - Gain new knowledge which she can use at her job - Network
- Learn more about his area of interest but also other fields - Visit together with classmates/ friends - Expand his network with people outside of his school
Challenges:
Challenges:
- Events of interest don’t match well with her schedule - Overlapping events - Booking a sit via the website is a long process. It is hard to get a quick overview - She would like to know which events are relevant for her
- He is not experienced in networking and not comfortable approaching people directly - He often wants to ask a question during an event but is too shy
Concept Internet Week Denmark Scheduling Application helps the participants manage the events they are interested in more efficiently. Main functions: • Detailed schedule of all events • A ticket after booking • A professional profile • Adding the personal preferences/interests and searching the related events • Event Rankings based on difficulty • Enabling the live-stream for the users, who can’t participate in the event • Notification to keep an easy track of upcoming events
Home screen
Sign in screen
Choose a profile
Schedule
Customize search
Event information
Ticket overview
Booking confirmation
Menu
But... “Wouldn’t live-streaming actually decrease visitor numbers?”
NO! ‘‘Research shows that enabling people to check out events, products, services, beforehand, helps people that don’t attend, decide to go in person next time”
20%
Increase of face-to-face attendance during the first year of live-streaming implementation
82%
Found the virtual environment helpful in making a decision to attend in-person next time
This will make IWDK a national event accessible to people outside of Aarhus or Jylland
Future Development 1. Investigate usage of data gathered via the app 2. Use content generated during IWDK to make the website attractive year-round 3. Possible addition of a networking feature