Upwith Paper 2013 Everyday catalog

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®

Dear Retailer: We are excited to unveil Up With Paper's new 2013 catalog, which includes new and best-selling designs from all of our innovative pop-up greeting cards, stationery, books and gift lines, marketed exclusively in the specialty market. Thank you for taking the time to look it over. Founded in 1978 as PopShots Inc., Up With Paper is not only the original pop-up greeting card company; we are dedicated to developing unique products featuring amazing pop-ups and paper engineering—as

well as premium artwork—across a wide variety of product categories. In short, if you and your customers are looking for pop-ups, you are looking at the right catalog. Each of our products is a memorable keepsake, which consumers are proud to give and recipients are excited to receive. Importantly, the pop-ups, paper engineering, artwork, and embellishments packed into each of our products give them the greatest and longest-lasting impact of any products in our industry. That inherent value is demonstrated by recipients of our cards, who save and display them long after receipt. Up With Paper creates and markets one of the specialty market’s leading greeting card brands, Treasures. Introduced as the company’s first line in 1978, consumers world-wide recognize Treasures as the square pop-up cards featuring unique pop-ups and trend-setting, embellished designs, making it our best selling line. A proven performer at retail for decades, and with a suggested retail price that has been $5.99 for more than five years, the Treasures line is available in everyday and seasonal offerings. Like all of our pop-up cards, Treasures are always merchandised with open samples to draw consumers to the cards’ eye-catching features. In addition to Treasures, Up With Paper offers three other greeting card lines: · Sight ‘n Sound cards feature pop-ups and push-button sound effects, and are now available in everyday and Christmas designs. · Panoramics cards include pop-ups as well as pull tabs that generate movement (and, in some cases, sound effects), and are available in designs for everyday and five different seasons. · Très Panache cards include paper engineering and embellishments, and can be merchandised inline. After generating significant success with the introduction of more sophisticated designs in our greeting card lines, we decided to launch a new brand for high-end pop-up products, and UWP Luxe was born. Now including three innovative lines, UWP Luxe is a way to offer your most discriminating customers more of what they are looking for: · Boxed Notes – This UWP Luxe line sets a new standard for boxed notes with its keepsake box with magnetic closure and eight pop-up cards on heavyweight, textured stock. · Desktop Notes – Winner of both the Best New Product – Luxury and the Best New Product – Best in Show awards at the 2012 National Stationery Show, this groundbreaking new line really showcases our paper engineering and design sensibility. · Portfolios of Sticky Notes – A fresh, fashionable alternative to the square sticky note! Our retailer partners have also enjoyed significant success with our Trinkets pop-up gift enclosures (miniaturized versions of our most popular Treasures designs), and our Pop-Up Notepads, a great impulse and gift-giving line. Speaking of gifts, what “kid” aged 3-103 doesn’t like to receive a pop-up book as a gift?! Our Jumping Jack Press line of pop-up

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Copyright © Disney/Pixar. All rights reserved. Marvel ™ and © 2011 Marvel & Subs. All rights reserved. www.marvel.com

Contents books, ranging from Marvel and Toy Story licensed books to an array

UWP Luxe

of Halloween and Christmas books—including our classic Snowflakes

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book, now in its fourth printing—fills that niche. Finally, we didn’t want to leave our youngest fans out, so last year we

Desktop Notes

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Portfolio Sticky Notes

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Boxed Notes

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introduced UWP Kids, a collection of kid-targeted pop-up products,

UWP Kids

including portfolios of sticky notes and note cards, which are available

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in fun, on-trend original designs, as well as Hello Kitty® licensed designs. This catalog includes all everyday designs available from Up With Paper in the First Quarter of 2013. We release everyday supplement

Portfolio Note Cards

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Portfolio Note Cards display

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Portfolio Sticky Notes

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Portfolio Sticky Notes display

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catalogs, showcasing new designs, in May, July, and October. We

Hello Kitty®

also offer seasonal catalogs, which include all of our products for

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Valentine’s Day, spring seasons (Easter, Mother’s Day, Father’s Day and Graduation), summer, Halloween, and Christmas. In addition, retailers and consumers are always welcome to visit our entire catalog online at www.upwithpaper.com. We also invite retailers to Like us on Facebook to receive our most timely product updates, and we welcome you to visit us at the National Stationery Show or the regional gift shows (you can find our full show schedule on the back cover). We at Up With Paper are proud of our unique pop-up products, as well as our well-earned reputation in the specialty market for top quality product and customer service. We recognize that retailers— and their customers—have many alternatives for greeting cards, stationery, and gifts. We very much appreciate your consideration of carrying our pop-up products in your store, and invite you to contact us if you have any questions, need samples, or would like to visit with one of our independent sales representatives. We would certainly welcome the establishment of new partnerships with specialty retailers. Please see page 71 for further information about placing an order. Thank you. Sincerely,

George White

Hello Kitty® Desktop Notes

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Hello Kitty® Pop-Up Notepads

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Hello Kitty Portfolio Sticky Notes

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Hello Kitty Portfolio Note Cards

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Hello Kitty Boxed Notes

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Hello Kitty® Combination Corrugate display

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® ® ®

UWP Classics

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Treasures Collection

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Postage Information

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Treasures Displays Panoramics Collection Panoramics Displays

33, 45 34 44, 45

Card Lock Information

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Combo Flex Spinner Display

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Sight ‘n Sound Collection

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Sight ‘n Sound Displays

45, 51

Trinkets Collection

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Trinkets Displays

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Pop-Up Notepads Collection

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Pop-Up Notepads Displays

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Gift Card Holders Collection

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Inspirational Collection

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Inspirational Display

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Champagne Bottles

64

Très Panache Collection

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Très Panache Display

67

President & COO

Jumping Jack Press

Up With Paper

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Jumping Jack Press - Everyday Titles

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Jumping Jack Press - Seasonal Titles

70

General Informaion

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This symbol denotes new designs for 2013.

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Ordering 71 2013 Shows & Fairs

72

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UWP LUXE DESKTOP NOTES

UWP Luxe Desktop Notes were named the 2012 Best New Product - Best in Show and 2012 Best New Product - Luxury at the National Stationery Show Our trend-driven UWP Luxe Desktop Notes feature a uniquelyshaped box with a lid that opens to reveal a delicate pop-up decorative element inside. A locking mechanism keeps the box lid open for desktop or retail level display, and the box interior

contains 125 loose sheets of coordinating paper for jotting down notes. Desktop Notes have a wholesale price of $7.75/box and an SRP of $15.99. Orders are available in increments of as few as three boxes per SKU.

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DN008 White Dogwood

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DN007 Kitchen Gadgets

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DN006 Roosters

DN005 Ginger Flowers

DN004 Peacock

DN003 Blue Butterflies

DN002 Orange Dragonflies

DN001 Chartreuse Birds

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UWP LUXE PORTFOLIO STICKY NOTES Our innovative UWP Luxe Portfolio Sticky Notes blend trend-forward art with die-cut sticky note shapes and pop-ups that complement each design. Consumers are delighted to discover the luxury that is tucked into each and every design. Each portfolio contains three

different die-cut sticky note shapes (35 sheets//pad), which are protected under a clear band. UWP Luxe Portfolio Sticky Notes have a wholesale price of $3.75 and an SRP of $7.99.

SNPL005 Ginger Flowers

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SNPL004 Rooster

SNPL003 Dragonfly and Dahlia

SNPL002 Kitchen Gadgets

SNPL001 Blue Butterflies

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UWP LUXE BOXED NOTES UWP Luxe Boxed Notes present an assorted collection of on-trend designs, featuring a custom paper texture and finish that conveys a touch of elegance. Each keepsake box with magnetic closure showcases eight pop-up cards and envelopes, all finished with the same custom paper finish. UWP Luxe Boxed Notes have a wholesale cost of $7.25 and an SRP of $14.99/box. The line may be ordered in increments of as few as three boxes per design.

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BN100 Swallows Cover Copy: Thank You

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BN099 Fox Blank

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BN093 Silly Monkey Blank

BN092 Rooster

BN091 Bird Trio

Blank

Blank

BN090 Thank You Stripes Cover copy: Thank you Interior copy: Thank you!

BN089 Typewriter Cover & interior copy: “A new word is like a fresh seed sown on the ground of the discussion.” — Ludwig Wittgenstein

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UWP LUXE BOXED NOTES

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BN088 Ginger Flowers

BN082 Hoot!

Cover copy: Thank you

Blank

BN081 Lake Como

BN080 Butterfly Collection

Blank

Blank

BN079 Bubbling Bath

BN078 Hedgehog

Blank

Blank

BN077 Tree

BN075 Dragonflies and Dahlia

Blank

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UWP LUXE BOXED NOTES

BN064 Vintage Cupcakes

BN060 Chartreuse Birds

Blank

Blank

BN059 Poppies

BN058 Stem of Orchids

Cover copy: Thank You

Inside copy: thank you

BN057 Tulip Thank You

BN056 Night Owls

Inside copy: Thank You!

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BN055 Cats Will Play

BN052 Koi

Blank

Blank

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UWP KIDS PORTFOLIO NOTE CARDS UWP Kids Portfolio Note Cards feature an adorable variety of popup and die-cut cards packed into a tidy portfolio case, that will make little ones excited about the tradition of thank you notes and personal correspondence! Each portfolio contains two cards each of

four unique designs, including two sets of die-cut cards with ruled backs, and two sets of pop-up cards with blank interiors. All eight cards have color envelopes that complement each design. Portfolio Note Cards have a wholesale price of $4.25 and an SRP of $8.99.

NTP008 Cupcakes

NTP007 Sports

NTP006 Festive Owls

NTP005 Poodle Ballet

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UWP KIDS PORTFOLIO NOTE CARDS NTP004 Pirate

NTP003 Circus

NTP002 Woodland Animals

NTP001 Cute Animals

UWP Kids Portfolio Note Cards Corrugate Display Portfolio Note Cards can be merchandised on any retail shelf, or in our six-design countertop display. Retailers can purchase a pre-pack with six Portfolio Note Cards designs or mix-and-match with any combination of our UWP Kids Portfolio Sticky Notes (see page 13). PNTPEDAY-36 - Six (6) each of six (6) Pop-Up Note Card Portfolios designs, plus FREE corrugate, $153

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DIS-6CORKIDS - Empty corrugate, $10.00


UWP KIDS PORTFOLIO STICKY NOTES Each of our Portfolio Sticky Notes in fresh, pop-up packaging, features four different die-cut sticky note pads (40 sheets/pad), with artwork on every sheet, and a locking corner tab to securely

tuck the portfolio into desks, backpacks, and purses. Portfolio Sticky Notes have a wholesale price of $3.50 and an SRP of $6.99.

SNP008 Cupcakes

SNP006 Butterflies

SNP005 Woodland Animals

SNP004 Birds and Flowers

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UWP KIDS PORTFOLIO STICKY NOTES SNP003 Circus

SNP002 Pirate Dogs

SNP001 Owls

H

UWP KIDS PORTFOLIO STICKY NOTES CORRUGATE DISPLAY UWP Kids Portfolio Sticky Notes can be merchandised on any retail shelf, or in our six-design countertop display. Retailers can purchase a pre-pack with six Sticky Notes designs or mix-and-match with any combination of our UWP Kids Pop-Up Note Card Portfolios (page 12).

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PSNPEDAY-36 - Six (6) each of six (6) Portfolio Sticky Notes designs, plus FREE corrugate, $126

DIS-6CORKIDS - Empty corrugate, $10.00


© 1976, 2013 SANRIO CO., LTD. Used Under License.

Hello Kitty® is an evergreen property that has become one of the most unique and identifiable brands of our time. Hello Kitty® provides powerful, lasting emotional connections with fans of all ages. She is regularly featured in all forms of media, and has a

lengthy list of celebrity friends. Hello Kitty® generates more than $5 billion in annual retail sales around the world, with a diverse merchandise mix of products that retail from 50 cents to more than $50,000 per item.

HELLO KITTY® DESKTOP NOTES v Our Hello Kitty® Desktop Notes feature a uniquely-shaped box with a lid that opens to reveal a delicate pop-up decorative element inside. A locking mechanism keeps the box lid open for desktop or retail level display, and the box interior contains 125 loose sheets of coordinating paper for note-writing. Hello Kitty® Desktop Notes have a wholesale price of $7.75/box and a suggested retail price of $15.99. Orders are available in increments of as few as three boxes per SKU.

HK7001 Pink and Flowers

HK7002 Carnival Bowling

HK7000 Farm

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HELLO KITTY® POP-UP NOTEPADS Since their introduction to the retail market, our Pop-Up Notepads continue to be one of our top-performing lines. Combining the sweet art of Hello Kitty® with this line was a natural fit. Each Hello Kitty® Pop-Up Notepad has a durable cover with a magnetic closure.

HK3004 Tent

HK3003 Folk Heart

HK3002 HK Logo Pattern

Pink and Flowers

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HK3001

HELLO KITTY® PORTFOLIO STICKY NOTES

New design in new, larger size­–6.75 inches by 3.75 inches!

Our Hello Kitty® Portfolio Sticky Notes in fresh, pop-up packaging, feature multiple die-cut sticky note pads with artwork on every page, and a locking corner tab to securely tuck the portfolio into desks, backpacks, and purses. The new Carnival design features three large

v HK6002 Carnival

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Inside, consumers discover a 100-page printed notepad (made from post-consumer waste) and a fun pop-up to finish the design. Each notepad measures 3” x 4.5". Hello Kitty® Pop-Up Notepads have a wholesale price of $3.25/box and a suggested retail price of $6.99.

sticky pads of thirty-five sheets each ($4.25 cost and $8.99 SRP), while the other two designs include four small pads of forty sheets each ($3.75 cost and $7.99 retail). Hello Kitty® Portfolio Sticky Notes have a wholesale price of $3.75/portfolio and an SRP of $7.99.


HELLO KITTY速 PORTFOLIO STICKY NOTES

HK6001 Pink and Flowers

HK6000 Farm

HELLO KITTY速 PORTFOLIO NOTE CARDS Our Hello Kitty速 Portfolio Note Cards contain an adorable assortment of pop-up and die-cut cards, packed into a tidy portfolio case. Each portfolio contains two cards each of four unique designs, including two sets of die-cut cards with ruled backs, and two sets of pop-up cards with blank interiors. All eight cards have color envelopes that complement each design.

The portfolio cover also features a sample pop-up card with an image of the additional designs contained within, for consumers to be delighted by at the retail level. Hello Kitty速 Portfolio Note Cards have a wholesale price of $4.75/ portfolio and a suggested retail price of $9.99.

HK5001 Pink and Flowers

HK5000 Farm

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HELLO KITTY® BOXED NOTES Our Hello Kitty® Boxed Notes designs provide fans with a cute new way to send memorable notes. Each keepsake box with flip-top lid showcases eight pop-up cards and envelopes, which consumers can easily experience at the retail level. Hello Kitty® Pop-Up Boxed

Notes have a wholesale price of $7.75 and a suggested retail price of $15.99. The line is available in increments of as few as three (3) boxes per SKU.

HK4001 Pink and Flowers

HK4000 Farm

HELLO KITTY® COMBINATION CORRUGATE For the best statement of Hello Kitty® pop-up items, Up With Paper offers a Hello Kitty® prepack corrugate program, including: •

Six (6) each of four (4) Pop-Up Notepads designs

Four (4) each of two (2) Boxed Notes designs, plus one (1) extra boxed note provided at no charge to offset the corrugate cost

Six (6) each of two (2) Portfolio Sticky Notes designs

Six (6) each of two (2) Portfolio Note Cards designs

Three (3) each of two (2) Desktop Notes designs

The corrugate may be hung from a powerwing, and also includes a base for floor display. At a total wholesale cost of $300.00, this unit provides the most adorable pop-up Hello Kitty® presentation available!

PP-HK1212

Hello Kitty® licensed products are non-returnable.

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TREASURES

Treasures greeting cards combine on-trend designs with impressive pop-ups, making it one of the specialty market’s most unique and dependable performers at retail. Most Treasures cards include the option of “Choose-Your-Own” message tags, allowing a single design to be personalized for just the right occasion. Consumers and retailers love this flexibility! Treasures have a wholesale cost of $2.85/card and an SRP of $5.99.

Our Treasures cards are also available for Valentine's Day, Easter, Mother's Day, Father's Day and Graduation, Summer, Halloween, and Christmas. Treasures cards are best merchandised in our innovative displays, with eye-catching open samples (see pages 33 and 45).

v 1119 NYC Inside copy: New York

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Interior copy: Happy Birthday Message Tags: Choose Your Birthday Number 1-5, plus one blank tag

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1086 Birthday Cakes

1085 Bakery Bear

Interior copy: Happy Birthday

Interior copy: Happy Birthday

1080 Festive Hats Inside copy: Happy Birthday

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1087 Zebra

1079 Paris Message Tags: Happy Birthday! Happy Anniversary! I Love You! Thank You Joyeux Anniversaire! Merci One blank tag


TREASURES

1078 Typewriter

1074 Big Blue Whale

Message Tags: Happy Birthday Happy Mother’s Day Feel Better Soon Thank You One blank tag

Inside Copy: Happy Birthday! Message Tags: Choose Your Birthday Number 1-5

1073 Ice Cream!

1072 Playing Cards

Cover copy: Ice Cream Inside copy: Happy Birthday

Message Tags: Happy Birthday! Congratulations! Winner! Happy Father’s Day! One blank tag

1071 Owl Get Well

1064 Magic Hat

Cover copy: Thinking of You

Inside copy: Happy Birthday!

Inside copy: Feel Better Soon

1062 Unicorn

1048 Cats and Balloons

Inside copy: Happy Birthday!

Inside copy: Happy Birthday!

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TREASURES

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1047 Water Lily

1046 Honey Bees

Message tags: Happy Birthday! Happy Mother’s Day Get Well Soon With Sympathy One blank tag

Message tags: Happy Birthday! Happy Mother’s Day Thank You Feel Better Soon One blank tag

1039 Dogs at Sea

1038 New Baby Mobile

Inside copy: Happy Birthday!

Message tags: Congratulations! Welcome Little One! It’s a Boy! It’s a Girl! One blank tag

1037 Peacock and Magnolias

1036 Bathing Girl

Message tags: Happy Birthday Congratulations! Happy Mother’s Day Thinking of You One blank tag

Message Tags: Happy Birthday For You Happy Mother’s Day One blank tag

1035 Cupcake Tier

1034 Owls

Message Tags: Happy Birthday Thank You For You Happy Mother’s Day One blank tag

Message Tags: Happy Birthday Thank You Happy Mother’s Day One blank tag


TREASURES

1028 Black White and Silver Message tags: Congratulations Best Wishes To the Happy Couple One blank tag

1026 Vino Message tags: Cheers! Happy Birthday! Happy Father’s Day! Thank You! One blank tag

1027 Va Va Voom Inside copy: Happy Birthday!

1025 Birthday Candles Inside copy: Happy Birthday

1024 Lollipops

1023 Dragonfly Morning

Inside copy: Happy Birthday!

Message tags: Happy Birthday Thank You! Feel Better Soon Happy Mother’s Day! One blank tag

1014 #1 Dad

1013 Stack of Books

Message tags: Happy Birthday Happy Father’s Day! You’re #1 You are the Best! One blank tag

Inside copy: Congratulations Graduate!

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TREASURES

1011 Campsite Message tags: Happy Father’s Day! See You Soon! Happy Birthday! Hope You’re Having Fun! One blank tag

1007 Cats and Flowers Message tags: Happy Mother’s Day! Feel Better Thank you! Happy Birthday! One blank tag

1008 Floral Envelope Message tags: Happy Mother’s Day! Get Well Soon Happy Birthday! Thinking of You! One blank tag

1001 Aquatic Puppets Inside copy: Happy Birthday

1000 Numbers Fireworks

996 Love Letter

Message tags: Happy Birthday! Congratulations! Happy Anniversary! One blank tag

Message Tags: I Love You! XOXO! Be mine. Happy Valentine’s Day. One blank tag

Plus, two sets of number tags, 0-9

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993 Pandas

991 Wedding Balloons

Inside copy: Happy Birthday

Inside copy: Best Wishes! I Do! XOXO Congratulations! Love


TREASURES

990 Cats and Gifts

989 Argh Matey!

Inside copy: Happy Birthday

Inside copy: Happy Birthday

982 Gift Bag

981 Birthday Words

Cover copy: 543210

Inside copy: Happy Birthday!

Inside copy: Happy Birthday

980 Giant Cake

971 Catch a Fish

Inside copy: Happy Birthday

Message tags: Happy Father’s Day! Happy Birthday! Gone Fishin’ Happy Retirement! One blank tag

970 Baseball

968 Flutter

Message tags: Happy Father’s Day! Happy Birthday! Hope your day’s a Grand Slam! Hit it out of the park! One blank tag

Message tags: Happy Mother’s Day Happy Birthday Feel Better Thank You One blank tag

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TREASURES

961 Watering Can Bouquet Message tags: Happy Mother’s Day Happy Birthday Thank you Get Well One blank tag

955 Birthday Turtle Inside copy: Happy Birthday! Message tags: Includes tags for numbers 1-5

954 Hippos

953 Monkey Party

Inside copy: Happy Birthday

Inside copy: Happy Birthday

Message tags: Includes birthday age number tags

952 Pea in Pod Message tags: Congratulations! Sweet Pea! It’s a Boy! It’s a Girl! One blank tag

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951 Dinosaurs Inside copy: Happy Birthday!

943 Birthday Monsters

929 Motorcycle

Inside copy: Happy Birthday!

Message tags: Happy Father’s Day Happy Birthday To a real classic Vroom, Vroom! One blank tag


TREASURES

912 Crib Animals

908 Tree House Party

Inside copy: BABY

Inside copy: Happy Birthday

907 Ballerina Cat

904 Flamingoes

Message tags: Happy Birthday Bravo! Break a Leg! Congratulations! One blank tag

Inside Copy: Happy Birthday!

899 Pirate Skull

897 Cupcake Cat

Message tags: Happy Halloween Ahoy Matey Happy Birthday One blank tag

Inside copy: Happy Birthday

895 Princess Castle

876 Lily Pond

Inside copy: Happy Birthday, Princess!

Message tags: Happy Birthday! Happy Mother’s Day! Thinking of You Feel Better Soon! One blank tag

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TREASURES

872 Beach Day

865 Pug Bouquet

Message tags: Happy Birthday Wish You Were Here Wish I Was There Thinking of You One blank tag

Message tags: Happy Birthday Thank You Feel Better Soon Happy Mother’s Day Happy Father’s Day One blank tag

864 Birthday Monkeys

861 Princess

Inside Copy: Happy Birthday!

Inside Copy: Happy Birthday

843 Toolbox 860 Race Car Inside Copy: Happy Birthday Message tags: Includes birthday age number tags

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Inside Copy: World’s Best Handyman Mr. Fix It Message tags: Happy Birthday Happy Father’s Day You’re the Best Superdad One blank tag

839 Mixed Bouquet

837 Cat and Cake Bike Ride

Message tags: Happy Mother’s Day Happy Birthday Thank You Feel Better One blank tag

Inside copy: Happy Birthday


TREASURES

832 Lilies

827 Jungle

Message tags: Happy Easter With Sympathy Feel Better Soon Thinking of You One blank tag

Inside Copy: Happy Birthday!

821 Baby Sheep

820 Birthday Cake with Numbers

Message tags: Congratulations! It’s a Boy! It’s a Girl! A New Arrival! One blank tag

Inside Copy: Happy Birthday! Message tags: Assortment of Birthday Numbers

2006 Winner 1st Runner-Up for Card of the Year

803 Couch Potato Message tags: Happy Father’s Day Happy Birthday World’s Greatest Dad Your day to chill One blank tag

795 Daisy Bouquet

Also includes interchangeable TV screens with different sports!

Message tags: Happy Mother’s Day Happy Birthday Thank You Thinking of You Feel Better One blank tag

792 Birthday Explosion

778 Flowers and Fairies

Inside copy: Happy Birthday!

Inside Copy: Happy Birthday!

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TREASURES

777 Bees & Daisies

775 Goldfish Birthday

Inside Copy: Happy Birthday!

Inside Copy: Happy Birthday

761 Cupcake

759 White Persian Kitty

Inside Copy: Happy Birthday!

2005 Finalist

2005 Winner

695 Fishing

674 Dog & Cake Party

Message tags: Happy Father’s Day Happy Birthday Gone Fishing What A Catch! Happy Retirement One blank tag

662 Champagne Romance Red Message tags: Happy Valentine’s Day Be Mine To Us Congratulations Happy Anniversary One blank tag

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Inside copy: Have a Purrrfect Birthday!

Inside Copy: Happy Birthday

661 Bouquet of Roses Message tags: Happy Mother’s Day Happy Valentine’s Day I Love You Thank You One blank tag


TREASURES

2004 Finalist

2004 Winner

653 Castle Romance

633 Floating Butterflies

Message tags: Happy Anniversary A fairy tale romance Happily ever after Congratulations I love you One blank tag

Message tags: Happy Mother’s Day! Thinking of You Thank You Get Well Happy Birthday! One blank tag

2004 Finalist

618 Heart Balloons Message tags: Happy Birthday! Hugs & Kisses Happy Anniversary! Be Mine Will You Marry Me? Happy Valentine’s Day! One blank tag

2004 Finalist

611 Beach Chairs Message tags: Here’s to a Good Time Let’s Relax Let’s Party! Thinking of You Let’s Get Away One blank tag

612 Feel Better Bear Inside Copy: Feel Better

2002 Winner

594 Baby Crib Blank

2002 Finalist

589 Champagne 591 Spring Butterflies Blank

Inside copy: Celebrate! Message tags: Happy Birthday! Happy Anniversary! Congratulations! I Love You Happy Birthday! Here’s to You! One blank tag

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TREASURES

2002 Winner

588 Washing Machine Inside Copy: Happy Birthday!

559 Balloons Message tags: Happy Birthday! Congratulations! I Love You Celebrate! Surprise! One blank tag

547 Bride & Groom

140 San Francisco

Cover: Congratulations!

Inside Copy: Greetings from San Francisco

POSTAGE INFORMATION Effective January 2013, First Class postage is as follows for our greeting cards mailed within the United States: • For all Panoramics, Très Panache®, Pop-Up Snow Globe® Greetings, UWP Luxe Boxed Notes, UWP Kids Note Cards, and Très Panache® Imprintables: 46 cents/envelope, unless additional items are added to the envelope to increase the weight to more than one ounce. • Postage is 66 cents for both our Treasures cards, (due to the square envelope), and our Sight 'n Sound cards, (due to their extra weight). This equals 46 cents of regular postage, plus the 20 cents non-machinable surcharge*, unless additional items are added to the envelope to increase the weight. The Postal Service has specifically noted that the 20-cent non-machinable stamp covers the extra postage needed for square greeting cards (in addition to the basic 46-cent first class stamp). This has significantly reduced the confusion that many consumers have found when trying to determine the proper postage to put on one of our Treasures cards. *In addition, the Postal Service has released a 66-cent "butterfly" stamp, specifically for square greeting cards. With this single stamp, consumers can be confident that their square Treasures card weighing less than one ounce will reach its destination! Up With Paper, LLC is actively involved with the Greeting Card Association (GCA) in working with the Postal Regulatory Commission (PRC) and the Postal Service to hold the line on postage rate increases, which act to reduce the flow of First Class mail in our country, to the detriment of long distance relationships between families and friends. In addition, we support efforts to eliminate the confusion that the non-machinable size and weight requirements create among consumers. Finally, we support the continuation of affordable, universal service with delivery six days/week.

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TREASURES

Up With Paper always offsets fixture costs with free products! Up With Paper’s high-impact, space-efficient displays meet the needs of any retailer, and include 28-

DISPLAYS

and 42-pocket spinner floor displays, our flexible combo spinner display (see page 45), a 12-pocket spinner counter display, and clips for effective use of in-line displays and slatwall displays.

generic header

USA28SPIN Treasures Collection 28 SKU floor spinner (20” footprint/ 22 ½” spin diameter)

USA42SPIN Treasures Collection 42 SKU floor spinner (24” footprint/ 27” spin diameter)

NEW - Choose Your Own Header Top off your new 28-pocket, 42-pocket or Flex display (see page 45) with one of our two new header options. Simply specify which design you want—generic or Treasures—when you place your order. (Default header will be chosen if not specified.) USA12SPIN Treasures Collection 12 SKU counter spinner (14” footprint/20” spin diameter)

USA12SPIN - empty spinner, $50.00

USA28SPIN - empty spinner, $150.00

USA42SPIN - empty spinner, $175.00

PTREA-12SPIN - six (6) each of twelve (12) best-selling designs, plus spinner, $255.20

PTREA-28SPIN - six (6) each of twenty-eight (28) best-selling designs, plus spinner, $628.80

PTREA-42SPIN - six (6) each of fortytwo (42) best-selling designs, plus spinner, $893.20

P-LUC-J The Treasures Collection LUC-J plastic clip fits on a J-channel. The clip holds one sample card while the J-channel/gondola holds the stock.

P-LUC-1 Slatwall Merchandising Solutions The Treasures Collection LUC-1 Lucite® clip fits on a slatwall. The clip holds one sample card and the stock behind it.

P-LUC-J clip, $3.00

P-LUC-1 clip, $3.00

P-LUC-J clip - side view

P-LUC-1 clip - side view

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PANORAMICS Panoramics greeting cards capture the best of pop-up books, combining lots of pop-ups with pull-tab interactive components. These compact 4” x 9” greeting cards fold flat for mailing in sideopening envelopes. Most Panoramics cards include the option of “Choose-Your-Own” message tags, allowing one design to be personalized for just the right occasion. Consumers and retailers love this flexibility!

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A216 Swallows Message Tags: Happy Birthday Happy Mother's Day With Sympathy One Blank Tag

Panoramics are merchandised in Up With Paper’s unique clips, which hold a free open sample. The clips can fit into any slat wall, but are best utilized in the company’s innovative flexible combo spinner (page 45). The Panoramics line has a wholesale cost of $3.35 and an SRP of $6.99/card, ($4.35 cost and $8.99 retail for sound Panoramics). Swallows soar across sky!

A210 Wedding Carriage

A209 Elephant Parade

Message Tags: Congratulations! To the Happy Couple! Best Wishes One Blank Tag

Inside Copy: Happy Birthday

Elephants rear up on hind legs and nod heads!

Couple leans in for romantic kiss!

A205 Animal Parade

A204 Cupcakes

Inside Copy: Happy Birthday

Inside Copy: Happy Birthday

Animals nod, rock, and balance on stilts!

34

Cupcakes and candles rock back and forth merrily!


PANORAMICS A199 Fly Fishing

A193 Fox’s Cake

Message tags: Happy Father’s Day Happy Birthday Happy Retirement One blank tag

Inside Copy: Happy Birthday

Fox offers cake to squirrel, who sniffs in delight while a family of partridge emerge from bushes!

Man raises rod as fish pulls at line!

A192 Hot Air Balloons

A191 Can Can Birthday

Inside Copy: Happy Birthday!

Inside copy: Happy Birthday

Balloons soar into the air!

Can Can girls swing their skirts and kick their legs!

A190 Cake!

A187 Caterpillar

Inside copy: Happy Birthday

Inside Copy: Happy Birthday!

Dogs whip their heads and crane their necks to sniff out a birthday cake!

Caterpillar bunches up as he crawls!

35


PANORAMICS A185 Lake View

A181 Owl Kick Line

Message Tags: Happy Birthday Thank You Happy Anniversary One blank tag

Inside Copy: Congratulations!

Owls kick up feet, toss mortarboard, and blink eyes!

Sailboats sail in two different directions!

A177 Floral Basket

A176 Pink Dogwood

Message tags: Happy Mother’s Day Happy Birthday Thank You One blank tag

Message Tags: Happy Mother’s Day! Happy Birthday! Thank You! One blank tag

Butterfly emerges from behind flower!

Butterfly arcs across golden sky!

A173 Baby Blocks

A172 Birthday Monkeys

Inside Copy: Baby!

Inside Copy: Happy Birthday

Monkeys swing ball and block, and animals nod heads!

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Monkey swings back and forth!


PANORAMICS A171 Bird Cages

A170 Paris

Message tags: Happy Birthday! Happy Mother’s Day! Thank You One blank tag

Message tags: Happy Valentine’s Day! I Love You Happy Anniversary! One blank tag

Bird cages dangle and bow out, while birds nod, shift, and flap!

Couple embraces as delicate hearts float over Paris!

A168 Crazy Monkey Love

A167 Cool Dogs

Message tags: Happy Valentine’s Day! I Love You Happy Anniversary! One blank tag

Inside Copy: Happy Birthday!

Monkeys swing and rock heart back and forth!

Dog nods head as starbursts twirl!

A166 Jungle Party

A165 Birthday!

Inside Copy: Happy Birthday!

Message Tags: Happy Birthday! Celebrate! Congratulations One blank tag

Lion waves balloons, monkeys race back and forth, and hippo nods head!

Balloons float up and out of box!

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PANORAMICS A164 Submarine

A158 Hippo Splash

Inside Copy: Happy Birthday

Message Tags: Happy Birthday! Celebrate! Make a Splash! One blank tag

Surprise appears in submarine window, plus sub extends gift to octopus! A157 Monster Party

A156 Blimp

Inside Copy: Happy Birthday!

Inside Copy: Happy Birthday!

Monster pops out of cake as fellow monsters wave!

Blimp and monkey rock back and forth, while birthday party birds hover on clouds!

A155 Festive Cakes

A150 Big Catch

Inside Copy: Happy Birthday

Message tags: Happy Father’s Day! Happy Birthday! What a Catch! One blank tag

Balloons twist and—surprise!—another layer of cake appears!

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Hippos nod, swing their heads, and frolic in water!

Fish gets longer and longer when tab is pulled!


PANORAMICS A149 Motorcycles

A145 Butterfly Dance

Message tags: Happy Father’s Day! Happy Birthday! To a Real Classic! One blank tag

Message tags: Happy Mother’s Day Happy Birthday Feel Better One blank tag

Motorcycles glimmer and shine with sumptuous foil and gloss treatments!

Butterflies fly across sky and flowers twist and turn!

A144 Fly Away

A141AUD Owlet Cheer

Message tags: Happy Mother’s Day Happy Birthday Feel Better One blank tag

Inside copy: Happy Birthday

Owls hoot, rock, and wave signs while peepers peep!

Butterflies twist and hover!

A138 Garden of Love

A134 Animal Party

Message tags: Happy Valentine’s Day! Happy Birthday! Happy Anniversary One blank tag

Inside copy: Happy Birthday!

Flowers tilt back and forth and snail climbs stem!

Lion makes grand entrance on alligator’s back and delivers piece of cake!

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PANORAMICS A133 Leap Frogs

A122 Grad Words

Message tags: Happy Birthday Thank You Get Well One blank tag

Inside Copy: Happy Graduation!

Graduation letters shimmy back and forth!

Frogs leap to catch dragonflies!

A120 Camping

A116 Orchid

Message tags: Happy Father’s Day! Happy Birthday! Relax and Enjoy! One blank tag

Message tags: Happy Mother’s Day Happy Birthday Feel Better One blank tag

Surprise! Friendly bear appears from behind tree!

A113 Garden Bouquet

A093 Dinosaurs

Message tags: Happy Mother’s Day Happy Birthday Feel Better One blank tag

Inside Copy: Happy Birthday!

Dimensional flowers glitter and sparkle!

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Choose your own message tag slips into miniature envelope!

Dinosaurs stand on hind legs and nod!


PANORAMICS A092 Bees & Daisies

A091 Balloons

Message tags: Happy Birthday Happy Mother’s Day Congratulations One blank tag

Inside Copy: Happy Birthday

Bees buzz across sky and gift opens to reveal a surprise!

Birds fly with treats!

A078 Toolbox

A077 Couch Potato

Inside Copy: World’s Best Handyman | Mr. Fix It Message tags: Happy Father’s Day! Happy Birthday! You’re the Best One blank tag

Tools emerge from toolbox!

Message tags: Happy Father’s Day! Happy Birthday World’s Greatest Dad One blank tag

Interchangeable TV screens include baseball, golf, racing, and soccer, plus pull tab makes dog wag tail! A067 Cats and Gifts

A053 Pirates

Inside Copy: Happy Birthday!

Inside Copy: Happy Birthday

Cat waves paw and kitten pops out of box!

Ship drifts across sea!

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PANORAMICS A047 Dragonflies

A044 Wedding Car

Message tags: Happy Birthday Thank You What a Catch! One blank tag

Message tags: Congratulations To the Happy Couple Best Wishes One blank tag

Bride tosses bouquet and groom tips hat!

Frog’s tongue flicks out!

A039 Rose Bouquet

A034 Butterflies

Message tags: Happy Valentine’s Day Happy Anniversary Congratulations One blank tag

Message tags: Happy Birthday Thank You Feel Better One blank tag

Roses sparkle against beautifully embossed paper!

A031 Baby’s Room

A027 Balloon & Cake Explosion

Message tags: Congratulations It’s A Boy It’s A Girl One blank tag

Inside Copy: Happy Birthday!

Mobile hangs, plus look inside the wardrobe for sweet surprises!

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Butterflies flit and flap wings!

Message tags: Assortment of Birthday Numbers

Gifts pop open!


PANORAMICS A017 Wedding Ceremony

A016 Ballerina

2006 Finalist

Message tags: You’re Invited! Happy Birthday! Break a Leg One blank tag

Message tags: Congratulations To the Happy Couple Best Wishes One blank tag

Ballerina pirouettes!

Doves fly behind windows!

A012 Bathtub

2006 Finalist

Message tags: Pamper Yourself Happy Birthday! Relax & Unwind One blank tag

Bather swings leg, bubbles move, and cat paws bather’s hair!

A009 Dog Party Message tags: Happy Birthday you ol’ Dog Happy Birthday! Let’s Party One blank tag

Dogs roll over and pant!

A008 Princess

A006 Golf Course

Message tags: Happy Birthday Little Princess Happy Birthday! Have a Magical Birthday One blank tag

Message tags: Happy Retirement Happy Father’s Day Happy Birthday! One blank tag

Princess waves fan while horses turn their heads!

Golfer swings club as card opens!

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PANORAMICS A002 Cat Party

A001 Beach Day

Message tags: Have a Puurrfect Day! Happy Birthday! The Gang’s All Here One blank tag

Message tags: Let’s Get Away Happy Birthday Wish We Were Here! One blank tag

Surprise guests “pop” in with balloons!

Waves sparkle behind actual fabric chairs and sandy beach!

PANORAMICS DISPLAYS P-LUC-PNJ

P-LUC-PN

Up With Paper's Panoramics Collection LUC-PNJ plastic clip fits on a J-channel. The clip holds a single sample card, while the J-channel/ gondola holds the stock.

Up With Paper's Panoramics clip fits into any slatwall, as well as our Flexible Combo Spinner (next page). The clip holds one sample card, with salable stock behind it.

P-LUC-PNJ, $3.00

P-LUC-PN, $3.00

A Word About Card Locks Up With Paper greeting cards have a longer life than the average greeting card. Their unique combination of art, embellishment, and phenomenal paper engineering make each card a three-dimensional piece of paper art, and recipients love to put that art on display.

Panoramics lock

Treasures lock

Sight 'n Sound lock

Desktop Notes lock

To make that easier, we've incorporated card locks into our Panoramics, Treasures, and Sight 'n Sound cards. These nifty little paper locks hold cards open so they can be displayed with ease. Our Desktop Notes boxes also include a lock, to display the beautiful pop-up art inside.

44


FLEXIBLE USAFLEXSPIN

COMBO SPINNER

O

ur Flexible Combo Spinner can hold any combination of Treasures, Panoramics, and Sight ‘n Sound cards. This four-sided spinner can merchandise clips for any of these brands on any of the sides. Each side holds fourteen Treasures and/or Sight ‘n Sound

clips, or nine Panoramics clips. With a footprint of just 23.75”, and maximum spin diameter of just 31.5”, the Flexible Combo Spinner may be the highest dollars/square foot profit generator in the industry! Retailers can mix and match combinations to best fit their individual needs, but we suggest the following formats: • For retailers seeking to maximize the tried-and-true Treasures format, the spinner holds 56 Treasures designs, 14 per side. • For retailers seeking to maximize their Panoramics sales, this spinner holds 36 Panoramics designs, 9 per side. • For retailers with limited space who need to combine multiple lines in the spinner, the following mixes may work best: - Two sides of Treasures (28 designs) and two sides of Sight ‘n Sound (28 designs) or - Two sides of Treasures (28 designs) and two sides of Panoramics (18 designs) or - Two sides of Treasures (28 designs), one side of Panoramics (9 designs), and one side of Sight ‘n Sound (14 designs). Please feel free to contact Up With Paper for more details or to discuss other options.

PCOMBO-56MIXSPIN - Six (6) each of twenty-eight (28) best-

PCOMBO-36SPIN - Six (6) each of thirty-six (36) best-selling

selling Treasures and twenty-eight (28) best-selling Sight and

Panoramics designs, plus spinner, $923.60

Sound designs, plus spinner, $1,308.80

PCOMBO-51SPIN - Six (6) each of nine (9) best-selling Panoramics, twenty-eight (28) best-selling Treasures, and fourteen (14) best-

PCOMBO-56TSPIN - Six (6) each of fifty-six (56) best-selling Treasures designs, plus spinner, $1,157.60

selling Sight and Sound designs, plus spinner, $1,174.70

USAFLEXSPIN - Empty spinner, $200.00 PCOMBO-46SPIN - Six (6) each of eighteen (18) best-selling Panoramics and twenty-eight (28) best-selling Treasures designs, plus spinner, $1,040.60

Up With Paper always offsets fixture costs with free products! 45


SIGHT 'n SOUND Sight ‘n Sound greeting cards combine the best of paper engineering with push buttonactivated sound effects. These compact 5” x 7” cards fold flat in an envelope for mailing. Consumers can easily display their card, utilizing a built-in base. Most Sight ‘n Sound cards include the option of “Choose-YourOwn” message tags, allowing one design to be personalized for just the right occasion. Consumers and retailers love this flexibility!

New designs play longer and have enhanced speakers for clearer, crisper sound!

v

Piano plays full-length version of “Happy Birthday” song!

Trucks rumble and back-up beep as crane lifts "HAPPY!"

SS052 Construction Site

SS051 Birthday Candles

Inside Copy: Happy Birthday

Inside Copy: Happy Birthday!

The cards may be merchandised in Up With Paper’s permanent and temporary fixtures (including the Flexible Combo Spinner on page 45 and the displays on page 51), or in-line in any greeting card fixture. Sight ‘n Sound greeting cards have a wholesale cost of $3.75/card, and an SRP of $7.99 per card. Monkey hoots and hollers and elephant trumpets!

Circus music plays! SS050 Juggling Monkey Inside Copy: Happy Birthday!

Race cars zoom by!

SS049 Jungle

SS048 Race Car

Inside Copy: Happy Birthday

Inside Copy: Happy Birthday

Full orchestra plays Mendelssohn’s “Wedding March!”

Festive party horns sound!

Musician trumpets “Happy Birthday” song!

SS047 Wedding

SS046 Festive Owls

SS041 Musician

Inside Copy: Congratulations!

Inside Copy: Happy Birthday

Inside Copy: Happy Birthday to You!

46


SIGHT 'n SOUND Elephant trumpets, circus band plays, and lion roars!

Car horn beeps and engine putters! SS040 Special Delivery

SS039 Day at the Circus

Inside Copy: Happy Birthday!

Inside Copy: Happy Birthday

Cheerful carousel music plays!

Scooter vrrrrooooms and dog yaps happily! SS038 Scooter Dog Inside Copy: Happy Birthday!

Country-style banjo plays!

Electric tools whirr and buzz!

SS037 Carousel

SS036 Tools

SS035 Banjo Bear

Copy: Happy Birthday!

Message Tags: Happy Birthday Happy Father’s Day Mr. Fix It One blank tag

Copy: Happy Birthday

Romantic Parisian music sets the mood!

Triumphant trumpets sound!

SS034 Romantic Paris

SS033 Congrats!

Copy: Happy Birthday Happy Anniversary I Love You One blank tag

Inside Copy: Congratulations

Birds chirp and bike bell rings! SS032 Bike and Balloons Inside Copy: Happy Birthday!

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SIGHT 'n SOUND Hear champagne cork pop and champagne pour out!

Hear exotic drums and a “happy birthday!” SS029 Champagne Toast

SS030 Cannibal Inside Copy: Happy Birthday

SS028 Animal Mobile Blank

Message Tags: Happy Anniversary! Congratulations! Celebrate! One blank tag

Bubbles burst as baby babbles and plays in tub! SS027 Bath Time

Fireworks crackle, soar, and explode! SS026 Dinosaurs + Fireworks

Message Tags: Happy Birthday! Congratulations! Celebrate! One blank tag

Copy: Happy Birthday

Pirate says “Arrr! Walk the plank!” and parrot squawks!

Lullaby instrumental music plays!

Fire truck siren goes off! SS025 Fire Truck Dogs Copy: Happy Birthday

Medieval harpsichord and wind instruments play!

Sweet music box music plays!

SS024 Pirate Cake

SS023 Fairy Princess

SS022 Ballet

Copy: Happy Birthday

Copy: Happy Birthday Princess

Message Tags: Happy Birthday! Congratulations! Little Star! One blank tag

48

M H Happ To


SIGHT 'n SOUND Digital robot sounds play, followed by a robotic "Happy Birthday!"

Silly party music plays as crowd cheers "Happy Birthday!"

Water bubbles and burbles as kids cheer "Happy Birthday!"

SS021 Robot

SS020 Silly Octopus

SS019 Monster Party

Blank

Copy: Happy Birthday

Copy: Happy Birthday

Fun striptease dance music plays!

Lion triumphantly roars like a king!

Old-timey fun cowboy music plays!

SS018 Va Va Voom

SS017 Cowboy

Copy: Happy Birthday!

Message Tags: Happy Birthday! Happy Trails! Yee Haw! One blank tag

Motorcycle starts up, revs, and speeds off!

SS016 King of the Jungle Copy: Happy Birthday!

Beautiful piano music plays!

Music to "Flight of the Bumblebee" plays!

SS015 Motorcycle

SS014 Butterflies

SS013 Bumble Bees

Message Tags: Happy Birthday! Happy Father’s Day To a real Classic One blank tag

Message Tags: Happy Birthday! Thank You! Feel Better Soon! One blank tag

Message Tags: Happy Birthday! Thank You! Feel Better Soon! One blank tag

49


SIGHT 'n SOUND Waves crash and seagulls call!

Cats meow, purr, and yowl! SS012 Party Cats

SS011 At the Beach

Blank

Message Tags: Happy Birthday! Thinking of you Relax One blank tag

Bubbles gently pop and cat meows affectionately!

Crowd yells “Happy Birthday!” SS010 Balloons and Cake Blank

Funky outer-space sound reverberates!

Frog happily ribbits multiple times!

SS009 Bubbling Bath

SS008 Martian

SS007 Silly Frog

Message Tags: Happy Birthday! Thinking of you Relax One blank tag

Copy: Happy Birthday!

Copy: Happy Birthday!

Dogs bark out “Happy Birthday to you!”

Listen to night sounds of crickets and peepers!

Monkeys hoot!

SS006 Mutt Party

SS005 Monkey Chain

SS004 Campsite

Copy: Happy Birthday!

Copy: Happy Birthday!

Message Tags: Happy Birthday! Happy Father’s Day! Relax One blank tag

50

S


SIGHT 'n SOUND Party horn blows as crowd cheers "Happy Birthday!"

Birds twitter and sing! SS003 Bird Cages

SS002 Elephant Horn

Message Tags: Happy Birthday Thank you! Get Well One blank tag

Copy: Happy Birthday

Submarine pings in the depths! SS001 Yellow Submarine Copy: Happy Birthday

SIGHT 'n SOUND PSNS-168SPIN

DISPLAYS

(20” footprint/ 22 ½” spin diameter )

PSNS-48COR (60” tall x 17” deep x 12” wide)

Sight ‘n Sound cards can be displayed in any inline greeting card display, in our 28-pocket Sight ‘n Sound spinner, or in our Flexible Combo Spinner (page 45), alongside our Panoramics and Treasures lines. For retailers without permanent fixture space, or who want to test the strength of Sight ‘n Sound, Up With Paper offers an eight-pocket corrugate floor display, which can be filled with any eight designs, topped with an eye-catching header. DIS-8CORTPWHT - empty corrugate, $20.00

PSNS-48COR - six (6) each of eight (8) bestselling designs, plus corrugate, $200.00

USA28SPIN - empty spinner, $150.00

PSNS-168SPIN - six (6) each of twenty-eight (28) best-selling designs, plus spinner, $780.00

Up With Paper always offsets fixture costs with free products! 51


TRINKETS

Treasures = 5.25” x 5.25”

The Trinkets gift enclosures brand features miniature versions of the company’s best-selling Treasures greeting cards. Trinkets are sold individually, with a wholesale cost of $1.00/enclosure and a suggested retail price of $1.99, and should be merchandised in our special clips. These clips display an open sample and can fit into slatwall or our highly-productive, space-saving counter display (page 55).

Trinkets = 3” x 3”

v

52

TR223 White Cat and Flowers

TR227 Peacock

TR224 Unicorn

Blank

Inside copy: Happy Birthday!

TR222 Scooter Dog

TR221 Water Lily

TR220 Hedgehog

Inside copy: Happy Birthday!

Blank

Blank

TR215 Little Festive Cake

TR214 Little Birthday Word

TR208 Little Owls

Inside copy: Happy Birthday

Inside copy: Happy Birthday!

Inside copy: Hoot!

Blank


TRINKETS TR207 Little Kitchen Gadgets

TR206 Little Vino

TR205 Birthday Candles

Inside copy: Blank

Inside copy: Blank

Inside copy: Happy Birthday

TR204 Dragonfly Morning

TR196 Little Argh Matey!

TR195 Little Monkeys

Blank Inside copy: Happy Birthday

Inside copy: Happy Birthday

TR193 Little Gift Bag

TR192 Watering Can

TR182 Monster Bash

Inside copy: Happy Birthday

Blank

Inside copy: Happy Birthday!

TR181 Crib Animals

TR180 Cupcake Kitty

TR179 Little Orchid

Inside copy: BABY

Inside copy: Happy Birthday

Blank

53


TRINKETS TR170 Pug Bouquet

TR157 Birthday Cake

TR149 Goldfish

Blank

Inside copy: Happy Birthday!

Inside copy: Happy Birthday

TR148 Dog Pool Party

TR146 Bouquet of Roses

TR145 Birthday Explosion

Blank

Inside copy: Happy Birthday!

TR143 Jungle

TR129 Butterflies

TR128 Bees & Daisies

Inside copy: Happy Birthday!

Blank

Inside copy: Happy Birthday!

TR125 Daisy Bouquet

TR124 Wedding Cake

TR110 Bride & Groom

Blank

Inside copy: Congratulations!

Cover copy: Congratulations!

Blank

54


TRINKETS TR107 Balloons

TR105 Party Hat

TR104 Dog & Cake Party

Blank

Inside copy: Happy Birthday!

Inside copy: Happy Birthday

TR102 Cupcake Cover copy: Happy Birthday!

TRINKETS

USA16GESPIN (11 ½” footprint/ 14 ½” spin diameter)

DISPLAYS Our gift enclosures are best merchandised in the compact 16-pocket counter display, which displays an open sample of each design and can hold up to twelve salable cards per design. Trinkets may also be hung on pegs. USA16GESPIN - empty spinner, $60.00

P-LUC-GEZ PTRINK-16SPIN - six (6) of each of sixteen (16) bestselling designs, plus spinner, $156.00

The gift enclosure clip with z-bar fits onto a slatwall. Each clip holds two Trinkets and the stock behind it. P-LUC-GEZ, $3.00

Up With Paper always offsets fixture costs with free products! 55


POP-UP NOTEPADS Since their introduction to the retail market, our Pop-Up Notepads continue to be one of our top-performing lines, featuring a variety of on-trend designs. Each Pop-Up Notepad has a durable cover with a magnetic closure. Inside is a 100-page printed notepad (made from post-consumer waste) and a fun pop-up to finish the design.

56

The notepads may be merchandised on store shelves, in Up With Paper’s nine-design counter corrugate display, or in our twelvedesign countertop spinner. Each notepad measures 3” x 4.5”, and is 0.75” thick. Pop-Up Notepads have a wholesale price of $2.50/ pad and an SRP of $5.99.

N043 Silly Monkey

N042 Ginger Flowers

N041 Orange Flowers

N040 Cupcake Tier

N039 Water Lily

N038 Ginkgo Leaves

N037 Dandelions

N036 Hedgehog


POP-UP NOTEPADS N035 Peacock and Magnolias

N034 Tea Pot

N033 Fishbowl Cat

N032 Vino

N031 Pink Dragonflies

N030 Birdcages

N029 Flutter

N027 Bees, Flowers and Hive

57


POP-UP NOTEPADS

58

N025 Honey Bees

N023 Wild Orchid

N022 Ballet

N019 Monarch

N014 Cat and Mouse

N013 Owls

N012 Red Tulip

N009 Early Bird

P


POP-UP NOTEPADS N006 Koi

N004 Sunny Day

N003 Monkey Shines

N002 Day at the Beach

POP-UP NOTEPADS DISPLAYS

Up With Paper offers two ways of displaying our Pop-Up Notepads designs. Our 12-design counter spinner displays one open sample on each side and can hold up to six notepads per design, or seventy-two total notepads. Our 9-design corrugate display can hold one open sample on the header.

DIS-9CORPUN empty corrugate, $5.00

USA12PUNSPIN empty spinner, $60.00

PPJCORREDAY-54 six (6) each of nine (9) best-selling designs, plus corrugate, $140.00

PPJSPINEDAY-72 six (6) each of twelve (12) best-selling designs, plus spinner, $240.00

DIS-9CORPUN

USA12PUNSPIN (11 ½” footprint/ 14 ½” spin diameter )

Up With Paper always offsets fixture costs with free products! 59


TREASURES Gift Card Holders Gift cards are the nation’s fastest-growing gift item, with sales of holiday gift cards alone topping $35 billion. While gift cards make a great gift, they are not much fun to give. Up With Paper, LLC has the solution, with a variety of spectacular gift card holders, which utilize the same combination of innovative paper engineering, embellishments, and designs that have made our Treasures cards bestsellers, with tabs or slots added to hold a gift card. These cards have a wholesale cost of $2.85/card and an SRP of $5.99, and can be merchandised in our regular LUC-1 Treasures clips (page 33).

Message tags: Happy Birthday Thank You Congratulations Surprise! One blank tag

905GC Treasure Chest

839GC Mixed Bouquet

Message tags: Happy Birthday Congratulations Surprise! For You One blank tag

Message tags: Happy Mother’s Day Happy Birthday Thank You Feel Better One blank tag

803GC Couch Potato

795GC Daisy Bouquet

Message tags: Happy Father’s Day Happy Birthday World’s Greatest Dad Your day to chill One blank tag

Message tags: Happy Mother’s Day Happy Birthday Thank You Thinking of You Feel Better One blank tag

761GC Cupcake

679GC Graduation Money Card

Inside copy: Happy Birthday!

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911GC Shopping Bag

Insert gift card or currency


TREASURES Gift Card Holders

674GC Dog & Cake Party

677GC Fishbowl Flowers Message Tags: Thank You! To Mom Thinking of You Happy Birthday Feel Better One blank tag

Inside Copy: Happy Birthday

633GC Floating Butterflies

661GC Bouquet of Roses Message tags: Happy Mother’s Day Happy Valentine’s Day I Love You Thank You One blank tag

Message tags: Happy Mother’s Day Thinking of You Thank You Get Well Happy Birthday One blank tag

629GC Money Gift Box

559GC Balloons

Message tags: Happy Birthday! Congratulations! Best Wishes Mazel Tov! A Gift For You One blank tag

Message tags: Happy Birthday! Congratulations! I Love You Celebrate! Surprise! One blank tag

Be sure to Like us on Facebook for sneak peeks, product updates, and breaking news! 61


INSPIRATIONAL Up With Paper’s Inspirational line features trend-setting designs and inspirational scripture on five complementary product formats: Pop-Up Notepads; 100-page (50-sheet) spiral journals; sticky note Inspirational Pop-Up Notepads:

sets featuring five different sticky note designs in each set; popup boxed notes; and magnetic pads. As always, our journals and notepads feature post-consumer waste recycled paper.

4.5” x 3.25” | $2.50 each wholesale cost, with an SRP of: $4.99

Inspirational spiral journals:

5” x 7" | $3.50 each wholesale cost, with an SRP of: $6.99

Inspirational sticky notes set:

6” x 5.25” | $2.50 each wholesale cost, with an SRP of: $4.99

Inspirational boxed notes:

5.5” x 3.75” | $6.25 each wholesale cost, with an SRP of: $12.99

Inspirational magnetic pads:

4” x 8.5” | $2.50 each wholesale cost, with an SRP of: $4.99

N018INS Ichthys Pop-Up Notepad

N017INS Graphic Floral Pop-Up Notepad

Cover and interior copy: Jesus

Interior: The Lord fills us with Joy in His presence! psalm

16:11

N010INS Backyard Birds Inspirational Pop-Up Notepad Cover and interior copy: A sweet friendship refreshes the soul. proverbs

J002INS Graphic Floral spiral journal

J001INS Ichthys spiral journal

Cover: The Lord fills us with Joy in His presence!

Cover and interior copy: Jesus

psalm

62

27:9

16:11


INSPIRATIONAL BN047INS Graphic Floral boxed notes

BN049INS Ichthys boxed notes

Cover: The Lord fills us with Joy in His presence!

Cover and interior copy: Jesus

psalm

16:11

ST002INS Graphic Floral sticky notes

ST001INS Ichthys sticky notes

Notes copy: Believe! Praise! All things are Possible! matthew 19:26 The Lord fills us with Joy in His presence! psalm

Notes copy: Jesus

16:11

M002INS Graphic Floral magnetic pad

M001INS Ichthys magnetic pad

Copy: The Lord fills us with Joy in His presence!

Copy: Jesus

psalms

16:11

INSPIRATIONAL DISPLAY Up With Paper offers a unique countertop corrugate to hold all five formats of our inspirational product in one convenient display. This corrugate display measures 22.25” long x 11.25” wide x 8.5” high. DIS-INSPMIX - empty corrugate, $6.50

DIS-INSPMIX

63


CHAMPAGNE BOTTLE DIE-CUT SOUND CARDS

Up With Paper is pleased to bring one of the lines that has been very successful for our European distributor for several years, to the United States: Champagne Bottle Die-Cut Sound Cards. These realistic die-cut bottle designs feature a high-quality sound chip, which is activated when the card is opened. The crystal-clear sound of a champagne bottle opening, the contents being poured into glasses, and then the final clink of the glasses all evoke a festive,

celebratory feel. Envelopes decorated with champagne bubbles complete the effect. The four designs are perfect for all types of celebrations, and can be merchandised in any greeting card rack. The wholesale cost of $3.75 is 10% less than the previously available import cost for this line, and provides a nice margin at the SRP of $7.99.

CB005 Wedding

Includes customizable age numbers

CB004 Anniversary

64

CB002 Congratulations

CB001 Happy Birthday


TRÈS PANACHE

Très Panache greeting cards are printed on high-end paper with fun paper engineering and embellishments, such as woven ribbons, glitter, and shimmering rhinestones. Up With Paper received the industry’s highest honor, the “Card of the Year” LOUIE Award, from the Greeting Card Association (GCA) for the very first Très Panache design. Très Panache cards have a wholesale cost of $2.25/card, and a suggested retail price of $4.99.

PN116 Zoo Party

PN115 Puppy Pirates

PN114 Festive Birds

Cover: Happy Birthday

Cover: Happy Birthday!

Copy: Happy Birthday!

PN111 Frog

PN108 Hippo Party

PN107 Bird Sympathy

Copy: Happy Birthday May your day be delicious

Copy: Happy Birthday!

Copy: With Sympathy

PN105 Birthday Birds

PN104 Tulip Birthday

PN103 Birthday Cats

Copy: Happy Birthday!

Cover: Happy Birthday

Inside: Happy Birthday!

65


TRÈS PANACHE

PN100 Spirograph

PN099 Champagne Tier

PN098 Pea Pod

Copy: Thank You!

Inside: Cheers to you! Congratulations

Cover: A new pea in the pod... Inside: Congratulations!

PN097 Cake & Candles

PN095 Graduation

PN091 Christening

Cover: Happy Birthday

Inside: Congratulations!

Inside: Congratulations on this joyous day!

PN090 Anniversary

PN084 Wine

PN081 Butterflies

Cover: Of all the Combinations...

Cover: Like a Fine Wine...

Inside: Thank You!

2007 Finalist

Inside: ...We’re the perfect pair. Happy Anniversary!

PN080 Surprise Birthday

PN056 Retro Roses

Cover: Happy Birthday

Blank

Inside: Surprise!

66

Inside: You get Better with Age. Happy Birthday

PN051 Birthday Bakery Cover: Happy Birthday! Inside: Wishing you a day as sweet as you!


TRÈS PANACHE

PN050 BBQ

PN045 Lilies

PN036 Race Car

Cover: Happy Birthday!

Cover: With Sympathy

Cover: Happy Birthday!

Inside: Have a Sizzlin’ Day!

Inside: May you be comforted by loving memories

Inside: Enjoy the Ride!

PN027 Baby Carriage Blue

PN026 Baby Carriage Pink

PN010 Dragonfly & Lotus

Inside: Congratulations!

Inside: Congratulations!

Cover: Happy Birthday! Inside: Wishing you the best of everything

2004 Finalist

USA28Spin Très Panache Collection 28 SKU floor spinner (20" footprint/spin diameter)

PN008 Thank You Bee

PN003 Wedding Gift

Cover: Thank you

Cover: Congratulations!

Inside: buzz…buzz…

Inside: Wishing you happiness today and every day

TRÈS PANACHE DISPLAYS

USA28SPIN - empty spinner, $150.00

The Très Panache® Collection can be sold in-line or in one of our custom-designed displays. Each

PPANACHE-28SPIN - six (6) each of twenty-eight

card is 5” x 7”, is accompanied

(28) best-selling designs, plus spinner, $528.00

by a matching envelope, and is protected by a polybag sleeve.

67


68


JUMPING JACK PRESS

Super Heroes, villains, masks, and mayhem—it’s Marvel! Marvel Super Heroes vs. Villains: An Explosive Pop-Up of Rivalries includes eight pop-up spreads featuring original artwork by the world’s top comic book creators of the leading Marvel Super Heroes and Teams, matched against their primary villains. Spreads include flaps with additional pop-ups and information about the characters and their origin stories. This book is an enormous hit with fans and collectors of Marvel comics and art.

Book size: 9” x 8.75” Item Number: JJP111 ISBN-13: 978-1-6058077-4-4 Suggested Retail: $29.99 US Wholesale: $15.00 US

marvel.com TM & © 2012 Marvel & Subs.

A pop-up book full of Toy Story adventures! The ground-breaking Toy Story: An Interactive Pop-Up Book…and Beyond! features punch-out stand-ups of the top characters and four pop-up spreads, with artwork from all three Toy Story movies. Favorite scenes from these film classics are featured in each spread. With every turn of the page, children and adults alike will be spellbound by a new, three-dimensional “stage” on which they can recreate their favorite adventures with Woody and Buzz—and create their own new adventures! A big hit with Toy Story fans of all ages!

Book size: 13” x 10” Item Number: JJP110 ISBN-13: 978-1-6058074-5-4 Suggested Retail: $24.99 US Wholesale: $12.50 US

Copyright © Disney/Pixar. All rights reserved.

69


JUMPING JACK PRESS

SEE VIDEO OF EVERY SPREAD OF EVERY JUMPING JACK PRESS POP-UP BOOK ON OUR WEB SITE AT: WWW.UPWITHPAPER.COM/PRODUCTS/BOOKS

Up With Paper and Jumping Jack Press also offer a variety of awardwinning seasonal pop-up books. These holiday- and season-themed books make perfect gifts and are excellent impulse-purchase material. Book pre-pack programs and corrugate displays are available.

Here is a sampling of the titles available. For more seasonal and everyday titles, please visit our books Web site at: http://www.upwithpaper.com/products/books

The Curious Cats’ Christmas: A Pop-Up Book Wholesale: $10.00/SRP: $19.95. Minimum order of three [3] books for open stock orders.

JJP108

Snowflakes: A Pop-Up Book Wholesale: $12.50/SRP: $24.95. Minimum order of three [3] books for open stock orders.

JJP107 Snowflakes was the 2011 Moonbeam Children’s Book Award Gold Medal Winner for the Best Pop-Up Book

Christmas at the Zoo Wholesale: $8.50/SRP: $16.95. Minimum order of three [3] books for open stock orders.

JJP101 Christmas at the Zoo was a 2007 Moonbeam Children’s Book Award Bronze winner for best holiday title!

Silly Ghosts Wholesale: $10.00/SRP: $19.95. Minimum order of three [3] books for open stock orders.

JJP109

Keep an eye out for two new Christmas titles and a new Halloween title in 2013! 70


®

ORDERING To Place an Order Orders may be placed through your sales rep or directly with us via mail, fax, telephone, or e-mail, using the following contact information: Up With Paper, LLC 6049 Hi-Tek Court Mason, OH 45040-2603 Phone: 800-852-7677 / 513-759-7473 (Please use Extension 1 to place an order.) Fax: 800-293-8471 / 513-336-3119 E-Mail: info@upwithpaper.com Web Site: www.upwithpaper.com

Minimum Orders

Terms and Conditions

Up With Paper’s minimum opening order is $200.00. Minimum re-orders are $100.00. Orders below the minimum are subject to a $10.00 service fee. Products must be ordered in units of six per SKU.

The following payment terms are accepted: prepayment by credit card (VISA®, MasterCard® and American Express®), and Net 30 (with preapproved credit). C.O.D. terms are not accepted.

Shipping and Handling All orders are shipped UPS Ground (in Continental United States) unless other shipping terms are requested in advance. The customer must pay all shipping charges.

New customers must provide three credit references for Net 30 approval (please allow two weeks for final approval). Accounts that do not provide credit references will be placed on prepaid terms. In order to facilitate the shipment of new orders in a timely fashion, credit card payment is encouraged for first-time orders. Customers with outstanding, past-due balances are subject to a Late Payment Fee and are subject to having their payment terms revoked. A $25.00 handling fee will be charged on all returned checks. No returns will be accepted without a Return Authorization Number, which may be obtained from your local Up With Paper sales representative or our Customer Service team. Returned merchandise will be inspected in our warehouse. Credits will only be issued for merchandise that is resalable. All credits issued are to be applied toward future purchases only. Credits are not automatically applied; credits are only applied at customer’s direction. Credits must be used within nine months of issuance. NO CASH REFUNDS. Backorders of less than $75.00 will automatically be cancelled. Prices and availability are subject to change without notice.

All Up With Paper Trademarks are Registered in the U. S. Patent and Trademark Office. All materials ©Up With Paper, LLC, unless otherwise noted. The LOUIE™ is a trademark of the Greeting Card Association.

71


2013 Shows & Fairs Philadelphia Gift Show January 5-8 | King of Prussia, PA | On the Road Reps | Booth 1313

Atlanta International Gift & Home Furnishings Market January 9-16 | Atlanta, GA | RPM Gift & Greetings, 17th Floor Gift Mart | Showroom 1735 Up With Paper LLC 6049 Hi-Tek Court Mason, OH 45040

Dallas Total Home & Gift Market January 16-22 | Dallas, TX | Road Runners Showroom, Dallas Trade Mart | Showroom 1743

Telephone: 800-852-7677 513-759-7473

January 17-22 | Chicago, IL | DNA, 13th Floor Chicago Merchandise Mart | Suite 13-235

Fax: 800-293-8471 513-336-3119

January 26-30 | New York, NY | On the Road Reps, Jacob K. Javits Convention Center | Booth 1172

Chicago Gift Show New York International Gift Fair

info@upwithpaper.com

Toronto Gift Show

www.upwithpaper.com

January 27-31 | Toronto, ON | Toronto International Centre and Toronto Congress Centre | Booth 8427

Spring Fair International February 3-7 | Birmingham, UK | The National Exhibition Centre | Booth 8427

San Francisco International Gift Fair February 16-19 | San Francisco, CA | Lori Minden & Associates, Moscone Center | Booth 2535

Denver Gift, Home, Jewelry & Resort Show February 21-26 | Denver, CO | New Era Sales, Denver Merchandise Mart | Showroom 1131

Minneapolis Gift, Home & Accessory Show March 15-19 | Minneapolis, MN | Gift Street | Showroom Blue-149

National Stationery Show May 19-22 | New York, NY | Jacob K. Javits Convention Center | Booth 2812

Dallas Total Home & Gift Market June 19-25 | Dallas, TX | Road Runners Showroom, Dallas Trade Mart | Showroom 1743

Atlanta International Gift Show July 10-17 | Atlanta, GA | RPM Gift & Greetings, 17th Floor Gift Mart | Showroom 1735

Chicago Gift Show July 25-31 | Chicago, IL | DNA, 13th Floor Chicago Merchandise Mart | Suite 13-235

Philadelphia Gift Show July 28-31 | King of Prussia, PA | On the Road Reps | Booth 1313

Minneapolis Gift, Home & Accessory Show August 2-6 | Minneapolis, MN | Gift Street | Showroom Blue-149

San Francisco International Gift Fair August 2013 | San Francisco, CA | Lori Minden & Associates, Moscone Center | Booth 2535

72

New York International Gift Fair August 17-21 | New York, NY | On the Road Reps, Jacob K. Javits Convention Center | Booth 1172

Denver Gift, Home, Jewelry & Resort Show August 22-27 | Denver, CO | New Era Sales, Dallas Merchandise Mart | Showroom 1131


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