VECOOPERATIVEC VE COOPERATIVEC VECOOPERATIVEC VECOOPERATIVEC VE COOPERATIVEC THE
THE FINAL PRESENTATION
overview
team task client initial findings hypothesis methodology insights recommendations conclusions
our team
Terrence McLaughlin
Declan O’Hern
Emily Pensak
Grant Robinson
Daniela Vega
our task
determine and outline the best strategy for the Co|OPERAtive to address its two primary challenges: membership and investment
our client
coworking incubator unique location motivated owner financial security urban redevelopment resourceful partnerships clear brand identity
initial research
30% of Graham population is 25-45 80% of this population is has H.S. diploma 17% of this population is college educated Alamance county per household income is $44,155 3 direct competitors within 40 mile radius 62% of coworking spaces wish to expand 10,000 coworking spaces by 2017
insights 1 2 3 4 5
Client is located in an area where low-cost educational resources are scarce.
hypothesis
The Co|OPERAtive would best benefit by marketing and promoting the educational benefits of membership.
research methods
{
focus group education survey external outreach* online research* introductory interview*
* denotes that the actual point will not be discussed during the presentation
focus group
{
8 attendants 6 women 2 men 6 majors aged 20-22 7 questions
purpose
{
to better understand the connection between education and entrepreneurship
A panoramic compilation of the focus group respondents.
All answers were shared, but only some were written for everyone to see.
Q:
What words do you think describe an entrepreneur?
brave
innovative
visionary
humble
tenacious
creative
personable
busy
passionate
intelligent
Mark
“The bones of your business need to be built on intelligence.�
insights 1
Client is located in an area where low-cost educational resources are scarce.
2
People associate success in business with a high level of intelligence.
3 4 5
in·tel·li·gence
/inˈteləjəns/
the ability to learn or understand things or to deal with new or difficult situations
Emily “It’s really good being in a community of liked minded individuals all dedicated to learning more”
insights 1
Client is located in an area where low-cost educational resources are scarce.
2
People associate success in business with a high level of intelligence.
3
People learn a lot, and are most comfortable, when they’re around people pursuing the same goals.
4 5
survey
{
25 respondents 13 women 12 men 7 occupations aged 18-64 14 questions
purpose
{
to better understand what people know about incubators, and what they want out of them
88% 86% of respondents listed business education as a service they would want from an incubator
of respondents said social media plays either an important or very important role in business success
insights 1
Client is located in an area where low-cost educational resources are scarce.
2
People associate success in business with a high level of intelligence.
3
People learn a lot, and are most comfortable when they’re around people pursuing the same goals.
4
Social media plays an intrinsic role in the success of businesses.
5
Q:
What do you believe is most crucial to have when starting a business? “Having a great idea, and knowing how to execute it.”
“Make sure you have a goal. This will drive your decisions in the future.” “Having a know-how of business operations, intelligence, quality mentorship.” “Make sure you're educated on the industry you want to join.” “A strong mindset is one of the biggest differentiators among those who succeed and those who do not.”
insights 1
Client is located in an area where low-cost educational resources are scarce.
2
People associate success in business with a high level of intelligence.
3
People learn a lot, and are most comfortable when they’re around people pursuing the same goals.
4
Social media plays an important role in the success of businesses.
5
Preparedness and education are essential to succeeding in business.
1
2
3
4
Brand the Co|OPERAtive as a collaborative and educational community that can kickstart a career or launch an idea.
Market the Co|OPERAtive to people without a formal and/or traditional educational background.
Utilize social media as a way to share educational material that promotes the Co|OPERAtive
Offer education on business operation, legal services and networking opportunities to members.
conclusions
educational resource for all social media is key awareness should increase education and entrepreneurship need for community helpful mentorship
VECOOPERATIVEC VE COOPERATIVEC TIVEQUESTIONS?CO VECOOPERATIVEC VE COOPERATIVEC