Anatomy of a Successful
SLIDESHARE
BZ9 :: Marketing Solutions Since 2003
‘INTRODUCTION’ As a relative newcomer to SlideShare I am quite proud that our second SlideShare achieved 'Featured SlideShare' status ... 'The Anatomy Of A Successful SlideShare' highlights the key features and strategies we used so that you may also create a 'Featured SlideShare' for maximum exposure, downloads, views and click throughs ... To make a start please click through to the next slide ...
BZ9 :: Marketing Solutions Since 2003
‘BE OBVIOUS’ The first thing your prospects will see is the SlideShare name or title. So make it descriptive and OBVIOUS as to what you are offering. Don’t be cryptic … don’t leave them guessing!
BZ9 :: Marketing Solutions Since 2003
‘GET NOTICED’ Don't clutter your front page with lots of images and colour! Keep it simple ... Get to the point … to get your SlideShare viewed.
BZ9 :: Marketing Solutions Since 2003
'LESS IS MORE' Say less ‌ deliver more ‌ people are busy and prefer bite size pieces of information
BZ9 :: Marketing Solutions Since 2003
‘IMAGES’ Images ARE important… Sometimes you need to be serious … Sometimes humour works far better …
BZ9 :: Marketing Solutions Since 2003
‘TAGS’ Tags are also important… Tags get you found!
Think carefully about the tags you use, only use relevant tags.
BZ9 :: Marketing Solutions Since 2003
‘KEYWORDS’ Keywords will: • Get you found • Allow potential readers to know you have what they want Use keywords carefully within your opening page, throughout the document and within the document name i.e keyword.pdf BZ9 :: Marketing Solutions Since 2003
‘IDEAS’ People like benefits … If you have a product or service try creating a ‘top ten benefits for ‘XYZ’. ‘XYZ’ Can be your product or service or something within the niche or market sector you work within.
BZ9 :: Marketing Solutions Since 2003
‘KEEP IT RELEVANT’ If you are offering ‘dog handling tips’ make sure you do just that. Don’t get side tracked and lose your reader …
BZ9 :: Marketing Solutions Since 2003
Don’t forget that SlideShare is a new breed of social network, so answer your readers questions and … be social …
BZ9 :: Marketing Solutions Since 2003
‘BECOME AN EXPERT’ People like to learn from knowledgeable peers … Research your subject matter, make sure you deliver what they expect … just like an expert!
BZ9 :: Marketing Solutions Since 2003
SLIDESHARE RESOURCES •
SlideShare Support
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SlideShare FAQs
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SlideShare Analytics
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SlideShare Branding
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SlideShare Lead Generation Video
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Download BZ9 Social Media Training
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Open BZ9 Account
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Contact Us
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Contact Us via Skype ID :: BZ9.com
BZ9 :: Marketing Solutions Since 2003
What is BZ9? Marketing Solutions Since 2003
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BZ9 :: Marketing Solutions Since 2003
IMAGE RESOURCES USED WHILST CREATING THIS SLIDESHARE… •
Puzzle images from DaddyDesign.com
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Cup image from Iconfinder.net
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Magnifying glass from Pixel-mixer.com
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Traffic lights from everaldo.com
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Pumpkins from Iconka.com & yootheme.com
BZ9 :: Marketing Solutions Since 2003