Be Fast
Be Strong
Be Demanding
Be Outstanding
Be Unprecedented
BIANCHI
5
SPECIFICATIONS 1 // STARTING LINE
1
2 // 1.0 CUSTOMIZED
2
3 // 2.0 GEOMETRY
4
4 // 3.0 SCHEMATICS 5 // 4.0 COMPONENTS 6 // 5.0 TEAM BIANCHI 7 // THE CHAMPION
7
6
3
Outstanding unpreced for the most demandi
cedented performance nding rider. BIANCHI
The history of one of the world’s top bicycles started back in 1885 when then 21 year old Edoardo Bianchi opened his small bicycle shop focusing on repairs in Milan’s via Nirone. After just 3 years in the business, he created his first bicycle and as soon as 1896 began using his bicycles in races as a testing ground, which was a totally new concept at the time. Within 3 years of entering the racing scene, Bianchi Bicycles had their first international victory in the Grand Prix of Paris, the prelude to the Tour de France.
SECTION 1
CUSTOMIZED 1.1 // SIGNATURE 1.2 // SPECIFICATIONS
1.3 // CLEAR SPACE 1.4 // UNACCEPTABLE USAGE 1.5 // BACKGROUND USAGE 1.6 // UNACCEPTABLE BACKGROUND USAGE
Section 1 //
SIGNATURE The Bianchi signature is a graphic representation of our organization and the values for which it stands. It identify by displaying an image that is strong and credible. The signature combines two of the most important visual elements of our brand—the Bianchi word mark and the bianchi symbol. The diagram to the right illustrates the graphic features that make the signature unique. Position, size and color, as well as the spacial and proportional relationships of the signature elements, are predetermined and should not be altered.
SECTION 1 // CUSTOMIZED
SIGNATURE
速
BIANCHI
1.1 //
SPECIFICATIONS // X
The Bianchi signature is the product of proportional and specially drawn elements. The size and position of each element is determined by “x,” which is defined by the height of the capital letters in the Bianchi wordmark.
// 2X
The Bianchi symbol is determined by “2.2x”, which is defined by the height of the word mark in the Bianchi word mark.
SECTION 1 // CUSTOMIZED
SPECIFICATIONS
X
BIANCHI
2X
1.2 //
CLEAR SPACE // X
SECTION 1 // CUSTOMIZED
Clear space is defined by the distance of “x,” as a unit of measurement surrounding each side of the signature. The distance of “x,” equals the height of the capital letters in the Bianchi word mark. A minimum clear space requirement has been established to ensure the prominence and clarity of the Bianchi signature.
CLEAR SPACE
BIANCHI
X
X
1.3 //
SIGNATURE // RE-COLOR
Do not change the signature’s colors.
// RE-SCALES
Do not scale signature elements individually.
// RE-CREATE
Do not recreate the signature’s word mark in another typeface.
// RE-MOVE
Do not distort the signature
// RE-ARRANGE
Do not rearrange signature elements
SECTION 1 // CUSTOMIZED
UNACCEPTABLE USAGE
BIANCHI
BIANCHI // RE-COLOR
// RE-CREATE
BIANCHI // RE-SCALE
BIANCHI // RE-ARRANGE
BIANCHI // RE-MOVE
1.4 //
ACCEPTABLE BACKGROUND USAGE // BACKGROUND
SECTION 1 // CUSTOMIZED
By controlling the background on which the Bianchi signature is placed, we ensure signature legibility and brand integrity. The preferred background is white or a solid color with a high contrast, which allows for the greatest legibility. Ideally, the background will allow for clear identifi cation of all signature elements: symbol, wordmark, color and clear space.
ACCEPTABLE BACKGROUND USAGE
BIANCHI // BACKGROUND 1
BIANCHI // BACKGROUND 3
BIANCHI // BACKGROUND 2
BIANCHI // BACKGROUND 4
BIANCHI // BACKGROUND 5
1.5 //
UNACCEPTABLE BACKGROUND USAGE // BACKGROUND
SECTION 1 // CUSTOMIZED
The examples on this page demonstrate some common mistakes made when applying the signature. Avoid using such backgrounds, as they compromise the legibility of the Bianchi identity. When placing the signature with a background that might interfere, consider these options: select a different image or less active part of the same image; screen the background image or pattern; or choose another signature variation or confi guration, such as the 1-color positive or white reverse.
UNACCEPTABLE BACKGROUND USAGE
BIANCHI
BIANCHI // BACKGROUND 1
// BACKGROUND 2
BIANCHI
BIANCHI // BACKGROUND 3
do not place typography background do not place typography background do not place typography background do not place typography background do not place typography background do not place typography background do not place typography background do not place typography background do not place typography background do not place typography background do not place typography background do not place typography background do not place typography background do not place typography background BACKGROUND 4 place typography background do not do not place typography background
//
BIANCHI // BACKGROUND 5
1.6 //
SECTION 2
GEOMETRY 2.1 // SECONDARY TYPEFACE
Section 2 //
SECONDARY TYPEFACE // BIANCHI SANS
SECTION 2 // GEOMETRY
Typography is a cornerstone of our visual identity. Bianchi has chosen the Bianchi Sans font family as the primary typeface for all our brand communications. A variety of weights shown at right will provide creativity and flexibility in the layouts.
SECONDARY TYPEFACE
// BIANCHI SANS LIGHT
12 / 15 / 10
A B C D E FGH IJK LMN OPQRSTUVWXYZ AB C D E FGH IJK LMN OPQRSTUVWXYZ a b cd efg hi j kl mn o p q rstuvwzyz a b c de fg h i j kl mn o p q rstuvwzyz 1 2 3 4 56 7 8 9 0 !@ #$ %^ & *()_+
// BIANCHI SANS REGULAR
12 / 15 / 10
A B C D E F G H IJK L MN OPQRSTUVW XYZ AB C D E F G H IJK L MN OPQRSTUVW XYZ a b c de fg h i j kl mn o p q rstuvwzyz a b c de fg h i j kl mn o p q rstuvwzyz 1 2 3 4 5 6 7 8 9 0 !@# $ %^& *()_+
// BIANCHI SANS BOLD
12 / 15 / 10
A B C D E F G H IJ K L MN OPQRSTUVW XYZ A BC D E F G H IJ K L MN OPQRSTUVW XYZ a b cd e fg h ijklmn o p q rs t uvwzyz a b c defg h ijklmn o p q rs tuvwzyz 1 2 3 4 5 6 7 8 9 0 !@ # $ %^& *()_+ 2.1 //
SECTION 3
SCHEMATICS 3.1 // THE BIANCHI COLORS 3.2 // SECONDARY COLORS 3.3 // TINTS COLORS
Section 3 //
BIANCHI COLORS // SPOTS COLORS
When spot-color printing is available you should use the listed Pantone colors for greatest impact.
// CMYK COLORS
For process-color reproduction, the CMYK conversions are shown that best match the Pantone colors.
// RGB COLORS
8-Bit color monitors are both Netscape and Internet Explorer automatically snap to web-safe when an 8-Bit system is sensed.
SECTION 3 // SCHEMATICS
THE BIANCHI COLORS
PMS 306 R: 0 G: 188 B: 228 C: 75 M: 0 Y: 7 K: 0
PMS 432 R: 69 G: 85 B: 96 C: 23 M: 2 Y: 0 K: 77
3.1 //
PRIMARY COLORS // SPOTS COLORS
When spot-color printing is available you should use the listed Pantone colors for greatest impact.
// CMYK COLORS
For process-color reproduction, the CMYK conversions are shown that best match the Pantone colors.
// RGB COLORS
8-Bit color monitors are both Netscape and Internet Explorer automatically snap to web-safe when an 8-Bit system is sensed.
SECTION 3 // SCHEMATICS
SECONDARY COLORS
PMS 306 R: 0 G: 188 B: 228 C: 75 M: 0 Y: 7 K: 0
PMS 432 R: 69 G: 85 B: 96 C: 23 M: 2 Y: 0 K: 77
PMS 187 R: 196 G: 18 B: 48 C: 0 M: 100 Y: 79 K: 20
PMS GREEN R: 0 G: 168 B: 114 C: 100 M: 0 Y: 59 K: 0
PMS 309 R: 0 G: 73 B: 96 C: 100 M: 0 Y: 9 K: 72
PMS BLACK R: 0 G: 0 B: 0 C: 100 M: 100 Y: 100 K: 100
PMS 114 R: 255 G: 227 B: 99 C: 0 M: 8 Y: 73 K: 0
3.2 //
TINTS COLORS // TINTS
Only use tints of colors when treating information graphics, otherwise use the color at 100%. Visual representations of data are conveyed more clearly and are better understood when color is properly used. Using pairs of colors that have adequate contrast will make the design of information graphics more effective. Each color are designed to add visual depth and flexibility and to convey additional levels of information hierarchy.
PMS 306 R: 0 G: 188 B: 228 C: 75 M: 0 Y: 7 K: 0 100
90%
80%
70%
60%
50%
40%
30%
20%
10%
PMS 432 R: 69 G: 85 B: 96 C: 23 M: 2 Y: 0 K: 77 100
SECTION 3 // SCHEMATICS
90%
80%
70%
60%
50%
40%
30%
20%
10%
TINTS COLORS
PMS 309 R: 0 G: 73 B: 96 C: 100 M: 0 Y: 9 K: 72 100
90%
80%
70%
60%
50%
40%
30%
20%
10%
PMS 187 R: 196 G: 18 B: 48 C: 0 M: 100 Y: 79 K: 20 100
90%
80%
70%
60%
50%
40%
30%
20%
10%
PMS 114 R: 255 G: 227 B: 99 C: 0 M: 8 Y: 73 K: 0 100
90%
80%
70%
60%
50%
40%
30%
20%
10%
PMS GREEN R: 0 G: 168 B: 114 C: 100 M: 0 Y: 59 K: 0 100
90%
80%
70%
60%
50%
40%
30%
20%
PMS BLACK R: 0 G: 0 B: 0 C: 100 M: 100 Y: 100 K: 100 100
90%
80%
70%
60%
50%
40%
30%
20%
10%
3.3 //
10%
SECTION 4
COMPONENTS 4.1 // SECONDARY GRAPHIC 4.2 // PHOTOGRAPHY
Section 4 //
SECONDARY GRAPHICS The new BIANCHI brand identity system is flexible and dynamic. It incorporates a graphic element created by cropping into the symbol. There are many framing and cropping variations that can be achieved with this graphic element.
SECTION 4 // COMPONENTS
SECONDARY GRAPHIC
4.1 //
BIANCHI PHOTOGRAPHY When selecting images for an appliction, consider the various typographic and graphic components that will coexist with the image.
BIANCHI SECTION 4 // COMPONENTS
PHOTOGRAPHY
BIANCHI 4.2 //
SECTION 5
OUR TEAM 5.1 // STATIONERY 5.2 // ELECTRONIC MEDIA 5.3 // BIKE PARTS
5.4 // PERFORMANCE 5.5 // ADVERTISEMENT 5.6 // MUSEUM 5.7 // STADIUM 5.8 // APPAREL 5.9 // ACCESSORIES
Section 5 //
STATIONERY // BIANCHI SANS
SECTION 5 // OUR TEAM
Typography is a cornerstone of our visual identity. Bianchi has chosen the Bianchi Sans font family as the primary typeface for all our brand communications. A variety of weights shown at right will provide creativity and flexibility in the layouts.
STATIONERY
BIANCHI
TERRY LEE
BIANCHI TERRY LEE
Salesman salesman@bianchi.com BIANCHI CORPORATION 1 Pagemill road,Palo Alto,CA,94301 P: 917-543-7890 F: 917-443-4562 bianchiusa.com
Salesman salesman@bianchi.com
May 21, 2011 Dear customer, We are pleased to announce the grand opening of our new location on Geary Street. For those of you who have been loyal patrons at our former location, we invite you to see the fabulous redesign of our contemporary dining space. You will very impress with your interior design of our restaurant. I was particularly inspired by your call for business mentors. It looks modernized the look and feel of our warm and inviting interior and the ambience you have grown love. With this exclusive invitation to the celebration of Katana Ya’s opening, you and a guest may enjoy complimentary dining for single night, with this invitation with you on Geary street. Your company excels at customer service, a field in which I would like to pursue a career. Don’t miss this event. If you are interested in meeting with us, I am available for set a appointment with you during office hour or any time on the weekend. Be sure to sign up for our mailing list for a chance at a special surprise. Please kindly contact me if you have any questions. Thank you in advance for your time.
Sincerely yours,
BIANCHI 1 Pagemill road,Palo Alto,CA,94301
BIANCHI CORPORATION 1 Pagemill road,Palo Alto,CA,94301 P: 917-543-7890 F: 917-443-4562 bianchiusa.com
5.1 //
www.bianchiusa.com
BIANCHI // HOME
// BIKES
// STORE
// TECHNOLOGY
// RACING
// TEAM
// DEALER SEARCH
ABOUT Edoardo Bianchi, a 21-year-old medical instrument maker, Edoardo started his bicycle manufacturing business in a small shop at 7 Via Nirone, Milan in 1885. It has been part of Cycleurope Group, the Swedish company of Grimaldi Industri AB, since May 1997. Bianchi pioneered the front wheel calliper brake. The British bicycle historian, Hilary Stone, said Bianchi "was not a small specialist manufacturer but rather a large industrial concern with most of their bicycle output being pretty run-of-the-mill models." SPONSORSHIP The Bianchi reputation began when the company sponsored Giovanni Tommasello, the winner of the Grand Prix de Paris sprint competition in 1899. Fifteen years later it was making 45,000 bicycles, 1,500 motorcycles and 1,000 cars a year. In 1935 Bianchi sponsored Costante Girardengo, one of the first Italian stars on the road, and its bicycle sales rose to 70,000 per year. In 1950 Fausto Coppi won the Paris–Roubaix on a Bianchi equipped with what was later named the Campagnolo Paris–Roubaix derailleur gear, for which Bianchi bicycles featured the necessary special drop-outs until 1954.
// WEBSITE The Bianchi website include Bianchi 928 Carbon SL, Bianchi MONO-Q, Bianchi Infinito, Bianchi Via Nirone 7, Bianchi Pico Crono and Bianchi Cross Concept. Urban Fixed gear models include.Bianchi Pista, Bianchi Pista Via Condotti, Bianchi Pista Via Brera and Bianchi San Jose.
SECTION 5 // OUR TEAM
ELECTRONIC MEDIA
B
// I PHONE APPLICATION The Bianchi i phone application is to tracking your riding GPS App for iPhone, all you need is your iPhone and you’re ready to challenge yourself to take your bike further with the Challenge.
bianchi
B
5.2 //
BIANCHI
BI A
N
C
H I
// BIKE WHEEL Carbon monocoque frame with Nano technology. A super rigid model, lightweight and aerodynamic, performing in all its details. From the Super Aero full carbon fork weighing 450g to the oversized and perforated chain stays, up to the horizontal rear drop outs.
SECTION 5 // OUR TEAM
H I
BIKE PARTS
// BIKE WHEEL B3 has propelled more Grand Tour riders to the podium than any other wheel. The B3 is the ultimate in all wind conditions. Whether it is a headwind, crosswind, or tailwind, the B3 is fast.
5.3 //
BIANCHI
// BIKE JERSEY The New Gray Carbon design gives the Bibshorts a modern look. The Team Gray Bibshorts can be used with any Bianchi jersey or matched up with the new Bianchi Gray Team Jersey.
SECTION 5 // OUR TEAM
PERFORMANCE
BIANCHI
// BIKE JERSEY The Bianchi Celeste Team Jersey is the traditional Bianchi look you want with the Bianchi Celeste colors. A Celeste carbon pattern gives the traditional jersey a modern look.
5.4 //
// BILLBOARD A billboard is a large outdoor advertising structure, typically found in high traffic areas such as alongside busy roads.
SECTION 5 // OUR TEAM
ADVERTISEMENT
// VAN A van is a vehicle used for transporting goods and members and riders from bianchi.
nce
a Perform
5.5 //
BIANCHI
// BIKE SHOP The Bianchi bike is a business specializing in bicycle sale, maintenance and parts.
SECTION 5 // OUR TEAM
ADVERTISEMENT
// POSTER A poster is any piece of printed paper designed to be attached to a wall or vertical surface to Advertise Bianchi lastest ads.
5.5 //
// AIRPLANE An airplane is used for transporting goods and members and riders from bianchi.
SECTION 5 // OUR TEAM
nce
rforma
ted pe
ceden
Unpre
ADVERTISEMENT
mance
// TAXI A taxi is moving advertising, typically found in downtown area.
5.5 //
SECTION 5 // OUR TEAM
ADVERTISEMENT
// BIANCHI BUS A Bianchi bus is a large vehicle used for transporting goods and members and riders from bianchi.
5.5 //
// MUSEUM The Bianchi museum is an institution that houses and cares for a collection of Bianchi bikes and history.
SECTION 5 // OUR TEAM
MUSEUM
I BIANCH
5.6 //
// STADIUM The Bianchi stadium is a place or venue for bike racing and consists of a field or stage either partly or completely surrounded by a structure designed to allow spectators to stand or sit and view the event.
SECTION 5 // OUR TEAM
STADIUM
5.7 //
BIANCHI
// BIANCHI SWEATER The Bianchi sweater is a plush white sweater with Bianchi special made graphic on the front chest.
SECTION 5 // OUR TEAM
APPARELS
BIANCHI
// BIANCHI TEE The Bianchi tee is a plush white sweater with Bianchi special made graphic on the front chest. And is limited to Bianchi members only.
5.8 //
BIA
HI C N
// CYCLING CAP The Bianchi traditional Celeste Cycling Cap
SECTION 5 // OUR TEAM
ACCESSORIES
BIA NC HI
// BIKE GLOVES Team Bianchi Gloves made by Squadra. Outfit your complete Bianchi riding attire with these beautiful gloves. This new design has Bianchi's famous Celeste colors to compliment your team Bianchi Kits.
5.9 //
BIANCHI
// MESSENGER BAG Bianchi has designed a bag to hold your PC or Mac laptop computer and will hold plenty of documents that you need to carry with you.
SECTION 5 // OUR TEAM
ACCESSORIES
BIANCHI
// WATER BOTTLE The double-walled construction of the Bianchi Bottle provides essential thermal insulation and is made from taste-free, BPA-free, TruTaste polypropylene.
5.9 //
BIANC
HI
// BIANCHI WATCH The Bianchi watch is a bike computer can accurately measure speed, distance, power, pedal cadence and heart rate.
SECTION 5 // OUR TEAM
ACCESSORIES
BIANCHI
// BIKE TOOL New Bianchi mini tool to tone up your bike with large range of different tools and is good to care around on the road.
5.9 //
A BI I H
C
N // BIANCHI HELMET The Bianchi Indicator is a versatile helmet for all riders. In-mold EPS liner Polycarbonate shell Excellent ventilation Acu Dial fit system Snap-fit.
SECTION 5 // OUR TEAM
ACCESSORIES
BIANCHI
// BIANCHI TIMER Bianchi starting timer features a large digital read-out, multiple start sequences including the new ISAF 5, 4, 1, 0 countdown. Large, clear digital display Large, positive-touch function.
5.9 //
BIBLIOGRAPHY
// WEBITE BIANCHIUSA.COM WIKIPEDIA.ORG/WIKI/BIANCHI_BICYCLES CYCLING-REVIEW.COM/MORE-REVIEWS/BIANCHI/ BIKYLE.COM/BIANCHIHISTORY.HTM TRADE.BIANCHIUSA.COM/D/5047-2/HISTORY.PDF
// IMAGE BIANCHIUSA.COM STOPREADINGTHISANDRIDEABIKE.WORDPRESS.COM PROLLYISNOTPROBABLY.COM/298.PHP BICYCLING.ABOUT.COM/ WWW.GUARDIAN.CO.UK/