Spartan pride to take owenership of their vote in the 2012 ASMSU Student Elections.
SPARTANSVOTE ASMSU Student Election 2012 Campaign and Branding Packet
SPARTANSVOTE
Inspire students through
MISSION
Campaign Mission Statement
Inspire students through Spartan pride to take owenership of their vote in the 2012 ASMSU Student
Elections.
SPARTANSVOTE
MISSION
Campaign Mission Statement
The logo uses the
SPARTANSVOTE
recognizable “Block
S” and promotes that SPARTANSVOTE. The
SPARTANSVOTE
logo can be used with or without the tagline provided. It should only be used with the given
SPARTANSVOTE
colors and only in the two
formats provided.
SPARTANSVOTE
SPARTANSVOTE
BRAND
Campaign Logo & Branding
The elements that go into the designing process should inspire action and should have
a strong association with MSU
and pride associated with being a SPARTAN. All images should be dynamic and have an exaggerated tone.
SPARTANSVOTE
DESIGN
Design Elements & Images
GOTHAM - BOOK GOTHAM - LIGHT GARAMOND - REGULAR
Font Selections & Image The fonts selected for the campaign were GOTHAM
and GARAMOND. These were selected because
they are recognizable with
the university. Gotham and Garamond are both used with the “Spartans
GARAMOND - BOLD
Will” campaign.
*It is very important to use these fonts because they are a vital part of the campaign image.
SPARTANSVOTE
GOTHAM - MEDIUM
FONTS
GOTHAM - BOLD
The main colors used should be “Spartan Green�,
our light green,
black, and white.
The secondary colors should only used
as accent. Colors should be payed high
attention to as they are also a vital part of the
campaign image. *Please contact Terry Sieting for color codes and names if needed. adoc@asmsu.msu.edu
SPARTANSVOTE
COLORS
Colors Scheme
Contact Information For any question or concerns reguarding these campaign standards, please contact the Communications despartment as ASMSU. There is to be no use of campaign elements including logo, slogan, and designs with out explicit permisson of ASMSU.
Terry Sieting Associated Students of Michigan State University
Asst. Director of Communications adoc@asmsu.msu.edu (517) 355-8266, ext. 112