Operation Taking Back 901

By Dorjea’ McClammey

Arieale Munson is a dedicated and compassionate leader who uses her talents to benefit her hometown of Memphis. As a mother of two and a native of North Memphis, she understands the importance of giving back to her community. That’s why she founded and serves as the executive director of Operation Taking Back 901, a non-profit organization committed to providing economic and educational opportunities for the youth of Shelby County.

Arieale’s non-profit offers a variety of programs to support the growth and development of young people in the community. From school visits that cover topics like peer pressure, life skills, mentorship, financial literacy, and community development to events that provide backpacks filled with supplies and coats to students in need, OTB 901 is making a tangible difference in the lives of young people. This year alone, they have adopted two schools and provided students with over 300 backpacks and 60 coats.

The non-profit organization has been making a remarkable impact by mentoring over 185 young ladies, and sharing stories of triumph, such as Arieale’s journey as a teen mom. By going inside schools and speaking to students, Arieale emphasizes that their past mistakes do not determine their future. Her message of hope is particularly significant to the students as she hails from the same area and wants to inspire them that they, too, can overcome any obstacle. Arieale’s success proves that regardless of one’s situation, with determination and hard work, anything is possible.

Operation Taking Back 901, under the guidance of Arieale Munson, recognizes the importance of community involvement and aims to offer various resources to make Memphis a better place. To this end, the non-profit hosts a range of events, such as vision board parties, tea parties for young ladies, food giveaways, and the much-anticipated Back to School Bash. The organization shines a beacon of hope and opportunity by offering attendees free school supplies, food, and valuable community resources. Operation Taking Back 901 endeavors to bring these resources directly to the community, ensuring equitable access for all. Beyond events, the non-profit’s work extends to promoting and supporting business workforce and economic development, mental health education, and social services. By leveraging these resources, Operation Taking Back 901 seeks to make a lasting impact and empower individuals and families to thrive.

Since its founding in 2016, Operation Taking Back 901 has had an immense impact on the Memphis community. To date, the organization has provided services to over 7,000 people, and the response has been overwhelmingly positive. Through word of mouth, the community has continued to spread awareness about OTB 901, enabling Arieale Munson to partner with other organizations, further expanding her reach. Her hard work has not gone unnoticed, as the City Council and Shelby County Commissioners have recognized her. Her dedication has also led to the receipt of numerous grants and awards, including recognition from the state of Tennessee and former President Barack Obama. Arieale’s commitment to improving the lives of those around her has resulted in a powerful and lasting impact on the community she serves.

Arieale’s unwavering commitment to Memphis and its residents extends beyond her non-profit, Operation Taking Back 901. She selflessly serves on the foster care review board in Shelby County, provides invaluable life coaching and self-esteem-building services, and even authored two books, “When Pleasing Has No Purpose” and “I Am the Change,” which are read in schools across the county.

One of the primary challenges Arieale faced was securing funding for her organization. However, she met this challenge head-on by being resourceful and persistent, continuously fundraising and seeking help from her community of like-minded individuals who shared her passion and vision.

Despite the obstacles she’s encountered, Arieale’s passion for helping young people in her community remains steadfast. She’s deeply moved by the positive impact her work has on the youth in Shelby County, inspiring them to lead with a renewed perspective on life. Seeing the once-uninspired and silent rooms filled with smiling faces after her events, and witnessing the joy and gratitude of students receiving the support they never knew was available to them, continues to fuel her unwavering dedication to her mission.

Arieale’s family is the cornerstone of her motivation and success. Her children have been her constant support system and have always believed in her dreams. “Even when others saw me having a child at a young age as a mistake, my children saw it as a blessing. They have been with me every step of the way, providing me with the strength and inspiration needed to pursue my goals,” she says.

Arieale’s journey as a young mother has given her a unique perspective and understanding of the challenges facing the youth in her community. She often shares her story as a testimony to others, explaining how her early motherhood gave her the determination to help other young people in her area. Her family has been the driving force behind her mission to help others, and she is forever grateful for their unwavering love and support.

Looking ahead, Arieale envisions a future where Operation Taking Back 901 can provide even more comprehensive support for women and children in need. As part of this vision, she plans to establish a dedicated resources center that will offer a range of services, including counseling, educational programming, and life skills training. This center will serve as a beacon of hope for those who have experienced abuse, teen pregnancy, or other challenges, providing them with the resources and support they need to overcome adversity and thrive. By expanding her organization’s reach in this way, Arieale hopes to create a brighter, more empowered future for the people of Memphis.

If you’re looking to follow in Arieale’s footsteps, here’s a piece of advice that might help: remember that not everyone will believe in your journey, but that’s okay. It’s your journey, after all, so own it! Don’t be afraid to promote your business and spread the word about what you do. You never know who might be listening and how they could help you grow. And even if you feel like your biggest critic, try to showcase yourself and your talents as much as possible. Believe in yourself, even when it’s tough. Look in the mirror every day and remind yourself of your goals. Remember that perseverance is key and don’t give up, even when things get difficult.

By Terry L. Watson Photos Provided by Natasha Hughes

She definitely has an eye for creativity.

Natasha Hughes is the owner and face of 29Eleven Photography LLC. Based in the Hampton Roads area of Virginia, she says the meaning behind this name came of her company comes from the scripture in the bible of Jeremiah 29:11 (I alone know the plans I have for you, plans to bring you prosperity and not disaster, plans to bring about the future you hope for.) Natasha says that God kept bringing her back to this scripture. “The whole book of Jeremiah is about being chosen, being selected. It was so fitting for how and why God was using me. He was showing me things far beyond my wildest dreams.”

Natasha is a 33-year-old woman that dedicates her life to helping others in any way possible. No matter who you are, she loves seeing the smiles on other’s faces. She also loves to sing, laugh, and enjoy life, which often involves being around family and friends. While she has no children, she has a heart for children and older adults. She has spent the last ten years of her career working in a nursing home. Natasha has also served in the children’s ministry since age 20.

Educated with a bachelors degree in Healthcare Administration, Natasha says that photography was never a plan for her life. “Never had I thought about it until I began seeking God about my purpose. All my life, I have struggled with identity. It’s like I could speak life into everyone else but myself. Everyone always looked up to me as a role model, but I never saw in myself what others saw in me. In 2020 during a spiritual fast with my church, God began to speak to me about photography. At first, I ignored it, but the Holy Spirit quickly showed me God’s plan. During the fast, He showed me how I viewed myself and how others would be viewed through the lens. God also showed me how He would use me behind the lens to tell my clients’ stories,” she says.

After wrestling with what God has shown her, Natasha finally stepped out on faith and began to serve other local photographers and her business. “Serving her business while putting myself aside at the time is truly why I believe my business is so successful today,” she says. In March of 2022, her brand was born.

29Eleven Photography offers general photography services such as family, wedding, newborns, family, and branding shoots. Natasha says her favorite captures are couples. She also enjoys the different encounters she has with people from all over the world. From young to old, single to married, Natasha captures their stories. “You get to see others conquer things that I never imagined someone would’ve had to face,” she says.

Natasha says her business has been impacted mostly by her Aunt Sherry. This person taught her faith, family, and the value of yourself and education. “Her life alone modeled what I wanted to be as a mother, wife and friend. Her words of wisdom throughout my life are why I am the woman I am today.” She shares that Theresa Brown of T.A.G Imaging has impacted her life and career also. “She took the time to teach me everything I needed to know. No matter how big I get, I will always remember where it all started. Before the name, before the camera, she was there,” Natasha says.

As a photographer, Natasha says she has been challenged with shooting newborns and children. “You must have a special craft for that service. It’s easy to tell an adult to look here and smile, but there’s so many techniques required with newborns. Practice makes perfect and I understand that everyone has to start somewhere right,” she explains.

Her advice to other aspiring entrepreneurs is to just leap! “Stop worrying about all the things you need to have in place. I am a witness that God will send others along the way to help you. I had no camera, but my boyfriend believed in me and surprised me with one for my birthday. I had no name, yet God placed it in someone’s heart to pay for my LLC. I had no clients, but my godsister booked me for the whole weekend for her baby shower and maternity session. I charged a client $60 for a session, but they blessed me with $500. I have been blessed because I took that leap. Don’t worry about who is for you because God will always reveal, remove, and replace. Just Jump!”