Daymain Smith - Synergy Hospitality Group

Creating “Synergy” for African Americans in the Hotel and Hospitality Industry

By Monica Montgomery

Photos Provided by Daymain Smith

Synergy is an interaction or cooperation giving rise to a whole that is greater than the simple sum of its parts. The term synergy comes from the Attic Greek word συνεργία synergia from synergos, συνεργός, meaning “working together.” Wikipedia

Daymain Smith is the founder and CEO of Synergy Hospitality Group, based out of Atlanta, Georgia. His mission is to help African Americans conceive and receive the wealth and authority that comes with not just living their dreams but owning them.

Daymain is a living example of the adage, “the only time you see success before work is in the dictionary.”

With the southern charm of this Mobile, Alabama native, Daymain makes living the dream look easy. Yet he will be the first to tell you it’s not. The hotel and hospitality industry is challenging, especially for people of color. “Despite African Americans making up 45% of the population in this country, we own less than .5% of the hotel and hospitality industry. I believe it is my calling to help change that,” Smith says as he discusses his plight and passion. Daymain plans to enlighten, educate, and model the road to ownership and financial freedom.

Daymain grew up in a small urban community in Mobile, Alabama. He admits that there are many layers to the path that led him to where he is today. “I didn’t grow up with a lot of money. My parents split shortly after I was born, and my grandparents primarily raised me. So, for the most part, my story is a lot like most kids who live where I lived,” Daymain explains. “My father was a pastor, but my mother struggled with addiction. So I had a wide range of influences in my life, and from all of it, I learned that there isn’t anything I can’t have if I was willing to work for it.”

“I’m not perfect, nobody is, but I don’t shy away from the fact that who I am in my faith is who I am in my company. I strive to do things the right way and make good choices when it comes to how I deal with my investments and investors.”

At fifteen, Daymain left his grandparents to live with his father. “I was about to turn sixteen when my grandparents kicked me out of the house. I went to live with my dad at a time when we both were in transition. We were trying to figure life out for ourselves and each other,” Daymain shares.

After graduating high school, Smith attended Bishop State Community College. In 1998 Daymain attended the University of South Alabama, where he pledged Alpha Phi Alpha. He furthered his education at Louisiana State University. Daymain was always involved in one entrepreneurial or another, but it wasn’t until he found the world of hotels and hospitality that he found his niche.

“In 2007, I had a magical moment, or rather my defining moment. It was during the 2007-2008 Final Four games when Atlanta’s first recorded tornado touched down. I was working at the Residence Inn Downtown Atlanta,” he says. According to WSBTV. COM, a powerful tornado caused widespread damage across Downtown Atlanta cutting a 6-mile path through downtown and causing significant damage, leaving mass destruction in its wake. “My hotel was horribly affected, and I had to do whatever I needed to help my guest. So there I was with a luggage cart with two guest, their luggage, and a piece of plywood, making my way down Peach Tree to the Westin Hotel. At that moment, when my natural response was to help people who needed me, I knew hospitality was where I was supposed to be. It’s my called place.”

The book featured, How To Buy A Hotel, is written and published by Davonne Reaves

Synergy Hospitality Group is a faith-based company. Its business practices and principles are rooted in Daymain’s Christian beliefs. “I’m not perfect, nobody is, but I don’t shy away from the fact that who I am in my faith is who I am in my company. I strive to do things the right way and make good choices when it comes to how I deal with my investments and investors. I am happy to say that my partners and I are like-minded when it comes to that.”

Daymain has had the opportunity to work in many different roles within the hospitality industry. In each position, he never second-guessed his called place. He learned that there is a right and wrong way to do everything. “I was blessed to have some fantastic mentors in my career. In fact, one of the partners in Synergy, Robert McCoy, was my General Manager at Premier Hospitality Solutions, Holiday Inn Orlando Airport, for several years. Bob was one of those guys who always made you feel like it was a partnership. I never felt like I was a subordinate to him. Bob has zero ego and never puts himself on a pedestal. He was a great mentor and now an invaluable friend and business partner because he showed me how to stay humble,” he says.

With Robert’s mentorship, Daymain became GM for the Holiday Inn Orlando Airport, ultimately leaving to become Regional Manager over a chain of thirteen hotels.

Obstacles are essential to everyone’s journey, and Daymain is no exception. As Smith continued to excel in the hotel and hospitality industry, he couldn’t ignore the absence of men and women who looked like him. On the rare occasions he did, he found himself on a detour. “I try to learn something from every experience. Even if that is simply what not to do,” Smith says with a laugh. “I’ll just say I worked for an owner who wasn’t setting the right example of what ownership should look like or be about. As a result, I was terminated from that position, which was painful, but by the grace of God, I was able to shift. God allowed me to see that it was all working for my good. I knew I wasn’t going backward because my Father in Heaven didn’t create me to be average.”

Daymain and his wife created a car parking business. He says, “Following God, I made six figures parking cars!”

According to Merriam-Webster, disenfranchised means to be deprived of some right, privilege, or immunity. After years of working in the hotel and hospitality industry, Daymain saw himself as part of the disenfranchised. He realized there was a missing component that had been out of reach for him and others like him. It was Ownership.

“That disenfranchised component made me realize that my people were disenfranchised in the hospitality industry. I had learned the business inside and out and loved it. I was passionate about it but didn’t know how to own it. Again, African Americans represent less than .5% ownership in this industry. Once I understood what that meant, I finally understood my purpose. My purpose

was not just to become an owner, but to become an educational conduit for people who look like me in hospitality investment and ownership,” he says.

Synergy Hospitality Group was birthed out of one simple premise. “If I can do it, you can too.” “When I realized that I knew just as much if not more than the guys I was working for, it didn’t make sense to continue as an employee. I knew I was built for better, and that’s what I want to pass on to my people,” Daymain shares.

Synergy Hospitality Group is ultimately an educational platform and resource to get African Americans to invest in the hospitality industry.

“I want to help anyone ready to believe they are built for more. I had to learn the ownership side of hospitality. I have been blessed to have a great friend and mentor, Omari Head, the “Hip Hop Hotel Broker,” as a great connection and one of my biggest supporters. He has opened doors and helped me make connections I couldn’t have made alone. Because I know the value of open doors, I want to help others come through.” he explains.

Daymain believes that with the help of his forwardthinking business colleagues, Elise Capital Hotel Investment Advisory and Davonne Reeves, author of How to Buy a Hotel, he can inspire the next generation of entrepreneurs. He aspires to teach them how to move past just wanting to make money but see themselves as worthy, capable, and qualified to own their future.

“The greatest compliment I’ve ever received was when a young black high school student told me he wanted to be a business and hotel owner like me when he grew up. I knew then that he could see himself as more than what society wanted to label him. I felt like he was waking up to the knowledge that he was built for more,” he says.