Open By Suprise

By Terry L. Watson Photos Provided by Tyara Lee

Louisville, KY, native Tyara Lee is the face of Open By Surprise Event & Design. Open by Surprise was then created in 2018 and became established in Kentucky in 2021. Her company provides custom products and event services, including backdrops, banners, floor wraps, life-size props, and more. “Customers can purchase these items and get them designed to their liking for celebrations, whether a birthday party, wedding, repass or business.

“We provide full event services creating unforgettable and magical experiences, incorporating a unique style and breathtaking designs. We help plan it all to identify our client’s style, budget, and vision, ensuring a unique experience,” she says.

In 2016, Tyara began her journey as a self-taught Graphic Designer. She says, “I remember creating personal projects and using them as practice, and soon created my own (Custom Chip Bag) after seeing the trendy product on Instagram. I always had an eye for design, but I wanted to make more than just party favors; I wanted to bring my designs to reality. Even more, I wasn’t designing just for myself, family, and friends but for others who admired my work. That was the moment I realized I wanted to be an Event Planner.”

Tyara has also achieved educational success. She graduated from Brown Mackie College with an Associate of Applied Science in Medical Assisting. Additionally, she served as a Product Broker for five years and has experience as a Floral Designer and Master Floor Wrap Installer.

Tyara says what she loves most about being a designer is connecting with potential customers and clients to ensure she makes their dream a reality in both event and design. She also enjoys surprising and putting smiles on their faces upon execution of their planning. She goes on to share how important serving others is to her. “I have a passion for helping people. It’s also a dope feeling to have an impact and connection with others within the community through artistic expression.”

Tyara says there was a time when she felt her target audience didn’t understand her business model. That was challenging, she says, but things changed. She soon noticed she was getting more attention for her custom products versus her events. “I told myself I didn’t want to be known just for my custom products, I wanted for them to know that we can do it all. I overcame this challenge by rebranding and revamping my business. I jotted down ideas for a new business name and determined my brand’s appearance to attract my target audience. I hired a graphic designer who specialized in business branding and worked with her to develop a website that better fits my brand.”

Tyara says rebuilding her business has helped her become wiser and more aware. She says, “I believe that everything happens for a reason and that the changes I’ve made thus far are for the better. Potential customers and clients shall take my business seriously because I am more serious about it.”

To learn more about Open By Surprise Events, please contact Tyara Lee directly.