Richard Steadwell Creates The Kingzi Royal Skin Care Collection

By Monica Montgomery

Photos Provided by Todd Youngblood

The first question asked of Richard was, “Who is Richard Steadwell?” The look on his face was priceless.

“Of all the questions I expected to be asked, that was the one I wasn’t prepared for,” Richard explained, smiling and nervous while rubbing his cold, clammy hands. It was clear that Richard was nervous, but he slipped easily into his element as he explained his plight.

Richard Steadwell is living his dream of being a selfemployed entrepreneur. He owns and operates Kingzi Barbers Lounge in Concord, N.C., and the Kingzi Men’s Skincare Collection.

Although Richard has always possessed the creative spirit of an entrepreneur, there were limitations he says he had to overcome before he could realize his dream. “I’ve always been good with my hands. I love being creative and using my imagination. I always knew that using those natural talents would make me happy.” Richard called himself a kitchen barber because he’s been cutting hair since he was a teenager, but he never thought of it as a career.

Richard was born in North Carolina but was raised in California. In the tenth grade, he decided school wasn’t for him. He shares, “I was struggling and getting into trouble a lot. I had convinced myself that they were teaching me the things I wanted to know. Deep down, part of my reasoning was I felt like I was an embarrassment to my mother, and I didn’t want to keep putting her through that, so I quit.” Richard explained. “My mother wasn’t happy about it, but my mind was made up.”

Richard’s mother gave him two options, the military or trade school. Due to health issues, the military wasn’t a good fit, so Richard went to the Earl C. Clemmons Job Corps center in Morganfield, Ky. “My mother drove me to the center because she was serious about me not sitting up in her house without a job or trade of any kind. She said if I was going to be grown, I had to make a way for myself,” he says.

While in Job Corp, Richard took several certification classes, including a business course. The one thing he stayed away from was getting his G.E.D. “If I had been wise and not so worried about failing, I would have just gotten my G.E.D. while in Job Corps. Things would have been a lot easier for me, and I would be farther than I am today. But, what can I say? I was young and didn’t want to listen to anybody,” Richard explains with a laugh.

In his lifetime, Richard has done just about every laborious job there is. He was a self-proclaimed jack of all trades and master of none. “Wow… I can’t even begin to name all the different jobs I’ve had in my life. I’ve done everything from working fast food to construction. And at no time did I ever feel like I was doing the job I was meant for. I wouldn’t say I like working for other people. Plus, because I didn’t have a high school diploma or G.E.D. I couldn’t go any higher than entry-level work. It was frustrating,” Richard states.

After years of going from one unfulfilling job to another, Richard decided he wanted something more. One day, not long after his fortieth birthday, Richard was sitting in his barber’s chair and shared his idea of going to barber college. The response he received was surprising.

“I had been going to this same guy for over ten years, and I considered him a friend, but what he told me blew me away. He told me it was too old and it would be too hard for me to build up clientele at this point. I couldn’t believe my ears,” Richard said; still a little put off by the experience.

“I was like, wow. I was not expecting that at all. When I left the shop, I kept thinking about him telling me it was too late for me. The more I thought about it, the more I was determined to prove him wrong.”

Immediately Richard looked into starting barber college at Park West Barber College in Greensboro, N.C. As he read the requirements, the first thing that stopped him in his tracks was the requirement of a high school diploma or equivalent.

“There I was again. Every time I tried to move forward, I found myself coming back to the same roadblock. All these years later, my decision to drop out of high school was still haunting me. I sat there thinking about what I wanted and the time I had wasted. I have to admit I was terrified of going back to school, but I decided I couldn’t spend one more day letting fear hold me back.”

Richard enrolled at Gilford Technical Community College, Jamestown, N.C., and started working towards his G.E.D. He transferred and finished the program at Alamance Community College in Graham, NC. School was never easy for Richard, but his desire to achieve his goals was stronger than his fear of failure. “It was hard, working and going to school at the same time, but I finally knew what I was working towards. It was all going to be worth it in the end.”

After completing the program, Richard had to take the G.E.D. Test. Most people struggle with standardized testing. Richard’s past traditional education experiences and test anxiety didn’t make things easy. He says, “I will be honest and say I didn’t do well initially on the G.E.D. Test. I failed it three times!” he said, shaking his head. “I couldn’t believe it! I had worked so hard. Before I knew it, I felt like I was back in high school. I didn’t think I was smart enough to pass the test. I was struggling and embarrassed. Then I remembered that I wasn’t in high school anymore, and my dreams were just on the other side of that test. I couldn’t let it stop me again.”

On the fourth try, Richard passed and received his G.E.D. “I can’t tell you how much that meant to me. My family came and celebrated with me, and I made my mother proud. I made myself proud. I proved that I could do anything if I didn’t give up,” he said.

After receiving his G.E.D, Richard started at Park West Barber College in Greensboro, N.C. From there, he became an apprentice barber, but he knew that he had to relocate to grow.

“After job corp I moved back to Greensboro, and later moved to Durham, NC. to finish barber school. But after barber college, I wanted to go to an area where I could start fresh and have room to grow. Barbering in Durham and Greensboro was a crowded market. I thought about Jacksonville, Florida, or Georgia but settled on Charlotte, NC.”

Richard was an apprentice barber at Bennett’s Barber Shop in Charlotte for four years. “You usually do one year as an apprentice before you can take your master barber’s licensure test, but I did four years because I felt I had so much to learn.”

As Richard worked as an apprentice barber, he was free to explore his creativity. Barbering isn’t just about cutting hair. Men trust their barbers and seek their advice about looking and feeling their best. Richard noticed a small selection of beard and skin grooming products for men. The scents were basic and didn’t represent all men, especially black men. Hence Kingzi Men’s Skincare Collection was born. He says, “I didn’t like that most beard balms smelled like the great outdoors,” Richard said with a laugh. “Never have you heard a woman say she loves the smell of citrus on her man. So, I started experimenting with fragrances that I liked and ones that didn’t make my customers smell like car air fresheners.”

“I didn’t think I was smart enough to pass the test. I was struggling and embarrassed. Then I remembered that I wasn’t in high school anymore, and my dreams were just on the other side of that test. I couldn’t let it stop me again.”

Richard enrolled in YouTube university and learned all he could about creating beard balms and lotions specifically for men. Once he had the know-how, Richard started making small batched in his home and trying them on his clients.

“My clients were willing and honest test subjects. I gave away free samples, and they would let me know what worked and what didn’t. Before I knew it, word got out, and it’s gained momentum from there.” Putting what he learned about sales and marketing in Job Corps, Richard is preparing to put the Kingzi Men’s Skincare Collection on the shelves of major shopping centers all over the country. But for now, the skincare line can be purchased locally at Kingzi Barber’s Lounge.

This was his reply when asked what the future looked like for Richard. “The future is bright. Brighter than I thought possible at this point in my life. I was stuck for forty years because I didn’t think I was smart enough to pass a high school equivalency test. But when I faced my fears and pushed past them, the world opened up to me. Things are happing so fast I am having trouble keeping up,” Richard said, smiling proudly. “But I guess that’s a good problem to have.”

Richard intends to continue growing his business, including lotions, skin conditioning oils for women, and a Kingzi clothing line. He concludes by saying, “If I could say one thing to my younger self, it would be this: Don’t let fear and other people’s opinions of you hold you back. You can achieve anything you set your mind to if you are willing to fail at it first. When you fall, you got know where to go but up!”