Brittany Evans - IMbellish Beauty Studio

By Terry L. Watson

Photos Provided by Brittany Evans

“Beauty lies within the eyes of the beholder. Beauty is only skin deep. Beauty will fade, but not goodness.”

These adages have been spoken countless times. They also represent the honest opinion of others, but whatever the case, beauty and its perception is a God-given freedom for all to enjoy.

For businesswoman Brittany Evans, her focus is all about beauty and helping others realize theirs as well. Brittany is a 27 years old Licensed Esthetician who is in love with all things beauty as well as health and fitness. She is the owner of IMbellish Beauty Studio LLC. Their focus is to culminate their client’s beauty from within. Some of the services they offer include eyelash extensions, brow tinting and waxing, henna, body waxing, and makeup. Makeup services are available for bridal services also.

Brittany attended Purdue University for one year and then advanced towards her career at Mario Tricoci Beauty School. She has been licensed for six years. In addition to owning her business and running it full-time, she also focuses on her fitness journey on the side.

The Chicago, IL, native says years of deep low self-esteem and insecurity sparked her interest in the beauty industry. “I selftaught myself how to apply makeup with the assistance of YouTube. I did this just to make myself feel beautiful every day. By the grace of God, He brought me through those tough years, and it catapulted me right into my passion and purpose,” she says.

Brittany says professionalism, customer care, education, and paying close attention to details are some of the main characteristics that she bases her business upon. “I make it my duty to ensure everyone feels comfortable and at home. They aren’t my clients. They are my family,” she says.

“I self-taught myself how to apply makeup with the assistance of YouTube. I did this just to make myself feel beautiful every day. By the grace of God, He brought me through those tough years, and it catapulted me right into my passion and purpose.”

Brittany shares that what she loves most about owning IMbellish Beauty Studio is being able to make women smile. “I take pride in having the opportunity to share my love for beauty by enhancing the God-given beauty that’s already there,” she says.

She is inspired mostly by her grandfather, who passed away a few years ago. She says his ambition, tenacity, hustle, and drive are always in the back of her mind and pushes her to keep going.

Her advice to others who may follow in her footsteps is simple. “Be like a sponge and absorb and learn all that you can in this industry. Never stop learning and practicing your craft. Focus on your niche and become a master of those services. Most importantly, offer services that you enjoy doing yourself. By doing so, it will show in the way that you serve others. Remember that when you are passionate about something, it doesn’t ever feel like work.”

As the future continues to look bright for Brittany and IMbellish Beauty Studio, she plans to continue to learn, grow, and master her niche and expand her business. She also plans to have a storefront in possibly more than one state. With her determination and ambition, one shouldn’t be surprised to see the IMbellish Beauty Studio brand in any area of the country. To learn more about them, please visit their website.