Remona Taylor - Hair & Stuff 216

By Dorjae’ McClammey

Photos Provided by Remona Taylor

Like most urban communities around the country, African American ownership of beauty supply stores was once nonexistent. Historically, the percentage in the consumption and purchases of beauty supplies greatly leans towards African Americans when compared to other races, rarely do they reap or benefit from their spending choices. Now, the landscape is changing, and a new color of ownership is emerging.

Cleveland, OH native Remona Taylor is the CEO of Hair & Stuff 216 Beauty Supply. Located in the heart of Cleveland, OH, the growing supply chain offers popular, trending, and reputable products such as Black Panther, Curls, Mielle, The Mane Choice, and The Doux. They also have natural beauty and hair care products inspired and handmade by small business owners like LaJAshley, Blossom Beauty Co, and Premier Ponytail Band. “Hair & Stuff 216 works with local and out-of-state small business owners to exclusively carry the unique trending products in our store,” Remona says.

For quite some time, Remona always wanted to be a business owner. While in Graduate school, she would constantly ask her husband, Raymell, if they could start a business. His reply was always, “when you finish school, we can talk about it.” So that’s what she did; she completed everything, and things began to move.

Pictured with Remona and Raymell are their children Malessa and Raymell Jr.

At first, her husband wanted her to think outside of the box. She gave him ideas for all types of businesses like daycares, home healthcare agencies, and more. Then one day, while traveling to the closest beauty supply store, which was 45 minutes away, Remona and her husband realized an opportunity to fill a void in their community. She said to her husband, “I have an idea; what about a beauty supply store?” Being the smarty pants he is, Remona says he responded, “I have a better idea, what about a beauty supply store?” This (make it happen, duo) hit the ground running from that conversation.

This was 2017. Even though Remona and Raymell both were working full-time jobs, they weren’t deterred. They contacted a friend who helped them get started by selling all types of hair bundles. It began with them selling bundles, purchasing business cards, and registering their business name. Remona and Raymell continued to work hard until they secured their lease for their initial brick and mortar retail location. During this time it took 4 months to create the store and open the doors on January 13th, 2018. “Our shelves were bare, and we purchased the small amount of product we had with our own money. We were a little hesitant at first, but just like a kid on Christmas Day, I ripped the paper off and opened the doors, and Hair & Stuff 216 came to life,” she says.

At first, due to staffing issues, they could only have the store open for part-time hours. After one year, they hired their first employee, which helped them grow from their original 900-foot store into a 2400 square foot space.

Remona has built her business to serve the needs of her community and is fully committed to giving back to it. She accomplishes this by working with other entrepreneurs in Cleveland, such as the owner of Events on Ridge, Alisha Norris! Together they created Westside W.R.A.P (working relationships and positivity), a group for entrepreneurs who learn and help each others’ businesses grow.

Remona says what she loves most about her business is the relationships developed with her customers. She refers to them as Kings and Queens and knowing that she can give them a comfortable experience while shopping is essential to her. As for what inspires her, Remona stated, “Knowing that I’m doing the right thing at the right time and doing right by God, my family, myself, and aligning with my purpose. That inspires me more than anything else. My mom alway makes the statement to me “reach for the stars”; well I am now reaching beyond those stars and it’s time to touch the universe.”

While the journey has been challenging as an entrepreneur, Remona says it has been worth it. “God has made it, so it’s not an issue. Through it all, the long nights and hard times, my lights are on, the gas bill is paid, I’m able to manage and grow the inventory and pay my employees. Most of all, I’m still winning.”

In the future, Remona plans to bring more jobs to her community by hiring more employees and ultimately opening another store. She is a determined businesswoman who has changed how African Americans purchase beauty products. Her final message for those who may follow a path similar to her is, “Let your faith be bigger than your fears; trust it and stand on it.”

Please visit their website to learn more about Remona Taylor and Hair & Stuff 216.