Nehemiah Johnson Jr. - Violas Mens Apparel, LLC

By Terry L. Watson

Photos Provided by Nehemiah Johnson Jr.

When an individual is dressed well, they typically will feel good also. Business owner Nehemiah Johnson Jr. seemingly understands this concept and has built his business on the very foundation. He is the owner of Violas Mens Apparel, LLC, a men’s fashion boutique that specializes in fine clothing and accessories. This includes hats, neckwear, suits, and shoes.

Violas Mens Apparel was founded 20 years ago. In 2019, Nehemiah shared how he received a call from the original owner, who is also his cousin, informing him of his planned retirement. “He said that the Lord told him that I was to be his successor. He asked me if I wanted the store, and I told him “yes”. Up to that point, I had never worked in retail nor owned my own business. Even more, we are the only black-owned menswear store in our city,” he says.

When Nehemiah took over Viola’s in 2020, it was right before the onset of the Covid 19 pandemic. He says there was nothing in place to prepare him for such an ordeal. “ We didn’t receive any PPP or SBA loans. We just worked our way through it, and it was very hard,” he shares.

Nehemiah Johnson Jr is the son of Nehemiah Sr. and Martha Johnson. He is a Navy veteran, an Ordained Minister, and a father. Born and raised in Pensacola, FL, Nehemiah holds an Associates of Arts degree in Supervision and Management and his B.A. in biblical studies.

Nehemiah says he loves to see people smile when they put on their first suit and how the faces of parents light up when their child puts on their senior prom tuxedo. His business also requires Nehemiah to express empathy and compassion, especially during moments of grief. “We are open for the people,” he says.

Being able to help people is what keeps Nehemiah going. “I had a work ethic instilled into me as a child. We cut grass, pressure-washed houses, collected cans, and even taught other kids how to skateboard to make money. That drive has kept me going throughout my entire life and keeps me going even on the days when I get discouraged,” he shares. “I have survived due to my parents and my relationship with Jesus. If it wasn’t for them, I’d close the doors but I understand that this store is bigger than me.”

Being a business owner allows Nehemiah to connect with his community. “As the owner, I personally do not receive a paycheck from the store. Everything goes right back into the store and to the community. We’ve donated money towards turkey giveaways, and donated suits to second chance centers for people getting out of prison. Annually, we teach kids how to tie neckties, and after completion, we give them the necktie for free,” he says. His store also partners with male mentorship groups and donates suits to be given to their participants upon completion of their programs.

Nehemiah’s advice for others who may follow a path similar to the one he has is not to be quick to jump into it. “Start modest and slow crawl so that you can see the ins and outs of business. You must also realize that everyone will not support you. You have to keep pushing through, adjust, and keep moving. Last but not least, get a team to help you. A good CPA and a marketing team will work wonders,” he says.

Please visit www.violasmenswear.com for more information