Nycole L. Johnson - Rose of Sharon

By Terry L. Watson

Photos Provided by Nycole Johnson

So many words and adjectives can describe Nycole Johnson. Imaginative, inventive, and servant are appropriate, yet there is more to her story. First and most importantly, she is a lover of God and professes that she wouldn’t be where she is today without God.

The East Chicago, IN, native and current Indianapolis is the youngest of three sisters of her mother’s children and the youngest of seven children of her father’s. Her adult son, Xavyon, is her only child, and the village she relies on for support consists of many family and friends.

At the age of 18, Nycole moved to Indianapolis to attend IUPUI. She initially pursued a degree in communication but was intrigued by the world of Technology and what it had to offer. She would eventually pivot and change her major and become the first African-American female to obtain an Associate’s Degree in New Media. Next, she got her Bachelor’s degree in General Studies and would later work for the Indianapolis Urban League as their IT Coordinator. While there, she started an initiative to encourage young minority females to pursue careers in various areas of Technology and entrepreneurship and led high schoolers in programming to assist with closing the digital divide within their communities. To date, she has provided instruction and mentorship to over 300 youth and countless others.

Everything Nycole had accomplished up to then was already impressive. Still, there was more for her to do.

Nycole returned to school and obtained her Masters in Business and Administration, focusing on Leadership Development from Indiana Wesleyan University. She has worked in IT for over 25 years for the profit and nonprofit sectors.

Today, Nycole owns Rose of Sharon All Naturals LLC (ROS), a health and wellness e-commerce store. Rose of Sharon All Naturals is named after her late mother, who pushed Nycole to help make the world a better place. “I learned early on as a child that making a difference in my community was imperative. My mother taught me what it truly meant to give back and stand up for what was right,” she says.

I learned early on as a child that making a difference in my community was imperative. My mother taught me what it truly meant to give back and stand up for what was right.

Her company offers a variety of sea moss and functional mushroom-based products, some being consumable and others intended to be applied to the skin. “My products are designed for individuals seeking alternative methods to experience healthier lifestyles. They are intended for those who seek natural, life-changing results minus the artificial preservatives and colors. They are primarily vegan-based, but the face mask uses raw honey,” Nycole explains.

With Rose of Sharon All Naturals, there is something for everyone. “We have six Sea Moss flavored gels that are a true delight for your taste buds. The flavors are pineapple, strawberry, peach, green apple, not your ordinary lime, and original. Not only are they delicious, but they are packed with the incredible nutritional benefits of sea moss. Sea moss is known to boost immunity, improve digestion, promote healthy skin and nails, and much more,” she says.

Nycole also has four sea moss splash drinks. Made with coconut water and infused with the delightful flavors of strawberry lemon, peach mango, watermelon, and pineapple, these drinks are the perfect way to quench someone’s thirst. Not only do they taste amazing, but they are also rich in essential vitamins and minerals to keep her clients energized throughout the day.

For those looking for a quick and invigorating health shot, Nycole offers pineapple ginger sea moss shots to boost their wellness journey. “These shots are loaded with antioxidants, anti-inflammatory properties, and immune-boosting benefits and combine the power of sea moss, fresh cold-pressed ginger, pineapple, lemon, aloe, and coconut water. Say goodbye to fatigue and hello to a revitalized body,” Nycole says.

The Chaga Tea is a delightful blend that tastes like sweet peach tea and comes in a plain variant, and the Lion’s Mane Lavender Tea with a hint of lavender. This unique blend combines the brain-boosting benefits of lions’ mane mushrooms with lavender’s anti-inflammatory yet calming properties.

With her skincare line, Nycoles offers a sea moss face mask, of which she describes as a powerhouse combination of sea moss, aloe, and raw honey, specifically designed to tackle acne, dry skin, and problem skin. This face mask is a natural and effective solution to achieve clearer and healthier-looking skin.

There is the Sea Moss Body Butter, available in four delightful scents: Baby Powder, Lavender, Mango, and Plain. There is also the ROS’s Pain Kicker cream. This unique formula combines sea moss with essential oils, which aims to relieve minor inflammation and pain.

Nycole says the vision for her company came from her stumbling on the ideal while trying to find alternative ways to cope with some issues she was dealing with. These were pre-covid conditions, heavy weight gain, loss of hair, and much physical pain resulting from a car accident in 2013. “I tried many western world medical remedies that did nothing but made me feel worse. Someone recommended sea moss, and I initially hesitated to try it. I eventually accepted the challenge but under one condition: I would have to tolerate the taste easily. I figured out a way to gain the wonderful benefits of sea moss and made sure it was naturally flavored.,” she said. The word quickly spread among Nycole’s family and friends about the transformation of her weight loss and improved health, and requests began to pour in for her sea moss. This is how Rose of Sharon All Naturals was born.

Nycole says what she loves most about her company is seeing the surprising look once someone tries her sea moss for the first time. She also appreciates the feedback and testimonials from her clients.

The journey of an entrepreneur can be very challenging. However, Nycole is a “Solopreneur,” which makes her business experience even more daunting. She shares, ‘I realize I can’t be everything to everybody at all times. I am not an expert in every aspect of what my business needs. Though I do most of it myself, I still have to contract certain aspects of the business needs, such as social media and marketing tasks, finance, and accounting. I also have a few mentors who offer sound advice and valuable resources.”

Funding has also posed a challenge for Nycole with her business. She has relied on her personal funds to build her brand without seeking assistance from any other source. Fortunately, she applied for grants and was awarded one earlier this year. “That funding has been a tremendous blessing and supported my business as sales continue to increase.”

As her future happens for Nycole, she is positioning her brand to be very successful on all stages. She shares, “ROS is steadily gaining momentum and is on track to be a go-to company for wellness needs. We are working hard to improve our brand and product offerings. Currently, we are working on rebranding, styling, launching a new name to trademark, and enhancing products. ROS will be known for its healthy and great-tasting natural sea moss and for being a wellness brand.:

Please visit their website to learn more about Rose of Sharon All Naturals.

www.roseofsharonallnaturals.biz