Tijania Goodwin - The Divine Connections Agency

By Dorjea’ McClammey

Photos Provided by Tijania Goodwin

Tijania Goodwin of Philadelphia, PA, is the owner of The Divine Connections Agency. The self desrcibed “jack of all trades” shares how the plight for her success began as a young child. Her mother enrolled her in the best magnet schools. Yet, at eight years old, Tijania was thrust into the responsibilities of life after her mother suffered nerve damage from an accident. Tijania didn’t allow these changes to slow her down, and she made the most of her life, enjoying it with her mother as they traveled all around the world and more.

As life continued to happen for Tijania, the picture would become clear that she was destined to leave a positive mark on the world. She would attend West Chester University and receive a Bachelor’s of Science in Professional Studies. Minors in Health Education and Sociology. She later received her Master’s Degree from St Joseph’s University without missing a beat. With all of her accomplishments, Tijania knew there was more she needed to do.

Currently, Tijania is the founder and owner of The Divine Connections Agency. Her company received its official name just four years ago, but she says it has been developing over the past ten years. “It all started when I left my corporate job to become a full-time event planner and entrepreneur. My first company, Events to the T, allowed me to plan birthday parties, weddings, and more. Yet, I still felt unfulfilled. Next, I created ‘The Tijania Experience’, a graphic design agency. I was on the right track, and both of these experiences helped me to establish valuable connections,” she says. “I realized that if I can assist a client in developing what people see, I can also help them become more in tune with their target audience.”

Soon Tijania figured out what she wanted to do, and The Divine Connections Agency was born. TDC offers three branding packages; however, Tijania can tailor a product based on a client’s specific needs. In addition, TDC has a la carte services such as makeup artists, photographers, videographers, available resources, location scouting for upcoming events, and product content development. Her versatility helps TDC to be an all-in-one, one-stop-shop for branding services.

Like any other entrepreneur, there have been challenges that Tijania has faced along her journey in business. “I was my biggest challenge,” she says. Tijania explained that there were moments when she was developing TDC and did not feel worthy enough to do what she was doing. “In the back of my head, I know I can do it, but then I would find excuses for not doing it. For a while, this kept me from reaching my full potential.”

Through it all, what Tijania loves most about her business is the reactions she receives from her clients after her work is done. Being able to help others and give them the advice or strategy they may need to execute their business makes it all worth it, she says. “Knowing that people trust me enough with their brands, gives me all the excitement I need to keep going.”

“I was my biggest challenge....In the back of my head, I know I can do it, but then I would find excuses for not doing it. For a while, this kept me from reaching my full potential.”

As for her inspiration, Tijania loves seeing other entrepreneurs win, especially other Black women, “I fall in that bracket as well, so when I see them winning, I know I’m winning,” she explains. “I enjoy seeing all accomplishments, especially the little ones, because I know that the small victories are the bigger dreams.”

For anyone wanting to follow in Tijania’s footsteps, she advises you not to get discouraged and let the naysayers say what they want. “It’s easy for us to get discouraged, especially when we’re building something for ourselves. While we can’t see the future, we must be hopeful about the end result. You must resonate and sit in the process, prepare and enjoy the ups and downs, but don’t doubt yourself. Also, find your support system, even if it’s just two or three people,” she says.

As for the future of The Divine Connections Agency, you can expect continued growth. Tijania plans to start working and collaborating with corporate clients so that more people can see her agency’s value. She also plans to dive into more production projects. Her final bit of encouragement for the readers is, “Being an entrepreneur is dope, it’s a good place to be and something people should consider. You are an entrepreneur, and you will win. Don’t let anyone tell you differently.”

To learn more about Tijania Goodwin, please visit her social media pages, and check her on YouTube.