Architectural visualization services: Importance of high end software products for executing them Today nothing is done manually in Architectural, Engineering and Construction Industry, be it the development of drawings, models or photorealistic images they are all accomplished with the support of cutting edge tools. Technology rules the production and manufacturing sectors today, this simply indicates that nothing can be manufactured or produced without the support of technology. If you look at construction sector, the preconstruction stage is all about manufacturing and production of architectural and engineering drawings and models for representing the design in 3D. Similarly photorealistic images and animation videos are also manufactured or developed by AEC professionals during preconstruction which helps in describing architectural design to owners and clients. Software products which are developed by software manufacturing companies such as Autodesk are very important for developing photorealistic architectural images which can be developed for various different parts of a building such as its interiors and exteriors. Realism can only be produced in the images and videos if rendering software like 3ds Max is utilized by rendering artists. 3D modeling and rendering software products are integrated with effective tools and features that are critical for material creating and its application in the scene. Without creating materials for the images and videos photorealism cannot be produced in them and without the assistance of rendering software materials cannot be created. Hence it is highly important that rendering artists accountable for developing photorealistic images must have easy accessibility of rendering software. Architectural visualization can be separated or distinguished into architectural rendering and architectural animation, wherein the former deals with development of photorealistic images and the later involves the development of animation videos. For accomplishing both the tasks rendering software is required which allows creative rendering artists to apply a variety of realistic effects in a scene. For example while developing walkthrough videos, rendering artists can model human characters in a scene and produce realistic effects such as walking and jogging for providing realism in the video with the assistance of software tools. Similarly while developing architectural images, by adding effective color, texture and lighting effects photorealism can be achieved in them.