For showcasing architectural design to clients 3D rendering services are must How many of you believe that photorealistic image speaks a thousand words? According to me in context of Architecture, Engineering and Construction industry, it won’t be wrong to say that a photorealistic image developed in 3ds Max speaks a thousand words about architectural design. The global construction industry is facing huge competition today which is also a reason for the soaring demands for architectural visualization services especially 3D architectural rendering services. The recent trend is such that before starting a single onsite construction activity, design and construction professionals release the photorealistic architectural images of the building in the market and to the clients. That means during preconstruction the entire proposed building is successfully developed by AEC professionals in a virtual world and architectural rendering services are also performed for it for the sake of releasing its photorealistic images to clients. With the assistance of 3D modeling and building design software Revit, the entire proposed building is effectively constructed in virtual world by AEC professionals, after which the architectural design is used for developing photorealistic images and animation videos with an intention of effective representation of building design. Revit models developed by highly knowledgeable modelers are provided to the staff of an architectural and engineering company for the execution of architectural rendering services. Adding photorealism in architectural images is not an easy process, it requires technical knowledge along with creativity. That is the reason architectural rendering services are executed by those rendering artists who have years of experience as well as high creativity and an elevated esthetic sense. Professional rendering artists take the support of the tools and features of 3D rendering and modeling software 3ds Max and SketchUp etc. With the utilization of high quality rendering software, rendering artists can effectively apply accurate lighting effects, precise shadow effects, correct type of texture and effective color in the architectural images for making them photorealistic. If the above mentioned things are applied in a justifiable manner in architectural images they really provide photorealism in the images which are used for showcasing architectural design services to clients.