Architectural rendering services are very useful for marketing upcoming buildings Architectural rendering is the process of generating high quality photorealistic 2D drawings and 3D models for showing the design of a building to clients which is going to be developed soon. Architectural rendering is tremendously crucial when it comes to representing different attributes of a building in photorealistic manner. Architectural rendering is not a completely new phenomenon, as it used to be performed by architects and engineers for years now, but the only difference is that tools and techniques used in accomplishing this process have changed drastically over the years. In the earlier times, architects and engineers used to communicate their design to clients with the assistance of hand drawn sketches.
For the sake of achieving best possible results from the drawings, they used to develop colorful images by utilizing water color. But with the emergence of digital technology in Architecture Engineering and Construction industry, the demand for handmade sketches
fell drastically and it was replaced by photorealistic images which are developed digitally. That means with the advancements in digital technology, the commercial requirement of manual renders decreased drastically and it was overtaken by photorealistic digital images. Computer based digital renderings took the level of rendering to an extremely new extent. Currently highly unconventional techniques and tools are used by professionals rendering artists for developing life-like architectural images and models. For developing life-like images for interior and exterior parts of the building, it is important to execute 3D interior and exterior rendering services. For performing these services, one has to be highly proficient with the tools of 3D rendering and modeling software 3ds Max and sketch up etc. Both these software products contain essential rendering tools and high-end libraries which contain enormous important materials within them and it is necessary for rendering artists to apply this material for producing photorealism in the images. Photorealism is produced by rendering artists in the architectural images with the support of accurate application of lighting effects, shadow-effects, color and texture etc. Application of relevant furniture in the rooms is also very important when it comes to executing interior rendering services. Computer based photorealistic images are largely used by home builders and owners in marketing presentations and for evaluating building design.