tessaogden
portfolio
tessaogden
7201 Skylark Ln. Oklahoma City, OK 405.816.4596 tessa.ogden@okstate.edu
education
Oklahoma State University Stillwater, Oklahoma
Bachelor of Arts in Journalism & Broadcasting; Emphasis in Advertising May 2011 Dean’s Honor Roll
experience
The Daily O’Collegian Stillwater, Oklahoma Account Executive Fall 2010 - Present Advertising Assistant Spring 2009 - Fall 2010
Work independently with a large client list to sell advertising space in Oklahoma State University’s student-run newspaper, The Daily O’Collegian. Maintain close contact with all clients on the current account list while cold calling potential accounts. Arrange and conduct meetings in person and by phone to schedule advertising and sign contracts. Create artwork for a variety of clients using Adobe software for both print and online advertising, and coordinate placement of advertising in the daily paper and on the Internet. Contribute to the team environment by assisting in general office tasks with other account executives and participating in team meetings. Communicate my sales progress to the advertising manager in the form of weekly contact sheets. Fulfill customer request such as preparing and sending invoices or answering any questions they may have. Meet monthly sales goals. Demonstrate excellent personal organization and time management skills, a self-starter attitude, and exceptional service to the customer.
University Advertising Stillwater, Oklahoma Account Service Director Fall 2010 - Present
Lead a team of three Account Executives in this student-run advertising agency at Oklahoma State University. Responsible for reaching out to new business, matching clients with account executives, and leading status meetings. Other responsibilities include conducting research and developing strategic solutions for new business, and clientagency relations.
Bath & Body Works Oklahoma City, Oklahoma Sales Associate Summer 2007, Holiday Season 2007, Summer 2009
Contributed to meeting store sales goals by providing excellent customer service, and working closely with other associates to provide quick service and maintain high visual standards. Attended a week of special sales training to work in the only flagship Bath & Body Works in Oklahoma.
Nanny Edmond, Oklahoma Summer 2008, Summer 2009
campus involvement
Oklahoma State University Advertising Club - AAF Student Chapter Stillwater, Oklahoma Treasurer Fall 2009 - Spring 2010
During this time I maintained a budget of a little more than $18,000, applied for and received $1,200 in government funding for the club (more than any other club received), and worked with the Ad Club President to gain recognition as the best student club in the College of Arts & Sciences.
Historian Spring 2009
Maintained the club’s scrapbook, attended monthly board meetings and volunteered at the Oklahoma City Addy Awards judging and awards banquet in Spring 2009 and 2010.
Alpha Delta Pi Sorority Stillwater, Oklahoma Active Member Fall 2007 - Present
1
Held the position of Recruitment Information Manager in Fall 2009 and Spring Sing Director in Spring 2007.
technical skills
Extensive knowledge of the Adobe Suite, particularly in Photoshop, Illustrator and InDesign. Working knowledge of web design and Dreamweaver. Also proficient in the Microsoft Office Suite.
interests
Freelance projects with video, print and web design; music; reading.
Get Your Feet Ready
for THE
COWGIRL
For Spring Break 2010
IN ALL OF US Steve Madden ‘Broncco’ Brown $139
Mia ‘Wanted’ Stone $95
Monday-Saturday 10am-9pm Sunday 1pm-6pm
Mia ‘Outlaw’ Black $95
Steve Madden ‘ Texic’ Stone $129
Pioneer Square 603 N. Perkins Rd 405.377.5908
Kensie Girl ‘Mallie’ Dark Sand $49.95
Pioneer Square 603 N. Perkins Rd. 405.377.5908
Monday - Saturday: 10am - 9pm Sunday: 1pm - 6pm
Spring Break Necessities! Lots of Brands and Styles to Choose From!
Casual Shoes
Slip into our Spring Line...
Party Shoes
Beach Bag
Flip Flops
Pioneer Square 603 N. Perkins Rd. 405.377.5908
Monday-Saturday 10am-9pm Sunday 1pm-6pm
GRAB BOOTS
Nicole“Pert” Metallic w/ Clear Stones & Black w/ Clear Stones $69
Monday - Saturday: 10am - 9pm Sunday: 1pm - 6pm
IS HERE
YOUR
Calf Fry
Steve Madden“Spaced” Black w/ Black Stones & Black w/ Clear Stones $78
Steve Madden“Sanzo” Brown w/ Multi Stones $89
Seychelles “Blast” Black w/ Gold Stones $79
Steve Madden“Saint” Brown w/ Multi Stones $79
Pioneer Square 603 N. Perkins Rd. 405.377.5908
Sweetheart of a Deal Buy a pair of women’s Toms and get a pair of men’s Tom’s 1/2 off!
STEVE MADDEN “TEXIC” GREY $129
CHANCE OF RAIN THIS WEEKEND
GROOVE “SPIRIT” GREY $59
JESSICA SIMPSON “ROSANNA” LIGHT TAN; BROWN CRAZY HORSE $129
Monday-Saturday: 10am-9pm Sunday: 1pm-6pm
NOMAD “YIPPY” RAIN BOOT ZEBRA PRINT; MULTI $36
NICOLE “PASSIONATE” TAN $129
Pioneer Square 603 N. Perkins Rd. 405.377.5908 Monday-Saturday 10am-9pm Sunday 1pm-6pm Pioneer Square 603 N. Perkins Rd. (405)377-5908
A selection of print ads I created for Shoe Bank that were published in The Daily O’Collegian.
2
TOP IT OFF
WOODEN NICKEL CHARTERS
NEW FALL
SWEATERS CHARLOTTE TARANTOLA
NEW HATS, PERFECT FOR SPRING BREAK!
CAMPUS CORNER 225 S. KNOBLOCK 405.377.8808 MONDAY - FRIDAY: 10A - 8P SATURDAY: 10A - 6P SUNDAY: 12P - 5P
WHEREVER YOUR SPRING BREAK DESTINATION MAY BE, WE HAVE WHAT YOU NEED!
SEAS THE DAY! CAMPUS CORNER 225 S. KNOBLOCK 405.377.8808 MONDAY - FRIDAY: 10A - 8P SATURDAY: 10A - 6P SUNDAY: 12P - 5P
525 AMERICA
CAMPUS CORNER 225 S. KNOBLOCK 405.377.8808 MONDAY - FRIDAY: 10A - 8P SATURDAY: 10A - 6P SUNDAY: 12P - 5P
VINEYARD VINES “I WHALE STILLWATER”
SHIRTS ARE BACK!
3
WINTER MEN’S AND WOMEN’S NORTH FACE UP TO 50% OFF!
CAMPUS CORNER 225 S. KNOBLOCK 405.377.8808 MONDAY - FRIDAY: 10A - 8P SATURDAY: 10A - 6P SUNDAY: 12P - 5P
EXCLUSIVELY AT THE
Charm Your Valentine. In honor of Valentine’s day, choose a bracelet or choose a necklace with any three charms for only $48.
CAMPUS CORNER 225 S. KNOBLOCK 405.377.8808 MONDAY - FRIDAY: 10A - 8P SATURDAY: 10A - 6P SUNDAY: 12P - 5P *While supplies last. Offer good through February 14.
A selection of print ads I created for the Wooden Nickel that were published in The Daily O’Collegian.
DOLLY PARTON JOLENE TOgden_CDcover.indd 1
3/3/11 12:02:55 PM
A CD cover design I created for a graphic design course based on one of Dolly Parton’s early songs, “Jolene.”
4
Home
Portfolio
About Me...
Tessa Ogden is a Journalism and Broadcasting major with a focus in Advertising at Oklahoma State University, and will graduate in Spring 2011. She is an advertising representative at The Daily O’Collegian, OSU’s student-run newspaper, where her duties include selling space and designing ads for a variety of clients. Ogden has a love for designing and has recently discovered an obsession with her scanner. She loves the challenge of being creative to fit the needs of the client, and looks forward to what the next few years have to offer.
5
Download My Resume
Contact Me These are screenshots from my portfolio website. The images were created from cut paper that I scanned into Adobe Illustrator.
Welcome to Shoe Bank! Sign In 0 Item(s) $0.00 USD I Checkout
New Arrivals
Women
Men
Handbags
Search
Keyword, Style Name
Accessories
Sale
Picture Heather Nelson Sophomore, Nutrition Major
This Holiday Season step into a pair of heels Mens New Arrivals SHOP NOW
Can’t wait for your shoes to ship?
We now offer free same-day deliver to your doorstep for customers living in Click Here Stillwater! *Special terms apply. Click here for more details.
for More Details.
Make the Season a Little Brighter. Join Our Regulars Program and Keep Receiving all Year Long.
More Info >>
Women’s New Arrivals SHOP NOW
Friend us on Facebook
customer service shipping information international order status returns & exchanges store locations local delivery contact us careers the shoe bank story privacy & security site map
As a part of a web marketing plan I completed for Shoe Bank, I created this mock home page as an example of what they could do with their own website.
6
7
I created the basic formating for the non-profit, Whistling Wind’s, website. The full site can be found at www.whistlingwind.org.
The following is a document I created as a selling tool for The Daily O’Collegian advertising staff to use in marketing our annual Homecoming issue along with other offers.
O’COLLY ADVERTISING 2010-2011
8
OSU HOM HOMECOMING AT OKLAHOMA STATE UNIVERSITY IS REGARDED AS THE “GREATEST AMERICAN HOMECOMING CELEBRATION.” EACH YEAR THOUSANDS OF OKLAHOMA STATE FANS GATHER TO ENJOY SUCH POPULAR HOMECOMING EVENTS AS WALKAROUND, HELD FRIDAY NIGHT BEFORE THE GAME. THE DAILY O’COLLEGIAN TAKES A SPECIAL PART IN THE HOMECOMING CELEBRATION, COVERING ALL OF THE EVENTS OF THE WEEK IN OUR HOMECOMING EDITION OF THE PAPER TO BE PRINTED FRIDAY, OCTOBER 22. THIS IS ONE OF OUR MOST POPULAR EDITIONS OF THE YEAR, AND A GREAT WAY FOR ADVERTISERS TO REACH STUDENTS AND FACULTY AS WELL AS ALL OF THE ALUMNI AND GUESTS WHO VISIT OSU’S CAMPUS FOR HOMECOMING EVENTS EACH YEAR.
MECOMING ISSUE A SPECIAL ISSUE OF THE O’COLLY
DEADLINE TO RESERVE SPACE NOON, OCTOBER 14
DEADLINE FOR ARTWORK NOON, OCTOBER 18
RATE INFORMATION $8.10 PER COLUMN INCH. ALL CONTRACT RATES APPLY IF SIGNED PRIOR TO SPACE DEADLINE. BROADSHEET PUBLICATION, STANDARD NEWSPAPER SIZES.
SPECIAL HOMECOMING PROMOTION SPOT COLOR ORANGE FOR ONLY $40 [LIMITED AVAILABILITY]
ONLINE AD
WITH A NEWLY REVAMPED SITE, WWW.OCOLLY.COM HAS ALL OF THE LATEST NEWS INFORMATION, EVEN BEFORE IT HITS THE STANDS.
MEET YOUR CUSTOMERS WHERE THEY’RE GETTING THE LATEST OSU NEWS ONLINE BY BECOMING AN OCOLLY.COM ADVERTISER.
FAST FACTS
O’Colly Web Home Page
468X60 SINCE THE FALL 2010 SEMESTER BEGAN, WWW.OCOLLY.COM HAS HAD MORE THAN 50,000 VIEWS.
VISITORS VIEW AN AVERAGE OF 2.5 PAGES PER VISIT
30% OF VISITORS
ARE DIRECT VISITORS, MEANING THEY GO DIRECTLY TO OCOLLY.COM INSTEAD OF THROUGH ANOTHER SITE.
300x250
Further Down the Page... A Second 300x250
160x600
DVERTISING $300 per month to run on any page of the website
$400 per month to run on a specific page of the website [i.e. sports]
$500 per month to run on a specific page all by itself... sponsorship of an entire section
300x250
468X60
160x600
“
“
WHY SHOULD I ADVERTISE ONLINE? As trends in media consumption change, the O’Colly is adapting to better serve customers by offering all of the latest news online Meet before it even hits your customers where they’re the stands.
Stand out with less less ad clutter. Ability to make immediate updates to ad design and select specific sections of the site to advertise for more specialized exposure.
getting their news online.
Allow customers to get more information about your company with just one click leading to your website.
Get more exposure for the money.
ALSO...
PRINT ADVERTISING AT THE O’COLLY CONTINUES TO BE A GREAT WAY TO REACH STUDENTS AND FACULTY ON CAMPUS AS WELL AS RESIDENTS AROUND STILLWATER, AND AS OUR WEBSITE GAINS VIEWERSHIP, PRINT IS A GREAT WAY TO BALANCE YOUR ADVERTISING SCHEDULE.
PRINT ADVERTISING RATES OPEN RATE $8.10 per column inch
Local, no discounts. Oklahoma-based businesses that are not clients of agencies advertising for business conducted in the state are eligible for this open rate, as well as semester contract rates.
CONTRACT RATES
Semester contracts must be fulfilled by the last publication day of the semester the contract is signed. Agreement may begin at any time during the semester.
NEW BUSINESS ... $5.50
Brand new business in Stillwater area; must prepay until credit is established. Must run at least 4” per week for 4 weeks.
75” CONTRACT ... $6.55 150” CONTRACT ... $6.10 450” CONTRACT ... $5.60 800” CONTRACT ... $5.50 per column inch
NON-PROFIT RATE $5.30
per column inch Special rate applies to all churches/non-profit civic and service organizations; and public schools, colleges and universities. To qalify for this rate, organizations must provide an IRS form 501(c)3 or 501(c)4
UNIVERSITY RATE $5.25 per column inch Special rate applies to Oklahoma State University departments, colleges, auziliaries. Must have departmental account number (AA) when scheduling ad space.
NATIONAL RATE $8.50 per column inch National display advertising rate applies to all national (non-local) advertisers, their agencies and representatives. Net to newspaper, non-commisionable rate.
COLOR RATE net to O’Collegian 1 spot color ... $85 2 colors ... $170 Full Process Color ... $255