s/s 14
Lev. 5 BA FMC tessa arielle sandberg Representation techniques computer tools 2 cwk 4 Teacher: Nicolas godon
i
n
d
e
about collection s/s 14 inspiration catalogue s/s 14 editorial minisite references
x
A
b
o
u
t
87MM was founded by Wonjoong Kim, Chan Kim and Jiwoon Park, three of the most sought-after high fashion male models in Korea. taking advantage of the booming online shopping trend in the country, the three friends decided to open a webstore, but it became so popular that when they opened a physical pop-up shop in Gangnam’s Rodeo Street, in which they sold out of stock within four days. currently only avaliable online, 87MM is now seeking global distribution, showing their latest pieces at Paris Fashion Week this Spring/Summer 2014. current communication is exlusively online and towards the korean market. 87mm run a website, tumblr blog and a facebook (only in korean).
c o s/s
l
l
e
c
t
i
o
n 14
87 mm spring / summer 2014 collection is defined by the brand’s signature minimalism and attention to detail with a touch of contemporary mood. there is a reflection of understated and calm sensibility throughout this spring / summer collection. the objective with this collection is to reach an international market and expand globally while still maintaining their trademark korean streetwear appeal.
c o s/s
l
l
e
c
t
i
o
n 14
c o s/s
l
l
e
c
t
i
o
n 14
i g
n
r
s
p a
i
f
r
a f
t
i
i
t
o
n i
87mm wants to “represent the attitude of street and youth culture rather than aspire to high fashion, and remind society that
mass media has the potential to bury them alive.”
Graffiti is “in its own right” art. Although, it is an illegal form of expression, it is none the less artistic. Its designs, coloration and depth are all attributes given by its creator in a means of conveying a message to the viewer/reader. It gives a sense of identity to the hidden artist, and a satisfaction that stems from other forms of artwork, though not esteemed as prestigious. graffiti has been one of the most influential parts of street culrure since the 80’s and the 90’s with artists such as jean-michel basquiat and keith haring up until today’s comtemporary artists.
i k
n
s
p
a
i
r
a
w
t
i
o
n s
kaws is a new york-based designer and artist. he begain his career in grafitti, subverting imagery on billboards and bus stop advertisement. In the late 90’s, KAWS began to design and produce limited edition vinyl toys, an instant success within the global art toy-collecting community, especially in Japan, where this genre is well respected and popular. KAWS’ acrylic paintings and sculptures contains a repeating imagery, all meant to be universally understood, regardless of language and culture. one of his most recent works “Companion” is a sculpture that features a figure based on Mickey Mouse with his face obscured by both hands.
“Whenever I’m making my work I’m not thinking about challenging pop culture, or anything of that sort. It just kind of grew. It’s like being on a path and not seeing where it’s leading. I’ve always had an interest in pop imagery. When I was younger I was into graphs and that let me learn a lot about geography. When I was in high school I always traded pictures with kids in Spain and Germany. My first trip out of the country was to Germany in ’96 because the government paid me for a graffiti exhibition. I never really imagined that I’d have a sculpture in a train station or anything of that sort. I’ve always made the work I wanted to make.” - kaws
kaws “better knowing” sculpture
i k
n
s
p
a
i
r
a
w
t
i
o
n s
i k
n
s
p
a
i
r
a
w
t
i
o
n s
c s/s
a
t
a
l a5 size / double page front cover
o
g
u
e 14
c s/s
a
t
a
l inside cover
87 mm x kaws s/s14
o
g
u
e 14
c s/s
a
t
a
l p1
o
g
u
e 14
c s/s
a
t
a
l p2
o
g
u
e 14
c s/s
a
t
a
l p3
o
g
u
e 14
c s/s
a
t
a
l p4
o
g
u
e 14
c s/s
a
t
a
l p5
o
g
e 14
c s/s
a
t
a
l p6
o
g
u
e 14
c s/s
a
t
a
l p7
o
g
u
e 14
C s/s
a
t
a
l p8
o
g
u
e 14
c s/s
a
t
a
l p9
o
g
u
e 14
c s/s
a
t
a
l p10
o
g
u
e 14
c s/s
a
t
a
l back cover
o
g
u
e 14
E s
d
i t
t
o o
r
i r
a
l y
the goal of the editorial is to reflect on the brand’s influences from street culture. considering 87mm are seeking to expand globally, thus their target will be international, the editorial should represent their korean streetwear appeal, and will therefore be shot in the streets of seoul. in the editorial story, we follow the brand’s three founders around their hometown. the editorial will be shot in black / white to create a contrast to the catalogue and to give it a more raw feeling.
we get to see their favourite spot, we meet their friends, we’re part of their group.
E l
d o
i
c
t
a
o
seoul
t
r
i
i
a o
l n
E p
h
d
o
i
t
t o
g
o
r
r a
p
i
h
a
e
l r
rinko kawauchi Rinko kawauchi is a japanese photographer shooting mostly in 6 x 6 format. her work is characterized by a serene, poetic style, depicting the ordinary moments in life.
m i n i s i t e h t t p : // 8 7 m m k r . w o r d p r e s s . c o m / the temporary minisite is designed to work as a photo blog, where followers can see picturs from the s/s 14 collection, preview the catalogue and see behind the scenes moment from the editorial shooting. it is designed to maintain the same minimalistic look as the s/s collection and 87mm’s permanent website.
m i n i s i t e h t t p : // 8 7 m m k r . w o r d p r e s s . c o m /
r i
e
m
f
e
a
r
e
g
n
c e
e
s s
87MM. 2014. [image online] Available at: http://1987studio.tumblr.com/post/74037429245 [Accessed: 11 Feb 2014]. 87MM. 2014. [image online] Available at: http://87mm.co.kr/product/image_zoom.html?product_no=703&cate_no=75&display_group=1&order= [Accessed: 06 Feb 2014]. An Mag. 2013. [image online] Available at: http://www.an-mag.com/wp-content/uploads/2013/11/kaws10.jpg [Accessed: 07 Feb 2014]. Anonymous. 2008. [image online] Available at: http://2dopeboyz.files.wordpress.com/2008/11/20081118kwest.jpg [Accessed: 10 Feb 2014]. Anonymous. n.d. [image online] Available at: http://31.media.tumblr.com/tumblr_lw81grCSGZ1qhmjblo1_1280.png [Accessed: 10 Feb 2014]. Anonymous. n.d. [image online] Available at: http://1.bp.blogspot.com/-wPXyGaEmsaw/UhQ0ua8GTxI/ AAAAAAAAAIY/Dg4e2wXRc50/s1600/IMG_6096_Fotor.jpg [Accessed: 27 Jan 2014]. Anonymous. n.d. [image online] Available at: http://4.bp.blogspot.com/_qEgR8wTQlYM/THwCTRLkoKI/ AAAAAAAAAZM/9HRF68x0ZX4/s1600/3.jpg [Accessed: 11 Feb 2014]. Anonymous. 2013. [image online] Available at: http://jto.s3.amazonaws.com/wp-content/uploads/2013/01/ fa20120614a1c.jpg [Accessed: 11 Feb 2014]. Anonymous. n.d. [image online] Available at: http://24.media.tumblr.com/8ece9c84bb8e0db478169ceb0b7f675d/tumblr_mftdruvJjP1qzyprdo1_1280.jpg [Accessed: 12 Feb 2014]. Anonymous. n.d. [image online] Available at: http://weheartit.com/entry/88722672/tag/87mm?context_user=Saturday20&page=6 [Accessed: 12 Feb 2014]. Anonymous. n.d. [image online] Available at: http://weheartit.com/entry/88802732/tag/87mm?context_user=Saturday20&page=4 [Accessed: 12 Feb 2014]. Anonymous. n.d. [image online] Available at: http://weheartit.com/entry/91989056/tag/87mm?context_user=Saturday20 [Accessed: 12 Feb 2014]. Anonymous. n.d. [image online] Available at: http://3.bp.blogspot.com/-sPCOY5TDGLM/UmLoLQE_mjI/ AAAAAAADbro/TN-NIjSCvR4/s1600/img-kaws-3_122110623525.jpg [Accessed: 01 Feb 2014]. Anonymous. n.d. [image online] Available at: http://3.bp.blogspot.com/-BKaae73IpzM/T77H0SctaLI/ AAAAAAAABAA/2Gg5q2F4Agw/s1600/Untitled+1981.jpg [Accessed: 11 Feb 2014]. ArrestedMotion. 2011. [image online] Available at: http://arrestedmotion.com/wp-content/uploads/2011/07/2 72433_246359852049479_143953515623447_973352_4299279_o.jpg [Accessed: 10 Feb 2014].
r i
e
m
f
e
a
r
e
g
n
c e
e
s s
BKRW. n.d. [image online] Available at: http://www.bkrw.com/wp-content/uploads/2012/04/KAWS-3.jpg [Accessed: 05 Feb 2014]. BKRW. n.d. [image online] Available at: http://www.bkrw.com/wp-content/uploads/2011/07/kaws-2.jpg [Accessed: 05 Feb 2014]. Blnd Studio. 2013. [image online] Available at: http://www.blndstudio.com/index.php?/collection2/lookbook/ [Accessed: 07 Feb 2014]. Britannica. n.d. [image online] Available at: http://media.web.britannica.com/eb-media/90/95890-05049DF62A1.jpg [Accessed: 11 Feb 2014]. HighSnobiety. 2013. [image online] Available at: http://www.highsnobiety.com/files/2013/10/20-koreanbrands-you-should-know-1.jpg [Accessed: 10 Feb 2014]. HighSnobiety. 2013. [image online] Available at: http://www.highsnobiety.com/files/2013/10/top-20-koreanbrands-you-should-know-22-630x420.jpg [Accessed: 10 Feb 2014]. HypeBeast. 2013. [image online] Available at: http://i0.wp.com/hypebeast.com/image/2013/11/kaws-alongthe-way-exhibiiotn-mary-boone-gallery-2.jpg?w=1410 [Accessed: 06 Feb 2014]. Incipe Industries. 2010. [image online] Available at: http://blog.incipeindustries.com/wp-content/uploads/2010/07/KAWS.jpg [Accessed: 1 Feb 2014]. Incipe Industries. 2010. [image online] Available at: http://blog.incipeindustries.com/wp-content/uploads/2010/07/KAWS.jpg [Accessed: 01 Feb 2014]. Kawauchi, R. 2007. [image online] Available at: http://www.rinkokawauchi.com/main/index_files/RK8.jpg [Accessed: 11 Feb 2014]. Kaws. n.d. [image online] Available at: http://blog.honeyee.com/kaws/upload/-15.jpg [Accessed: 02 Feb 2014]. La Mono Magazine. 2013. [image online] Available at: http://lamonomagazine.com/wp-content/uploads/2013/04/cigaretteslowburn-1500x1468.jpg [Accessed: 10 Feb 2014]. TheHypeBr. n.d. [image online] Available at: http://thehypebr.com/wp-content/uploads/Kaws-Ohhh-Exhibition-Kaikai-Kiki-Gallery-Tokyo-09.jpg [Accessed: 25 Jan 2014]. WallCrash. n.d. [image online] Available at: http://www.wallcrash.com/best-graffiti-wallpapers/best-graffiti-wallpapers-2/#main [Accessed: 01 Feb 2014].
r t
e
f
e e
r
e
n x
c
e
s t
87mm.co.kr. 2014. [87mm with 1987 studio] No concept but good sense, keeping DNA. [online] Available at: http://www.87mm.co.kr/ [Accessed: 05 Feb 2014]. 87mmer.com. 2014. 87mmmm���Ǻ�α� : ���̹� ��α�. [online] Available at: http://87mmer.com/ [Accessed: 10 Feb 2014]. Lee, E. 2014. 20 Korean Brands You Need to Know RIght Now • Highsnobiety. [online] Available at: http:// www.highsnobiety.com/2013/10/15/top-20-korean-brands-to-know-2013/ [Accessed: 22 Jan 2014]. Rinkokawauchi.com. 2014. rinkokawauchi_eg. [online] Available at: http://www.rinkokawauchi.com/main/ rinkokawauchi_eg.html [Accessed: 10 Feb 2014]. two.one.five magazine. 2013. A conversation with KAWS. [online] Available at: http://215mag.com/a-conversation-with-kaws/ [Accessed: 10 Feb 2014].
c
d