test by Brian Kincaid

Table of Contents Introduction About the Missouri State SBTDC . . . . . . . . . . . . . . . . . . 2

Training

Small Business Certification Program. . . . . . . . 3-4

Updated! - Business Planning . . . . . . . . . . . . . . . . . . 5 Updated! - Business Accounting . . . . . . . . . . . . . . . . . .6

Business Management . . . . . . . . . . . . . . . . . . . 7 New! - Business Valuation . . . . . . . . . . . . . . . . . . . . . 8 Financial Management . . . . . . . . . . . . . . . . . 9-11 Human Resources . . . . . . . . . . . . . . . . . . 12-14 New Course! - Marketing . . . . . . . . . . . . . . . . . . . . . . . . . 15-19 MO PTAC - Selling to the Government. . . . . . . 20 International Trade . . . . . . . . . . . . . . 21-24 Entrepreneurship Program . . . . . . . . . . . . 25

About Our Instructors & Staff . . . . . . . . . . . . . . . . . 26-30 Products & Services

Updated! - One-On-One Consultations . . . . . . . . . . . . 30

Financial Analysis Tools . . . . . . . . . . . . . . Custom Training Programs. . . . . . . . . . . . . . Feasibility Study . . . . . . . . . . . . . . . . . . . New! - Marketing Guides . . . . . . . . . . . . . . . . . Small Business Resource Library . . . . . . . . . . Updated! - Trademark Search . . . . . . . . . . . . . . . . . .

31 32 32 33 34 34

Small Business Size Standards . . . . . . . . . . . . . . . . . . . 34 Economic Impact FY 2008 Results . . . . . . . . . . . . . . . . . . . 35

Registration Form . . . . . . . . . . . . . . . . . . . . . . . . . . 36

Introduction About the Missouri State SBTDC Missouri State University’s Small Business & Technology Development Center (SBTDC, formerly the Small Business Development Center), with offices located in Springfield and West Plains, is part of a nationwide network and is affiliated with and supported by Missouri State’s College of Business Administration. Our name change reflects an expanded focus on technology. Our local center was established in October of 1982 to provide businesses with training, products and solutions designed to help them become part of Missouri’s thriving business sector. In the pages of this catalog, you will find training opportunities, product information and details regarding the services available to your company through the SBTDC. All services are focused on providing assistance to businesses and entrepreneurs that will result in positive economic impact. Impact is further defined as “job creation, job retention, increased sales, new business creation, business retention, dollar amounts of loans, and increased profitability.” The SBTDC has the following distinctions, which aid the center in offering you the most comprehensive services available: • Associate Office of the U.S. Department of Commerce • Official loan packager for the SBA Export Working Capital Program • Certified by the National Association of Small Business Development Centers The SBTDC Satellite Office in West Plains was established in December of 1998. Missouri State University-WP is the local university that hosts and supports the program, while the SBTDC is actually a satellite center of the Springfield SBTDC. The West Plains SBTDC office is located in the West Plains Civic Center. For more information call (417) 255-7966. “I practice law in Missouri and am active with both the Springfield Metropolitan Bar Association and the Missouri Bar Association. Both professionally and personally, I have received assistance from the Missouri Small Business & Technology Development Center that proved quite beneficial…They offer educational opportunities for small business owners, business ideas, and approaches to business planning with the latest technology and insight, all offered at a very reasonable cost. I have one client who is beginning a business hotel venture after attending their classes; another received special recognition after the success of their business. Most evident to me is that they are readily accessible and eager to offer assistance which is much appreciated…I am unaware of any local commercial offering which is able to provide the same level of service. They are a resource I recommend often.”

- Paul Sherman, Law Offices of Mann, Walter, Bishop & Sherman, P.C.

Training Small Business Certification Program Earn a Small Business Certification Certificate by completing 38 to 40 hours of training. Set your own seminar schedule. Learn how to successfully operate and improve the management of your company. The SBTDC “Small Business Certification” then becomes tangible proof to commercial lenders of a business owner’s commitment to succeed. Confident bankers can translate this investment in education into loan approvals for your business. Plus, investing this time and money can significantly reduce your risk of becoming one of the failed business statistics. These courses address questions every entrepreneur needs to answer about business growth. This program can be tailored to meet your specific business needs.

SBTDC “Small Business Certification” Program Options: Start-Up Businesses: Building the Ultimate Business Plan - 6 hours Financial Management Series - 9 hours (“Understanding Financial Statements”, “How To Control Cash Flow”,

and “Predicting Future Cash Needs” )

(“Personnel Law: Hiring & Firing”, “Establishing Essential Human Resources & Record-keeping”, and “Personnel Law: Common HR Mistakes & Hot Topics” )

(“Develop A Winning Marketing Plan”, “Creating Impact through Image & Branding”, “Effective Advertising & Promotions” and “E-Commerce & Internet Marketing: Best Practices” )

Human Resources Legal Issues Series - 9 hours

Strategic Marketing Series - 16 hours

Established Businesses:

Business Performance: Measure, Manage & Succeed - 4 hours Financial Management Series - 9 hours (See course titles listed above)

Human Resources Legal Issues Series - 9 hours (See course titles listed above)

Strategic Marketing Series -16 (See course titles listed above)

Training Each seminar topic will be offered at least twice throughout the calendar year. â&#x20AC;&#x153;Small Business Certificationâ&#x20AC;? participants receive a framed certificate of completion once they have attended all of the program seminars.

Small Business Certification Calculator: New Business

Established Business

Business Planning Building the Ultimate Business Plan Business Performance: Measure, Manage & Succeed

Financial Management Series

Understanding Financial Statements How To Control Cash Flow Predicting Future Cash Needs

Human Resources Legal Issues Series

Personnel Law: Hiring & Firing Establishing Essential Human Resources & Record-keeping Personnel Law: Common HR Mistakes & Hot Topics

Strategic Marketing Series

Develop A Winning Marketing Plan Creating Impact through Image & Branding Effective Advertising & Promotions E-Commerce & Internet Marketing: Best Practices

$139.00 $129.00

$109.00 $109.00 $109.00 -$30.00 $297.00

Series Discounts

$109.00 $109.00

$109.00 $109.00 $109.00 -$30.00 $297.00 $119.00 $119.00 $119.00 $119.00 -$ 40.00 $436.00 $1,169.00 -10% $1,051.00

$109.00 $109.00 $109.00 -$30.00 $297.00

Series Discounts

$109.00 -$30.00 $297.00

$119.00 $119.00 $119.00 $119.00 Series Discounts -$ 40.00 Sub Totals $436.00 $1,159.00 Certification Discounts -10% $1,042.00

Save $218.00 (17% Off) the cost of individual class prices! Advance payments are required to receive discounts. For more information about the certificate program, or to enroll, contact the SBTDC office at 417-836-5685.

SBTDC training fees are guaranteed through August 31, 2010.

Training BUSINESS PLANNING Building the Ultimate Business Plan - UPDATED! Preparation is key to the success of any business venture. Whether you are starting a new business, growing an established business or launching a new product or service, a solid business plan will prevent unexpected problems and help pave the way for a successful business venture. Learn how to utilize the “Ultimate Business Planner” software and companion workbook to aid you in the process of developing a solid business plan. This seminar provides an overview of the step-by-step approach to writing your plan and forecasting your financials. With the help of this course instruction and software, simplify the process of putting together your formal business plan. You’ll receive expert advice, tips and hints based on proven business practices. Topics include: • Critical steps to a great business plan • How to research the feasibility • Sources for evaluating the industry, market and competition • Assembling a marketing plan/niche • How to develop basic financial projections for financing and planning • Successful writing techniques that appeal to lenders/investors • Using the plan to manage your business September 16 & 17, 2009 May 5 & 6, 2010 October 7 & 8, 2009 June 9 & 10, 2010 November 4 & 5, 2009 July 14 & 15, 2010 December 9 & 10, 2009 August 11 & 12, 2010 January 13 & 14, 2010 September 15 & 16, 2010 February 10 & 11, 2010 October 13 & 14, 2010 March 10 & 11, 2010 November 10 & 11, 2010 April 14 & 15, 2010 December 8 & 9, 2010 Time: 6:00 p.m. - 9:00 p.m., both days (6-hour seminar) Instructors:

Isabel Eisenhauer, SBTDC Consultant Rayanna Anderson, SBTDC Director

Place:

Missouri State’s Glass Hall (west entrance)

Fee:

$139.00 per person (includes software & workbook); $99.00 for a second person from the same business (software & workbook are not included with lower fee)

Certificate of completion provided.

Training BUSINESS ACCOUNTING QuickBooks® for Your Business - UPDATED!

… Learn QuickBooks® applications for your specific business needs.

This powerful accounting system for businesses will enable you to track the progress of your company and at the same time, allow you to focus on your business, not on being an accountant. QuickBooks® is a tool you can use to automate the tasks you will need to perform as a business owner to document and track the accounting activity of your existing business, or to set up a new business. This course will provide an opportunity for hands-on practice. Lessons include: • Setting up QuickBooks® • Working with lists and accounts • Entering sales information, receiving payments and making deposits • Entering and paying bills • Analyzing financial data • Setting up inventory • Tracking and paying sales tax • Doing payroll with QuickBooks® • Estimating and progress invoicing • Tracking time October 14 & 15, 2009 January 20 & 21, 2010 April 21 & 22, 2010 July 21 & 22, 2010 October 20 & 21, 2010 Instructor: Brooke Liggett, CPA KPM, CPAs, LLC Place: Fee:

8:00 a.m. – 5:00 p.m. 8:00 a.m. – 5:00 p.m. 8:00 a.m. – 5:00 p.m. 8:00 a.m. – 5:00 p.m. 8:00 a.m. – 5:00 p.m.

Missouri State University - Computer Institute $325.00 per person (16-hour session, includes manual) Lunch is on your own both days

Certificate of completion provided.

***Seating is limited to 12 individuals***

Training BUSINESS MANAGEMENT

CALENDAR

Business Performance: Measure, Manage & Succeed Realize the benefits of a performance measurement system that allows you to manage time and resources to make your business more competitive. The Balanced Scorecard is a measurement and management system that channels the energies, abilities and specific knowledge of people in your company toward achieving business goals. It measures performance in critical areas that are key to your success. Each business has a unique path to success. The steps to develop a Balanced Scorecard force your company to clarify its strategy and key success factors. The scorecard then becomes a tool that improves communication, empowers people to make informed decisions and aligns work throughout the company. With these tools, you can outperform the competition. This process helps you: • Articulate the key factors to your success • Organize these factors into categories • Select measures to manage performance • Establish goals for each measure • Narrow the measures to a vital few • Develop a data collection system • Communicate what is important • Make the measures meaningful to everyone in the company • Evaluate, revise and redeploy October 21, 2009 8:30 a.m. - 12:30 p.m. April 27, 2010 8:30 a.m. - 12:30 p.m. October 26, 2010 8:30 a.m. - 12:30 p.m. Instructor: Isabel Eisenhauer, SBTDC Consultant Place:

Missouri State’s Glass Hall (west entrance)

Fee:

$129.00 per person Certificate of completion provided.

“For about the last ten years, I have taken classes and have had numerous private consultations for myself and my general manager with SBTDC at MSU…They plowed through our bookkeeping, interviewed all of our personnel and made many recommendations we have since implemented. I have always found every staff member to be knowledgeable, sincerely interested, passionate and even relentless in their work for our company. I can’t imagine the small business owners in southwest Missouri being able to survive without the SBTDC’s help. There is nothing out there, even in the commercial market, that could or does offer the equivalent services, and if there were, we couldn’t afford them.”

-John Cherry, Affordable Moving Services, Inc.

Training BUSINESS VALUATION What’s Your Business Worth?. . .The Basics of Business Valuation - NEW! At different points in the life cycle of any small business, the owner may need to make a decision about the future of the business. This decision requires a clear understanding of the fair market value of the current business, whether it will be passed to a family member, or whether the business needs to be broken-up, sold in whole, or liquidated. Seminar will focus on: • How to value a business, is it an art or a science? • Why are business valuations performed? • What are the different types of valuation methods? • What are key factors that optimize the value of my business? • How do I decide to keep, sell or liquidate? • When keeping the business - what does the owner need to know about succession planning? • When selling - what does the owner need to know about Buy/Sell Agreements? • When liquidating - what does the owner need to know about liquidation strategies? • What are the tax considerations of selling a business?

February 3, 2010 October 27, 2010

9:00 a.m. - 12:00 p.m. 9:00 a.m. - 12:00 p.m. Co-sponsored by:

Instructors:

Ken Schultz, CPA, CVA & Cyndy Elworth, CPA, CIA, CVA Schultz, Durham & Rapp, P.C.

Place:

Missouri State’s Glass Hall (west entrance)

Fee:

$109.00 per person

Certificate of completion provided.

Training FINANCIAL MANAGEMENT Financial Management Series (3 Classes) Business owners, managers, accountants, bankers and consultants need to know how to turn financial statements into useful management tools. After attending this financial management series, you will be able to make better business decisions based on sound financial information. This series of three classes includes the following seminars:

Understanding Financial Statements (Class I) Topics include: • Financial management cycle • Accrual vs. cash accounting • How to document past performance • Case study introduction • Income statements • Percentage size statements • Balance sheets • Ratio analysis

September 16, 2009 January 21, 2010 May 4, 2010 September 28, 2010

9:00 a.m. - 12:00 p.m. 9:00 a.m. - 12:00 p.m. 9:00 a.m. - 12:00 p.m. 9:00 a.m. - 12:00 p.m.

Instructor:

Rayanna Anderson, SBTDC Director

Place:

Missouri State’s Glass Hall (west entrance)

Fee:

$109.00 per person; $297.00 for the series of 3 (Save $30)

Certificate of completion provided.

“It was my pleasure to attend a Financial Management Series this year sponsored by Missouri Small Development Centers. It was one of the best seminar/ instructional series I have attended…I feel the training I received in this series has helped me be able to compile reports in a way that helps our CEO make better financial decisions. I have been very excited to apply the ideas outlined in the series to our particular type of business.”

- Connie Workman, West Plains Open MRI, LLC

Training FINANCIAL MANAGEMENT Financial Management Workshop - NEW! Using the information learned in the “Understanding Financial Statements” seminar, this 3-hour course will offer a hands-on, computer-based experience where the information learned in the seminar can be directly applied to a company’s individual financial statement. Participants must first complete the 3-hour “Understanding Financial Statements” course before enrolling in this workshop.

Understanding Financial Statements Workshop How it works: • Bring your own company’s financial statements • Perform common size statements to look for trends • Review comparables based upon industry averages • Participants will calculate financial ratios for their own business This is the type of information your banker uses to evaluate your business’ financial performance. This workshop will truly help you understand and use your financial statements to manage your company’s performance.

September 16, 2009 January 21, 2010 May 4, 2010 September 28, 2010

2:00 p.m. - 5:00 p.m. 2:00 p.m. - 5:00 p.m. 2:00 p.m. - 5:00 p.m. 2:00 p.m. - 5:00 p.m.

Instructor:

Rayanna Anderson, SBTDC Director

Place:

Missouri State’s Meyer Library - Room 205

Fee:

$109.00 per person

Certificate of completion provided.

***Seating is limited to 12 individuals*** “Initially, the classes provided by the SBTDC were very useful to me and my Practice Manager in giving us an understanding of how to plan, initiate, organize, operate and assess a business in today’s climate. We found the detail of the class work to be very informative. From this, plus additional guidance from the SBTDC staff, I was able to write a realistic business plan. I have continued to follow that plan throughout my first year in business and I believe the plan will continue to serve me well in future years,” -Dr. David Weddle, Wilson’s Creek Animal Hospital

Training FINANCIAL MANAGEMENT Financial Management Series (3 Classes) - cont. How To Control Cash Flow (Class II) Topics include: • Description of the cash flow statement • Three types of cash flow • Creating a cash flow statement • Sources and uses of cash • Identifying problems with cash flow • Interpreting and controlling cash flow • Understanding the difference between profit and cash • Tips for improving cash flow

September 23, 2009 January 28, 2010 May 11, 2010 October 5, 2010

9:00 a.m. - 12:00 p.m. 9:00 a.m. - 12:00 p.m. 9:00 a.m. - 12:00 p.m. 9:00 a.m. - 12:00 p.m.

Predicting Future Cash Needs (Class III) Topics include: • What is cash planning • Preparing the cash budget • Forecasting cash in • Estimating cash out • Making informed decisions • Dealing with cash budgeting problems • Break-even analysis

September 30, 2009 February 4, 2010 May 18, 2010 October 12, 2010

9:00 a.m. - 12:00 p.m. 9:00 a.m. - 12:00 p.m. 9:00 a.m. - 12:00 p.m. 9:00 a.m. - 12:00 p.m.

Instructor:

Rayanna Anderson, SBTDC Director

Place:

Missouri State’s Glass Hall (west entrance)

Fee:

$109.00 per person; $297.00 for the series of 3 (Save $30)

Certificate of completion provided.

Training HUMAN RESOURCES Human Resources Legal Issues Series (3 classes) Personnel Law: Hiring & Firing (Class I) Managing human resources has become one of the most complicated and risky aspects of operating a business today. This class is designed to help you understand key federal and state laws regarding human resources issues and allow you to create a positive, fair and comfortable work environment in today’s competitive job market. Through an understanding of labor and employment law you will reduce the costs of hiring mistakes, improve employee retention and reduce your risk of potential lawsuits. Topics include: • Employment at will and exceptions • The Family Medical Leave Act and how it may affect your business • How to handle hiring, disciplining and terminating employees • Negligent hiring and retention in Missouri • Service letter in Missouri

October 8, 2009 9:00 a.m. - 12:00 p.m. February 11, 2010 9:00 a.m. - 12:00 p.m. October 14, 2010 9:00 a.m. - 12:00 p.m. Instructor: Eric Jensen, O’Reilly & Jensen, LLC Place:

Missouri State’s Glass Hall (west entrance)

Fee:

$109.00 per person; $297.00 for the series of 3 (Save $30)

Certificate of completion provided.

“As the owner of a retail business and a first-time business owner, I have received assistance in many facets of business operation. Educational programs offered at very reasonable costs have been essential to continuing the operation of my business, now in its seventh year. Additionally, the unique nature of my business has necessitated considerable individualized attention from the [SBTDC] staff, which has always been eagerly extended. The personal care, concern, and time that have been offered to me have been invaluable to my success.” -Heather Alder, Heather Hill Farms

Training HUMAN RESOURCES Human Resources Legal Issues Series (3 classes) Establishing Essential Human Resources & Record-keeping (Class II) As small businesses continue to grow, the need for a professionally run human resources “department” increases. Learn when human resources should be established as a formal entity and how further developing an HR function can contribute to the growth of your company. Every aspect of business is affected by the human resources function. Owners and managers need to understand how to set-up and manage this key area of operations. Both HR professionals and non-HR practitioners responsible for human resources-related activities should attend this seminar. Topics include: • Conducting an initial needs assessment • Writing & introducing employee handbooks • Creating complete job descriptions • Establishing compensation, benefits and performance appraisal programs • Maintaining viable records, policies and procedures • Developing pre-employment requirements • Organizing orientation materials for new employees • Managing internal reporting systems and communication techniques October 15, 2009 9:00 a.m. - 12:00 p.m. February 18, 2010 9:00 a.m. - 12:00 p.m. October 21, 2010 9:00 a.m. - 12:00 p.m. Instructor: Lori Strawhun, PHR & SPHR, Springfield-Greene County Library Place:

Missouri State’s Glass Hall (west entrance)

Fee:

$109.00 per person; $297.00 for the series of 3 (Save $30)

Certificate of completion provided.

Training HUMAN RESOURCES Human Resources Legal Issues Series (3 classes) Personnel Law: Common HR Mistakes & Hot Topics (Class III) Being aware of legal issues and ensuring compliance throughout your organization is a significant responsibility. Government regulations are constantly changing and being added. Learn about some of the most common legal mistakes made by managers and about key employment laws in easy-to-understand terms. Supervisory practices and procedures that were once considered standard are now a lawsuit waiting to happen. This seminar will further review the most current changes in human resources laws and in the workplace. Topics include: • Common issues under the Fair Labor Standards Act • Americans with Disabilities Act policies and procedures • Workers’ compensation in Missouri • How to avoid discrimination lawsuits • Retaliation claims

October 22, 2009 February 25, 2010 October 28, 2010

9:00 a.m. - 12:00 p.m. 9:00 a.m. - 12:00 p.m. 9:00 a.m. - 12:00 p.m.

Instructor:

Eric Jensen, O’Reilly & Jensen, LLC

Place:

Missouri State’s Glass Hall (west entrance)

Fee:

$109.00 per person; $297.00 for the series of 3 (Save $30)

Certificate of completion provided.

“The Small Business and Technology Development Center has been a tremendous help for us. We were able to work through the initial concept, structure, capital needs, and budgets with the small business development center team. [My consultant] provided great insight which allowed us to make certain modification to create an exceptional company… [The SBTDC] provides a very valuable service to small business owners and to employees everywhere. I know that in my growing business that I will use their services again in the future. The SBTDC is a great example of my tax dollars hard at work for the betterment of my company, and my community in which I live.”

-Kevin M. Atwell, Matthews Richards

Training MARKETING

Website Building Workshop - NEW! Get your business on-line by building your own basic website. In this handson workshop you will build and launch a professional website. Upon completion of the workshop you will set your new web site live on-line! The tools are simple: point, click, drag and drop images and text. Participants in this workshop must meet with an SBTDC consultant, in order to outline your business website needs and gather the necessary information, prior to the workshop (there is no charge for the consulting sessions). This workshop is presented in conjunction with Homestead, SBTDC’s website partner. Workshop Benefits: • Learn how to use “do-it-yourself” website building tools to create a basic, brochure-style web site for your business • Leave with a fully-functioning web site with five separate pages • Your web site hosted on-line FREE for 30 days , just $4.99 per month after that • Toll-free technical support • Over 2,000 customizable designs from which to choose February 24, 2010 9:00 a.m. - 11:00 a.m. May 5, 2010 9:00 a.m. - 11:00 a.m. August 11, 2010 9:00 a.m. - 11:00 a.m. October 27, 2010 9:00 a.m. - 11:00 a.m. Instructor: Tara Horton, SBTDC Training Coordinator Place:

Missouri State’s Meyer Library (Room 205)

Fee:

$79.00 per person (Call to schedule initial consultation at 417-836-5685)

Certificate of completion provided.

Training MARKETING Strategic Marketing Series (4 classes) Develop A Winning Marketing Plan (Class I) A marketing plan is like a road map. It shows you where you are now, where you want to be and the best route to take you there. All businesses need a marketing plan to direct their future actions and make the most of scarce marketing resources. Understand how to move beyond the basics of marketing to develop objectives and strategies that meet your goals. Make the most of your marketing dollar and enhance your short- and long-term profitability. Learn how to write measurable, attainable objectives and evaluate marketing strategies. You will learn how to: • Think like a customer • Assess low cost market research methods • Conduct a situation analysis • Define your target markets • Estimate your market demand • Assess your competition • Analyze your company’s strengths and weaknesses • Set SMART objectives • Develop and implement strategies and tactics • Build your marketing plan November 5, 2009 8:30 a.m. - 12:30 p.m. March 2, 2010 8:30 a.m. - 12:30 p.m. November 4, 2010 8:30 a.m. - 12:30 p.m. Instructor: Robert J. Winnie, The Winnie Group

Place:

Missouri State’s Glass Hall (west entrance)

Fee:

$119.00 per person; $436.00 for the series of 4 (Save $40) Save $10.00 on this class with enrollment in the Strategic Marketing Series!

Certificate of completion provided.

Training MARKETING Strategic Marketing Series (4 classes) Creating Impact Through Image & Branding (Class II) Communication is more than advertising. Creating impact involves the “entire image”… you create everything from your name, product, logo, location, employees and even the way you price your products. All of this is wrapped up into your brand…your brand image and essence is what attracts or repels your customers. This class will give you the tools to evaluate your present brand position…how you’re perceived versus how you want to be viewed. Plus, learn how to communicate that to your customers and how the decisions you make impact your customers. Learn ways to take your business’ value fundamentals and benefits and use them to create a positive image and build a strong brand that not only brings customers in, but helps sustain customers over time. Topics include: • Defining the building blocks of branding • Understanding the power of image and branding • Creating an image from the fundamentals...product, positioning & consumer needs • Everyone has an image - is yours working for you? • Tools available to local businesses for image communication • Changing/strengthening your current image to attract more business • Branding strategies to build top-of-mind awareness

November 12, 2009 March 16, 2010 November 11, 2010

8:30 a.m. - 12:30 p.m. 8:30 a.m. - 12:30 p.m. 8:30 a.m. - 12:30 p.m.

Instructor:

Michael Renfer, Allegiant Partners, LLC

Place:

Missouri State’s Glass Hall (west entrance)

Fee:

$119.00 per person; $436.00 for series of 4 (Save $40) Save $10.00 on this class with enrollment in the Strategic Marketing Series! Certificate of completion provided.

“I have been a client of the center for several years now. Their assistance has been invaluable to me. It has probably helped me save my business. As a small businessman, it is such a blessing to have a place like this to be able to go to for help and direction…[My consultant] has always been there and ready when I had problems and questions.”

-Wayne Holt, Holt Monument Co., LLC

Training MARKETING Strategic Marketing Series (4 classes) Effective Advertising & Promotions (Class III) Advertising and promotion can be a major expense item for your company. Getting good results from your investment, though, requires a methodical approach to successfully develop your marketing strategies. Marketing today is part science, part art, a bit of logic and a passion for your business. It doesn’t have to be hard – and it should be fun. Learn how to determine what to say, to whom it should be said and the best vehicles to communicate those special messages about your business. This class will help you better understand advertising and promotional techniques, determine effective methods to promote your company, and demonstrate how to regularly use those approaches to get the best return for your marketing dollars. Topics include: •How to develop and execute promotional programs •The 10-Second Elevator Ride •Positioning and why it’s critical in promotions •Identifying target audiences for media placement •Features, benefits and values: The core of marketing messages •Types of advertising and promotional tools available •Your Marketing Mix: Integrating your marketing messages •Program follow up and analysis •Making advertising work for you

November 19, 2009 8:30 a.m. - 12:30 p.m. March 23, 2010 8:30 a.m. - 12:30 p.m. November 18, 2010 8:30 a.m. - 12:30 p.m. Instructor: Robert J. Winnie, The Winnie Group

Place:

Missouri State’s Glass Hall (west entrance)

Fee:

$119.00 per person; $436.00 for series of 4 (Save $40) Save $10.00 on this class with enrollment in the Strategic Marketing Series! Certificate of completion provided.

Training MARKETING Strategic Marketing Series (4 classes) E-Commerce & Internet Marketing: Best Practices (Class IV) It’s been said that the Internet levels the playing field for large and small businesses. You don’t have to spend tons of money on a web site to gain on-line customers, but you do need a plan. If you want to know how successful web marketers design web sites, and communicate with their customers, this “best practices” presentation is for you. Did you jump onto the web bandwagon without first defining what your organization wants to accomplish? This seminar will introduce the powerful and effective tips, tools, and techniques for planning and executing an effective Internet presence. You will learn how to develop objectives, strategies, tactics, and measurable results for marketing your business on the worldwide web. Plus, discover how to avoid the most common mistakes companies make in the transition to e-commerce. Topics include: • Creating an effective web strategy • Identifying critical content & avoiding costly mistakes • Effective page layout & design • How to make your site interactive • Understanding search engines • How and when to use special effects • Tips to drive more traffic to your site • Do’s & Don’ts of E-Mail Marketing • Making e-commerce safe & easy for your customers December 3, 2009 8:30 a.m. - 12:30 p.m. March 30, 2010 8:30 a.m. - 12:30 p.m. December 2, 2010 8:30 a.m. - 12:30 p.m. Instructor: Michael Wehrenberg, Wehrenberg Design Company Place:

Missouri State’s Glass Hall (west entrance)

Fee:

$119.00 per person; $436.00 for series of 4 (Save $40) Save $10.00 on this class with enrollment in the Strategic Marketing Series!

Certificate of completion provided.

Training MISSOURI PROCUREMENT & TECHNICAL ASSISTANCE CENTER Selling to the Government The government buys EVERYTHING! Small business owners need to know how to effectively compete in the government contract business, allowing you to increase your client base and sales. This seminar offers attendees an understanding of the government contractual business and how to qualify and effectively compete for this type of business opportunity. Dealing with regulations and red tape can be frustrating. In fact, those obstacles often keep highly qualified suppliers from selling to the government. The Missouri Procurement Technical Assistance Centers (MO PTAC) assist businesses—including small, disadvantaged and women owned firms—in obtaining federal, state and local government contracts. Learn how to identify opportunities and understand the contracting process so you can take advantage of government sales dollars. Topics include: • Target the government markets applicable to your business • Contract pricing and estimating • Central Contractor Registration • Certification process for Small Disadvantaged and HUB Zone businesses • Bid matching service September 29, 2009 June 29, 2010 October 27, 2009 July 27, 2010 November 24, 2009 August 31, 2010 February 23, 2010 September 28, 2010 March 30, 2010 October 26, 2010 April 27, 2010 November 30, 2010 May 25, 2010 Instructor: Mary Love, Procurement Director

Place:

Missouri State’s Glass Hall (west entrance)

Fee: Register:

$20.00 per person On-line at www.missouribusiness.net/cgi-bin/calendar or contact Mary Love (417) 836-5680 or e-mail to lovema@mst.edu for additional assistance

***Seating is limited and pre-registration is required.*** MO PTAC is a statewide, cooperative effort of University of Missouri Extension and the Department of Defense. MO PTAC is a member of the nationwide Procurement Technical Assistance Network. The Springfield MO PTAC office operates out of and in cooperation with the Missouri State University Small Business & Technology Development Center office.

Training INTERNATIONAL TRADE Export Training Series Export Documentation & Shipping (Topic I) Too often, when a U.S. company and its personnel first engage in international trade, they expect that the laws, liabilities and responsibilities that apply to domestic transactions will apply to international transactions as well. That can be a costly mistake. Gain valuable information on: • Completing various export documents properly • Understanding responsibilities/liabilities and passage of title • Using and applying correct international trade terms • Understanding the new export regulations Topics include: • Parties to the international transaction • Understanding the current INCOTERMS • Obtaining country information • Obtaining freight quotation • Understanding the methods of payment documents • Documents explaining the buy/sell agreement • Role of the international freight forwarder • International shipping documents • U.S. Government regulations • Marine insurance

March 18, 2010

9:00 a.m. - 4:00 p.m.

Instructor:

Lesa Brownell, Compliance Design

Place:

Missouri State’s Glass Hall (west entrance)

Fee:

$280.00 per person (includes book & lunch) Certificate of completion provided.

“My partners and I recently started a manufacturing company in a nearby

rural town. [My consultant] and [the] staff, have played an extensive role in helping our business with valuable start-up information, marketing ideas, work design, and strategies to help obtain the knowledge necessary in the critical stages of early operation. We fully intend to utilize the SBTDC’s services in the future. The services provided have been an essential part of our current success. We are thankful the SBTDC is available to small business owners in our area. I am confident the success of our business, and many others in our area, would not be possible if the guidance of the SBTDC was not available.”

-Deanna Smith, Southern Stone Company, LLC

Training INTERNATIONAL TRADE Export Training Series Export Letters of Credit & Drafts (Topic II) Banks report that the majority of presentations of documents against letters of credit are incorrect, resulting in unnecessary delays in collecting money due and generating extra bank fees. You can protect the assets of your company and complete an international sales transaction more successfully by learning how to avoid these errors on documents and what to do when discrepancies occur. Both importers and exporters face payment risks. Learn the four commonly used methods of payment in international trade, plus payment risk mitigation tools that every company should consider when negotiating with their trading partners. Benefit your bottom line by: • Reviewing the range of payment methods available for an international transaction • Understanding the rules banks use when issuing L/Cs and negotiating documents presented for payment under a letter of credit • Saving bank fees by avoiding document discrepancies • Understanding the URC 522 rules covering drafts Topics include: • The Letter of Credit transaction • Types and uses of the Letter of Credit • Instructing the buyer in opening a Letter of Credit • Preparation and presentation of drafts • Dealing with non-payment of the Letter of Credit • The draft transaction • Types and uses of drafts

Co-sponsored by:

April 15, 2010 9:00 a.m. - 4:00 p.m. Instructor: Gabe DiGiorgio, Commerce Bank Place:

Missouri State’s Glass Hall (west entrance)

Fee: $280.00 per person (includes book & lunch) Certificate of completion provided. “I would like to take this opportunity to express my appreciation and support for the services offered by the Small Business & Technology Development

Center at Missouri State University in Springfield, Missouri. We enlisted their

services recently and were grateful to have this resource available to us. [My consultant] at the SBTDC was very efficient and knowledgeable. We very much appreciate her suggestions for growth of our business and imagine we will enlist her assistance again as we expand…The services they provide to small business owners, such as myself, are invaluable and enable us to contribute to our communities in a positive way.”

-Ron Miller, Ozark Store Fixtures

Training INTERNATIONAL TRADE Export Training Series (Topic III) Understanding & Developing Controls for Export Compliance (Topic III) - NEW! This session provides critical information for both novice and experienced export professionals with an in-depth education on regulations administered by the U.S. Departments of State, Commerce and Treasury. In the first half of the session, you will learn a hands-on approach to complying with Regulation, including Anti-Boycott, Sanctions and Embargoes, and your responsibility in routed transactions. You can expect to leave with an in-depth understanding of what the current rules are and what you need to do to keep your company compliant. The second half of this session will assist you in the development and implementation of an internal export compliance program to ensure your company is complying with U.S. export controls. There are so many laws, regulations, policies, practices and procedures that companies must follow. An export compliance program is senior management’s commitment to their employees on the importance of export controls to the reputation and foundation of their business. Your compliance program must include, but is not limited to: Management Policy Statement, Responsible Parties, Training, Auditing, Record keeping, Notification Procedures, Order Process and Screening. Topics include: • Classification (Commerce Control List, Harmonized Tariff Classification & Schedule B) • Validated End-User Program • Antiboycott Regulations • Export documentation requirements • Tools to help you implement effective compliance controls • Penalties for noncompliance • Controlled Activities • Electronic Export Information (EEI) • Understanding the regulations and assigning responsibility • Industry best practices to help you implement compliance • Factors to consider when developing your program • Basic fundamental tools required in your compliance program May 6, 2010 9:00 a.m. - 4:00 p.m. Instructor: Lesa Brownell, Compliance Design Place:

Missouri State’s Glass Hall (west entrance)

Fee:

$280 per person (includes book & lunch) Certificate of completion provided.

Training INTERNATIONAL TRADE Export Training Series (Topic V) NAFTA Documentation & Procedures This course is designed for the practitioner and covers the entire process of understanding and applying the NAFTA rules and regulations. A ten-step plan of implementation of a control procedure will be covered. Also included are forms to identify bills of materials, to determine the NAFTA origin status and to provide instructions to vendors to complete the necessary forms to support the certificate of origin, as well as sample letters to customs to determine or appeal rulings of individual products. The publication provided can be used as a reference tool in day-to-day operations. Topics covered include: • The Importance of the NAFTA • Understanding the Harmonized Tariff Schedule • The NAFTA Rules of Origin • The Importance of a Sourcing Strategy • Completing the NAFTA Certificate of Origin • Administrative Procedures • Mexican Certificate of Origin • Canada Customs Invoice • Information Required to Determine Origin May 20, 2010 9:00 a.m. - 4:00 p.m. Instructor: Lesa Brownell, Compliance Design Place:

Missouri State’s Glass Hall (west entrance)

Fee:

$310.00 per person (includes book & lunch) Certificate of completion provided.

“As president of a small (23 employees) locally owned corporation and first-time business owner, I found great help and assistance when I was pursuing a SBA loan for working capital…Had it not been for the help of the SBTDC in filling out projections and loan applications and working closely with several banks and CPA’s this would have been an overwhelming task to take on and try to run the business on a daily basis too…The Small Business and Technology Development Center is a must for any business owner, whether just starting out or even after doing business for over 18 years, as my company has…had my banker not sent me there for their help, I’d still be filling out paperwork!”

-Linda Walker, Transport Graphics, Inc.

Training ENTREPRENEURSHIP PROGRAM Womenâ&#x20AC;&#x2122;s Entrepreneurship Symposium Women-owned businesses are the fastest growing economic segment in Missouri. The Womenâ&#x20AC;&#x2122;s Entrepreneurship Symposium (WES) hopes to contribute to that continued growth by offering a training event specifically for women who own their own businesses or who are interested in starting one. WES will include sessions on building a business plan, money management, networking, human resource management and marketing on a zero budget. WES is a one-day opportunity for women to learn about various aspects of owning their own business. Whether you simply have an idea you want to explore, work out of your home or have 12 employees at a storefront location, WES has something relevant for you. Participants can choose to hear speakers on topics ranging from building a business plan to marketing on a zero budget. Participants will also have opportunities to meet other entrepreneurs and learn from well established entrepreneurial women. January 23, 2010

9:00 a.m. - 1:30 p.m.

Place:

Trustee Science Center (TSC) Drury University

Fee:

$25.00 per person

www.drury.edu/ejc/wes , or contact Tammy Rogers at 417-873-6357 for more information.

Sponsored by:

About Our Instructors & Staff Our award winning trainers are highly qualified, combining education, training and professional experience to offer you the best training available. Rayanna Anderson is the Director of the SBTDC, a consultant and seminar instructor. She has consulted with over 1,800 businesses and presented over 200 seminars on a variety of topics including a financial series that she created, marketing and business planning. She received the National Consulting Award from the National Association of Small Business & Technology Development Centers. She has helped business owners acquire over 65 million dollars in financing. Plus, nine of the businesses she has consulted with have received awards from the Missouri SBTDC. She holds an MBA from Missouri State University. Rayanna also has four years of accounting experience and ten years of management experience prior to joining the SBTDC in 1991. She served as the SBTDC Assistant Director from 1995 until her promotion on July 1, 2007. Lesa Brownell, Compliance Design, is an export compliance specialist with more than 23 years of industry experience in the international business and marketing sectors. Offering a unique blend of creative and operations strengths, Lesa has achieved exciting company and product turnarounds and is recognized for her success in growing international business markets. Her strategic approach to international business was evident in her work as an export compliance trainer at Phoenix International Freight Services, Ltd, as International Sales Manager for Ken-A-Vision and as a Letter of Credit Specialist for Boatmenâ&#x20AC;&#x2122;s Bank. Lesa received her Bachelor of Arts in International Business and Marketing from Park University.

Cyndy Elworth, CPA, CIA, CVA, has been a certified valuation analyst since 1999. While in public accounting, Cyndy has performed over 100 business valuations for clients in many states. Her clients consist of large and small companies encompassing all industries. She has received training by both the AICPA and the NACVA and became a Certified Valuation Analyst in 2003. Cyndy has worked for the national business valuation association, NACVA, to oversee the development and reconstruction of its examination question and answer database, used in the CVA certification process. She has also written materials used by NACVA in its valuation training centers given throughout the country. Elworth is a member of the AICPA, the MSCPA and the NACVA. She is a member of the MSCPAâ&#x20AC;&#x2122;s Business Valuation Committee, which serves members throughout the state of Missouri. She is also a member of the Institute of Internal Auditors and the Association of Certified Fraud Examiners.

About Our Instructors & Staff Isabel Eisenhauer is a full-time consultant with the Missouri State SBTDC. She is a sales and marketing professional with 19 years experience with two Fortune 100 Corporations. As an Account Manager with Northrop Grumman (formerly Litton), Isabel had customer support and service responsibility for their single largest customer, representing 44% of gross sales. Experience with Hewlett Packard included new product introduction management, reseller channel management, sales development, financial planning, financial reporting and cost accounting. Isabel has worked extensively with international divisions located in Italy, Puerto Rico, England, Canada, Germany, Singapore, Scotland and China. Other experiences include owning a Management Consulting/Accounting firm providing services to small businesses and as an Associate Faculty for a Community College. In addition, Isabel is a professional photographer providing wedding, family and high school portraiture as well as artistic landscape and architectural photography. She holds a Bachelors of Science degree in Business Administration with an emphasis in accounting and an MBA with emphasis in management information systems, both from Northern Arizona University. She is also fluent in Spanish. Tara Horton is the Training Coordinator for the SBTDC. She has over 17 years of experience in marketing, advertising and public relations work. She is currently responsible for coordinating and marketing projects of the SBTDC outreach program in training and professional development for the small business community. She works directly with business and industry leaders to design training, and professional development programs, to meet specific company needs. She is also a member of the Springfield Area Chamber of Commerce Small Business Council and the Small Business Week Committee. Tara holds a B.S. degree in Radio, Television & Film Sales/Management from Oklahoma State University. Eric Jensen is a partner in The Law Firm of O’Reilly & Jensen, LLC. He is a graduate of William Jewell College, and the University of Missouri-Kansas City School of Law. Eric wrote for the Law Review, and his article: “When Hired Guns Backfire: The Witness Immunity Doctrine and the Negligent Expert Witness”, appeared in the Fall 1993 issue. Eric was chosen for the Order of Barristers, and won the Sheridan Award for Appellate Advocacy. He devotes a large portion of his practice to the representation of individuals and employers in employment discrimination litigation. He advises human resource professionals on policies and procedures as part of his practice. Eric is licensed to practice law in Missouri and Kansas. He is licensed in the United States Court for the Western District of Missouri, the United States District Court for the Eastern District of Kansas, and has practiced before the United States Court of Appeals for the Eighth Circuit.

About Our Instructors & Staff Brooke Liggett is a CPA and manager with Kirkpatrick, Phillips & Miller CPAs in Springfield, MO. As an Advanced QuickBooks Pro Advisor, with eight years experience in private accounting and over 12 years in public accounting; Brooke is able to help business owners with all aspects of running their businesses. Brooke has worked with businesses of all sizes from start-ups to large established companies here in the Ozarks. Brooke has her Bachelor of Science in Accounting and Business from Kansas State University and has lived in Springfield since 1991. Brooke has taken as active role in serving the Springfield community as the Board President for the Red Cross, Board Treasurer for the Alzheimer’s Association, Board Treasurer for the Junior League of Springfield and she is a graduate of Leadership Springfield. She is also a member of the Missouri Society of CPAs and the American Institute of CPAs. Brooke was recognized in 2006 as one of Springfield’s 40 under 40. Mary Love is the Director of MO PTAC and SBIR from the University of Missouri S&T and located in the Springfield SBTDC. She counsels clients concerning issues pertaining to federal, state and local government solicitations and contracts as well as innovative research grant opportunities. She provides training to local businesses in the form of monthly seminars which educate them concerning registration, certification, and clarification of solicitation, contracts and regulations necessary for doing business with the various government entities. Mary also assists small businesses identify and complete proposals for grant opportunities to help fund research for innovative ideas which may be of value to the federal government. Prior to accepting this position, Mary was a PTAC counselor for the State of Arkansas. She retired in May 2007, with more than 20 years experience, from her position as a level II contract specialist for the Dept of the Army where she wrote and managed numerous complex Department of Defense contracts. Michael Renfer is President of Allegiant Partners, LLC. He has more than 33 years of experience in marketing, sales, manufacturing and general business management. Mike has done extensive work with program development in customer retention, customer development and direct database marketing. Mike’s previous work experience includes 20 years of brand and business building with French’s (a division of Reckitt Benckiser) and H.J. Heinz, including 12 years of operations management with H.J. Heinz Co. where his responsibilities included quality assurance, production and plant management. Mike was also a U.S. Naval Officer for four years. He holds a Bachelor of Science degree in Biochemistry from Bethany College.

About Our Instructors & Staff Ken Schultz, CPA, CVA is the majority shareholder and President of Schultz, Durham & Rapp, P.C. He has over 25 years experience in public accounting, working with small to large businesses ranging in revenues from $250,000 to $250 million. Ken provides a full range of services to clients that includes management consulting, business valuations, corporate forecasting, auditing and tax planning for individuals, C and S corporations, partnerships, estates and trusts. He holds memberships in the American Institute of Public Accountants (AICPA), t h e M i s s o u r i Society of Certified Public Accountants (MSCPA) and the National Association of Certified Valuation Analysts (NACVA). Ken has been a CPA since 1979 and a Certified Valuation Analyst since 1999. Lori Strawhun is currently the Human Resources Director for the Springfield-Greene County Library District. Previously, she was the Corporate HR Director and Compliance Officer for Lastra America Corporation, a lithographic plate and chemistry manufacturer. Her experience there includes corporate growth, restructuring and merger/acquisition in a multi-national environment. She also worked as Program Director at St. Joseph Health Center in St. Charles and Lake Saint Louis, MO. Lori is a member of the Society for Human Resources Management (SHRM) and served on the Missouri State Council of the SHRM in 2007. She served as the 2007 President of the Springfield Area Human Resources Management and has served on numerous committees within that organization, since 1998. Lori holds a B.S. degree in social work with a minor in social research from Missouri State University. She has a Master of Science degree in Human Resources Management with emphasis in organizational development from Lindenwood University in St. Charles, MO. Lori holds both PHR and SPHR certifications. Michael Wehrenberg is President of Wehrenberg Design Company, an Internet development and marketing firm. Wehrenberg Design Company was founded by Michael Wehrenberg during his junior year (1997) at Drury University and has continued to serve his clients with web design, maintenance and marketing services. By providing these services, Wehrenberg has met with great success. His client list has quickly grown to more than 100 businesses, including Seagate Technologies, Lambert’s Café, CJR Commercial Group, Bill Beall Co., Clary’s, Community Partnership, Dameron Color Labs and Premier Auto Outlet.

About Our Instructors & Staff Robert J. Winnie is President and co-founder of The Winnie Group, a marketing & advertising firm. Bob also owns Wild Bear Log Homes, which locally markets & sells cedar log homes. Prior to founding The Winnie Group in 1991, Bob was Senior Vice President for Noble & Associates. He has 30 years experience in marketing, advertising, manufacturing, and sales with national, regional & local companies. Bobâ&#x20AC;&#x2122;s background includes strategic planning, new product development, program development and promotion planning. He has developed marketing programs for national brands such as Allen Canning, Jimmy Dean, Katahdin Cedar Log Homes, General Foods, Sara Lee and Tyson. His extensive marketing and sales experience includes work on the street, in the office and on plant floors. Bob earned his Bachelor of Science degree in Business with a marketing emphasis from Ferris State University. Russell Wyrick is the Coordinator of the West Plains SBTDC. His office serves Howell, Texas, Douglas, Oregon, Shannon, Wright and Ozark Counties. Russellâ&#x20AC;&#x2122;s background includes over 14 years of small business ownership experience in manufacturing, service and retail ventures. As an entrepreneur, his companies have performed work for customers such as Dell, Hewlett Packard, Fujitsu, Texaco, Chevron, Hertz, Estee Lauder, Lenovo, Apple and Red Lobster as well as various schools, colleges, local, state and federal government agencies such as the Environmental Protection Agency. Russell holds a Bachelors of Business Administration degree in Management from Northwood University along with various technical certifications. Prior to joining the Missouri State SBTDC in July of 2007, Russell was serving as President of Trimax Corporation, VP of Sales and Marketing for Pointman Corporation and as an SBTDC Consultant in Cedar Hill, TX.

Products & Services One-On-One Consultation The SBTDC specializes in providing one-on-one consulting that is comprehensive, confidential and individualized to meet the particular needs of business owners and entrepreneurs. SBTDC consultants are skilled professionals with experience in many areas of business management assistance. There is never a fee for the one-on-one consultations through the SBTDC. Contact the SBTDC office at (417) 836-5685 to schedule a consultation for your business.

Products & Services Financial Analysis Tools The SBTDC can produce a variety of financial analysis reports to give you a complete picture of your company’s financial condition. A fee is charged for each product, but there is no charge for consultations. You will have access to one-on-one meetings with an SBTDC consultant who can assist in interpreting the reports and developing future plans. Call (417) 836-5685 to begin your company’s financial analysis today. The Strategic Financial Analysis: Unlock the secrets behind the numbers of your business. The Strategic Financial Analysis report will help you understand where your business is headed. Using your company’s financial information, the report provides a detailed analysis of your financial statements with critical information to make management decisions concerning your business. Through a sophisticated proprietary software program, you can identify and understand your company’s strengths and weaknesses, and compare your company to similar companies in your industry. Discover the answers to these questions: • Do you know how your company compares to competitors in the industry? • Based on your past performance,can your operations fund your growth? • What does your banker see when looking at your financial statements? • What profit centers provide your biggest gross margins? • Do you know your company trends in critical financial areas? • Do you know your break-even point? Base Price - $600.00 (call for a free estimate) Proforma Financial Statements: Present your projected financial statements in a lender approved format and see a clear picture of your company’s future to determine whether your company’s future plans are realistic. Most often used to acquire financing, Proforma Financial Statements takes you from merely guessing about your future expenditures to a complete financial projection that is an essential part of your company’s business plan. Included in the plan are three years of monthly and annual projected income statements and monthly cash flow projections with corresponding annual balance sheets. A complete set of worksheets and assumptions support the planned projections. Discover the answers to these questions: • Do you know how your projections compare against the financial ratios for the industry? • What cash requirements are necessary to grow your business? • How much financing do you need to get your business started or where you want it to be? • How can you make accurate projections to achieve your desired results? • Is your lender asking for information you can’t provide? Base Price - $600.00 (call for a free estimate)

Products & Services Custom Training Programs The Missouri State SBTDC helps new and expanding companies solve their business challenges. We work together with business owners to develop innovative and relevant programs that are individually tailored to meet your specific company objectives. Our custom programs are designed in partnership with your company, drawing upon the expertise of our SBTDC staff and instructors. We deliver our training and instructors to your business location, providing customized solutions that address the spectrum of your organization’s education and development needs. We partner with you to assess your business challenges and to design and develop solutions to help you meet your goals. Our delivery approach includes lecture, discussion, interactive participation, team exercises and case studies to ensure that participants retain what they learn so they can immediately apply their learning to their work. The programs we teach are client-centered, applicable and focused. Our staff and instructors are experienced educators who have prior and current real-world business experience. To learn more about our custom program opportunities, please contact the SBTDC office at (417) 836-5685. Priced by project

Feasibility Study In conjunction with MSU’s Entrepreneurship class, the SBTDC offers feasibility study projects each fall and spring semester. Potential business owners are screened and selected by the SBTDC for these studies conducted by the students. Using real clients with real dreams of owning their own small businesses, Missouri State’s College of Business Administration students have the opportunity to learn about factors and conditions in initiating a new business. The students explore the entrepreneurial skills, venture capital requirements and the business plan development process involved in researching a potential new business opportunity. The result is a “deal or no deal” recommendation for the client, based upon the research findings from the study. Each client participant receives close to 100 hours of research and preparation time during the three months of each study. The SBTDC’s partnership in this program provides another level of assistance to would-be entrepreneurs, allowing them to make more informed decisions about whether to start their new business ventures. It also provides a valuable applied learning experience for Missouri State students enrolled in the entrepreneurship program. Does the market support your business idea? Will you have positive cash flow? Where should you advertise? Enroll in the SBTDC’s Feasibility Study and get the answers to your questions, before you make the decision to start your own business. Contact the Missouri State Small Business & Technology Development Center at (417) 836-5685 for more information. Price - $260.00*

*Participants must first complete the 6-hour “Building the Ultimate Business Plan” course through the SBTDC. The cost of the seminar is $139.00, which includes software and a companion workbook.

Products & Services Marketing Guides and Reports The SBTDC Marketing Guides provide a variety of information tailored to small businesses and general reference material for marketing a business. Each CD includes an electronic booklet titled “Starting a Business in Missouri,” published articles aimed at helping businesses address common topics in marketing and standard demographic/economic reports specific to a particular geographic area (city, county, a Metropolitan Statistical Area or region).

Springfield Marketing Guide Greene County Marketing Guide Springfield MSA Marketing Guide Price (One Guide) - $59.00 each Bundle of Three Guides - $149.00

Business Specific Marketing Guide This product includes the Bundle of Three Guides, plus: • Industry specific information for your business such as industry standards, competitor lists, industry specific articles, etc. where available. • Data unique to your location such as traffic count, drive time maps on your location, demographic and psychographic information centered on your location. Price - $179.00

Business Specific Marketing Assessment A detailed questionnaire collects information on your business’ current marketing program, marketing goals and overall business goals. The SBTDC professionals analyze the business’ position relative to the Marketing Ps. The Marketing Ps (also called the marketing mix) is the framework for defining the components of a marketing program. The standard four Ps (product, price, place and promotion) apply to all businesses while service businesses include three additional Ps (people, physical evidence and process). The analysis will focus on determining the strengths and weaknesses in each P individually and in relation to each other. Secondary research will be conducted to augment the analysis and flesh out a recommended plan of action to strengthen the business’ marketing position. An assessment report is provided which contains a summary of the analysis, recommendations and supporting data. Priced by project

Products & Services Small Business Resource Library Our complete collection of reference material includes more than 1000 publications on numerous topics, including: • Accounting • Census data • Compliance

• Finance • Franchising • General Business

• Inventions • Management • Manufacturing

This year with 38 new, industry specific Entrepreneur manuals! Library Hours - Monday-Friday 8 a.m.-5 p.m.

Trademark Search The SBTDC can help you protect your business or product name by providing the means to complete a trademark search. Registering your business name with the Secretary of State’s office does not include a nationwide trademark search. Trademarking will allow you to use the name nationally in the future and protect you from infringing on someone else’s name. You will receive a 21-page information booklet that includes: • Results of the search • Filing requirements • Sample Specimens

• Registration information • Application fees • Services provided by the U.S. Patent and Trademark Office

Contact the SBTDC Office at (417) 836-5685 to request a trademark application or for more information. Trademark Search Fee - $150.00

Small Business Size Standards Missouri State’s SBTDC helps both established businesses and those just beginning. The only requirements are a strong desire to help yourself and an interest in contributing to the stability of Missouri’s economy.

SBTDCs Serve: • Manufacturers employing up to 500 • Wholesalers employing up to 100 • Retailers with annual gross sales of up to $6.5 million • Service businesses with gross revenues of up to $6.5 million • General construction firms with average annual receipts of up to $31 million • Special trade construction with average annual receipts not exceeding $13 million • Agriculture with average annual receipts of up to $750,000.

Economic Impact FY 2008 Results Take a look at the positive results generated by the Missouri State SBTDC! These results are based on impact interviews signed and documented by local business owners.

We served 155 businesses with an average of 13.78 hours per business! u

Over $12 million in increased sales!

Over $11 million in approved loans and investments! u

Assisted in retaining 562 jobs and in creating 1,021 new jobs!

Assisted in creating 9 new businesses and in the acquisition of 2 existing businesses! Offered 78 training events for a total of 1,826 hours of training for small businesses! u

Small Business & Technology Development Center

Registration Form Seminar title ___________________________________________________ Seminar date _______________________________________________________ Name _________________________________________________________ Business ___________________________________________________________ Address ____________________________________________________________ City, State & Zip _______________________________________________________ Phone (Office) __________________________ (Home)_______________________ Fax _________________________________ E-mail _________________________ Please check one of the following: Check #______________________________ Enclosed Amount $ _______________ Charge to: _____ AmExp _____ Discover _____ MasterCard _____Visa Acct. No: ____________________ Expiration Date _______ V-Code __ __ __ Signature: ______________________________________________________ Name on Card: _______________________________________________________ (Please note: There is a $15.00 non-refundable processing fee/per class for all cancellations.)

Make checks payable to Missouri State University Mail your registration to: Small Business & Technology Development Center Missouri State University 901 S. National, Springfield, MO 65897 Or Fax: 417-836-7666

Or you can register on-line at www.sbtdc.missouristate.edu Would you like to receive information from us via e-mail? ____Yes ____No This form may be duplicated if necessary.

SBTDC training fees are guaranteed through August 31, 2010.