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MyStoryBook A presentation by IDC students for our mobile application MyStoryBook
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Agenda The
need we aim to fulfill
The
product
The
market
Competitive Business The
landscape
Model
team
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The Problem
Children have many ways to occupy their attention
BUT our way is creative, entertaining, and inspiring.
This application fulfills the child’s need to create
Simultaneously, visually stimulating their imaginations
Not only is MyStoryBook fun for the kids, it’s helpful for parents
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Content
Familiar Children's Stories
Interactive
Ease of Use
Values and Education
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Design
Simple
Vibrant
Easy to learn UI
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The Market Who we are going to sell to, and how Target
users: Parents with children ages: 4 – 14
Market
through social media and blogger outreach
Once
we put ourselves out there, we reach the bigger players
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Competitive Landscape
Application designed for children to be used by children
Our Uniqueness the process of creating the story is INTERACTIVE Once the child CREATES their characters, they get to save, replay, and share their own video creation
Competitiors: JibJab, Touchoo, MyStory These applications are successful because of their appealing graphics and good user experience
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Marketing Calender Table: MyStoryBook Goes Viral Events (Party, Promotional Campaign Event) Media Event/Stunt Social Media (Marketing) PPC Campaign (Limited) FeedBack
APRIL
MAY
JUNE
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Business Model The
initial version of our application is downloadable for free
Users
fall in love with the interactive creative process
User
can customize characters with various goods (attire, objects, features) i.e., virtual goods.
Users
can also, buy more ‘bundles’ of stories
Packages
of grouped together known fairytales
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Marketing and Development ď Ž
All the costs of Marketing and Developing the App, will be paid by our Sponsor, who is going to receive equity in the company in exchange.
ď Ž
Team will also work together to do the intended media events and social networking
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The End