How Critical Is Usability Testing For Wearables
Internet of Things (IoT) is changing the lives of the consumer at many levels. From smart watches & fitness trackers to connected cars and homes, the market for wearable technology is exploding and finding new niches.
According to a report by Industry analyst firm CCS, there will be a growth of $34 billion by 2020 for the wearables market, and over 125 million units are expected to ship in 2019. While the above statistics make a strong point that wearables and smart devices will be the future and the world will be using these devices to perform the daily activities. However, this also means there is an extensive need to double down on testing efforts.
The race to become an ideal choice for customers is pressuring enterprises across all business domains. In particular, with user experience, every brand is building strategies to ensure better customer experience. Considering that the focus is on making a digital impact, every brand/service/product is striving to come up with appealing website designs and mobile-based applications.
Those winning in the wearable tech ecosystem recognize the importance of customer experience for the growth of their product. Every day there are new competitors in the wearables space. From watches to glasses, different challenges are involved with every technology. However, the main challenge faced by the wearables industry is to ensure the best user experience.
Why is Usability Testing Critical? Usability testing identifies crucial usability issues before the product is launched. It helps to determine usability standards for the target audience. It also helps to gather real-time feedback from the target audience using the application. Usability testing has proven to decrease support costs, increase user satisfaction, and save on development and redesign efforts.
Here Are The Major Reasons Usability Testing Cannot Be Ignored: Easy access to information: Wearables gather information such as the steps taken, the miles covered, heartbeat tracking, etc. Usability testing ensures the data captured by the device is easily accessible and displayed to the user clearly.
Ease of Use: Wearable devices provide ease to people who want to track their movements. If the device is not easily accessible and is complex, it is obvious that its market would be limited after receiving initial feedback from the users. The device should be easy to use and should be aesthetically attractive. Usability testing checks various aspects to check if the device is user-friendly and is appealing to the customers or not. Some aspects are:
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Screen Size Font Size Colors Used Touch Panel Easy Scroll
Gesture And Voice Feedback: Wearables are on the users’ body constantly, and people move in unanticipated ways. What happens when a hello wave interrupts tracking or switches a smart device from ambient to interactive mode? Device input discrepancies could be the make it or break it for a user. This is where usability testing comes into the picture as it checks the device for any struggle while registering the different tones of voice.
Call Interruption And Notifications: As wearables are synced to mobile devices but do not necessarily have all the functions of a mobile, disturbances like notifications and calls can interrupt or even ruin the user experience. Helped by interrupt testing (a part of usability testing), it can be validated that the calls or notifications do not interrupt the functioning of the device.
Connectivity Issues: Most wearables connect to the phone via Bluetooth, which makes Bluetooth connectivity the most important thing to test as connectivity issues can annoy even the techiest of users. Usability testing ensures that setting up wearable device connectivity with mobile is easy and doable without toiling much.
Feedback From User Groups: Usability testing involves real-time usage of the device to get candid feedback of the users. It is essential to discover defects and errors that are unknown and can arise when a user is using the device.
Conclusion Wearable technology is an emergent market, and the demand is likely to rise in future. Therefore, to attract more consumers, smart technology is required. However, the interface being offered should be easy to use. To deliver a consistent, seamless and high-quality experience for users, wearables should be thoroughly tested.
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