APRIL 2013
CONTENTS
VOLUME 14, ISSUE 4
TDA Testifies Before the Texas House Committee on Public Health TDA Council on Legislative & Regulatory Affairs Chair Dr Richard Black of El Paso testified on behalf of TDA before the Texas House Committee on Public Health on April 3, 2013.
• TDA Board of Directors Approves Website Redesign • Texas Dental Program Medicaid/CHIP • TDA Smiles Foundation - Register for the Healthy Smiles Golf Classic
Dr Black testified in support of House Bill 1480 (HB 1480) by Representative Senfronia Thompson (D-Houston). HB 1480 defines the role of Dental Support Organizations (DSOs), gives the state clear oversight of DSOs, and holds DSOs accountable for their actions.
-Volunteer for the Amarillo TMOM
The committee also heard testimony from Health and Human Services Office of Inspector General Deputy Inspector General Jack Stick, Texas State Board of Dental Examiners (TSBDE) Executive Director Glenn Parker, and paid consultants representing numerous DSOs, including Heartland and Pacific Dental Services.
• TDA Perks -Partner Sponsors at TEXAS Meeting • TDA Member Spotlight -David Heinrich, DDS, Fredericksburg
• Meet Your Staff -Lauren Oakley, Publications Coordinator
• TEXAS Meeting: Still Time to Register • DENPAC Domain at TEXAS Meeting • TSBDE Rule Update -Advertising Requirements
April Texas Dental Journal
AVAILABLE ON TDA.ORG
Dr Black’s testimony emphasized that, although DSOs have a place in Texas providing support services to many dentists, safeguards must be in place to ensure DSOs limit their role to supporting licensed dentists and in no way influencing the care provided to patients. Additionally, the testimony highlighted the TSBDE’s lack of authority over DSOs and the fact that the board does not know how many DSOs operate in Texas, where they operate, who owns them, how many patients receive care at them, how many dentists work for them, etc. TDA Council on Legislative and Regulatory Affairs Chair Dr Richard Black testifies on behalf of TDA before the Texas House Committee on Public Health in support of House Bill 1480 by Representative Senfronia Thompson (D-Houston) on April 3, 2013.
To view the hearing, please visit tinyurl.com/committeepublichealth. Dr Black’s testimony begins at clip 2:53:53. To view the text of HB 1480, please visit tinyurl.com/HB1480.
National Dental Practice-based Research Network
The TDA will continue to update you on the actions of the legislature through blast emails and the TDA Today. Please email Director of Public Affairs Jess Calvert, jcalvert@tda.org, or TDA Policy Manager Diane Rhodes, diane@tda.org, with questions.
Around the State
TDA Wins Membership Awards
May 2-5 The TEXAS Meeting TDA’s 143rd annual session San Antonio
Using your smart phone, scan this QR code to access the TDA Today on tda.org
For the seventh consecutive year, the TDA won national awards at the American Dental Association (ADA) Recruitment and Retention Conference in Chicago, April 5-6, 2013. The awards were for the Greatest Net Gain in Membership, the Greatest Percentage of Nonmembers to Membership, and the Greatest Net Gain of New Dentists. Since 2006, the TDA has received 23 awards from the ADA for its recruitment and retention efforts. The TDA would like to thank component society leaders, volunteers, and staff for their hard work, which, in partnership with the state, contributes to the continued growth and success of the association. In 2011, TDA climbed into the 7,500-plus active member category with the 2 largest state dental associations, California and New York.
(L-R) TDA Director of Member Services Lee Ann Johnson, Dallas County Dental Society (DCDS) Executive Director Jane Evans, ADA 15th District Trustee Dr Hilton Israelson of Richardson, TDA Council on Membership Chair Dr David Doerre of Burkburnett, DCDS Exhibits and Member Services Manager Bonnie Robertson, and Greater Houston Dental Society Membership Recruitment and Retention Committee Chair Dr Sarah “Jody” Welch of Missouri City accept the association’s membership awards at the ADA Recruitment and Retention Conference in Chicago in April 2013.
Graduating Texas Dental Students Join Organized Dentistry Member Get A Member
More than 250 dental students at the 3 Texas Dental Schools signed up for organized dentistry at the American Dental Association (ADA) National Signing Day events in late March and early April. Representatives from the TDA, Dallas County District Dental Society, San Antonio District Dental Society, and Greater Houston Dental Society hosted the signing events on March 25 at University of Texas Health Science Center at San Antonio Dental School (UTHealth-San Antonio), March 26 at Texas A&M Health Science Center Baylor College of Dentistry (Baylor), and on April 4 at the University of Texas School of Dentistry in Houston (UTSD).
Building the future of our profession … together!
Any member dentist is eligible to participate in the Share you belong 2013 ADAwhy Member-Get-A-Member campaign. With to the #1 organization representing all dentists. your help: As an active member, you know first-hand the value of a strong ADA — greater recognition for the profession, more resources for members, and a louder voice in Washington and across the country.
ADA members say they would recommend membership to • Most The American Dental Association (ADA) benefits colleagues. Now, here’s your chance! by being able to represent another member ADA Member-Get-A-Member dentist. Any ADA member dentist is eligible to participate in the 2013 ADA Member-Get-A-Member Campaign. • With your The new member you recruit benefits by taking help: • The ADA benefits by being to represent another member dentist. advantage ofableall membership has to offer. • The new member you recruit benefits by taking advantage of all has to offer. by strengthening the ADA and sharing • membership You benefit • You benefit by strengthening the ADA and sharing the value of the value ofcolleague membership with another colleague membership with another — plus there are incentives and prizes for recruiters! For details visit ADA.org/MGAM. — plus there are incentives and prizes for Recruiting is Rewarding recruiters! For details visit ada.org/mgam. You will be rewarded with a $100 American Express gift card for each new, active member you recruit (up to five members or $500 in American Express gift cards)! Or you may decline the incentive and ADA will contribute $100 to the ADA Foundation. Please see Campaign Rules for full details at ADA.org/MGAM.
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Participate in the 2013 Member-Get-a-Member Campaign and help build the future of our profession!
One-hundred percent of the D4 students at both Baylor and UTSD Houston and 90% at UTHealth-San Antonio joined the tripartite organization, which includes ADA, TDA, and the local component society. D4 dental students at the 3 Texas dental schools sign up for organized dentistry at ADA National Signing Day events in March and April 2013.
At ADA National Signing Day, soon-to-be graduating dental students sign up for membership in national and corresponding state and local dental societies at a reduced rate. By signing up during these events, students can plan to see substantial savings on membership dues during the first 4 years following graduation from dental school through the ADA’s Reduced Dues Program. State and local societies also offer reduced rates for signing day memberships.
Follow @theTDA on Twitter
Connect with us on LinkedIn
Don’t Delay! The ADA Member-Get-A-Member campaign runs through
September 30, 2013. For resources to assist your recruiting efforts, plus complete guidelines and rules visit ADA.org/MGAM, send an email to mgam@ada.org or call the ADA Member Service Center at 800.621.8099.
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Texas Dental Program Medicaid/CHIP The TDA’s next quarterly meeting with the Texas Dental Program Medicaid/CHIP dental plans is scheduled for April 25, 2013, and the Association wants to hear from you!
Complimentary Onsite Parking (Thursday & Friday only) May 2-5, 2013 • San A nto n i o
It’s Not Too Late to Register
Victor Rodriguez, DDS, Chair, Council on Annual Session It’s never too late! We are keeping the light on for you and saving you a place. You can register now for The TEXAS Meeting, May 2-5, 2013, in San Antonio! San Antonio has graciously hosted The TEXAS Meeting for 39 years. We have invited 100 speakers from all over the United States to speak at the Henry B. Gonzalez Convention Center. There will be more than 220 classes covering every topic in dentistry. This year’s meeting provides continuing education for the entire dental team in an environment conducive to learning. You and your dental staff will enjoy the many seminars available to them, with special emphasis on Saturday classes. At the TEXAS Meeting, “Our mission… Educate, Innovate, Inspire.”
Register Onsite — Registration Hours The TDA’s new Texas Dental Program webpage on the member side of the TDA’s website is live. New content is added monthly. For example, the April 2013 “Tip of the Month” discusses what makes a good narrative. The TDA Committee on Access, Medicaid & CHIP strives to make the new webpage as informative and helpful as possible. Please visit the webpage and let us know your thoughts. Email your feedback about the dental plans to TDA Policy Manager Diane Rhodes at diane@tda.org. =
happy, healthy smiles... that’s our mission!
Register for the Healthy Smiles Golf Classic! Don’t forget to register for the annual Healthy Smiles Golf Classic! This fun, charity golf tournament benefits the TDA Smiles Foundation (TDASF). It is held on the Friday of the TEXAS Meeting, May 3 at the Quarry Golf Club in San Antonio with a shotgun start at 7:00 AM. Lunch will be provided, and the tournament will also offer fun contests, prizes, and awards. Don’t pass up this opportunity to sponsor a great cause while having a great time! To register as a player, foursome, or become a sponsor, please contact the TDASF office at 512-4482441 or email Foundation Manager Judith Gonzalez at judith@tda.org. You can also register at tdasf.org Help us improve access to dental care for thousands of your fellow Texans in need, and have a great time doing it!
Wednesday, May 1 • 3:00 PM – 6:00 PM Thursday, May 2 • 7:00 AM – 5:00 PM Friday, May 3 • 7:00 AM – 5:00 PM Saturday, May 4 • 7:30 AM – 1:30 PM
Attendees can park at the Alamodome (Lot B) 100 Montana St. and take advantage of complimentary shuttle service to/ from the convention center. Shuttles will run continuously from 7:00 AM to 9:30 PM on Thursday, May 2, and 7:00 AM to 6:30 PM on Friday, May 3. Treat yourself and stay at one of the convention hotels, so you can sleep in a little late and walk to your courses and entertainment events at the convention center. Please contact hotels directly to make reservations.
Largest Exhibit Hall in Texas! The TEXAS Meeting would not be complete without a visit to the exhibit floor. Come and support our nearly 500 exhibitor booths. You will find all of your supply and equipment needs here, including all the newest and exciting technology. Come see workshops in the exhibit hall and enjoy happy hour each afternoon. What a great place for camaraderie and meeting friends and acquaintances! Exhibit hall opens Thursday, May 2, at 10:00 AM. Let me personally greet you at the Texas Party on Thursday night featuring food and refreshments and the “KLOCKS” for your musical entertainment. Wear your boots, be casual, and leave with your green screen photo souvenirs. The Council on Annual Session welcomes you to the 143rd TEXAS Meeting May 2-5, 2013, in San Antonio. We look forward to sharing old and new traditions with you as we support “Our Mission…Educate, Innovate, Inspire.”
TDA Elections Held at the Annual Session American Dental Association 15th District Planning & Review Committee Alan B. Moore, DDS
On Friday, May 3, 2013, at 5:15 PM, the divisional caucus meetings will occur at the TDA annual session to nominate statewide officers and ADA delegates and alternate delegates. The TDA has 4 regional divisions: northeast, southeast, southwest, and northwest. Each year a new director is nominated to serve on the TDA Board of Directors. Also, this year the president-elect of the TDA will be nominated from the northeast division. Along with the officers of the TDA Board, the divisions nominate ADA delegates and alternate delegates to the ADA House of Delegates. These caucus meetings are open to all members of the TDA and offer a unique opportunity for members to be involved in the election process to decide leadership for the association. The TDA House of Delegates votes at its last meeting of the annual session for these positions as well as the editor, speaker of the house, and treasurer. Please know that the ADA 15th Trustee District also needs to fill council and committee seats at the national level. If you are interested in serving, please contact the TDA central office or a representative of your division.
Partner News
Perks Gold Sponsors Bring Fun, Convenience to The TEXAS Meeting. You’ll be able to pose like a celebrity in front of TDA Perks Program’s “red-carpet” backdrop at the Texas Party and have TEXAS Meeting information at your fingertips with the TEXAS Meeting mobile app, thanks to Perks’ 2013 TEXAS Meeting Gold Sponsors. Demandforce (online marketing and communications), Sedation Resource (sedation equipment and supplies), Smart Training (compliance training), and TDA Financial Services Insurance Program will be in the Perks aisle (along with many other Perks partners) ready to answer your questions. See the Perks ad on the back panel of this issue for more information on Perks’ Gold sponsors.
Philips Sonicare and Zoom! Sponsors “Hollywood” Photos at TEXAS Party. Don’t miss the free-to-attend* 2013 TEXAS Party at The TEXAS Meeting in May! Thanks to TDA Perks Program partner Philips Sonicare and Zoom!, every attendee can pose in front of a green screen, and walk away with a commemorative “Hollywood” theme photo. A live performance music from The Klocks will provide spirited music, and a generous buffet will be laid out. A cash bar is available, as well. Once again, the event will be held on Thursday night, 6:00 PM - 9:00 PM, behind
Board of Directors Approves Redesign of TDA Website The TDA Board of Directors at its April 5, 2013, meeting in Austin approved a resolution to redesign the TDA website. Clarity Ventures of Austin, which specializes in web design, will lead the project.
Volunteer for the Amarillo TMOM!
The Association’s current website received its last redesign in 2007, and the new website is expected to unveil in 6 months. The new platform will include a responsive design, which provides enhancements to website functionality and essential features. It will allow users to easily view and navigate the site on a wide range of devices.
Amarillo will host its second Texas Mission of Mercy (TMOM) event on June 28-29, 2013. The goal of this 40-chair, 2-day TMOM is to treat more than 1,000 patients. At the first Amarillo TMOM in 2011, 98 dentists that volunteered and provided 1,089 patients with more than $763,000 worth of care. To volunteer or donate, please visit the TDASF website at tdasf.org.
April 2013 • TDA Today • 2 TDAT APR 2013.indd 2
The new website will reflect the TDA’s forward-thinking approach to attracting new members and providing professional resources. The TDA Board of Directors approved a website redesign at its April 5, 2013, meeting. Clarity Ventures of Austin will lead the project, which is expected to be completed in 6 months. Clarity provided this website wireframe to give the Board of Directors an idea of what to expect in the final product.
The TDA Communications Committee provided feedback to TDA staff prior to project vetting. Committee members detailed their “wish lists” for the Association website, including graphic and format requests and functionality preferences.
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President’s
P R O S E
Michael L. Stuart, DDS, TDA President The final TDA Board of Directors meeting for which I presided was held the first weekend of April. Your Board has had an incredibly successful year. It is a group of dedicated, very hard working individuals who truly have our members’ best interests at heart. Many significant decisions were made in the recent meeting, and I want to highlight one of the most important.
TDA MEMBER
SPOTLIGHT
We are going to have a new website! For many of our members, that is very welcome news. Our present website was designed prior to the development of many of the technologies available today, and, because of that, we were limited on the ability to implement needed changes. Now, with the Board of Directors’ decision to authorize the expenditure for a new website, we will have the ability to present timely information in an easily navigable format.
David J. Heinrich, DDS • Fredericksburg, TX What’s on your bucket list? Chances are skydiving is one of the items to cross off. Dr David Heinrich of Fredericksburg has completed that life adventure … almost 4,000 times!
So, be on the lookout! We should be up and running sometime this summer. Read the TDA Today for updates and see the article on page 2 of this issue for more information.
ED
itorial: Thoughts from Your ED Aaron Washburn, TDA Executive Director
Since I started at TDA, I have kept a pretty busy travel schedule. TDA President Dr Michael Stuart invited me to attend component meetings with him, and I have already had the opportunity to visit 12 of the 26 components, and more scheduled soon. Those trips gave me the opportunity to see some of the diversity that exists in Texas. Some society meetings have been very formal. Attendees wore suits and ties, dined on upscale foods, and enjoyed a wine reception. Others were less reserved: casual clothes, food, and atmosphere. Each event has seemed to fit the unique personality of the doctors attending and the distinctive character of the area in which they live and serve. Regardless of where I have been, the members have shared their love of their profession. They have shown their dedication to this organization and have confirmed their devotion to their patients. It is a great reminder of what a great organization TDA is.
Dr David Heinrich of Fredericksburg skydives in a tandem jump with his niece Diana Heinrich in March 2013 through Skydive San Marcos. Diana is the daughter of Dr Robert Heinrich of New Braunfels, also a TDA member.
Dr Heinrich is a United States Parachute Association (USPA) Accelerated Free Fall and tandem skydiving instructor at Skydive San Marcos. Every weekend, he makes the almost 70-mile drive from Fredericksburg to San Marcos. There, he teaches skydiving students who call him “Dr D” and are completing their bucket and “to do” lists, and he’s adding to his jumps, one at a time. “It’s a thrill a minute and pretty expensive to do,” Dr Heinrich says of the fall, which tops out at 120 mph and clocks out at 5 minutes, making it a quick adventure. Dr Heinrich has experienced trouble opening his parachute 11 times, and these malfunctions add to the excitement of it all, he says. “One time I couldn’t find the handle, and another time I had to pull out my pilot chute in tow. You don’t have much time, so you have to think quickly.” Dr David Heinrich celebrates yet another skydiving jump in March 2013. He is a general dentist in Fredericksburg and a USPA Accelerated Free Fall and tandem skydiving instructor at Skydive San
I hope you feel the pride of being a TDA member. I hope you share that pride with other members and even more with those who are not members. There is no better recruiting program than active members actively seeking to engage new active members. The ADA has resources available through its Member-Get-A-Member campaign to help you recruit new members. You can find out more about that program at ada.org/mgam or by contacting TDA.
Evidence-Based Practice Tip of the Month Stephen R. Matteson, DDS, FICD, TSA Editor
Techniques for managing decay in teeth. Google CD003808 to check out: Techniques for managing decay in teeth. Updated Ricketts D, Lamont T, Innes NPT, Kidd E, Clarkson JE, Published Online: March 28, 2013.
MEETYOURSTAFF L auren Before Lauren joined TDA, she worked Oakley Public ations for the Texas Academy of General Coord
inator Dentistry, so she is familiar with the dental profession and has probably met many of you before. And, if you have ever placed a classified or display ad in the Texas Dental Journal, you likely spoke with Lauren to coordinate it. An integral part of the communications team at TDA, Lauren designs the Association’s newest publication Smart Mouth and the TDA Today, starting with this month’s issue. She hopes you enjoy its new look! Where did you grow up? I grew up in the small town of Terrell (home of actor Jamie Foxx), 30 miles east of Dallas. I moved to Austin in 2005 for college.
Where did you go to college? The University of Texas at Austin. HOOK ‘EM!
Dr Heinrich graduated from the University of Texas Dental Branch at Houston in 1984. He received his bachelor of science in microbiology in 1979 from Texas A&M University. He has practiced general dentistry in Fredericksburg for 29 years and has 3 grown children, Melanie, John David, and Patrick. But when Dr Heinrich is away from the dental office in his cozy, quaint little town, he doesn’t think twice about jumping out of a plane more than 13,500 feet in the air.
Dr Heinrich took his first tandem jump on his 42nd birthday in 1999. He says he was hooked the second his feet hit the ground. “Where do I sign up?” he recalls. “I wanted to jump by myself.” So, he received a USPA A-license, which allows him to jump without supervision, pack his own main parachute, engage in basic group jumps, and perform water jumps. He has since skydived all over the U.S. “I’ve jumped in California, Las Vegas, Illinois, Arizona, most of the drop zones in Texas, and Hawaii,” he says. “Each one is different.”
And, Dr Heinrich is different, not quite what one might expect in a skydiving instructor. The low-key and unassuming dentist says hurling himself out of a speeding plane is about the only thrill-seeking trait he has and likens it to … of all things … golf. “It’s a tremendous adrenaline rush, kind of like a hole in one. I’ve come close, but I’ve never had one.” The avid golfer turns 56 this month, and he says his family was not surprised when he fell into both lines of work — dentistry and skydiving. His brother, Dr Robert Heinrich of New Braunfels, and sister, Dr Lisa Heinrich-Null of Victoria, are both dentists, and his great uncle was a World War II paratrooper, whom he admired but never met. And, like father, like sons and daughter. He has passed down his adventuresome spirit to his children. “All 3 have jumped with me. Now … jumping with your family … that makes me a little apprehensive.” However, if you ask him why he jumps out of perfectly good airplanes, he has a pretty matterof-fact-answer that gives a little glimpse into his thrill-seeking side, “Because the door is open!” This recurring section highlights the lives of TDA members outside of the office. If you have an interesting story about yourself, if you are working on a project that your peers might find interesting, or if you have a hobby that keeps you busy, please contact TDA Managing Editor Nicole Scott, nicole@tda.org, 512-443-3675.
D E N P A C D O M A I N
What did you do before you came here? A couple of months after I graduated college, I was hired as a communications coordinator at Texas Academy of General Dentistry, where I worked for 2 years. My responsibilities included maintaining and updating the website, email marketing and promotions, graphic design, social media, processing PACE applications, serving as the staff liaison for Texas Dentist of the Year nominees, and copyediting the quarterly newsletter, the Texas GP.
Set your destination as the DENPAC Domain (Booth 4104) at the 2013 Texas Meeting.
Why did you decide to come to the Texas Dental Association? I came to TDA because it
Browse our state-of-the art silent auction complete with online bidding. All auction items will
seemed like a great growth opportunity for my career as a staff person in organized dentistry. I love it!
appear online with full color photos and detailed descriptions. Whether you are in a course, out at lunch, or participating in the House of Delegates, this innovative system allows you to
What is your favorite thing about the job? I love being creative. My favorite thing to do is
bid from your laptop, iPad, or smartphone. Receive notifications when you have been outbid
graphic design or anything else that has to do with being imaginative.
all the while tracking your competitors. Disguise yourself with a clever bidname as you battle
What is one thing about you that might surprise people? I was born without any tear
for the winning bid. Make sure to check our spotlight items collected exclusively from the
ducts. That may weird people out more than surprise them, though!
Texas Legislature.
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TSBDE Rule Update
This recurring section is designed to help TDA members keep up with important Texas State Board of Dental Examiners (TSBDE) rules, other regulations, and state law affecting their practices.
In January the Texas State Board of Dental Examiners (TSBDE) adopted new Business Promotion (ie, advertising) rules. These rules will take effect September 1, 2013. This update is the third in a series of articles devoted to summarizing the new rules. Addition to the February TDA Today “TSBDE Update.” The name requirements for advertising and professional announcements do not apply to the dental office’s primary signs used to designate the office location.
EDITORIAL STAFF Stephen R. Matteson, DDS, Editor Nicole Scott, Managing Editor Lauren Oakley, Publications Coordinator Barbara Donovan, Art Director Paul H. Schlesinger, Consultant
Advertising Requirements
BOARD OF DIRECTORS Michael L. Stuart, DDS, President David A. Duncan, DDS, President-elect J. Preston Coleman, DDS, Immediate Past President Vice Presidents Arthur C. Morchat, DDS, Northeast Rita M. Cammarata, DDS, Southeast T. Beth Vance, DDS, Southwest Michael J. Goulding, DDS, Northwest Senior Directors Jean E. Bainbridge, DDS, Northeast Gregory K. Oelfke, DDS, Southeast Yvonne E. Maldonado, DDS, Southwest David C. Woodburn, DDS, Northwest Directors Jerry J. Hopson, DDS, Northeast William S. Nantz, DDS, Southeast Joshua A. Austin, DDS, Southwest Steven J. Hill, DDS, Northwest Ron Collins, DDS, Secretary-Treasurer John W. Baucum III DDS, Speaker of the House David H. McCarley, DDS, Parliamentarian Stephen R. Matteson, DDS, Editor Aaron Washburn, Executive Director William H. Bingham, Legal Counsel
Advertising Specialties. A dentist may advertise as a specialist or use the terms “specialty” or “specialist” to advertise professional services in one of the 9 recognized specialty areas of dental practice that are accredited by the Commission on Dental Accreditation (CODA) of the American Dental Association (ADA) and are recognized by a board that certifies the specialty area. To communicate specialization, use “specialist in” or “practice limited to” and limit your practice exclusively to the advertised specialty area(s). You may also state that the specialization is an “ADA-recognized specialty.” You cannot communicate or imply you are a specialist, whether in a general or specialty practice, if you have not received a certification from an accredited institution. Additionally, as the practice owner, it you must clarify and avoid inference that general dentists in the practice are identified as specialists. Advertising as board certified. Dentists may advertise as “board-certified” if you have received a certificate from the specialty board showing you achieved diplomat status, and the specialty board conferring the certification is referenced in the advertisement. Advertising for general dentists. General dentists may advertise that they perform specialty dental services (eg, orthodontics, endodontics) only if the advertisement also includes a “clear disclosure that he/she is a general dentist.” If you are a general dentist, the notations “general dentist” or “general dentistry” must appear directly after your name in a font size no smaller than the largest font used to identify the specific dental services being advertised. For example, a general dentist advertising “orthodontics” must include a disclosure of “general dentist” or “general dentistry” in a font size no smaller than the largest font used for the term “orthodontics.” A general dentist may list specific dental services provided, so long as the listing does not imply specialization. A listing of services provided must be separate and clearly distinguishable from the dentist’s designation as a general dentist. Additionally, any form of broadcast advertising by a general dentist (eg, radio, television, promotional DVDs) must include the general dentist disclosure in a clearly audible manner. Advertising requirements for general dentists do not apply to professional business cards or professional letterhead, or when the signage does not list specific dental services. General dentists only need to make this disclosure when specific dental services are advertised. Advertising credentials earned in dentistry. You may advertise credentials earned in dentistry as long as you avoid any communications that express or imply specialization in an ADA CODA recognized specialty, or specialization not recognized by the ADA. Credentials must be separate and clearly distinguished from your designation as a dentist and they may not be on the same line as your name and designation as a dentist. Abbreviations of these designate credentials must be accompanied by a definition of the acronym immediately following the credential. For example: Jane Doe, DDS, General Dentist FAAD, Fellow Anytown Academy of Dentistry
APRIL 2013
VOLUME 14, ISSUE 4
TDA Today (USPS 022-007) is published monthly except for December by the Texas Dental Association, 1946 S IH-35 Ste 400, Austin, Texas 78704-3698, 512-443-3675. Periodicals Postage Paid at Austin, Texas and at additional mailing offices. POSTMASTER: Send address changes to TDA TODAY, 1946 S IH-35 Ste 400, Austin, TX 78704-3698. Annual subscriptions: Texas Dental Association (TDA) members, $5. In-state American Dental Association (ADA) affiliated, $15 + tax. Out-of-state ADA affiliated, $15. In-state non-ADA affiliated, $30 + tax. Out-of-state non-ADA affiliated, $30. Single issue price: TDA members $1. In-state ADA affiliated, $3 + tax. Out-of-state ADA affiliated, $3. In-state non-ADA affiliated, $6 + tax. Out-of-state non-ADA affiliated, $6. Contributions: Manuscripts and news items of interest to the membership of the Association are solicited. Manuscripts should be typewritten, double spaced, and the original copy should be submitted. Please refer to Instructions for Contributors in the annual September Directory of the Texas Dental Journal for more information. The Information for Contributors is available at tda.org. All statements of opinion and of supposed facts are published on authority of the writer under whose name they appear and are not to be regarded as the views of the Texas Dental Association, unless such statements have been adopted by the Association. Articles are accepted with the understanding that they have not been published previously. Authors must disclose any financial or other interests they may have in products or services described in their articles. Advertisements: Publication of advertisements in this publication does not constitute a guarantee or endorsement by the Association of the quality of value of such product or of the claims made of it by its manufacturer.
None of the above requirements applies to materials such as peer-to-peer communications that are not intended for business promotion or public dissemination. The information in this TSBDE Update came from 22 Texas Administrative Code §§108.54 – 108.56. For more information, please contact TDA Policy Manager Diane Rhodes at 512-443-3675, diane@tda.org.
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