Inside FISH & GAME www.FishGame.com Published by Texas Fish & Game Publishing Co., LLC. TEXAS FISH & GAME is the largest independent, family-owned outdoor publication in America. Owned by Ron & Stephanie Ward and Roy & Ardia Neves.
by ROY and ARDIA NEVES TF&G Owners
ROY NEVES
Gone Way Too Soon
PUBLISHER
CHESTER MOORE EDITOR IN CHIEF
I
N A COUPLE OF MONTHS, WE’LL BE OBSERVING THE THIRTY-FIFTH ANNIVERSARY of TEXAS FISH & GAME, and in this space will probably reflect on some of the many highlights and milestones from our history. We will also pay tribute to some of the people who made this three-and-a-half decade journey possible. Sadly, we are compelled to pay tribute now to one of those people. Dan Alvey, one of the founders of TEXAS FISH & GAME, passed away in December. Dan was only 67 and his death was a shock to all of his friends, family and associates. He died in a Tacoma, Washington hospital after a month-long struggle with injuries and complications suffered in an accident on the charter fishing boat he and his son operated in the Pacific Northwest. While Dan’s involvement with the magazine ended just a couple of years after its creation, there is no doubt that TEXAS FISH & GAME would not exist without him. We’ve told our story a number of times before, usually while observing anniversaries, and we have tried to give Dan the credit due him for his role in creating TF&G. But under these sad circumstances, his contributions warrant repeating. In 1984, when the first issue of FISH & GAME rolled off the presses in Marble Falls, those presses were owned by Highland Publishing Company. Dan was the president of Highland Publishing, which also operated the Highlander Newspaper and a separate graphics company. At the time, we were primarily engaged running the newspaDan Alvey, on his boat in Alaska. per, Roy as Highlander publisher and Ardia as its sales director. We all participated in the evolution of FISH & GAME from a quarterly Highlander insert into a stand-alone monthly publication. But Dan took the leading role in TF&G’s early development. He and founding editor Marvin Spivey were responsible for FISH & GAME’S original content strategy, and our “Just About Texas” editorial directive. Much of what still defines TF&G’s unique editorial character was there in the early issues under Dan’s guidance. Alvey was a marketing and entrepreneurial genius. When we decided to launch FISH & GAME as a statewide magazine, his innovative thinking was instrumental in springboarding the magazine virtually from zero to tens of thousands of paying subscribers. Dan’s entrepreneurial spark soon inspired him to break free and in 1986 he left the Highland Publishing Company and he and his wife, Lee, started their own commercial printing company in Marble Falls. A couple of years later, Dan sold that company and started a weekly newspaper, The Picayune. By this time, The Highlander had been sold and we had moved TEXAS FISH & GAME to San Antonio. His newspaper was a success and he and Lee doubled down on their bet by starting a second local paper, a daily called The Tribune. Then, they purchased a local radio station in the Marble Falls/ Horseshoe Bay area. Success continued, and they soon were publishing phone directories and tourism guides, including thriving publications in Corpus Christi. At the time of his death, Alvey was working on ambitious plans to build his directories and guides into digital platforms. At a time when all publishers, TF&G included, are facing unprecedented existential challenges, Dan’s inspired voice of creative enthusiasm and innovative thinking will be missed. Even more, his engaging spirit, unwavering faith and infectious sense of humor will be missed by all who knew him.
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T E X A S
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C O N T R I B U T O R S JOE DOGGETT DOUG PIKE TED NUGENT LOU MARULLO MATT WILLIAMS CALIXTO GONZALES LENNY RUDOW STEVE LAMASCUS DUSTIN ELLERMANN KENDAL HEMPHILL REAVIS WORTHAM TOM BEHRENS GREG BERLOCHER RAZOR DOBBS CAPT. MIKE HOLMES DUSTIN WARNCKE STAN SKINNER LISA MOORE
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SENIOR CONTRIBUTING EDITOR SENIOR CONTRIBUTING EDITOR EDITOR AT LARGE HUNTING EDITOR FRESHWATER EDITOR SALTWATER EDITOR BOATING EDITOR FIREARMS EDITOR SHOOTING EDITOR POLITICAL COMMENTATOR HUMOR EDITOR CONTRIBUTING EDITOR CONTRIBUTING EDITOR CONTRIBUTING EDITOR CONTRIBUTING EDITOR CONTRIBUTING EDITOR CONTRIBUTING EDITOR CONTRIBUTING PHOTO EDITOR
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Call this number if you receive a suspicious offer in the mail or by phone
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DUSTIN WARNCKE
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PHONE
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TEXAS FISH & GAME (ISSN 0887-4174) is published monthly by Texas Fish & Game Publishing Co., LLC., 247 Airtex Dr. Houston, TX 77090. ©Texas Fish & Game Publishing Co., LLC. All rights reserved. Content is not to be reprinted or otherwise reproduced without written permission. The publication assumes no responsibility for unsolicited photographs and manuscripts. Subscription rates: 1 year $24.95; 2 years $42.95; 3 years $58.95. Address all subscription inquiries to Texas Fish & Game, 247 Airtex Dr. Houston, TX 77090. Allow 4 to 6 weeks for response. Give old and new address and enclose latest mailing address label when writing about your subscription. POSTMASTER: Send address changes to: TEXAS FISH & GAME, 247 Airtex Dr. Houston, TX 77090. Address all subscription inquiries to TEXAS FISH & GAME, 247 Airtex Dr. Houston, TX 77090. Email change of address to: subscriptions@fishgame.com. Email new orders to: subscriptions@fishgame.com. Email subscription questions to: subscriptions@fishgame.com. Periodical postage paid at Houston, TX 77267-9946 and at additional mailing offices.
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