Smilyn Wellness Continues to Innovate in the Hemp and Wellness Space

Inventory now includes infused dissolving tongue strips and mushroom products

BY RACHEL NELSON

California-based Smilyn Wellness Group is keeping a grin on faces nationwide with its assortment of CBD tinctures, gummies, vapes and more and more.

“We exist to revolutionize,” said CEO Brett Weiss. “We exist to not only help individuals look and feel incredible — but smile throughout the journey of life. The mission is simple. Everyone deserves access to affordable, premium-quality CBD products that leave you smiling.”

Weiss said his sister came up with the business name, alluding to Grateful Dead lyrics that state, “Nothing left to do but smile, smile, smile.”

“I create my companies based on how I want to make people feel,” he said.

The Smilyn brand hit the scene in 2020 under Weiss’ parent company, Caboella Group. Since then, its products have expanded to hundreds of locations throughout the country. Weiss credits a sharp focus on branding, marketing, innovation and quality ingredients for the brand’s success.

“I don’t cut corners on anything I do,” he said. “We’ve got a pretty unique following of people who love us, love our products and continue to come back time and time again.”

Weiss recently entered into a strategic partnership with Boast — a brand owned by the Tommy Hilfiger Group. The pair is releasing a line of infused strips (similar to Listerine breath strips) that dissolve on the tongue.

“The strips have Delta 8 THC and B12,” he said. “A gummy in the belly loses 50% of its potency. The tongue offers faster absorbency and no loss of potency.”

Weiss considers himself a futurist who always keeps a pulse on emerging trends. Last year, he added a line of mushroom products to the mix under the brand Mushroom Lyfe.

“Mushrooms offer similar benefits to CBD and hemp,” Weiss said. “You would be amazed at the different benefits of functional mushrooms. They offer so many benefits from a health perspective — like helping with focus, immunity, inflammation and sleep.”

Weiss said he is always looking to build more industry relationships. Businesses that are interested in carrying products from Caboella Group are encouraged to email brett@caboellagroup. com or call 760-239-0285.