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Join Us At the 33rd TLBAA World Expo Learn more about all the
Join Us At The 33rd TLBAA World Expo
Join us for the 2020 World Expo to be held on June 24 - 28 at the Bell County Expo in Belton, TX. We celebrate our 33rd year, our third in the Belton facility which has proven to have the grandeur befitting a World Expo.
The 33rd World Expo will feature the Texas Longhorn Breeders Association of America’s World Show, the National Texas Longhorn Breeders of Tomorrow’s Youth Show, the Texas Gold Futurity, Membership Meeting, Awards Banquet and so much more!
Entries continue to be strong for the 2019/2020 show season. Thank you to all who participated and helped promote the Texas Longhorn breed in the show ring, the barns, and on social media.
Invitations will be mailed out to World Qualifying exhibitors beginning in April. To receive a qualifying invitation, an exhibitor must have exhibited and placed 1st or 2nd in an affiliate or major show throughout the year. There are still a few shows left to get your animal qualified – check the show calendar for an event near you! Remember – invitations are sent to the listed OWNER of the animal so, TLBT members need to check with their animals’ owners to receive the qualifying information.
The Longhorn Expo is much more than a show. It is a celebration of friendships, breeding programs, hard work and, of course, Texas Longhorns. This 4-day event features numerous activities and learning opportunities for Longhorn enthusiasts of all levels. keep a record book for the year and give a speech in front of judges. Quiz Bowl tests exhibitor’s knowledge, from agriculture, current news, and health topics. The TLBT General Membership Meeting is the perfect time for youth to get involved as well as the election of new officers.
The inaugural Premier Exhibitor Award was presented for the first time at last year’s event. The competition proved to be popular with participation from all four youth divisions. TLBT members earn points by competing in livestock classes, showmanship, livestock judging, quiz bowl, photography and Gold Merit. To be eligible, a youth must compete in ALL events. The high point youth will win a gorgeous show box sponsored by Deb Lesyk, Cody Himmelreich, Trigg and Traci Moore, and Kevin and Laury Rooker. Don’t miss this great opportunity!
TLBAA World Show:
Our World Show will feature divisions including Haltered, Non-Haltered, Trophy Steer and Miniature. This year’s judges are: Open Haltered – Dr. Clint Rusk and Non-Haltered – Cheryl Linthicum. Check the TLBAA website for updates on the Trophy Steer judges.
National TLBT Youth Show:
Our National Youth Show showcases the future of the breed, our youth program - the Texas Longhorn Breeders of Tomorrow. Youth will present females, bulls and steers in their respective classes. This year we welcome Ryan Rash as our youth judge.
Additional activities will include Livestock Judging; whereby exhibitors will have the chance to compete by judging heifer, bull, steer and cow-calf classes. Gold Merit is a two-part event where exhibitors are requested to
Texas Gold Futurity:
We are thrilled to host the 2020 Texas Gold Futurity in conjunction with the TLBAA World Expo on Thursday June 25th at 4pm. Established in 1984, the Texas Gold Futurity allows breeders an opportunity to present animals in their respective classes for evaluation by a panel of five judges who score them based upon TLBAA Breed Guidelines. The high and low scores from the judges are thrown out, and the remaining three scores are averaged, with the highest score winning the class.
Senior Heifer Sale:
Graduating seniors present their animal and actively market to raise money for their college education at the Senior Heifer Sale. Senior TLBT members can find the information to enter on the TLBAA website. We hope you will attend and raise your hand for a good cause.
Futurities are an excellent opportunity to showcase and promote your young animals. The fee to enter is $100 with a 75% cash payout determined on size of class. In addition to the payout, class winners will receive a banner with grand and reserve winners receiving buckles. Enter now through May 15th. Visit tlbaa.org for more information or look for the entry form in this issue, pg. 27.
Membership Meeting:
All TLBAA members are encouraged to attend the Membership Meeting to be held on Friday June 26 after the Non-Haltered & Miniature divisions. The meeting provides another opportunity to discuss industry issues and best practices.
Breeder’s Memorial:
We give tribute and honor to those who have passed during the year.
Awards Banquet:
The awards banquet was held in a new venue on the Expo grounds last year. The Assembly Hall (located near the Garth Arena) proved to be the perfect location and offered plenty of room for our festivities. It promises to be a great banquet - full of awards, recognition, and great food. Tickets are $35 each; reserve yours today.
Photography Contest:
The Photography Contest returns with a new theme this year; your interpretation of “It’s All in the Details!”. The cost to enter is $10 per submission.
Volunteer:
The World Expo also needs YOUR help! There are numerous opportunities for you to volunteer your time and expertise. Please feel free to contact the TLBAA office if you would like to add your name to the list of those having the time and willingness to help at this year’s event. You may call the office at 817-625-6241 or email, salesandevents@tlbaa.org.
BECOME A 2020 WORLD EXPO SPONSOR JUNE 25-27 BELTON, TX
TOP HAND - $1,000 • 2 Full page ads in Show Program • 8 Banquet tickets • 2 - 4’x6’ BYOB banners displayed in Arena • 1 Custom E-blast
CHAIRMAN - $750 • 1 Full page ad in Show Program • 6 Banquet tickets • 1 - 4’x6’ BYOB banners displayed in Arena
BREEDER - $500 • 2 Half page ads in Show Program • 6 Banquet tickets • 1 - 4’x6’ BYOB banners displayed in Arena
EXHIBITOR - $300 • 1/2 page ad in Show Program • 4 Banquet tickets • 1 - 4’x6’ BYOB banners displayed in Arena
YOUTH - $200 • 1/4 page ads in Show Program • 2 Banquet tickets • 1 - 4’x6’ BYOB banners displayed in Arena
ARENA BANNER DISPLAY - $125 • 1 - 4’x6’ BYOB banners displayed in Arena
CLASS SPONSORS • Overall Champion $100 • Division Champion $75 • Division Reserve Champion $50 • Class Sponsor $30 Each class sponsor will be in the program, announced and listed at the beginning of the livestream for that class.
PROGRAM ADVERTISING • Full page ad $200 • 1/2 page ad $120 • 1/4 page ad $60
A $100 entry fee is required. $100 will be split in a 75% cash payout. Payout schedule will be determined by size of class. Class structures will follow the age divisions of the Longhorn Expo resulting in 9 female classes and 8 bull classes. Animals will enter the ring from youngest to oldest. There will be a five judge panel equipped with DOB’s of all animals. Judges decisions will be final. Owner will be responsible for water tub, feed and shavings. Class winners will receive a banner, grand and reserve champions will receive buckles along with payouts. RULES: All cattle must be TLBAA or ITLA registered. All entries must be paid in full ($100 per entry) by May 15, 2020. No change or substitutes of cattle past due date. No late entries accepted. Judges decision will be final. FEMALES Class 1 Born September-December 2019 Class 2 Born July-August 2019 Class 3 Born May-June 2019 Class 4 Born March-April 2019 Class 5 Born January-February 2019 Class 6 Born September-December 2018 Class 7 Born May-August 2018 Class 8 Born January-April 2018 Class 9 Born in 2017 Class 10 Grand Champion Female Class 11 Reserve Grand Champion Female BULLS Class 12 Born September-December 2019 Class 13 Born July-August 2019 Class 14 Born May-June 2019 Class 15 Born March-April 2019 Class 16 Born January-February 2019 Class 17 Born September-December 2018 Class 18 Born May-August 2018 Class 19 Born January-April 2018 Class 20 Grand Champion Bull Class 21 Reserve Grand Champion Bull
HELD DURING THE LONGHORN EXPO - June 25, 2020
All Texas Gold Futurity entries must be postmarked by May 15, 2020 and paid in full. No late entries will be accepted. No change or substitutions after due date. Please send entry and payment to the TLBAA office.
Take The Next Step: Email Marketing
You post regularly to social media, sponsor as many sales as you can, and have mastered taking videos of your herd and documenting life on the ranch. The progress of your program is incredible and needs to be shared, and your beef program has new cuts available! You’re thinking about turning to email marketing to help move your goals forward.
But every morning when Mike Beijl sits down with his cup of coffee and can of sardines, he opens his email inbox to find 15 new emails from fellow Longhorn breeders. He looks at one, or two but deletes most of them. This is the reality for most of our email marketing initiatives.
So how do we win over Mike Beijl and stand out among the competition?
Let’s start at the beginning.
Photo 77962506 © Rawpixelimages - Dreamstime.com
WHAT IS EMAIL MARKETING?
In its most basic sense, email marketing is the use of email to promote products or services. But a better email marketing definition as it relates to the Texas Longhorn Industry is the use of email to develop relationships with potential customers or other breeders. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, and more. It is essentially direct mail done electronically instead of through the postal service.
As this form of marketing can be used to build relationships, create experiences and tailor their marketing messages to their audience with customers – if done poorly it can also drive them away. KNOW YOUR GOALS
All good marketing starts with setting goals, and email marketing is no different. To run a successful email marketing campaign, think about what you want to achieve and work backward from there.
For example, my goal is to sell a specific cow at an upcoming sale. In my email marketing campaign leading up to the sale, I would want to decide on four messages and send out one email a week prior.
• Details of the cow and what makes her unique; • Her progeny and what kind of producer she has been; • How I have raised her and the home she comes from; • What sale she is in and how you can buy her. From here, I create each email and send it out to my audiences or subscribers. EMAIL MARKETING TIPS
Effective email marketing takes effort. Here are a few strategies for making the most of your email marketing campaigns.
• Build your own list. All you’re going to do by sending unsolicited email is turn off most of the people you’re hoping to turn into customers. Whether through your website, at an event, or sale, make it clear when customers or breeders are opting into receiving your emails. • Adhere to the rules of the CAM-SPAM Act. These rules include having a non-deceptive subject line, a method of unsubscribing, and your name and address at the end of the emails. • Don’t just send out ads to buy what you’re selling all the time. Use your emails to build rapport. Tell stories of the ranch, new updates in your program, or by sharing your expertise or that of others. Give tips and insights your subscribers can value. Share information that lets them know more about you. • Treat your list well. Remember, the people you’re communicating with over email have trusted you with their information; they deserve your respect. If you want a chance to convert them from customers to fans and even evangelists for your brand, make them feel special. • Stick to a schedule if you’re doing a newsletter. Sending emails on a regular day or days can help your subscribers know what to expect from you and when. • Do not send it too frequently! It is encouraged to keep email marketing to twice a month, or once a week before significant events or sales. • Optimize your email for mobile usage, statistics show that roughly half of the emails are opened on mobile devices. • Make your email interactive. Try to not send a flat, one photo email. Make your email engaging with items in which to click. The goal is to create an experience that drives an action; whether that be a click to read a blog post, a way in which to contact you, or drives the recipient to your Facebook to interact with your brand. So now you’ve been sending out emails to your list
of recipients you’ve built up over the last few months, but Outlook isn’t entirely cutting it anymore. Sometimes your emails get lost in the void that is spam folders, and then there was that one time you accidentally CC’d instead of BCCing. THERE MUST BE A BETTER WAY, RIGHT?
It might be time to try out a more professional email tool. But wait, before you cry out ‘professional = expensive’, there are actually quite a few free email marketing services that can do the job well. My top three free picks are: MailerLite
MailerLite offers a decent amount of features on its free plan. This includes autoresponders, sophisticated webforms, (limited) reporting and email support. There aren’t mountains of templates to choose from, but they look good, and they are very flexible. They might not have as many features as some other email tools, but we found they had the most important ones. Note that templates aren’t included in the free plan. MailChimp
Similar to MailerLite, you have restricted features available on the
free account, e.g., advanced segmentation and delivery by time-zone. But you still have a more generous subscriber amount, and it’s just as user-friendly. And most importantly, you can’t use their email or chat support. Lots of choices and flexibility with their template designs. They are relatively modern-looking, too. All of the drag & drop templates are responsive, but the classic templates are not. Sender
This simple and easy-to-use email marketing tool includes a sizeable sending allowance and some handy extras like automation and push notifications.
