Photography by Author Visualisations referenced seperately
I
nspiration for ‘’Primitive Innovations’’ came from two years travelling within Australia. The aesthetics of the aboriginal arts was the main contributing factor in the initial inspiration. Rather than copy the bright colours and dot work, the aboriginal arts were looked at throughout the development process in order to produce new ways of recreating dots and circles. This process involved both hand and digital printing alongside each other to create something new and contemporary that would appeal to the younger woman. The design took a fashion direction; however, it is versatile enough to appeal to the interiors market.