LIVA Launches AW 21-22 collection, swatches at display accorss Jaipur, Tirupur and Noida LAPF Studios

He introduced the idea that Technical textile include clothes which can change according to your mood, temperature, wettability and so on. Technical textile can be divided into GeoTech , Agrotech, MedTech, MobTech, Sportstech and lot more. Currently we have 2000 textile units in the states such as Maharashtra, Gujarat, and West Bengal with a turnover of $16 billion. The Indian global demand in technical textile exportation by 2025 will be increased by 4% comparative to the leading exporting countries like US, China, Germany,Taiwan and South Korea. Recently Gov of India has approved the PLI scheme- Production Linked Incentives of Rs 1,45,980 crore for ten key sectors including textiles. Launching of the national textile mission from 2020 - increased the use of technical textile in domestic market, allowed India to enter in joint venture with South Korea, lots of research is going on in institutes like CITRA, BITRA, IITs for both sustainable like jute, cotton and man-made fibres. The sector seems to be really very promising with the Gov. Support and country is leading towards more of innovations due to huge demand and that will make the textile industry as the only exponentially growing industry in the coming days. With this our special guest Ms. Smriti Irani's was given the stage to speak her mind and her thoughts regarding the initiative towards the growth of Indian Technical textile. 1. It included Observations from 2018 where there was hesitation in the hearts of the people because it was even then dubbed as a sunrise section. 2. Current profit is of $256 billion with Indian having only 8% market share.

47 3. In Jan 2019, the ministry ensured 207 adjacent courts for technical textiles industry 4. In past two years India has become net exporter in Technical textile 5. A trade balance which was a negative in 2018-19 from minus 1565 crore now stands at positive 1768 crore. 6. 1100 plus companies manufacture PPEs in our country. 7. From two companies who produced N95 masks, India now has 200 companies producing such masks. 8. Over 5 lakh PPE kits are manufactured per day. 9. Plus 35 lakhs N95 masks per day. 10 India turned its testing capacity from 2 into 12 by December 2021 Reference https://youtu.be/2AR2M8c4zTM

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LIVA launches AW21-22 collection, swatches at display across Jaipur, Tirupur and Noida LAPF Studios

LIVA, the fashion ingredient brand from the Aditya Birla Group, launched its AW 21 – 22 seasonal collection at the LAPF Studios. Curated by LIVA’s in-house design team following inputs from WGSN global trends, the collection is based on the constant thrive to adjust to new normal ways of living and an opportunity to Adapt, Innovate and Reinvent. Launched through a pan India webcast, the swatches of this collection were made available at the Buyer-Seller Meet organised at all the three LAPF Studios. Over 170 business visitors from 132 companies visited to witness the collection across all the LAPF Studios. Attendees included key brands, buying houses, online retailers, and exporters. Renowned organizations like Pearl Global, Aman Exports, Cheer Sagar, Juniper Brand, Li & Fung, Asamar Apparels, Prits Leather, and Triburg were a part of the guest list. Partners across textile hubs like Erode, Ahmedabad, Delhi-NCR, Mumbai, Nagpur showcased their collections. Buyers have expressed interest specially for sustainable fabrics made with LIVA Reviva and Livaeco by Birla Cellulose. Brands also appreciated the block chain based C-O-C tool “GreenTrack™” that enables brands to track journey of fibre from plantation till garment stage. “Transparency in sourcing and the traceability journey of fibre from forestry till it becomes a garment will be the mandate from brands in future. I am glad that at in our