HF Jan - Mar 2016 by texzone

Editorial

s the world embraces another new year, home textiles & furnishing industry looks at the markets with a renewed hope. Taking off from a year, which was not as encouraging for the world trade in textiles, as it should have been; the industry eyes will closely observe the developments in Europe, China, and India, followed by rest of the world. USA is the country it will feel inspired from in 2016 as a textile buyer. During 2015, USA was the only significant market for textiles where both economy and market provided positive export results for textile exporters worldwide. USA is likely to continue, or even may further improve on the dream run it has begun last year. US dollar is likely to continue its strength against most currencies during 2016. The American economy is expected to grow by at least over 2.5%, if not more. Hence, the textile export outlook for that country looks positive in the current year. From India's perspective, this makes even more encouraging news as by now it is well established that within the overall textile space, India has consistently proved to be the most competitive in home textiles and yarns as compared to apparel fabrics and readymade garments. USA buys 25% of world's total home textiles and also accounts for 48% for India's total home textiles exports. Hence, the business in this sector is likely to increase from both ends.

recent past, who had shown a long term promise as an emerging market in the last couple of years. But suddenly a series of sudden devaluations of Yuan in the second half of last year by the local Government and the related turmoil in Chinese stock markets and economy have created an atmosphere of wait and watch about a market, which had otherwise looked very promising. In this situation, world is likely to look at India with far more seriousness as a market, beyond USA. India has been promising for a long time. During last year, it has also proved that it is economically growing and politically stable. Consumption growth numbers between 15 to 30% for most home textiles, home dĂŠcor and houseware product categories for 2015 and continued GDP growth outlook of above 7%, despite all political odds and transitional crisis, reflect strong fundamentals this market is sitting on. Retail industry in India, both online and offline, too have shown a healthy growth, which is another barometer of rising consumption. In this scenario, the forthcoming edition of Heimtextil and other trendsetting tradeshows in Europe, Asia and India will become far more relevant in terms of discovering new market and business opportunities.

But Europe will remain a matter of concern, with practically every month having unfolded a new form of political, social or economic crisis throughout 2015. Except UK which looks robust now and is independent of Eurozone crisis and Germany, a market which is simply surviving on its strong fundamentals; rest of Europe will continue to offer uncertain prospects for the textile trade even during the current year. Most important this year would be to keep a close track of economic developments in China. China is now the third largest textile buyer in the world, and one of the biggest buyer of Indian yarn in the

HOME FASHION - JAN - MAR 2016

Contents Publisher & Editor Arun Roongta Project Director Veena Sood International Correspondents Dr. Geert Boettger (Dusseldorf) geert.boettger@homefashionindia.net Yogi Agarwal (Mumbai) yogi.agarwal@homefashionindia.net Correspondent Mukesh Agarwal mukesh.agarwal@homefashionindia.net Anuradha Tomar anuradha.tomar@homefashionindia.net Reporter Niharikaa Sen niharikaa.sen@homefashionindia.net Mob: +91 88 281 50050 Design & Layouts Sayli Pathare Photography Aziz Ajaney Shiraz Chand Advertising Snehalata Singh Mob. +91 96 432 09578 Subscriptions Sonali Shelke Mob. +91 99 670 23700 Amar Sharma Mob. +91 93 214 75882 Jasmine Ebjee Mob. +91 95 948 82362 subscription@homefashionindia.net Cover Photo Jaipur Rugs Head Office Texzone Information Services Pvt. Ltd. 431, Kaliandas Udyog Bhavan, Century Bazaar Lane, Prabhadevi Mumbai- 400 025 Off: +91-22- 2421 4111 Fax: +91-22- 2421 4116 E-mails: info@homefashionindia.net Delhi Office Unit No. 1003, Vikrant Tower, Rajendra Place New Delhi-110008 Off: +91-11-2571 4111 Fax: +91-11-2571 4116 Edited & Published by Arun Roongta on behalf of Texzone information Services Pvt. Ltd & printed by him at Omkar Arts G-18, Bharat Industrial Estate T. J. Road, Sewree, Mumbai 400 015. All contents of Home Fashion are sole property of the Publishers. No part may be reproduced, in any form, including electronic and print, without prior written consent of the publisher

HOME FASHION - JAN - MAR 2016

Editorial

Contents

News

International News

Happenings

Regional Notes Changing Retail scenario in Pune

Report Jagdish Stores launched in Ludhiana

Retail All Retail Formats will co-exist

Spotlight Cotton made-ups & Yarns Indiaâ&#x20AC;&#x2122;s key global strength

Profile Indo Count Industries Ltd.

Special Report Modern Floor Coverings: Beginning of a new era in India

Trends Heimtextil 2016 - Trends

Preview India

Focus Wallpapers: Exponentially growing Demand

Export Handmade Carpets: India retains global leadership

Update HGH India 2016

Review Indian Carpet Expo, Varanasi MoOd, Brussels Maison&Objet, Paris IHGF Delhi Fair, Autumn 2015 118th China Import & Export Fair (Canton Fair)

Preview Heimtextil, Frankfurt IMM Cologne HOMI, Fiera, Milano Ambiente, Frankfurt International Houseware Show, Chicago India International Handwoven Fair, Chennai International Furniture Fair, Singapore Domotex, Hannover Domotex Asia / China Floor Evteks 2016 India ITME 2016

102

Innovations

115

Events Diary

120

Retail

Spotlight

Between online and offline retailers, who will do better with the consumers in the short term and the long term, is becoming a never ending debate in the retail fraternity, not only in India but worldwide. Where does the situation stand in the Indian context? Sitaram Kumar, Vice-President, Home Centre, shares his candid views on the subject, which support the point that both will co-exist and factors of competition between the two are already well defined. Industry needs to focus more on these real factors.

India's Key global strengths lies in Cotton made-ups and yarns. In an exclusive interview with Home Fashion magazine, Mr. R.K. Dalmia, Chairman, TEXPROCIL describes the current scenario in the global home textiles market and where does Indian cotton textile industry stands in it, with a special reference to the cotton made-ups sector.

Trends

Heimtextil plays an important role in setting new international trends in designs, colours, styles and materials for home textiles and furnishing industry. In association with leading Indian home textiles and furnishing fabrics manufacturers and exporters, Home Fashion team features interpretation of Heimtextil Trends for 2016/17 into real products.

Focus

Wallpapers, though highly import driven at this point, is one of the most rapidly evolving home dĂŠcor categories in the Indian market with exponential annual growth. Such hyper growth is unfolding several opportunities. Through an interaction with key industry, Home Fashion brings up the current situation in the Indian market in this sector and the direction that the future holds.

Export

In an exclusive interview with Mr. Kuldeep Raj Wattal, Chairman, Carpet Export Promotion Council, Home Fashion magazine finds out the latest update on international market scenario for handmade carpets and as the global market leader, where does India stand in terms of threats and opportunities?

HOME FASHION - JAN - MAR 2016

News Policy Amended TUFS announced Government of India has announced the Amended Technology Upgradation Fund Scheme (ATUFS) to give impetus to the 'Make in India' programme in the textiles sector. This announcement is expected to trigger an investments of about Rs. 100,000 crore and create 30 lac (3 million) additional jobs in India's textile and clothing sectors. The Cabinet Committee on Economic Affairs approved the scheme to replace the existing Revised Restructured TUFS. According to an official statement, â&#x20AC;&#x153;A budget provision of Rs.17,822 crore has been approved, of which Rs. 12,671 crore is for committed liabilities under the ongoing scheme [RR-TUFS], and Rs. 5,151 crore is for new cases under ATUFS.â&#x20AC;? The statement said with the amount provided for new investment in 2012-17 having been exhausted, the Finance Ministry was approached for enhancing the allocation. Under the new scheme, there will be two broad categories; one for apparel, garment and technical textiles, wherein 15 per cent subsidy will be provided over five years on capital investment not exceeding Rs. 30 crore. The second category, comprising all the other sub-sectors, will get 10 per cent subsidy, subject to a ceiling of Rs. 20 crore. The new scheme targets employment generation and export by encouraging the apparel and garment industry. It will encourage better quality in processing industry and check the need for import of fabrics by the garment sector. Eligible cases now pending with the Office of Textile Commissioner (TXC) will be provided assistance under the ongoing scheme and the new scheme will be given prospective effect. The TXC is also being reorganised and its offices shall be set up in each State. TXC officers will be closely associated with entrepreneurs 04

HOME FASHION - JAN - MAR 2016

for setting up units under the new scheme, verifying assets created jointly with the bankers and maintaining close liaison with State government agencies.

Need to review MEIS subsidies While, with the announcement of the new ATUFS, virtually everything is in place from the Government's side in terms of support to the Indian textile industry, few minor points will help further, feels the industry. Interest rates for exporters must be brought down, as the current rates in India are high and it is very difficult to compete in international markets where interest rates are much lower. To some extent, this objective has been achieved by way of interest subvention under the MEIS scheme. Interest subvention of 2% has been announced under MEIS, covering all categories of cotton textiles, which is welcome. However, exports to Australia and New Zealand should also be covered under the scheme as they are emerging markets with good potential. Secondly, leaving out cotton yarn and merchant exporters is unrealistic, and they must be included, as they contribute as much to our export efforts. Another key issue is that duty free import of inputs in case of made ups, which is currently at 1% should be increased to 3-5% of export value as buyers are increasingly seeking value added products, which need more high-value trimmings and embellishments.

Let industry buy cotton India is now a cotton surplus country. Last year Cotton Corporation of India (CCI) had covered 8.8 million bales of cotton. This year, the procurement has already started. India has been exporting its surplus cotton to China, who is buying less due to some local government policies.

News Now with surplus cotton on one hand and system of MSP (Minimum Support Price) on the other, the

Industry

situation is likely to become difficult for CCI and the country. This is because, even with depressed

New cotton crop

global prices, Government must purchase at the

Indian cotton crop size may be less this year

MSP, as it has no choice but to support the farmers

according to the Cotton Advisory Board estimates. Chinese cotton situation is also not looking up very much. Pakistan will also have lesser output. Only the US and Australian cotton production is likely to be at the same level as last year. Hence, overall cotton position will be a bit tight, which should logically lead to better yarn prices.

Corporate Trident now world's largest in an agrarian economy like India. CCI incurs transport and storage cost. By the time the cotton reaches the industry, the cost goes up. Quality suffers due to poor storage and transit conditions. This is a real problem. â&#x20AC;&#x153;To overcome this, the Government will do well to allow the industry to buy cotton directly from the farmers at the market price instead of CCI buying, storing it and then supplying it to the industry. If the market price is below MSP, the Government can directly transfer the subsidy to the farmers' bank account. This will ensure that farmers continues to get the intended MSP benefits, a lot of administrative effort and cost is saved and from the industry's point of view, efficiency and quality goes up,â&#x20AC;? says R.K. Dalmia, Chairman, TEXPROCIL. Secondly, CCI should release cotton to the industry at international prices when the prices in India go beyond international prices. This will bring stability in raw material prices for Indian cotton textile industry and its export competitiveness in international markets. As a cotton surplus country, India's textile industry should always get cotton at reasonable and internationally competitive prices. 06

HOME FASHION - JAN - MAR 2016

Commercial production from Trident's Budni plant in Madhya Pradesh has just begun, marking the completion of first phase of composite textile project undertaken by the company in Budni, with an investment of Rs 1,191 crore in the terry towel project. "This new plant would make Trident the largest terry towel making company in the world," said the company sources. "This would be world's largest terry towel plant and will comprise 300 looms. It would add about Rs 1,800 crore to the company's annual turnover. With this expansion, the installed capacity of Trident will increase to 688 looms capable of producing 90,000 tons per annum (TPA) of terry towels thereby making Trident the largest manufacturer of terry towels in the world," said the company sources. Trident Limited, the flagship Company of Ludhiana-based Trident Group, a leading manufacturer of terry towels, paper, yarn and chemicals with a strong presence in Madhya Pradesh and Punjab will invest another Rs 2,400 crore in its existing MP facility in Budni. The proposed composite textile project comprising spinning units of 185,000 yarn spindles, bed linen unit of 500 looms and captive power plant of 60 Mw.

News Welspun's ambitious USA plans Welspun India, the largest exporter to the US home textile market announced launching of an ecommerce portal for its US market and bullish revenue targets. Welspun India, which has a 5 per cent market share in the US$17 billion US home textiles market, making it the single largest player in the world's biggest market of such products, is targeting a revenue of US$ 2.5 billion from the US market by 2020. Today, the textile arm brings a revenue of US$1 billion for Welspun group. Of this 65% comes from USA.

With two Gujarat plants at Anjar and Vapi, Welspun exports to 50 countries.

Himatsingka restructures, expands Himatsingka group's holding company in North America has been renamed Himatsingka Holdings NA Inc. In addition the two operating subsidiaries Divatex Home Fashions Inc. and DWI Inc. have been merged and is renamed Himatsingka America. Inc. The merger will help consolidate the North American portfolio under one umbrella with approximately USD 300 million in gross revenues, 12 to 14 brands, a strong private label platform and a strong leadership team. The Group's North American subsidiary Himatsingka America Inc. also entered into an exclusive mutual licensing agreement with Applied DNA Sciences Inc. to commercialize the world's first DNA verified cotton supply chain. This initiative will be brought to market under the “PimaCott ™ “. Himatsingka sees potential opportunities as a result of this agreement.

Dipali Goenka, Managing Director, Welspun Global Brands Ltd.

The company wants to further consolidate its US home textile market position by way of introducing innovative products and shifting focus to its own brand. "Over the years, we've been successful in changing the contours of the US home textiles market with our innovative products and added customer focus. When we entered the US, Indian companies were fringe players, way behind Chinese companies. But that no longer is the case," says Dipali Goenka, Managing Director, Welspun Global Brands. According to Ms. Goenka, around 31% of Welspun sales comes from innovative, patented products like HyGro cotton. The company aims to increase this number to 40 per cent by 2020. It has 12 patents that are pending with the US authorities for clearance.

Himatsingka is embarking upon a Rs. 1281 crore expansion plan for enhancing the Group's current Sheeting capacity, backward integration into Spinning and a foray into Terry Towels. The investments will be carried out in phases over the next three years. Of these investments the Group estimates to commission its enhanced Sheeting capacity by June 2016. The Group remains extremely focused on margin expansion initiatives across its manufacturing and retail and distribution businesses. We continue to see stability across the various operating divisions. The Rs.2, 500 crore Himatsingka Group, employing 5,000 people, is a vertically integrated home textile major with a global footprint. It focuses on manufacture, retail and distribution of home textile products. On the manufacturing front, the Group operates amongst the largest capacities in the world for upholstery fabrics, drapery fabrics and bed linen products. Spread across Asia, Europe and North America, its retail and wholesale distribution divisions carry some of the most prestigious brands in the Home Textile space and 07

HOME FASHION - JAN - MAR 2016

News cater to Private Label programs of major retailers across these geographies.

Retail IKEA buys land in Hyderabad World's leading home furnishing retailer IKEA from Sweden, has purchased its first land in Hyderabad, moving closer to is proposed opening of 25 stores in India, Over the next decade IKEA plans to invest Rs 10,500 crore in India for which its proposal has been cleared by Government of India in May 2013. “This step is yet another affirmation of IKEA's expansion plans in India. The company is in parallel evaluating suitable sites in the cities of Bengaluru, Mumbai, and Delhi NCR (National Capital Region) to open 25 stores in the longterm,” the company said in a statement.

According to the property consultancy firm, 2015 witnessed consolidation of retail real estate by brands and retailers who focused on their profitmaking stores and closed down loss-making ones. In 2016, more mature investors will come in and buy built-up retail spaces. Once they have the relevant experience and foothold in India, they will start investing in 'greenfield' assets. Retailers are maturing as competition heats with the entry of bigger brands into the country. Stronger players will successfully attract private equity (PE) investments over the coming years. PE may also go into select mall investments, especially in underrepresented markets or for mature assets' buyout. Retailers will start experimenting with formats and sizes for the same brands, adapting to markets as they start moving up the value chain.

Amazon now largest E-tailer Online market space Amazon has emerged as the largest online store in India in 2015, adding over 55,000 new products to its inventory per day, a company statement said.

According to IKEA India CEO, Juvencio Maeztu: “India is a very promising market for IKEA as it offers us the opportunity to source, retail, conduct CSR initiatives. Our focus now is to bring all of it together in Hyderabad as we have bought our first land to build an IKEA store.”

Amazon.in was also listed as the most visited ecommerce site this year by comScore with 70 percent of their traffic coming from mobiles.

IKEA, has been sourcing from India for the last 27 years for its stores around the world. At present, IKEA Group sources about 315 million euros worth of products in India. Ikea has 48 suppliers in India with 45,000 direct employees and about 400,000 people in its extended supply chain.

"The year 2015 has been another great year for us and we are humbled by the response received from both, the customers as well as sellers. We saw 250% growth in our seller base and emerged as the most visited site twice this year," said Amit Agarwal, Vice President and Country Manager, Amazon India.

Retail space demand in 2016 Indian retail sector continues to witness dearth of quality retail space in 2015, a trend that is likely to continue in coming year too. "Retailers will have to revisit their real estate strategy and have a flexible approach, customised to different micro-markets. Investments by both home-grown and international brands will strengthen in tier-II and tier-III markets as they expand beyond tier-I cities," said Jll India in a recent report. 08

HOME FASHION - JAN - MAR 2016

"We also received 65 percent orders from Tier 2 cities and below and 70 percent of our traffic came from mobile. We believe our focus on working backwards from customer needs and innovating on the three things that matter to customers -selection, low prices and convenience -- is paying us rich dividends," Agarwal added. Numerous innovations such as adding Sunday and morning delivery to the existing delivery services, the service partner programme, and global selling programme for sellers and rural distribution centers also played a significant role in strengthening Amazon's position in India this year.

International News North America

one. Millennials who desire a larger home want to increase the footprint by a median of 500 square feet; Gen X wants one bigger by a median of 600

Average USA home size up

square feet; and Boomers want to bump up their

According to the latest Census, the average size of

home's size by a median of 550 square feet, the

a completed single-family home in USA in 2014

survey found out.

was 2,657 square feet, 2.3% bigger than the average size of 2,598 square feet in 2013. New homes in Southern part of USA are the largest at an average of 2,711 square feet. The Midwest and West regions experienced largest size increases of 7.3% and 3.2% respectively. According to the National Association of Home

USA mattress demand up Sales of mattresses in USA went up by 8.7% in quantity terms and 13.6% in wholesale value terms during September 2015, showing healthy growth for the industry. According to a Bedding Association report, innerspring and specialty mattresses had strong

Builders, this bump in home sizes is consistent

growth. Innerspring mattress recorded a high

with historic post-recession recoveries. The data

20.3% jump in total sales value terms and 9.3%

shows that sizes decrease just before and during a

increase in average retail price, making it one of

recession as buying rates stall. Sizes then increase

the most popular mattress category in USA.

as affluent buyers return to the market. This pattern

The report, based on performance of 13 leading

has been even more pronounced in the last two

bedding producers who account for a majority of

years as first-time home buyers, due to credit

industry sales, said that unit sales of mattresses in

limitations, have been weaker than ever before.

USA during first 9 months of 2015 went up by

Out of the 620,000 homes completed in 2014, 45% had four bedrooms or more and 36% had three or more bathrooms, per the Census Bureau. Nationally, 31% of newly constructed homes have more than 3,000 square feet of floor area. One-third of new homes in the South were 3,000 square feet or more. Furniture Today the leading American magazine,

4.6%. Innerspring mattress units recorded 6.7% growth while demand for specialty mattress units was up by 1.7%. In value terms, in the same period, wholesale sales value was up 7.6% and innerspring mattress value by 14.1%; but specialty mattress sales value came down by 3.8%. The average mattress unit price in USA was up 2.9% in the first nine months of 2015.

which asked consumers to think ahead to the next home they'll buy as part of its 2015 survey with the readers of New York-based Apartment Therapy. Nearly six out of 10 Millennials plan to move within three years, compared with about four out

Free delivery preferred over speed Free delivery has been the most important factor internet shoppers fall for in doing online

of 10 Generation X members and Baby Boomers.

purchases.

Nearly half of the respondents wanted their new

With E-tailers continuing to expand its delivery

home to be about the same size as the current

offerings, you might think that rapid delivery

HOME FASHION - JAN - MAR 2016

International News options are key to online consumers. In fact, free

were comfort, price, support, durability, warranty,

delivery is by far the most important factor in

features and customer service. Satisfaction was

convincing internet shoppers to complete a

calculated on a 1,000-point scale.

purchase online.

Sleep Number ranked highest with a score of 878.

In USA, 6 out of every 10 internet online shoppers

Tempur-Pedic, at 872, ranked second, with

find free delivery as a key purchase driver. While

particularly high ranking for comfort, support and

some buyers opt for premium, rapid delivery

durability. Simmons Beautyrest, at 846, ranked

options, and it has had an impact on the market to

third, getting points above the report average on

some extent, this preference is limited to only few

all parameters. Serta, with a customer satisfaction

product categories. Most online buyers value free

score of 838, was fourth, followed by Ikea, with a

delivery the most.

score of 825, Sealy, with 821, and Stearns & Foster, with a score of 820.

Offline retailers go online

Sleep Number had five circles on the Power

As consumer online-only purchasing platforms

Circle Ratings, a performance which means

continue to grow, traditional retail in USA has

“among the best.” Tempur-Pedic and Simmons

begun to fight back. Some 95% of retail is still done

Beautyrest each received four circles, which ranks

in stores. Eight of the top ten U.S. Internet retailers

them as “better than most.” Serta and Ikea both

also have a brick and mortar presence. Every day

had three circles, which indicates a performance

one more US retailer announces unprecedented

of “about average.

growth in its online business.

Price and comfort are the two most important

Williams Sonoma says that over 50% of its 2014

factors affecting mattress purchase in USA.

business was done online. Even Home Depot

The 2015 J. D. Power Mattress Satisfaction Report

recently announced a 30% quarterly growth

is based on responses from 2,660 customers who

online; a total of 5% of their total business is now

purchased a mattress in the 12 months.

digital. Same with Bed Bath and Beyond. And most of the online purchasing has now

Hallmark cards on a pillow?

moved to phones or tablets, a trend that will

According to a report published in Home Textiles

continue to accelerate.

Today, Hallmark Cards Inc. has launched Gillham

Mattress consumer satisfaction survey

Studios Home, a new online shop that reinterprets the company's archives of art, lettering and illustration over its 105-year history into modern

According to the J.D. Power 2015 Mattress

home furnishings.

Satisfaction Report published by J.D. Power, well-

At the new site, home.gillhamstudios.com,

known for ranking the automobile sector

shoppers can choose from a wide variety of

companies, 'Sleep Number' mattresses ranked the

Hallmarks' artworks and designs and apply

highest in customer satisfaction, on parameters

them to any of “tens of thousands” of home

like price, warranty and features.

decor items in more than 20 formats. Each item

The recent report measured American consumers' satisfaction with their mattress purchases on seven parameters, which in order of importance

can be customized from a range of material and color options. Included in the offering are throw pillows,

HOME FASHION - JAN - MAR 2016

International News blankets, rugs, wall art, duvet covers, and many

While Aéropostale will benefit by capitalizing on its

other home pieces. All are made in the USA and

brand to expand its market reach through new

ready to ship within three to five days. And the

categories of bed & bath, Himatsingka America,

company noted that each item is printed on

which already has a strong portfolio of brands and

demand, exclusively for the customer.

proven track record, will be able to expand its

“Gillham Studios Home is introducing inspiring

market opportunities further, using its strong

visual packages that represent the conceptual feel

product development and manufacturing base of

or mood the consumer wants to convey for their

the parent company.

home space, be it retro, abstract, chic - or

Europe

something more traditional,” explained Chris Shaw , Gillham Studios general manager. “We are taking Hallmark's expertise in understanding what people want to express and applying it to the world

IKEA to go online

of home décor. The home is a special place and

Though a late entrant on the e-commerce platform,

deserves a personal feel.”

IKEA, the leading Swedish homeware retailer plans to grow its online business substantially over the

Jeff Kaufman, New HFPA President Jeff Kaufman, President and CEO, Avanti Linens

next five years. Privately-owned IKEA has annual revenues exceeding Euro 30 billion with stores operating in 42

has been elected as the new President for The Home Fashion Products Association (HFPA) for a period of two years. Also elected to the board were David Greenstein, CEO of Himatsingka America, and Nina Nadash, home and interiors marketing manager at Lenzing.

Aeropostale License for Himatsingka America

About 80% of IKEA's total sales are generated in

Aéropostale, Inc., a mall-based specialty retailer of

Europe. The retailer is targeting an annual revenue

casual apparel for young women and men, has

of Euro 50 billion by the year 2020, at an average

entered into a licensing agreement for home

annual growth rate of about 10%. Part of this growth

textiles with Himatsingka America, an associate

will come from its online business.

company of Himatsingka group, a leading home

A new website as well as the logistics for getting its

textiles group based in Bengaluru, India.

products to customers are being worked upon.

countries. It has online offering in 13 of its markets.

Under the licensing agreement, Himatsingka

"Today our e-commerce business is about Euro 1

will design, manufacture and distribute home

billion, which will probably reach about Euro 5

textiles such as bedding and bath linens using

billion in 5-6 years from now," said Peter Agnefjäll,

the Aéropostale label for department stores, big

CEO, IKEA. While online retail has been booming

box retailers and wholesale channels across

worldwide, IKEA had continued to largely follow the

North America.

conventional vast warehouse stores format so far.

HOME FASHION - JAN - MAR 2016

International News

Asia

Australia

Home Centre expands in UAE

Zara Home now in Sydney

Home Centre, the home decor retailer, will

Spanish retail major Zara opened its first Zara

be adding 4 more stores in UAE as part of

Home store in Sydney last month.

its Dh1 billion, expansion plan spread over the

flagship Zara Home store.

next 5 years.

complementing E-commerce site to serve the

Home Centre currently has 16 stores across

Australian market.

This is a

The retailer is also

the UAE. The new store openings will be Karama in Dubai opening imminently, Fujairah opening in November, Al Ain which has already partially opened and the fourth in Nakheel Mall on Palm Jumeirah. Further aggressive expansion plan includes opening of another 20 stores across Saudi Arabia, taking the total number of Home Centre stores in the kingdom to 49. The group will finance its own expansion, looking to increase its store count and retail footfall by 50 per cent. The retailer has close to 90 stores and an annual footfall of more than 3 million people currently.

The 5,381 square feet store spread over two floors, is located in the city's Pitts Street Mall, and the website can be found at http://www.zarahome.com/au/en/.

The UAE-based retailer, celebrating its 20-year anniversary this month, has also begun selling over 2,500 products online, offering next-day delivery, cash on delivery and an easy returns policy. “Our online offering will only be available in the UAE at first,” said Mr. Mederic Payne, CEO, Home Centre. “We have the capability and warehousing to fulfill our UAE commitments, which is most important with online sales. I do not see it driving growth in sales and revenues until 2018-19 but it will be a key growth driver for us. .Our

Both are set to be merchandised with Zara's signature chic-yet-cheap neutral-palette bedding

most loyal customers are Emiratis, followed by

and bath linens and other home goods, including

expat Arabs and Asian expats and we are focusing

table linens, furniture, tableware, cutlery and other

our sales and service to reflect that demographic

decorative items. The store also features its Zara

mix,” added Mr. Payne.

Kids Home line.

HOME FASHION - JAN - MAR 2016

Report

Jagdish Stores launched in Ludhiana

Jagdish Store, Ludhiana

agdish Stores, Delhi, the pioneer, oldest

Spread over a huge area of 25,000 square feet on

and one of the most respected retailer for

5 floors, one of the largest in India till date for a

home furnishings in India, opened its fourth

single specialty home furnishing retailer, the store

store and the very first in Ludhiana 9th August

was inaugurated by Mrs. Derrco Devi Khandelwal,

2015. The retailer has well-known stores in Delhi

mother of Mr. Jagdish Khandelwal, Managing

and Kolkata.

Director, Jagdish Stores, who himself is known in the industry as the father of Indian furnishing retail. For him personally and for the entire family, this was a highly emotional moment. The high profile launch was attended by who is who of not only Ludhiana city, but the entire home textiles and furnishing industry and trade from across the country, reflecting the personal popularity of Mr. Jagdish Khandelwal in the industry. The exclusive boutique-store will stock the same

The Ludhiana store being inaugurated by Mrs. Derrco Devi Khandelwal. Accompanying her is Mr. Jagdish Khandelwal and other family members and invitees.

HOME FASHION - JAN - MAR 2016

quality and range of home textile & home dĂŠcor

Report

Each section in Jagdish Store Ludhiana is well laid out and helps the customer choose. Total store area is 25,000 square feet.

products as the other branches do. These include

with the city, and to servicing its people at a

fabrics, upholstery, curtains, carpets, mattresses,

standard that is synonymous with our brand.â&#x20AC;?

bed linen, table linen, bath linen and decorative

Specialty format stores will always be important

accessories. Hence, the store will give an

and convenient for the customers as it gives

opportunity to the people in Ludhiana and

the customers an experience factor of feel &

surrounding cities and towns to shop for high

touch. Jagdish Stores, Ludhiana also has a team

quality and unique merchandise with a high

of trained interior designers and home stylist

standard of customer service for which the retail

to customize the products according to the

brand Jagdish Store is known for over five decades.

choice of the customers.

Commenting on the establishment of the new

Many high-profile celebrity homes, corporate

store, Mr. Jagdish Khandelwal, MD, Jagdish

offices, restaurants and boutique hotels have

Stores, said â&#x20AC;&#x153;Ludhiana is one of north India's

relied on fabrics and furnishings from Jagdish

most prosperous cities with an elite class of

Stores to enhance their interiors. Also India's most

citizens. We already have a loyal clientele of

respected architects and interior designers have

Ludhiana who patronize our Delhi store for

given a top choice priority to the India's largest

their home furnishing needs. We are delighted

chain of home furnishing as well.

that with the opening of this boutique, these

The brand is also a favourite with individual

patrons, and new ones, will not have to travel

customers, who enjoy visiting just to survey the

all the way to our other outlets to enjoy high

new collections as much as they enjoy buying

quality furnishings, which have an Indian soul

and decorating with them.

and an international appeal. We're looking

Opening of the store is likely to set a new retail

forward to a long and meaningful association

trend in Ludhiana and Northern India. 21

HOME FASHION - JAN - MAR 2016

Retail Online or offline Retail

“All Retail Formats will Co-exist and Need to Collaborate” - Sitaram Kumar, Vice-President, Home Centre, Landmark Group

There has been a constant debate about the threat posed by online retailers to the offline retailer by offering deep discounts on merchandise across categories- especially in core home categories like bed linen and decorative accessories. What do leading and successful offline retailers feel about this threat or the so-called unfair competition by their online counterparts? In an exclusive interview with Home Fashion magazine, Mr. Sitaram Kumar, Vice-President, Home Centre, Landmark Group, shares his candid opinion on this issue and various other aspects of home retail market in India. HF: How has the home products market grown and

finding it more convenient to buy online – Do you

evolved over the past 2-3 years and have there

agree? Reasons?

been any significant changes in the past one year?

SK: Partly yes and partly no - there is still a large

SK: The home market has been consistently

number of customers who would like to have a

growing at a CAGR (Compounded Annual Growth

touch and feel of the product before they buy,

Rate) of 30%. Looking at the growths and potential

irrespective of the age group. This is especially true of the big ticket items like furniture. HF: What growth are you expecting in the home textiles and home décor product category for 2015-16? SK: Currently, the growth is to the extent of about 25%. Depending on how the festive season and last quarter of 2015 trends, which is the bestselling quarter in India, the industry should be able to close the year with not less than 30% market

Sitaram Kumar, Vice-President, Home Centre, Landmark Group

of the category, over the last one year, more players have entered into home space, both in online and off line versions. The changes in lifestyle and buying habits of Indian consumers are making the industry more robust and attractive. HF: It is now being widely mentioned that younger customers are turning towards stores for buying home products while older customers are

HOME FASHION - JAN - MAR 2016

growth for the current financial year. HF: Which home products are top sellers in terms of volumes and which ones earn maximum sales in value terms? Has there been any significant change in the top selling products over the past 2 years? If yes, which specific products have seen maximum change in demand and why? SK: Bed sheets and curtains are the top selling products in both volume and value and the trend

Retail continues....Having said that, kitchen as a

the ranges, do right pricing, ambience and

category is showing good traction and growing

customer service etc., It is important to package

consistently especially in the kitchen gadgets and

all of these well, enabling one to become the

accessories segment.

market leader. It is very essential to understand

HF: In what way and to what extent are online

consumer behaviour enabling to be closer to the

retailers impacting offline retail business in the

customer requirements rather than living with the

home product segment?

fear of competition etc.,

Sitaram Kumar, at Home Centre store

SK: There should not be any major impact on

HF: E-commerce players say that home product

offline business as the size of the market is big

retail is more suited to online format as this

enough for everyone to sustain and cater to so

category requires vast physical space in the store

many different segments and needs of the

to display all products. Do you agree with this

evolving customers.

view? Reasons?

HF: For offline retailers, is the major competition

SK: Every business is suitable for both online and

from online retail or from other brick and mortar

offline depending on how the same would be

retail formats? Who are your major competitors?

operated and at the same time how much

Within offline, is the main competition from large

convenience the customer is looking for in the

format value retailers or from home product

category. It is important for all the businesses to

specialty stores? Why?

be present both online and offline as majority of

SK: Competition can be from anywhere

the customers prefer their convenience. As I said

irrespective of brick and motor, LFS, speciality or

in the previous question, there is still a customer

onlineâ&#x20AC;Śprovided one does not focus on

who would not buy the product without the touch

innovation in terms of merchandise mix, proper

and feel especially categories like sofas.

presentation of product categories, coordinate

online retailers live on larger width when 23

Also,

HOME FASHION - JAN - MAR 2016

Retail

HOME FASHION - JAN - MAR 2016

India Global Leader in

Cotton Home Textiles

ince time immemorial, Indian cotton textiles have mesmerized designers and consumers the world over. In contemporary times, home textiles from India are considered at par with the best in the world in terms of quality and performance. They set new trends in international markets in terms of material, design, colour and innovation. No wonder, India today commands 16% share of all home textiles imports in USA and 8% share of global trade in home textiles. Over the last five decades, The Cotton Textile Export Promotion Council (TEXPROCIL), has been connecting its 3,500 members with thousands of cotton home textiles importer across 160 countries. This feature by TEXPROCIL depicts the latest innovations by Indian exporters, inspired by Trends for the year 2016-17.

Making in India for the world Indian Cottons, Global Reach

Bed linen

s one of the leading exporters of bed linen in the world, India houses some of the largest and most modern bed linen plants with vertically integrated facilities.

Hundreds of large, medium and small Indian exporters offer versatile solutions for varied needs. From high-volume basic bed sheets and bed sets in 80 TC to 1400 TC to highly creative designer bed covers, quilts, pillows and cushion covers, India offers innumerable options in pure cotton and cotton rich bed linen products. From certified organic cotton to intricately woven designs, embroidery, prints, hand crafting along with other value additions, India offers bed linen for all forms of lifestyle.

HOME FASHION - JAN - MAR 2016

Making in India for the world 27

HOME FASHION - JAN - MAR 2016

Bath linen

eing home to one of the youngest terry towel industry, India, known the world over for its

state-of-the-art terry towels, which produces the finest terry towels and bath linen the

consumers can experience. Many of the world's top ranking producers in this category- in terms of quality and quantity- are located in India. India produces a variety of towels that include high quality basics to an innovative range of high performance, opulent and refined towels comprising pure cotton, organic cotton, bamboo and their blends. Specialty fibers like soya, milk, and viscose are also blended with cotton and other natural fibers for special effects and designs. Complete range of towels and bath accessories like bath mats, bath robes, slippers etc. are made in India for bath, beach, hotels, spas and gifts. These include basic, micro cotton and value additions like embroidery, printing and appliquĂŠ work.

HOME FASHION - JAN - MAR 2016

Making in India for the world 29

HOME FASHION - JAN - MAR 2016

Decorative made - ups

ith its centuries of culture of arts & crafts and innumerous varieties in traditional and modern textiles, decorative made-ups are accepted as India's core competency in the

international markets. Opulently designed, hand-crafted cushion covers to a wide range of exquisite bed covers, quilts, pillows, throws, curtains, sheers, blinds, upholstery, shams, bolstersâ&#x20AC;Ś the range of India's decorative made-ups has always been in demand amongst discerning buyers. Creative combinations of various crafts like hand weaving, crochet, embroidery, beads, hand painted, block printed, digital printing and applique work etc. offer endless possibilities for innovations that have made India popular amongst interior designers, retailers and consumers.

HOME FASHION - JAN - MAR 2016

Making in India for the world 31

HOME FASHION - JAN - MAR 2016

Table & Kitchen linen

rom traditional hand-woven textures to a wide range of contemporary designs in dobby, jacquards, damask and digital printing, Indian exporters offer a wide range and versatile

solutions in table & kitchen linen. Yarn dyed, fabric dyed, quilted, appliquĂŠd, printed, embroidered range of table covers, dining

napkins, placemats, runners, mittens, aprons, kitchen towels, bread baskets, bottle coversâ&#x20AC;Śand moreâ&#x20AC;Śthe table and kitchen linen range from India holds a unique position amongst leading international retailers, importers and institutional buyers.

HOME FASHION - JAN - MAR 2016

Making in India for the world 33

HOME FASHION - JAN - MAR 2016

Floor Coverings

ecorative floor coverings reflect high creative skills of Indian weavers in handling thick yarns and heavy fabrics. Products like cotton and cotton blended durries, area rugs,

bathmats, prayer mats, and door mats are created using a variety of weaving techniques and crafting skills. Indian exporters today offer highly innovative products for contemporary consumer demand for items like recycled floor coverings that are eco-friendly and bring a true marketing edge for brands and retailers.

HOME FASHION - JAN - MAR 2016

Making in India for the world 35

HOME FASHION - JAN - MAR 2016

Making in India for the world TEXPROCIL, the non-profit export promotion body, facilitates sourcing for global buyers from India. It is today the international face of Indian cotton textiles. Spearheading the country's export targets and its 3,500 members' efforts to reach out to over 160 countries across seven continents, where Indian cotton textiles are exported, Texprocil takes regular initiatives to connect Indian exporters with global importers, acting as a catalyst to forge long term relationships. It enables international buyers of Indian cotton yarns, fabrics and made-ups to reach out to reliable, experienced and leading exporters. TEXPROCIL has successfully established the industry as a reliable source of cotton textiles in the international market and is committed to spreading brilliance in the global textile industry. The Council undertakes continuous initiatives to diversify export efforts into promising emerging markets, provide timely intelligence on business trends and connect enterprising sellers with prospective buyers. Textile manufacturers remain confident of exporting large quantities of yarns, fabrics and made-ups to markets like China, Korea, Myanmar, Turkey and Vietnam apart from the existing markets. TEXPROCIL's strategy for the near future includes, owning up competitiveness, showcasing it to the world and offering our yarns, fabrics and made-ups as a more economical alternative under 'Make in India' - the major new national program designed to transform India into a global manufacturing hub. For TEXPROCIL, what was once just a trade promotion activity, is now a sacred duty to the nation and its people! Get in touch today @ www.texprocil.org

The Cotton Textile Export Promotion Council (Sponsored by Government of India) AN ISO 9001:2008 CERTIFIED COMPANY

Engineering Center, 5th Floor, 9, Mathew Road, Mumbai - 400004 Tel: + 22-23632910/ 11/ 12 Fax: + 22-23632914 E-mail: info@texprocil.org Website: www.texprocil.org

HOME FASHION - JAN - MAR 2016

Spotlight

“Cotton Made-ups & Yarns India's Key Global Strengths” -R. K. Dalmia, Chairman, TEXPROCIL

R. K. Dakmia, Chairman, TEXPROCIL

HOME FASHION - JAN - MAR 2016

Spotlight

India's Cotton Textile Exports (Product wise & Market wise)

Product 2011-12 2012-13 2990 3535 Yarn 1952 2039 Fabrics Made-ups 4077 4397 9019 9971 Total

2013-14 4555 2199 4797 11551

2014-15 3938 2443 5051 11432

2011-12 2012-13 1913 2167 2021 1561

2013-14 2278 1722

2014-15 2389 1650

Market USA EU Rest of the World Total

5085

6243

7551

7393

9019

9971

11551

11432

Note: Value in Million USD

HOME FASHION - JAN - MAR 2016

Spotlight India's Export of Cotton Made-ups (USD Millions) April - March 2014-15 2245.83 United States 442.85 UAE United Kingdom 301.83 Germany 285.32 119.71 Australia 117.14 France Italy 108.80 107.18 Canada Japan 84.34 83.71 Netherlands Spain 74.62 72.86 Sweden 64.61 Saudi Arabia 52.11 Denmark 48.78 South Africa Belgium 45.58 41.05 Tanzania Malaysia 40.68 Norway 34.16 28.23 Chile Top 20 Countries 4399.39 651.93 Rest of the World 5051.33 World-Total

Rank Partner Country 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

April - Sept 2015 2014 1120.92 1207.51 243.14 273.20 155.12 146.50 148.62 127.91 59.42 63.74 52.70 60.60 57.29 53.43 51.47 52.62 40.95 32.47 40.40 44.31 45.33 36.78 32.58 39.69 38.81 27.91 25.40 30.06 23.04 31.79 19.82 26.75 18.57 15.32 24.01 16.85 17.78 16.80 17.10 20.16 2255.57 2301.29 342.14 301.62 2597.71 2602.91

%Change 2015/2014 7.72 12.36 -5.56 -13.94 7.27 -13.04 -6.74 -2.17 -20.72 -8.83 23.27 -17.91 -28.09 -15.51 37.98 -25.91 -17.49 -29.81 -5.48 17.91 2.03 -1.83 0.20

Top 5 buyers in bold account for 69.87% of Indiaâ&#x20AC;&#x2122;s total exports

HOME FASHION - JAN - MAR 2016

Spotlight

HOME FASHION - JAN - MAR 2016

Profile

Indo Count Surges Ahead

Bed linen: Vintage look

aving gone for corporate debt

per share in April 2014 to over Rs 900 in October

restructuring in 2008, for a company to

2015, offering a one year stock return of 418%. No

become one of the most valuable

wonder, Indo Count was ranked 366 amongst

companies in India from investors' perspective in

India's top 500 companies by Business Today,

2015 is quite a feat to achieve.

India's leading business magazine.

Indo Count

Industries Ltd. has just done this! In the past 18

Today, the Company is the second largest supplier

months, the share price of this home textile and

of bed linen products from India and the fourth

spinning major has increased 20 times- from Rs 44

largest bed sheet supplier to the USA.

HOME FASHION - JAN - MAR 2016

Profile â&#x20AC;&#x153;The company had sowed the seeds for growth in 2006, when it entered the home textile business, a big step away from spinning and exporting yarn and manufacturing consumer durables. This decision was primarily triggered by the quota regime coming to an end in USA in 2005. Today, home textiles account for 81 per cent of its revenues,â&#x20AC;? explains Anil Kumar Jain, Chairman and Managing Director, Indo Count Industries. From flat sheets, fitted sheets, utility bedding and pillow cases to entire range of fashion beddings like comforters, bed-in-bag, quilts and coverlets,

Anil Kumar Jain, Chairman & Managing Director, Indo Count Industries

decorative pillows to mattress pads, protectors

achieved a sales of Rs. 1,043 crore. A whopping

to institutional linen; company makes a wide

31.2% increase over the comparable period last

range of bed linen products for its customers

year, which outperformed India's national growth of

across 49 countries. About 65% of Indo Count's

5%. This is a testimony of stellar performance by

revenues come from USA, its largest market.

the company under the current global market

Other prominent markets include the UK,

conditions.

Canada, Europe, MENA and Australia. The

company's profit after tax was Rs. 121 crore, an

Company enjoys long-term relationships with

increase of 80% over same period of last year.

large global retailers.

Improvement in margins has been contributed by

Focusing its investments primarily on processing,

the growing share of value-added home textiles in

while outsourcing over 65% of its spinning and

its product portfolio from 60% to over 90%.

weaving requirements has paid rich dividends to

Indo Count, which makes bedsheets and cotton

In the first half of FY 2015-16, the

Spinning unit

Weaving unit

Indo Count. "This was a conscious strategy and

yarn for exports, has demonstrated strong all-

probably we will be the only company in the world

round performance in recent times. Being entirely

to adopt such a model," says Anil Kumar Jain.

export driven, Indo Count is highly dependent on

Taking off from an annual sales of Rs 1,680 crore in

the behaviour of international markets. With USA

FY 2014/15, in the first 6 months of the current

being the only exception, general economic

financial year (April-Sept. 2015), Indo Count has

conditions and demand for bed linen has not been 43

HOME FASHION - JAN - MAR 2016

Profile favourable in recent times- be it Europe, Japan or

Indo Count has been increasing its plant

Australia. Bigger yarn buyers like China and Turkey

productivity and improving inventory turn arounds,

have been slow in demand. Besides, the prices

making it more efficient quarter after quarter. At the

asked by them leaves hardly any room for profits

same time, anticipating further growth in its

by the spinners.

markets, it plans to expand the capacity at its

Shift of business to India from China due to changing competitive dynamics of home textile business has helped Indo Count get a stronger foothold in the international markets. But considering that the company, primarily manufacturers high value bed linen for the premium segments, this factor would have played a limited role in its recent growth. Being highly innovative with designs and product development and high standards of customer service seem to have been prime contributors to Indo Count's growing popularity with its international customers. Over the years, Indo Count has been successfully growing in the USD 13 billion market in USA for fashion bedding, institutional linen and utility

Retro Geo cushion covers

Kolhapur plant from 68 million meters to around 100 to 110 million meters over the next two years. â&#x20AC;&#x153;As a validation of our focus on the general textiles market and a niche in the bed linen space, we were awarded the silver trophy by TEXPROCIL for emerging as India's second largest exporter of bed linen, bed sheets, quilts and comforters for the financial year 2014-15. With an annual fabric capacity of 68 million metres, we are the country's second largest manufacturers of bed sheets, employing world-class technology and ensuring high global quality standard,â&#x20AC;? says Anil Jain.

Quilting Unit

The company plans to invest Rs. 175 crore to

bedding. Following this logic of not keeping all the

increase its fabric capacity from 68 million meters

eggs in one basket, Indo Count for whom USA

to 90 million metres in the first phase to be

accounts for 70 per cent of its sales, is working

completed by December 2016. It is also proposing

on bringing down this share to about 50 per

an additional capital outlay of Rs.300 crore in

cent over the next five years and spread and diversify into markets in Europe and Australia. "We have already opened offices in Manchester

phase II to be completed by March 2018, which is under planning.

and Melbourne," says Mohit Jain, Director and

Indo Count is also all set to make its forays in the

adds further, "We plan to open an office in Dubai

rapidly emerging Indian domestic home textiles

to cater to the Middle East and North Africa

market by creating its own brand, for which it has

region (MENA) region."

formed a subsidiary unit of Indo count.

HOME FASHION - JAN - MAR 2016

Special Report Modern Floor Coverings

Beginning of a new era in India

Pic Courtesy: Ego Flooring

hen it comes to use of floor

Roshan, Director, Ego Flooring Pvt Ltd.

coverings, India has been completely

Why conventional stone is so popular in a country,

defying the global trends. â&#x20AC;&#x153;For us

which makes the most exquisite and luxurious

Indians, traditionally, the most preferred floor

handmade wool and silk carpets in the world, which

covering has been various forms of stones and

are full of softness and character. Not only that,

marble, which till today account for 80% of

these rugs are sought by buyers across the globe,

the country's floor coverings consumption.

with India commanding a lion's share of 38% in the

This percentage in countries like USA, Europe

world market, clearly indicating, volume and scale

and even China is between 30-40%,â&#x20AC;? says

of production. Then why don't Indians themselves 45

HOME FASHION - JAN - MAR 2016

Special Report use these lovely rugs in their own homes?

segments. Its only in the last 10 years, the market

It's certainly not because of affordability, knowledge

has started unfolding in true sense.

or choice of Indians. They want easy maintenance,

Key Categories in wooden floorings are

and cool feeling being a warm climate country,

Laminated flooring, engineered flooring, solid

which is offered by most forms of marbles and

wood, outdoor and sports flooring.

stones. Handmade woollen and silk rugs are simply unaffordable in terms of prices for most Indians, too warm for most parts of India's climate and are difficult to maintain in the country's dusty environment. And very few know about more options in floor coverings beyond these two categories.

Modern floor coverings It seems that the consumers here are simply not exposed enough to the plethora of modern floor coverings to which the world has been changing over to during the last three to four decades. Lack

Pic Courtesy: Ego Flooring

of knowledge, lack of understanding, not enough

Currently, the Indian market size for wooden

push by the manufacturers and brands are some

flooring would in the range of Rs. 1000 to 1500

of the reasons that Indians continue to live with

crore, of which only about 25% is catered by

their traditional floor covering solutions.

12-15 branded and organised sector players. Of

So what are the modern options in floor coverings?

this Indian brands are not more than 2 or 3, Ego

Several, to answer the question straight. From

being one of them.

wooden flooring to vinyl to astro turf to a variety of

We also distribute in India some international

synthetic solutions for both indoor and outdoor

brands like Quick Step from Belgium; Pergo from

applications.

Further each one of these main

Sweden and Kronotex from Germany. Kronotex is

categories have several sub-categories and

world's number one brand with a market share of

infinite design, style, price and technical options

about 20% in India.

for various end uses like residential, institutional, outdoor, sports and so on. Home Fashion spoke to some key industry players in these categories to assess the current market scenario in India. Excerpts from their views:

Roshan Bisani Director, Ego Floor Ego Floor is a10 year old company, pioneering in India the sales of wooden floor coverings,

Pic Courtesy: Ego Flooring

completely under its own brand â&#x20AC;&#x153;Egoâ&#x20AC;?.

Out of the total floor covering market in India,

Though the Indian market for modern wooden

wooden floors account for only 2-3%, synthetic

floor coverings is in existence for over 25 years, it

and vinyl for 7-8%, carpets for another 8-10% and

was very small and demand has been from niche

stones and marbles for 80%.

HOME FASHION - JAN - MAR 2016

Special Report Sunil Parekh Director, A to Z In India the demand for modern floor covering is for Polypropylene because people are influenced by the looks of the product. It is also eco-friendly and recyclable. The choice is more towards carpet tiles for office and corporate areas, vinyl flooring for hospitals and nylon flooring for general use. Major sub categories are carpet, carpet tiles, PEC flooring and vinyl. Current size of the Indian market is about Rs. 400500 crore, which is annually growing by 40-50%. Key players in this business currently are importers as very little is produced in India due to lack of technology, investment and market size. A to Z markets its own brand 'walk-on' in India. Walk-on floor covering mainly manufactures wooden floor covering on planks and tiles used for both interiors and exteriors.

Pic Courtesy: ATM Enterprises

demand for wooden and vinyl flooring is increasing. Wooden flooring is further divided into 3 categories which are: laminated flooring, engineered flooring, and solid wood flooring. Similarly, vinyl floorings are offered multiple varieties like tiles, carpets, strips flat planks etc. While wooden flooring is used in offices, for homes primarily synthetic carpets, nylon carpets and cheaper Polypropylene flooring & nylon are in use. Among all the players of modern floor coverings present in India, some well European brands include Armstrong, Pergo and Kronotex. Indian market for modern floor covering is very good and is growing by about 10-15% per annum, including in tier 2 and tier 3 cities.

Pic Courtesy: A to Z

The products manufactured are sold by architect,

Manish Singhvi Director, Spaarsh

dealers, distribution through online presentations

The demand for wooden flooring is increasing

from architects.

year on year and it occupies 25-30% share of the

Vatsal Bajoria Proprietor, ATM Enterprises Key products available in India in modern home flooring are the wooden flooring and PVC or Poly Vinyl Chloride Flooring, which are considered the

entire modern floor covering market in India. Size of the Interior wooden flooring in India is around Rs. 200-300 crores. The products are usually imported from Europe, Korea & China. Keeping the demand in mind,

most important among the other categories like

wooden flooring further has been created in

Polypropylene and grass flooring.

varieties such as a laminated, engineered and

Though tiles and marble are used extensively

solid wood bamboo. These three have different

in India, with changing trend and lifestyle, the

compositions with different usages in the industry. 47

HOME FASHION - JAN - MAR 2016

Special Report from Rs.80 Square foot and goes up to Rs. 3000 per square foot. Currently, the Indian market demand consists of about 40-50% for low-end, 3035% for mid-range and only about 12-15% for the premium range. Products under Symphony International are 100% imported as the raw material like oak, used specially for flooring is not readily available in India for manufacturing, so it has to be imported. Pic Courtesy: Spaarsh (VIVA Surfaces)

In laminated flooring, High Densified Fibre (HDF) backing is done by pressing a decorative paper along with the fibre on HDF board. HDF

Overall market growth for wooden floor covering in India is between 25-35%, which is likely to grow at a faster pace in the future as consumers get

board is a particle board with different sizes of 8mm, 10mm and 12mm. Engineered flooring is made upon Plywood or a Pine wood with a layer of actual wood on top of size12mm. Bamboo Flooring is a solid actual real wood flooring in which actual bamboo is composed and processed. These floorings come in planks and in tiles shape which has an interlocking system and needs a professional to install in the required spaces. Market growth for wooden flooring is only 10% as Indian climate is mostly hot and humid, where people prefer mostly marble flooring to keep the interior cold.

Besides, marble

flooring is readily and conveniently available to the consumers.

Vinod Hemnani VP, Symphony International Annual growth rate of 20-25%. Main stores are in Mumbai, Hyderabad and Bangalore. More stores are expected to be launched in Kolkata, Delhi and Ahmedabad over the next 4-5 years. Distribution is done through their own dealer network besides their own shops. Direct

Pic Courtesy: Symphony International

exposed to the benefits of wooden flooring over marble and stone flooring, in terms of temperature control and friction on the surface. Besides, there are health benefits. For example, wooden

contact with architects is maintained as 90% of

staircase is much more comfortable to the knees,

wooden flooring business comes through

it is less tiring as it provides more flexibility to the

recommendation by architects.

body due to a cushioning effect which stones do

Retail prices for low-end wooden flooring starts

not have.

HOME FASHION - JAN - MAR 2016

Focus

Wallpapers

Exponentially

growing demand

Inspirational vintage style by Marshalls Wallpapers

ith just 7 or 8 textures to offer and high

out to wallpapers, a wholly new concept in wall

dependence on attributes like

dĂŠcor and wall finishes. Although wallpapers were

durability, lustre, weather proofing, the

invented centuries back, their modern version has

conventional wall paint industry is rapidly losing 68

HOME FASHION - JAN - MAR 2016

evolved only after World War II.

Focus Let's take a quick look at global evolution of

around the same time. The English invented new

wallpaper as we see it today, before we take a look

manufacturing methods in 18th century in London,

at the current Indian scenario.

which became global rage. In 1888, Ferdinand Sichel developed the first ready-to-use wallpaper

Evolution of Wallpapers

paste. Wallpaper pasting machines first appeared

Though China and Japan are credited with

around the turn of the 20th century.

invention of paper in general, thousands of years

The Victorian Era was a grand time for wallpaper

back, Jean-Michel Papillon, a French engraver is

featuring over embellished designs featuring

considered the inventor of modern wallpaper. He

somber colors. 1920s was known as the Golden

started making block designs in matching,

Age of Wallpaper. Some 400 million rolls were sold during that period. Plastic resins were introduced after World War II. They offered stain resistance, washability, durability and strength and truly revolutionized the wallpaper industry. Recent advances in digital, photo, and printing technologies have allowed modern printing facilities to replicate historic papers and other digital media on a variety of substrates. Wallpapers continue their appeal to human fantasies for wall décor. Today, new inventions “Each manufacturer has their own speciality and depending on their focus they make their creations accordingly.” Karan Sharma Marshalls Wallpapers

Classical designs by Marshalls Wallpapers

continuous patterns in 1675, and wallpaper as we

have become an ongoing process in this field

know it today was on its way. The oldest available

and wallpaper designs have established an

example of flocked wallpaper is from Worcester,

identity of their own.

UK, which was created in 1680. Plunket Fleeson brought wallpapers to America in 1739, when he started printing them in Philadelphia. In 1778, Louis XVI issued a decree that required the length of a wallpaper roll to be about 34 feet.

“Each manufacturer has their own speciality and depending on their focus they make their creations accordingly. Today's wallpaper techniques include blown vinyl, solid vinyl, deep embossed vinyl, surface printed non wovens, natural wallcoverings

Frenchmen, Christophe-Philippe Oberkampf

like silk, jute, mica chips etc.,” informs Karan

invented first wallpaper printing machine in 1785.

Sharma, Director, Marshalls Wallpapers, Mumbai,

Nicholas Louis Robert, also from France, invented

one of the oldest and today a name synonymous

method of making continuous roll of wallpaper

with wallpapers in India. 69

HOME FASHION - JAN - MAR 2016

Focus Indian scenario

between Rs. 150 to Rs. 1,800 or even higher, per square foot. Then why can one see wallpapers

“It is very difficult to estimate wallpaper market as

priced as low as Rs. 10 or 20 per square foot in

there is no proper market data available. But as per

India? “Anything selling below Rs. 60 is basically,

my personal estimate it should be around a 200

either defective products, dead stocks or outdated

crore industry which 7-8 years back was only

designs,” explains Chandresh Parekh, Director,

around 25-30 crore. Thus the growth has been

Wall King, Hyderabad.

excellent,” says Karan Sharma.

amounts to about Rs. 13,000 crore. Wallpapers

“The Indian wall paper market will grow by over 100% every year. We experiencing an average growth between 50 to 60% per annum.”

today account for only 3 to 4% of total interior wall

Rohit Gupta

finishes market, which should value around Rs.

Elementto Lifestyles

Although no official research figures are available, the size of overall wall finish market in India is estimated to be over Rs. 25,000 crore, or so, according to industry sources. Of this about 50% to 55% is for interior wall finishes like paints, which

500 crore. “It is very difficult to estimate wallpaper market as there is no proper market data available.

In absence of any reliable data or research, annual

But as per my personal estimate it should be

market growth estimates for Indian market vary

around a 200 crore industry which 7-8 years back

amongst industry players between 15% on the lowest to 50% on the higher side. But the growth in higher-end market seems to be certainly much better. “We have been growing by 30 to 40% per annum in recent years,” said Rohit Gupta of Elementto, a leading Mumbai based player, which deals only in premium & luxury segments. Marshalls, the market leader also reports an average of 30% annual growth. Chandresh Parekh, Director, Wall King, is even more bullish about market growth in India. “I feel the Indian wall paper

Marshalls Wallpapers: Make a style statement with highlighted walls

was only around 25-30 crore. Thus the growth has been excellent,” says Karan Sharma, Director,

market will grow by over 100% every year. We ourselves are experiencing an average growth between 50 to 60% per annum.”

Marshalls Wallpapers, one of the oldest and today

With such high growth, what direction is the market

a name synonymous with wallpapers in India.

taking? “Indian wallpaper market is very

Thus, the opinions on market size amongst

unorganised.

industry players vary between Rs. 200 Crore to Rs.

Chinese and Korean wallpapers. Organised sector

1,000 crore.

companies have started entering this field in India

And what are the most popular price points in India? About 70% of India's wallpaper sales come in the retail price band of Rs. 60 to Rs. 150 per square foot, according to industry sources. Remaining comes from higher price segments 70

HOME FASHION - JAN - MAR 2016

There is a big influx of cheap

only in the last couple of years, which should certainly help the industry grow. For a long time, Marshalls has been the only organised player,” says Karan Sharma, Director, Marshalls Wallpaper. Tamim Mandsaurwala, Director, Excel Wallpapers,

Focus these countries. It is our responsibility as an importer

the country, simply on quality grounds,” shares

to ensure that right quality of wallpaper is supplied to

Manish Singhvi, Director, Spaarsh India Pvt. Ltd.

the consumer,” advocates Karan Sharma.

and adds further, “though it may be technically possible to produce the premium range in India, the cost of production for the same is very high, making it uncompetitive.”

Wallpapers versus paints “Since our products are different from the ones available in the market, discerning consumers are increasingly preferring them over the regular ones.” Gaurav Bhatia Kazage Lifestyles

Exquisite designs by Elementto Lifestyles

Do wallpapers really compete with conventional

Each brand has its style which emerges from the

wall paints? “Not really,” asserts Rohit Gupta,

country of origin. Italian products are totally different

and clarifies further, “While textures in interior

German ones. Similarly, American wallpapers are

wall paints are limited to 7 or 8, wallpapers

distinguished from Korea in terms of quality or

offer thousands of innovative designs and

manufacturing technique. For example, USA

textures in categories like vinyl, non-woven, paper

wallpapers are pure paper products whereas German are blown vinyl based and Italy makes solid vinyl products. Chinese products retail between Rs. 10 to Rs. 80 per square foot, Korean between Rs. 25 to Rs. 300 and European wallpapers sell between Rs. 90 to Rs.1500 per square foot. Current import duty in India is 30%. According to industry sources, in India's overall wallpaper imports, China has a share of 40%, Korea 20% Europe 25%, USA 10% and others 5% in India's wallpaper imports. And what is the average size of operations for an Indian wallpaper marketer? Even today, the biggest players, which you can count on fingers, would not have achieved individual annual turnovers of Rs. 20 to 30 crore. Besides, about 30 to 35 players do a sales of around Rs. 10 crore per annum. Rest of the market is catered by very small, marginal, regional players.

Innovative hand crafted leather Wallpanel by Kazage Lifestyles

backed, fabric backed, natural wallpaper and silk bonded.” Besides, while paints generally cost much lesser and are used as a base finish for the walls; wallpapers are relatively more expensive and have a high wall decoration element. More differences are cited by Tamim of Excel. “Wallpaper are faster to install, are odourless and do not create mess. Wallpapers add character to the wall they are used on. 71

HOME FASHION - JAN - MAR 2016

Art

is in the

Weave

Organizer:

Export

Handmade Carpets

India retains global leadership

ndia has an unchallenged global leadership in handmade carpets with an impressive 38% share in world exports. Unique designs and skilful hand-knotting, hand tufting and hand weaving leave international consumers simply in an awe. No wonder India has managed to increase its exports for the fifth year in a row, despite sluggish market conditions. In FY 2014-15 India's handmade carpet exports went up by a healthy 17% over the last year. Carpet Export Promotion Council (CEPC) has played a key role in establishing this lead over the last two decades through consistent efforts towards skill development, market promotions and fulfilling Corporate Social Responsibility. It regularly runs several projects towards education, health, social welfare and social infrastructure in clusters like Bhadohi, Mirzapur, Varanasi. CEPC also acts as a catalyst among international buyers, Indian exporters, Government and the carpet weavers. Last year, handmade Carpets earned India foreign exchange worth USD 1.38 billion. Over 2 million rural artisans, including women, are employed by this sector. Despite stiff competition from machine made carpets and other floor coverings like wooden flooring, vinyl, marbles, ceramic tiles and synthetic alternatives, Indian handmade rugs & carpets are preferred by discerning consumers for their cosy, warm feeling, unique textures, colours, designs and materials. Handmade carpets support sustainable, environment-friendly economic movement too. India offers unique carpets and rugs in blends like cotton-jute, jute-wool silk-blends and other

combinations with wool and silk. Indian weavers are quick to respond to diverse design & product needs. That is why, despite severe competition, Indian handmade carpets continue to enjoy increasing demand worldwide. In an exclusive interview with Mr. Kuldeep Raj Wattal, Chairman, Carpet Export Promotion Council reveals the latest international market scenario for Indian handmade carpets to Home Fashion Editor, Arun Roongta.

Kuldeep Wattal, Chairman, Carpet Export Promotion Council

HF: What is the current position of India's carpet exports? KW: Inspite of many ups and down in international markets, 2015 was a steady year for us. Problems like migrants from Syria etc. have disturbed economic sentiments in Europe. Other regional economic and political problems too have adversely impacted our carpet exports. But demand in USA has picked up, increasing its share in our exports up to 43.84% from 35%. This set off the decline in European share, enabling us to maintain our export growth at 10-12%, which 77

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Export considering the market conditions, must be considered healthy. During FY 2015-16, we shall meet the target of Rs. 10,000 crore, which is much higher than Rs. 8,441.95 crore in FY 2014-15. Though demand for some of our regular items like shaggy, Indian carpet exports has slackened, we are doing better than our competitors. India has a highly diversified product range priced from USD 10 to USD 1,000 per square meter, which can all market segments- low, middle and high. With such varied price and product options, it is easier to sustain our export growth as some products are always in demand. This year, low-priced (USD 2540 per square meter) products like hand-tufted carpets have done well. HF: How is Chinese market emerging? KW: Chinese are very fond of hand-knotted or handloom carpets, as they give real handmade feel. Wool and cotton handloom carpets have boosted our exports to China. The Chinese particularly admire Laurie Baft and geometrical designs. But they do not like carpets with backing which give a machine-made look. With more aggressive marketing in China, demand for Indian carpets can grow bigger and faster. Despite big potential, very high import duty of 35% is hampering business in China. Indian Government needs to resolve this with its Chinese counterpart. HF: And what about Middle-East Asia? KW: Middle-East as a market has been stable. Demand is primarily for classic oriental and silk carpets. With Iran's production going down, India is becoming more popular here. It has both quantity and price advantage over Iran, leading to increased demand for fine Indian silk rugs. In value terms, this market has been stable, which under current conditions is a good achievement. HF: In 2015, which countries contributed to export growth? KW: Germany and USA continue to be the biggest markets for India. UK is important, but holds only 10th or 11th position. I think China will acquire second or third position soon from its current 10th or 12th position. We have just started promoting Indian carpets in China.

HOME FASHION - JAN - MAR 2016

Chinese people really like them. From just one trade fair participation, we are increasing to 6 or 7 trade shows in China. Response from the trade and consumers is tremendous, which is the first requirement to succeed in a large market like China. We need to create more awareness for which Government of India support is also required. HF: What kind of support? KW: Primarily in product promotion. For example, in organising exclusive Indian carpet shows in China, putting up promotional road shows to explain unique features of Indian carpets. These can be part of larger Indian cultural and country promotion activities in China. We need to showcase that Indian carpets are world-class products, with excellent price and value for money. HF: Where does India's share stand in world market? KW: It remains at 37-38%. We are optimistic to increase it further. HF: Do you see a major impact of the Middle-East crisis like Syria on India's carpet exports? KW: Crisis like wars and instability always cause a concern in any market and their impact definitely percolates down on the people. They start worrying about the basics and lose focus on luxury items like carpets. So, some impact would be there. HF: Are Far-Eastern countries like Korea, Taiwan, Thailand, Indonesia and Australia emerging as markets? KW: We have preferential trade agreements with most of them. For example we have CEPA with Korea and Japan. We are even allowed duty free export in some countries, yet their imports are not going up. HF: What about African and Latin American countries? KW: Latin America can be a big consumer of Indian carpets, but at 35-38%, import duties are very high, increasing the landed cost for buyers. If import duties become realistic, potential for export in these countries is good. HF: How much is the import duty in other countries? KW: It is much lower. 8% in Europe. About 6% to 8% in USA. HF: What about Turkey? It was emerging as a big

Export

Domotex

High Relevance for India Domotex in Hanover is the most important annual global trade show for rugs, carpets and floor covering industry, where designers, manufactures, importers, wholesalers and retailers from all over the world converge for their annual meeting and business discussions. From India's perspective, it is the largest exhibiting country at Domotex, which is well justified as it offers one of the most diverse range of handmade carpets in the world and commands the highest 38% share of the world market. Domotex allows Indian carpet & floor covering manufacturers and exporters to not only interact and transact business with the buyers from all over the world, but also understand the latest market and product trends, upcoming fashion, market for the last few years? KW: Though Turkey was a big importer, its buying reduced suddenly as import duty on hand-knotted carpets was increased form 8% to an obnoxious 50%! Today, import duty structure is a major hiccup in markets like Latin America, Turkey, China and Russia. This can be resolved only with Indian Government support HF: Does India import carpets too? KW: Only machine made carpets. But there is no competition between hand-made and machine made carpets as buyers are different for both. HF: What is the share of handmade carpets in overall global carpet consumption? KW: Only about 10-12%. HF: Why such a low share? KW: Because in the contract and projects markets mostly machine made carpets are popular. These segments are the major carpet buyers in the world. Handmade carpets are more the pieces of art and craft, which are asked by the discerning buyers. They are long lasting too! HF: Are Indian manufacturers switching over to

design and colour trends, new techniques, materials and technologies with current international perspective. In a way Domotex unfolds the next buying season for Indian exporters, while allowing our manufacturers to unveil their latest creations to the world simultaneously. machine-made carpets as well? KW: Some of them are. But only to cater to the domestic demand. But for exports, there is no production of machine made carpets. As India doesn't have much production of machine made carpets, lot of cheap machine-made carpets are also being imported. But in the international market, India is clearly known for handmade carpets only. Those who desire hand-made ones, prefer to depend on Indian manufacturers, as Indian is amongst the best and cheapest in the world in this category. That is why we have such a large (38%) share of global handmade carpet market! HF: But why can't we export machine made carpets too, in addition to the handmade ones, if the market for machine made ones is so large? KW: At least for now it looks difficult for India for several reasons. First of all we have no cost or any other strategic advantage in this segment. For example, Turkey is one of the biggest exporter of machine-made carpets to Europe. It has duty free access in that market. Others' products will attract 8% import duty. Even countries like Iran buy big quantity from 79

HOME FASHION - JAN - MAR 2016

Export Turkey. There again they enjoy favourable trade terms.We do not have raw material for machine made carpets, which we have to import from counties like Turkey. So on one hand we have to import raw material and on other hand face import duty on finished goods. Besides, distances to the markets are longer. How can we stand such a competitive scenario?

HF: What about Belgium? KW: Belgium is today more or a producer for carpet making machinery rather than being a producer for machine-made carpets. HF: Where do you see the demand trend going for handmade carpets in the next one year, especially in terms of products and designs? KW: Abstract designs are a major trend. People have been buying oriental designs for quite some time and certainly seek a change now. In terms of materials wool and viscose blends and pure viscose will be preferred over pure wool. This is because the younger generation prefers the fashion elements like shine, resilience and strength of viscose. They do not want very long lasting, but bright, trendy and cheaper floor coverings, which they can change frequently. Popularity of polyester based, hand tufted shaggy carpets is being replaced in the last 2-3 years by wool-viscose items, which are popular in both hand-made and handloom categories. In terms of pile and thickness, trend remain the same as before, but colours, designs and materials are in for a change. HF: What is the current situation with Kashmir, especially with its silk carpets? KW: Silk carpet production is quite stable. With neither a surplus nor a scarcity of goods, the 80

HOME FASHION - JAN - MAR 2016

demand and supply situation for silk carpets in Kashmir is quite balanced. There is no disruption in regular production and hence the situation is healthy. HF: What is the status of the Training Programme for carpet weavers started by the Council recently? KW: CEPC took a very big initiative last year, beginning with Jayapura, which is from Prime Minister Narendra Modi's constituency. We started training local women of that village in carpet weaving in their own places. In due course, the training programme was further expanded to Bhadohi, Mirzapur and other areas under the Cluster Development Scheme of Ministry of Textiles, Government of India. By now we have successfully opened 121 Training Centres. Each batch trains 12 trainees, 70% of the trainees are women. We are very happy that these trained workers are getting linked to the industry through CEPC immediately on completion of their training. The results so far are very encouraging. We have been able to create additional job opportunities for rural women on one hand and fill the gap of worker shortage for the industry to some extent. Handmade carpets primarily work on either Oriental designs or abstract designs. Geometric designs are not so popular in handmade carpets. India has several large carpet weaving clusters with specialities of their own. This makes the country an excellent source for a diversified range of carpets. Bhadohi-Mirzapur belt is the most important cluster, where the entire economy revolves around carpet weaving. Looking at the size and importance of carpet weaving in these centres, they have been given special status under Government of India's Cluster Development Scheme. Panipat is another major producer of floor coverings today. It has grown from Rs. 300 crore to Rs. 3,000 crore, which is a significant jump in a few years. Panipat makes all kinds of carpets and floor coverings, but is especially very good with hand tufted carpets and bath mats. I would rank it as second most important carpet centre in India after Bhadohi-Mirzapur belt near Varanasi. Jaipur is the third important production centre, followed by Kashmir and Agra.

Infinitely wide range of hand-made rugs & carpets reflect exquisite crafts and cultural richness of Indian civilization over centuries. India consistently remain the world's largest exporter of hand-made carpets, with highest share in the global market. Ever since the art of carpet weaving was introduced in Kashmir in the 15th century, India's carpet weaving skills have been widely acknowledged the world over. Today, hand weaving of carpets in India is a thriving cottage industry, employing over 2 million people. Passed on from generation to generation in traditional carpet weaving families, the occupation is today firmly rooted in Varanasi, Bhadohi, Mirzapur, Gopiganj & Sitapur. Other leading carpet weaving centres are Agra in UP; Srinagar in Kashmir, Jaipur and Bikaner in Rajasthan; Panipat in Haryana and Gwalior in Madhya Pradesh. Hand-made rugs from India are woven in different varieties, which are inspired by cultures, lifestyles and creative skills of various countries, eras and civilizations. They enjoy an increasing demand amongst discerning buyer across the globe. Carpet Export Promotion Council (CEPC), plays a key role in connecting international buyers with Indian carpet exporters by creating varied sourcing opportunities in India and other countries. Rugs of India is a brand promoted by CEPC, which today stands synonym with Indian handmade carpets. This feature sponsored by CEPC brings an overview of Indian carpet export scenario, key production centres and the latest innovations introduced by India in handmade carpets.

India: A Global Leader in Handmade Carpet India is today a clear leader in the international

the fifth year in a row. In FY 2014-15 they grew

handmade carpet market. Even after a

by 17% over the last year. This clearly indicates the

commanding share in global exports, the country

growing popularity of the country's handmade

managed to increase its exports consequently for

carpets worldwide.

India's handmade carpets & floor coverings exports Export value (US $ Million)

1600 1400 1200 1000 800 600 400 200 2011-12

2012-13

2013-14

2014-15

Key markets and potential India exports rugs & carpets to over 70 countries, including USA, Germany, Canada, U.K., Australia, South Africa, France, Italy, Brazilâ&#x20AC;Śand of late

dynamic market where economy is doing well. American consumers simply love handmade Indian rugs. Latin American countries like Brazil,

Major markets for India's carpet exports

China. USA with 43.84% share followed by Europe with

25.01%

31.15% share (Germany, UK, France being USA

leading importers) are traditionally the biggest and established markets for Indian carpets.

43.84%

Europe however, seems to be stagnant today, with no sign of revival in demand, forcing exporters to

Europe Rest of the World

31.15%

find new markets. Scandinavian Countries have an unexplored potential to be tapped. CEPC has also identified some thrust countries for this purpose. Despite holding the biggest share in Indian carpet exports, USA still promises some growth. It is a 82

HOME FASHION - JAN - MAR 2016

Chile, Argentina and Colombia have a large unexplored potential. Brazil in particular has large population and good demand, but the import

duties need to become more rational. Popularity of handmade carpets is also becoming stronger in South-East and Far-East Asia. Countries like Malaysia, Singapore, Indonesia and Korea have potential that needs to be explored. 83

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Key varieties Originating from Iran,

Indian silk carpets are highly valued among the world's most discerning carpet buyers and weavers alike. Also very often referred to as Kashmiri carpets, these pure silk rugs have their original style with respect to color, quality, design and durability. These exquisite creations are hand-knotted on warp threads, one at a time, in accordance to a strict code of colors; in the order of their appearance in the pattern. Silk carpets are very rich, traditional, aristocratic, and yet highly refined in terms of designs. More the number of knots per square inch, greater is their value and durability. Known to last for generations, they hold their value or even appreciate over time. They are uniquely produced all over Kashmir in India.

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Silk

Indo Persian

Persian rugs and carpets are woven in India since 16th Century These carpets are usually hand knotted and use a number of motifs in their design structure. Their design source is primarily flowers, plants, culture, folklore and royal lifestyles. Weaving Persian carpets is a complex laborious process. A single carpet can take from a few weeks up to a year to complete, depending on the design, fineness of knots, quality and size. Major production centres for Persian rugs in India are carpet districts around Varanasi including Bhadohi-Mirzapur-Gopiganj. Other centres include Shahjahanpur, Jaipur and Agra.

Wool & Silk

In these exotic rugs a combination of silk and wool is used to create magnificent designs. They are popular amongst discerning buyers as they are richer than wool and more cost efficient than pure silk rugs. In Silk Flower carpets, silk is used to accentuate the floral designs in the pile while the base is woven with woollen yarn. Silk Flower carpets are also considered to be modern versions of Persian carpets and promise a combination of affordability and aesthetic appeal. Regions where these carpets are made in India are Jaipur and Agra.

Hand tufted

Hand tufting is the most common method of manufacturing rugs & carpets today for reasons of design, speed and cost. Created with use of hand-held tufting tools, hand tufted carpets have reputation for being sturdy and wearing well over period of time. Several popular styles of these rugs make use of comfortable pile created by tufting process. Base material use to produce tufted rugs is a pre-woven cloth, usually canvas that provides a strong base and makes them much more economical than hand-knotted carpets. Major centres for tufted carpet production in India are Panipat and Bhadohi.

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With their increasing concern for environment and conserving natural resources, consumers all over the world are showing increasing preference for products made through recycling of raw materials, waste, used and discarded products. From fabric, yarn and fiber waste of textiles to used garments, worn out tyres and tubes…a number of such materials are used in India in a highly creative manner to produce rugs, carpets, durries, poofs and floor cushions. “Chindi” rugs from India in this category have been world famous for decades.

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carpet with historic North West Frontier influence. These unique hand-knotted rugs and carpets are woven from hand spun gazani wool yarn, most often in traditional floral designs. Low pile nearing zero and uneven surface are unique design characteristics of these carpets. They blend well with contemporary decors. Ziegler rugs are most often woven in traditional colours like beige, red, rust and brown, but of late more subdued western are also used to meet the taste of modern urban consumers. In India these rugs are exclusively produced in Agra, the city of Taj Mahal.

Recycled

Ziegler

Ziegler is a unique variety of

Contemporary

Indian carpet weavers have been constantly evolving their design and weaving skills to suit the taste and lifestyle of contemporary consumers. Today they weave a variety of abstract designs, graffiti, geometric designs, portraits to designs inspired from information technology, contemporary fashion statements like washed denim, worn out look and muted pastels and florals in wool, viscose, cotton, silk, jute, coir, polypropylene and their blends.

The origin of Kilim rugs has

Kilim

been traced as far back as the fourth millennium BC. Kilims are produced by tightly interweaving the warp and weft strands of the weave to create a flat surface with no pile. Most kilim weaves are "weft-facing", i.e., the horizontal weft strands are pulled tightly downward so that they hide the vertical warp strands. Made from wool or cotton, Kilims have become increasingly collectible in recent years, with quality pieces commanding high prices. These rugs are mostly used for home decor or as prayer rugs. In India they are prominently produced in Mirzapur, Rajasthan and Panipat.

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Major Centres Bhadohi: This belt produces the maximum number of carpets in India. Its carpets, in various knots and counts, are famous for their varied range and designs. This belt specialises in Woollen hand knotted Persian design, Indo Nepal, Shaggy, tufted, loom knotted, Tibetan carpets, durries and other types of natural floor coverings. The carpet producing areas are spread over 1000 sq. kilometres and comprise of many villages and districts in and around Bhadohi. Agra: Agra is one of the earliest carpet producing centres in India. The weavers here produce Persian, Turkman and Aubussan varieties of carpets.

Kashmir: The carpets made here are known for their typically imbued character and skilled craftsmanship. Pure Silk Carpets made in this region are highly regarded as collectors' item and are matchless in design and craftsmanship. These carpets are woven with 324-900 knots per square inch and even more and are generally inspired by Persian designs. Jaipur: The carpet industry in this belt is well known. Soft back and Hard back Carpets are high sellers and Jaipur is also known for Wool/Silk flower carpets and handspun knotted carpets. Major Carpet Producing Centres in India Uttar Pradesh

Bhadohi, Mirzapur, Varanasi, Agra, Sonbhadra, Saharanpur, Sahajanpur, Jaunpur Aurai, Gopiganj, Ghosla, Khamaria, etc;

Jammu & Kashmir

Baramullah, Pandipura, Leh, Anantnag, Badgam, Pulwama, Kupwara,Srinagar & Jammu;

Rajasthan

Jaipur, Tonk, Bikaner etc;

Haryana

Panipat, Sonepat;

Mirzapur: Besides producing regular Hand-knotted and Hand-tufted Carpets in wool, this belt specialises in manufacturing Woollen Durries, Kilims and Loom Carpets.

Himachal Pradesh

Dharamshala;

Gujarat

Baruch;

Andhra Pradesh

Eluru, Warrangal;

Other Major Centres: Some other important centres that produce their own unique range are: Gwalior is known for Viscosebased Rugs, Kerala produces a wide variety of floor coverings with Coir, Coir Jute and their blends with Rubber and Cotton. West Bengal has the largest production of jute in the world offers unique Floor coverings, Durries and Kilims made in Jute and Jute/Cotton blends.

Orissa

Puri, Khurda, Nayagarh, Cuttack, Jagatsinghpur, Dhenkanal;

Punjab

Amritsar;

Madhya Pradesh

Gwalior;

Bihar

Danapur, Madhubani, Obra;

Karnataka

Bangalore;

Pondicherry

Pondicherry;

Panipat: Panipat is famed for the production of Durries, Tufted Carpets and a wide range of floor coverings including Shaggy Rugs.

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Skill Development Programme Training people to develop specialized skills is an important initiative by Government of India, under its new Skill Development Programme. Under this programme, CEPC, on behalf of the Indian carpet industry, has undertaken a highly focussed carpet skill development and training programme.

pleasure over the immense progress. He hoped that these efforts will help in increasing availability of skilled carpet weavers to the industry. Under the â&#x20AC;&#x153;Sab Ka Saath Sab ka Vikasâ&#x20AC;? initiative of Ministry of Textiles, Government of India,

CEPC trains women artisans in Jayapur village and its surrounding areas for carpet weaving. Apart from providing a free trainer, necessary training infrastructure and required raw material, every trainee also gets a monthly stipend from CEPC. Trained weavers are then linked with major carpet export houses, who provide them weaving

CEPC also provides carpet weaving looms and work sheds to these trained artisans of first three batches of Jayapur Village, to make them selfsufficient entrepreneurs. assignments on job work basis. These women take yarn home and weave at home in their spare time, thus adding to their incomes. This initiative is helping the industry make-up, at least partially, for the shortage of skilled weavers, which has been its major worry in recent years. CEPC as on 31st Dec, 2015 opened 121 Carpet Weaving Training Centres in towns like Jayapur, Bhadohi & Mirzapur, where 1452 artisans, especially women, are being imparted training. This will be an ongoing process, which will create more employment opportunities and also economically empower the women of these areas. Mr. Virender Singh, Member of Parliament from Bhadohi area while on a recent visit to assess the progress of these Training Centres expressed

CEPC Activities From organizing India Carpet Expo (ICE) in Delhi and Varanasi every year to organizing group participation in Indian and international trade shows; organizing seminars; undertaking market studies; creating new opportunities in Indian domestic Market and facilitating sourcing by wholesalers/ retailers/ international Buying Houses in India and Imparting carpet weaving training in Bhadohi - Mirzapur Mega Clusters, undertaking CSR projects like education, health, social welfare for carpet weavers and their families; CEPC plays pivotal role in industry and market development for Indian handmade carpet sector.

HOME FASHION - JAN - MAR 2016

Update HGH India

Strong Connection to Indian Market

Indian Retailers & trade buyers from 398 cities & town across India thronged HGH India to source for their business

n a matter of 5 years since its inception, HGH

from regular exhibitors, 90% of whom will be

India has emerged as a trusted trade show for

exhibiting again this year, HGH India will also

home textiles, home dĂŠcor, houseware and

introduce many new Indian and international

gifts for both Indian trade buyers and sellers from

product categories and suppliers for the first time,

India and other countries.

within its domain, making it even more exciting for

HGH India 2016, 5th edition of the annual trade

the visitors.

show is scheduled for July 1-3, 2016, at Bombay

importers, wholesalers, distributors and

Exhibition Centre, Mumbai, India. Six months

institutional buyers from over 400 cities and towns

ahead of the show date, this edition already

across India. Going by the current high interest,

promises to be the biggest ever edition of

number of visitors is expected to go up by about

HGH India, with several new Indian and

25% over the last year's 22,750.

international exhibitors from countries like

Especially designed for the rapidly growing Indian

Germany, Italy, France, Belgium, UK, USA,

home fashion market connects potential business

Australia, Turkey, China, Hong Kong, Japan,

partners in India with the exhibitors from about 30

Korea, Taiwan, Thailand, Malaysia, Vietnam,

countries in a focussed business environment.

Bangladesh and more.

Primary objective of HGH India is to enable Indian

Besides, many innovations and new products

and international manufacturers, brands,

HOME FASHION - JAN - MAR 2016

Visitors include Indian retailers,

Update Increasing Presence of Decision Makers

Visitor & Exhibitor Growth Growth in Visitors

Growth in Exhibitors

Total Visitors

Total Exhibitors

25000

400

22750

8000

Year 2012 2013 2014 2015

7000

20000

300

300 250

15000

Numbers

15650

10400

10000

6000

6200

5000

6,200 10,400 15,650 22,750

4000

200

3000

140

2000

100

5000

Total Visitors

2015

CEO/ Director

Sourcing Head

importers, exporters and distributors connect with

Business Buyer/ Merchandiser Development Head

Creative Head

62 0 72 8 11 50 13 65

2013 2014 Year

2012

0 25 0 45 5

18 6 20 8 30 0 45 5

2015

62 0 62 4 85 0 11 38

2013 2014 Year

74 17 4 68 38 00 59 15

2012

15 50 27 04 35 00 56 88

24 80 43 68 58 00 77 35

1000

Product Development

Others

Visitorsâ&#x20AC;&#x2122; Job Profile

Indian department stores, hyper markets, e-

growing at 20-25% per annum. Within this, the

retailers, specialty retailers, franchisees,

demand for home textiles, blinds, floor coverings

boutiques, importers, wholesalers, distributors,

and wall papers is increasing by 20% to 30%; for

institutional buyers and potential business

houseware by 15% to 20% and gifts by 10% to 15%

partners. The trade show also enables them

per annum.

showcase their innovations and new collections

Visitors (Businesswise)

simultaneously to their existing & potential

customers and trade from across India.

and visitors, year on year, reflecting its strength as a perfect platform for both sellers and buyers. After four successful annual editions, HGH

Agents

Since its first edition in 2012, this trade show has been attracting over 90% of repeat exhibitors

3% Retailers

Distributors/ Wholesalers

Corporate GiftÂ Buyers

Importers E-Retailers Manufacturers/ Expor ters

57%

Interior Designers

13%

International

India has now firmly established itself as a world-class, professional, trend setting and result-oriented trade show. Scheduled at the

In this huge, but highly diversified market,

beginning of sourcing season for Indian trade

connecting with reliable and sustainable business

& institutional buyers, HGH India has maintained

partners is a major challenge faced by Indian and

consistent growth and high quality of its

international brands and manufacturers. HGH

exhibitors and visitors.

India offers precise solution to this problem in categories like home textiles, furnishings, home

Indian Market

dĂŠcor, houseware and gifts. The trade show

With upwardly mobile, young and aspirational

connects its exhibitors with top sourcing decision

consumers with rising income in an economy

makers amongst India's established retailers,

growing between 7-9% annually, market

importers, distributors, wholesalers and agents.

opportunities for global as well as Indian market

More information on HGH India 2016, scheduled

players are never ending.

for July 1-3, 2016 can be found online at

Overall, the demand for home products in India is

www.hghindia.com. 91

HOME FASHION - JAN - MAR 2016

Update

Good Results from HGH India 2015

HGH India showcases latest innovations in home textiles, furnishing fabrics, home decor, houseware and gifts to the retail trade in Indian market

HGH India 2015 witnessed several high-powered

cutlery from Italian brand Rossetti, besides new

brand and product launches, trade schemes and

ranges from Harlequin, Casamance, Designers

new campaigns. Hundreds of new designs and

Guild, Zimmer + Rohde, Forest, Nachtmann and

products with innovative features were unveiled

many more added to the attraction of the show.

by different exhibitors. A major launch by the

More than 25 exhibitors from China made their

Trident Group; another by celebrity Chef Sanjeev Kapoor; a new bed linen line by Dicitex Furnishing

India debut at the show. New products, design innovations and wider

and host of new and innovative collections by the

range in existing as well as new sub-categories in

exhibitors kept the momentum going throughout

home products were showcased by regular and

the three days of the last edition. Products from 28 countries were on display.

new exhibitors from India, Italy, Germany, Spain, Belgium, France, UK, Czech Republic, USA,

Participation of international brands like Zwiesel

Canada, Australia, China, Taiwan, Korea,

glassware from Germany, storage-cleaning

Thailand, Russia, Jordan, Turkey, Hong Kong,

range from Spanish brand Juypal, cookware and

UAE and other countries.

Home Textiles Association of India

HTA General Body Meet during HGH India

HGH India 2015 is fully supported by Home Textiles Association of India, the most representative body in India for home textiles and furnishing retailers. The trade show hosted the 92

HOME FASHION - JAN - MAR 2016

General Body Meet of the association Jagdish Khandelwal, President of Home Textiles Association of India said â&#x20AC;&#x153;HTA will focus on supporting all schemes and programmes for general welfare and business promotion of its members and with our focus on 'Made in India', we want to showcase to our domestic consumers as well that our products are at par with the best in the world. HGH India team deserves credit for the farsighted effort at creating a platform where manufacturers of home products who want to sell in India and Indian retailers-traders who want to source can meet under one roof in a professional environment and transact business.â&#x20AC;?

Update

Buyer’s Comments “This year HGH India show is more diversified and evolved in terms of product categories. The lighting and service standards are also much improved. On the very first day impression is allround positive.” - Vikram Chitnis, Home Stop, Mumbai

“The show has really grown. I spoke to several exhibitors and they all want that HGH India should take up one more Hall next year so that present exhibitors can take up larger space.” - Suleman Hirani, Darpan Furnishings, Hyderabad

“I have visited HGH India before. The exposure of categories we get to see here is of international level. I must admit that the show is growing year after year. HGH India is very beneficial for us in terms of sourcing a large variety and range of products at one place.” - Hans Udeshi, Max Hypermarket India, Bengaluru

“Whatever product varieties and categories we have been wanting to source, a large part of it is available at HGH India. We will certainly like to associate in a better way with the show in future.” - Bhanu Upadhyay, Walmart India, Delhi NCR

International Exhibitors “Our feedback from HGH India is getting better and better. We are quite happy to see the high potential in Indian market and will come here more and more. This year, the fair is better organized and bigger. We see more customers.” - Wichai Poositranusorn, Managing Director-DKW, Thailand

“This show is much more professionally organised than most international trade shows we have participated in the US and Europe. Our exhibitors had very good number of visitors on the first day itself. We are exhibiting first time in India and the response far exceeds our expectation.” - Zheng Di, CICETE, Ministry of Commerce, China

“It is worth doing this show. We got very positive feedback and gained additional sales. In India there are some styles which are still different, but we as producers of curtain tracks can also make new designs to suit the customers here. I really enjoyed here talking with them, knowing their needs and then coming up with new products especially made for Indian market.” - Martin Grubener, Bandex Textils, Austria

“It's a good show, we are participating first time in India. There were good number of visitor enquiries. We look forward to more interactions after the show.” - Juan Jose Valor, Juypal Hogar SL, Spain

Indian Exhibitors “Trident is an established global player in the Terry Towels. We decided to venture into the Indian domestic market last year with our complete range of home textiles catering to all segments. We could not think of a better platform than HGH India to do that.” - Rajneesh Bhatia, Business Head (Domestic), Trident Group

“HGH India unites us with all our existing and new customers across India. We get customers from organized retail and E-commerce, both. It's one good platform to interact, show everybody new products and discuss future business. We have been participating from last 3 years in HGH. We continue to do that again.” - Vaibhav Jain, CEO - Deco Window

“I am very happy to say that HGH India has in a very short span of time created a very nice environment and a platform for the industry to not only visit, but to create a perspective, which is very international in approach. Quality of facilities and positioning of HGH India are things you see when you go overseas. I am very happy that not only Sanjeev Kapoor brand but Wonderchef and FoodFood our TV channel are associated with HGH India. This association will keep on growing from here on.” - Sanjeev Kapoor, Managing Director, Khana Khazana Pvt Ltd

HOME FASHION - JAN - MAR 2016

Review India Carpet Expo

Positive Trends for Indian Handmade Carpets India Carpet Expo 2015 (ICE), the 30th edition of

Inaugurating the trade show, Dr. Sanjay Kumar

this bi-annual trade show, and 11th in Varanasi

Panda, Secretary, Ministry of Textiles, Government

since 2006: once again brought together several

of India, said, “India Carpet Expo has evolved

small, medium and large handmade carpet

into a large, comprehensive and trend setting

exporters from all over India. Carpet weavers from

event for International carpet buyers. Innovations

Bhadohi, Mirzapur were under high focus. From

launched here will become benchmark for

just 103 exhibitors in the beginning, their number

carpet trends globally.” Mr. Virender Singh, MP, Bhadohi area found ICE impressive. He hoped that the industry will further contribute to India's overall exports and generate employment in rural India. “ICE at Varanasi enables India's small and medium carpet exporters, especially from Varanasi, Bhadohi, Mirzapur belt, to showcase their latest range to overseas buyers,” said Kuldeep Wattal, Chairman CEPC.

1.At India Carpet Expo, Chief Guest Dr. S. K. Panda, (4th from left), Mr. Alok Kumar, (on his left) Mr. J.K. Dadoo, AS&FA, (3rd from right) Mr. K. R. Wattal and COA members.

increased to 303 in this edition, making it the biggest participation ever. About 345 international buyers from around 50 countries cutting across all continents visited this edition of ICE. Besides, over 276 buyers' representatives and buying offices from India were also present for sourcing. Brisk business activities over 4 days proved high success of ICE as one of the most important handmade rugs & carpets trade shows in Asia, It

Overview of Indian Carpet Expo 2015, Varanasi

also reconfirmed India's leadership status in

“New designs and products are developed by the

international carpet market.

Indian carpet industry with high frequency. Hence,

Organized by Carpet Export Promotion Council

ICE has acquired major sourcing significance for

(CEPC) with support from Government of India,

major carpet dealers worldwide,” emphasized Mr.

ICE resulted in a direct business worth about

Kuldeep Wattal and added further, “Buyers are

Rs. 350 Crore. A large future potential was

very satisfied with ICE in terms of product quality

also generated according to CEPC.

and designs. CEPC provides comfortable

HOME FASHION - JAN - MAR 2016

Review infrastructure to the exhibitors and visitors at very

concepts, etc. We focus only on high-end modern

nominal cost. We want them to focus on their

designs, not traditional and ethnic ones. I can see

business, with minimum spending”.

a lot of developments from vendors' side this year.” Led by Mr. Wang Bi Rong, Director General Bureau of Commerce, an 8-member delegation from Yiwu city, China invited by CEPC explored the possibility of importing and marketing Indian carpets there. It found the quality of Indian handmade carpets very high and felt condent that they will get very good market response in China. Mr. Kuldeep Wattal hoped that through such collaborations, China will become a major

Mr. Virendra Singh, MP, Bhadohi at the event

destination for Indian carpets.

Buyers satisfied Fred Najmi, a North American wholesaler operating in USA and Canada, fourth time visitor at ICE, said, “We could get some new, fresh looks. ICE always offers good products and wide range. Systems here are getting better and better. Indian carpets are very popular in USA. 60-70% of our market is dominated by Indian goods in all segments- high, Interested buyers at the event

Raj Kumar Lama, Lama Carpet & Handicrafts, Nepal, imports carpets since 1980. A third time visitor to ICE, Mr. Lama found new designs and different concepts. “Products and designs are much better than the last two shows. We found new suppliers who will expand their business in Nepal through us. Enthusiastic buyers at Indian Carpet Expo 2015.

medium and economy. Another buyer with him Ms. Vitoria commented, “We see good designs, many innovations and new techniques this time. We are mostly looking for tufted range.” Paolo Zani, Art Director, Warli, an Italian design company, who regularly visits Varanasi edition of ICE, said, “We come here because 90% of our carpets are made in India from different places. We don't buy readymade carpets from the suppliers.

Showcasing the new designs at Indian Carpet Expo 2015

We come here, look around for new products and

Hospitality is warm and we will keep visiting

innovations in design, weaving techniques, new

ICE regularly,” he commented. 95

HOME FASHION - JAN - MAR 2016

Review

MoOd, Brussels

Qualitative Values Sustain

Buyers having qualitative experience

MoOD 2015 was all about doing business in a relaxed and personal atmosphere, right in the heart of Brussels, the capital of the European Community. MoOD and Indigo Brussels Home Edition 2015 welcomed 4,600 visitors from 2,000 companies. 85% came from Europe, with the UK, Germany, France, Belgium and the Netherlands on top. Italy, Spain, Turkey, Scandinavian countries also sent high visitors. Asia with Japan, South-Korea, China and India represented 10%, while the remaining 5% hailed from USA. With 87% satisfied exhibitors and 80% positive visitors, MoOD organisers concluded that the show is on the right track. Balance between MoOD and Indigo was just right as 50% of the visitors visited both tradeshows. A British buyer who visited both MoOD and Indigo called Indigo "a weapon of mass inspiration". It was interesting to see at MoOD that how the eco

trend was still on the rise. Preference was clearly for natural materials and fabrics, with which a unique look can be created. Overall the show's business was good, the visitors were of a very high quality and a number of new contacts were established. This fair is organized at exactly the right time of the year. It serves as a wake-up call for everybody, telling them it is time to do business again. This is also the time when you can present 'missing things' in your collection.

Products of eco trend was on rise

HOME FASHION - JAN - MAR 2016

Review

Maison&Objet

Celebrates Design & Innovations Again

Overview of the design oriented show

The autumn edition of MAISON&OBJET PARIS

gateways to the overseas export and prescription

attracted 66,962 visitors and 3,445 exhibitors. The

markets join forces with the development of services

show's communications campaigns targeting

and events offered by the show to visitors and

export markets, particularly in Asia-Pacific and

exhibitors, to better support them as their markets

Pan-American regions, where new shows are

fluctuate and expand and this development goes

being established, is bearing fruit. European

hand in hand with the globalization of the home décor

visitor numbers also continued to rise. Now, four times a year – in Paris in January and

market. It provides exhibitors with new business prospects on more distant horizons, specifically in the

September, Singapore in March and in Miami Beach

Asia-‐Pacific and Pan-‐American regions, where

in May – MAISON&OBJET will be the tangible

MAISON&OBJET is developing its MAISON&OBJET

platform upon which are united all communities of international design. A deep pool teeming with

ASIA and MAISON&OBJET AMERICAS shows. Visitors to the show once again enjoyed

discovery, a crossroads for business, sharing and

discovering new designers, brands and

dialogue, unmatched anywhere in the world. Paralleling the MAISON&OBJET PARIS show was

companies.

the fourth annual Paris Design Week where eight

show has again proven itself a springboard that,

days of evening festivities, cocktail gatherings,

through its environment-‐based organization,

presentations and events that kept the capital

offers tremendous international visibility for both

humming, uniting more than 120 locations and

small designers and the biggest name brands. Two new awards were established to support

With 164 additional exhibitors over

September 2013 and 650 new exhibitors, the

250 participants. With 53% of exhibitors coming from international

this new version of the sector and help ensure

locations and 50% foreign visitors, MAISON&OBJET

MAISON&OBJET remains the gold-‐standard

continues to draw a growing international audience,

event for this innovative segment of the décor

with a significant rise in overseas export. These

market.

HOME FASHION - JAN - MAR 2016

Review

IHGF Delhi fair Autumn 2015

Biggest, Boldest, Brightest Handicrafts Display

Buyers to experience the show

IHGF Delhi Fair-Autumn 2015, 40th edition, organized by the Export Promotion Council for Handicrafts, at the India Expo Centre & Mart, profiled 15 show sectors from India's versatile handicraft sector. Aptly timed for 2016 order placing as well as Spring Summer 2017 sourcing, IHGF concluded on a highly successful note for both exhibitors and visitors. Products displayed from India's various regions represented unique local culture, native uses and craft techniques that have been practiced from generation to generation. About 75% of the handicraft products manufactured in India embellish homes and lifestyles in over 80

countries worldwide. Inaugurated by Mr. Santosh Kumar Gangwar, Minister of Textiles, Government of India, this edition was the biggest ever and hosted 2,800 exhibitors in 15 well-spread sectors. The trade fair expanded significantly in all categories. An array of innovations with varied inspiration, processes and materials in art metal ware, EPNS ware, wood carvings, furniture & accessories, glassware, fashion jewellery and accessories, hand-printed textiles, shawls, houseware, decorative, gifts and general handicrafts were unveiled by the exhibitors to over 6,000 international buyers coming from 110 countries.

HOME FASHION - JAN - MAR 2016

Review A major shift in approach of IHGF this year was to throw the fair open officially for the first time to volume domestic Indian retail buyers, e-commerce portals, interior designers and architects.

Creative sourcing solutions Wide sourcing options with new dimensions in designs and materials cutting across modern, classic and ornate trends in furniture and furniture accessories in pure wood, pure metal and their combinations were available. In lighting, range extended from elegant beaded crystal chandeliers

retailers. This saved time for domestic buyers in reaching out only companies interested in domestic market which were identified by SR sign displayed on their booths. Indian retail is one of the most dynamic and rapidly growing industries, where a number of new entries are also taking place. It accounts for over 10% of the country's GDP and around 8% of the employment in India. India's retail market is expected to reach US$ 1 trillion by 2020 from US$ 600 billion in 2015. Besides, India is one of the fastest growing e-commerce markets in the world, riding on robust investments in the sector and its ecommerce business is likely to reach US$ 100 billion by 2020.

Woodware Garden dĂŠcor

Authentic decoratives displayed at IHGF

with chic details alongside those with rustic finish and wall lights, scones and lamps in extensive variety for every individual's choice. Home textiles offered seemingly endless delight to the buyers through myriad warps & wefts, blends & combinations, textures & finishes. An eclectic mix of customised and innovative decoratives & gifts offer variety alongside premium products to suit contemporary demands. Expressions of art and culture with an eclectic range of sophisticated bath products, natural handmade cleansers in assorted fragrances, designer handmade candles, potpourri and exotic aromatherapy spa and wellness products. With the presence of leaders like ebay, flipkart and Shopclues, seminars on e-retail hosted by IHGF evoked excellent response.

SR coding To facilitate sourcing by domestic buyers, EPCH provided SR coding/marking to exhibitors who were interested in supplying goods to Indian 100

HOME FASHION - JAN - MAR 2016

With the theme of garden and outdoors gained prominence in the home lifestyle sector, manufacturers from Jodhpur, Jaipur, Delhi NCR, Saharanpur have lined up varied choices for the category and IHGF participants from Chennai, Kolkata, Agra, Mumbai etc. have tuned in hammocks, garden accessories and ornaments to suit their major export markets.

Enthusiastic buyer feedback IHGF Delhi Fair witnessed high level of activity for buyers with several new contacts and high degree of innovations by their regular vendors. Buyers liked the increase in number of exhibitors with clearly demarcated halls as it increased their options and yet made sourcing easier in terms of identifying a product location. Buyers felt that the new format of the fair gave them wider choices and yet saved their time and energy. Over 2800 exhibitors, artisans and designers share trade platform with buyers from 110 countries. Impressive number of buyers came from USA, China, UK, Brazil, Australia, Germany, Japan, Italy, CIS countries, Greece and LAC regions. Most of them had positive comments for the show and were keen to come again. Buyers were excited to see the innovations and freshness in the products and appreciated the hospitality extended to them. Domestic buyers too were highly impressed with the variety of products.

Review

118th Canton fair, China

India Amongst Top 10 Buyers 177,544 overseas buyers from 213 countries and

International Pavilion from 40 countries and

regions around the world attended the 118th

regions. We've seen steady progress in the size,

Canton Fair.

product specialization, and invitation to the

The number of buyers from Asia totaled 100,545,

domestic buyers. Also the overseas exhibitors

taking up 56.63% of the total; Europe 33,192,

come from more countries.

accounting for 18.7%; America 23,616, accounting

Some leading enterprises from home and abroad

for 13.3%; Africa 14,692 with 8.37% share, and

such as Honeywell from the US and SABAF from

Oceania 5,499 with 3.21% share.

Italy attended the International Pavilion, among

Buyer attendance of the top 20 countries and

many world famous brands. Home textile

regions accounted for 63.32% of the total. The top

companies from Turkey, India, Pakistan and etc.

10 countries and regions with the most buyers are

were in the same exhibition section with Chinese

Hong Kong, the United States, India, Taiwan

exhibitors. Vanguard, Suning and other famous

Province, South Korea, Thailand, Russia,

companies visited and sourced at the Fair. By Nov

Malaysia, Japan, and Australia.

3, there has been nearly 90,000 visits to the

China's foreign trade companies accelerated their

International Pavilion.

efforts of transformation and upgrading, and the

Premium information services contributed to the

adjustment of foreign trade mix is optimistic

transformation and upgrading of companies.

Facing a severe and complicated situation in the

In this session the show continued to hold Canton

foreign trade sector, various parties at the Canton

Fair Forums and “Design Events to Promote

Fair followed the guidance of the Central

Trade” series activities. These activities were

Committee of CPC and the State Council and

applauded by companies as they provided

spared no effort in facilitating orders. Trading

insights on innovation and design, and the Canton

delegations and chambers of commerce

Fair served as a platform for industrial exchanges.

encouraged companies to take an active part in

The show forged ahead with “Canton Fair +

completing orders.

Internet” and “Smart Canton Fair” and achieved

All exhibitors grasped the opportunities brought

some results. First is to launch “Buyers' clicks”

about by “the Belt and Road initiative” and

data service, “Updates for exhibitors” and

stepped up their efforts in transformation and

“Information Station” to help enlarge the

upgrading. Now these companies focused more

marketing of exhibitors.

on developing a new competitive edge in foreign

The 118th session received wide attention from

trade sector based on technology, brand, quality

the present media agencies and gave thorough,

and service. The International Pavilion has

objective and in-depth reports on efforts of

witnessed companies from more countries and

exhibitors for further branding and innovation,

the products more specialized.

accelerate transformation and upgrading, and to

In the 118th session, there were 604 companies

develop new competitive edge based on

and 12 national or regional delegations in the

technology, brand, quality and service. 101

HOME FASHION - JAN - MAR 2016

Preview

Heimtextil January 12-15, 2016, Frankfurt, Germany

Scheduled from January 12-15 in Frankfurt, focus

of the fair and a lecture programme specially

of Heimtextil 2016 will be in line with the home

dedicated to hoteliers and architects will provide

textile and furnishing industries current concerns.

valuable input. Heimtextil offers an excellent

Heimtextil will host over 2,700 exhibitors from over

overview of current and future trends, something

about 70 countries at the world's largest trade fair

that is unique in interior design anywhere in

for home and contract textiles.

the world.

Contract and hotel business will have a special

The enormous range of products at Heimtextil is

focus at this year's show. Besides regular

subdivided into clearly identifiable sections.

consumer home textile products, this year over

'Contract' logos on the stands indicate that the

350 exhibitors from all over the world will be

exhibitor carries a range of contract textiles and/or

presenting their portfolios under 'Contract

solutions for furnishing hotels, restaurants and

Creations' seal. The range of contract products

other commercial or public spaces. The Contract

and services not only covers a multitude of

Guide offers lots of help in finding your way around

materials and suppliers of all qualities and all

and contains an overview of all the suppliers of

pricing levels. Visitors can also expect an exciting

contract textiles exhibiting at Heimtextil. This index

mix of new stimuli as well as experienced partners

is directed at architects, hoteliers, planners and

to help with their ideas and projects. Guided tours

interior designers. The Contract Guide will be

102

HOME FASHION - JAN - MAR 2016

Preview available for people to take away at various points

textiles are already using digital printing

throughout the Exhibition Centre and is a service

techniques for their new collections. Says Ulrike

that Messe Frankfurt offers free of charge to both

Wechsung, Director of Heimtextil, â&#x20AC;&#x153;With the 'Digital

exhibitors and visitors.

Print' product area in Hall 4.0, we are again offering the largest platform for communication and new products, aimed at designers, manufacturers, wholesalers and retailers in this segment. Amongst the innovations are new water-based ink systems for inspiring designs, apps for specific control of design and production processes, as well as procedures for the depiction of guaranteed colours from monitor to end product.â&#x20AC;?

Heimtextil is a partner in this year's 'Finest Interior Awards' and, with the organizers, seeks to honour the creative work of interior architects, interior designers, interior decorators and furnishings consultants. The 'Finest Interior Awards' were presented in November 2015 as part of a formal evening event in the Dutch Embassy in Berlin, and were given for particularly individual and professional contract furnishing projects. The Netherlands are the official partner country for this year's 'Finest Interior Awards'. The winning exhibits will be on display in Hall 11.0.

Heimtextil 2016 is expanding its offer of mattresses, bedding and bed systems. Renowned new exhibitors join returning companies to unveil Digital printing is one of the major growth

new sleeping products. Overall, Heimtextil will see

segments within the textile industry. The sector is

growth in the 'bed' product group, which is made

assuming double digit growth in the coming years.

up of the areas of bed linen, bedding, duvets,

Numerous manufacturers of home and contract

decorative pillows and mattresses. 103

HOME FASHION - JAN - MAR 2016

Preview

IMM Cologne January 18-24, 2016, Cologne, Germany IMM Cologne continues to grow by double digit, its

more than 40.000 sq. meters of exhibition space,

international participation in the forthcoming

extending from individual “sofas for one“ to

edition scheduled for January 18-24, 2016 in

modular seating groups and large-scale, multi-

Cologne.

“We believe that the current

functional sets of seating, from sleek lounge

developments confirm the importance of IMM

armchairs to elegant couches to media-orientated

Cologne as a business event on an international

reclining armchair.

scale. Anyone wanting to be successful with

LivingInteriors, the event for innovative bathroom and room concepts is also eagerly awaited. Every two years, LivingInteriors displays how the interaction between products and materials in the areas of bathrooms, flooring, walls and lighting creates intelligent room solutions and integrated living environments. Together with IMM Cologne, Living Interiors provides a comprehensive and innovatively staged overview of the entire furnishing world. National and international exhibitors from the main product sections present

furniture simply cannot afford to ignore Germany and IMM Cologne, the biggest event in this market“, said Arne Petersen, Vice President Trade Fair Management of Koelnmesse. Anyone wanting to know how we will live, sleep and eat in the future cannot afford to miss IMM Cologne. The huge breadth and depth of products offered extends from self-assembly furniture to premium brands to visionary product designs. Nowhere else can the entire world of living be experienced better than at the international

trends and new possibilities which generate

furnishing show held in Cologne. Visitors will see

enthusiasm amongst trade visitors as well as

new marketing concepts that will give the right

consumers.

impetus, even at the point of sale. The section of

From 18-24 January 2016, Cologne will be the

upholstered furniture reflects the individualization

trend barometer for the international furnishing

of furnishing preferences as few other categories

world. Visitors and media can look forward to the

do – Comfort: Around 100 exhibitors show will be

many interesting companies and exciting product

showing an international product range staged on

innovations.

104

HOME FASHION - JAN - MAR 2016

Preview

HOMI, Fiera Milano January 29- Feb 1, 2016, Milan, Italy

HOMI, Fiera Milano's Lifestyles Show, is scheduled to take place in Fiera Milano from 29 January to 1 February 2016. HOMI is to host the most interesting design ideas for the home and the individual, offering professionals a dedicated platform able to be on the cutting edge of tastes and trends, and offering itself up as a showcase for stylish products that are fundamental to retailers and sources of inspiration for creative people. HOMI is offering a versatile format that is renewed with each edition. Main objective is to highlight style in every form. The Lifestyles Show continues to be a reference point for association in the industry that are focused on highlighting companies and creativity. This year HOMI will support the “Design Competition,” an initiative crated by the Lombardy Region in collaboration with ADI – the Industrial Design Association – which will target towards young creative people in Lombardy. A special focus will be placed on scouting activities in international markets with the objective being to get an even more specialized selection of buyers, The important themed sections of HOMI Sperimenta are dedicated to research and make for a place where one can discover innovations and interesting updates. The spaces have been planned in collaboration with Artex, the Centre for Artistic and Traditional Craftsmanship in Tuscany, and feature products that are the result of company research, able to bring together an essence of innovation and research which applies the

techniques and materials in objects that combine design and tradition. Innovative and imaginative experiences are also to be featured and these will involve professionals in the HOMI FOOD area, which is dedicated to quality food products with a strong emphasis on research into original packaging that is able to create value. Continuity of festive season will an opportunity to showcase new trends for the most joyous and colourful environments in GIFT & EVENTS e HOBBY & WORK, dedicated to gifts, paper products, writing products and items for the office. The area HOMI KIDS STYLE will also expand its space dedicated to products, scenarios and styles for little ones. A unique space of HOMICLASS will feature a classic feel of the products from companies offering Italian style that is recognized throughout the world for uniqueness and beauty. HOMISPHERE, a concept that interprets new lifestyles in the food & wine, hospitality and the contract industry areas. It is targeted toward a market segment seeking taste, comfort, design and exclusivity. It comes up with new formats to offer them to visitors with the taste and elegance of “Made in Italy.” In the Living Habits satellite, a space where of Table and the Kitchen will be displayed by the exhibitors, which represent some of the most interesting dimensions of HOMI - the importance of pleasantness and the delight in gathering together. 105

HOME FASHION - JAN - MAR 2016

Preview

Ambiente February 12-16, 2016, Frankfurt, Germany

Ambiente- the show 2016 will take place on

small electrical appliances, glass, porcelain,

12th-16th Feb which offers all the advantages

ceramics etc.

of its position as the leading consumer goods

In gifting ideas, the show will cater to gift items,

trade fair. It reflects the entire market with all its

stationery, fashion jewelry, watches, personal

segments, trends and opportunities. In 2015,

accessories, handicrafts, body care and wellness

4,814 exhibitors from 95 countries, 1,088 from

articles and gourmet gifts.

Germany, 3,726 from outside Germany 134,620

In Home concepts, this show will be showcasing

visitors from 152 countries, 63,727 from Germany,

furniture, textiles, lights, home accessories,

70,893 from outside Germany countries had

seasonal decoration trends, garden furniture and

experienced this show.

accessories, luxury perfumes and room scents,

The fair's international appeal is constantly growing.

designer objects and much more.

A strong majority of the buyers come from the most relevant economic regions, as demonstrated by the latest statistics. At 86%, the decision-making competence is very high, exceeded only by visitor satisfaction at a whopping 97%. Ambiente will exhibit in the categories of Dining, which includes table, kitchen and household products. Kitchen accessories, table and kitchen utensils, cooking, roasting and baking utensils, cutlery and knives, household aids and appliances, 106

HOME FASHION - JAN - MAR 2016

Preview

International Houseware Show March 5-8, 2016, Chicago, USA International Home + Housewares Show in Chicago, USA, is to be held 5-8 March 2016 with 60,000 housewares professionals from more than 120 countries will attend in search of the latest in products for homes around the world. As the global economy has become reinvigorated, North America has emerged as one of the strongest markets for 'housewares' in the world. According to the most recent estimates, the U.S. and Canada accounted for 25.9% of global housewares retail sales totaling US$322.6 billion. For 2013 U.S. sales grew 5.9% over 2012 and 2015 is poised to show even more growth.

in the premium, high powered blender segment.

Design continues to be a key differentiator for both

A looming challenge will be the creation of a

narrow and broad assortment retailers and

common operating portal that will allow the

consumers to be the primary factor in helping

consumer to control many different appliances,

retailers help their customers find products that

lights, security systems, thermostats and other

match their needs and better reflect their personal

devices through their phone or tablet. Several

sense of style.

candidates for that portal are in development or on

With 3D printing at home poised to shake things

the market already.

up, the make-it-at-home movement continues to

The consumer is now completely in charge with

grow. As an example, there is a pancake printer

purchasing options which span many channels.

available that functions like a 3D printer for unique

Many traditional brick and mortar retailers have

and customized breakfast treats.

expanded their outreach to their customers that

Although ebbing slightly in importance, home

allows them to shop in person or across several

beverage making still drives consumers and the

digital platforms.

introduction of new appliances to make cold

And new this past fall suppliers who exhibit at the

beverages at home promises to reinvigorate this

International Home + Housewares Show now

segment. For other beverages, home coffee

receive free exposure to consumers on IHA

brewing seems to be growing in the premium

Inspired Home (www.TheInspiredHome.com), a

coffee beverage segment even as other systems

consumer web destination that features products,

fight it out for basic coffee making. Blending and

food preparation recipes and tips, home

smoothie making appear to be strong and

organization advice and plenty of additional

growing as more companies are offering products

product information. 107

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Preview

India International Handwoven Fair March 9-11, 2016, Chennai, India

6th Annual edition of The India International

their range of products like bed linen, table linen,

Handwoven Fair (IIHF) is scheduled from March 9-

kitchen linen, toilet linen, floor coverings,

11, 2016 in Chennai, India. IIHF is the only

embroidered textile materials, curtains etc. for the

exclusive tradeshow in the world for showcasing

international markets.

the entire range of exquisite Indian hand woven

India has about 500 specialized handloom

textile products from apparel fabrics, home

clusters, indicating the country's strength and

textiles, furnishing fabrics to fashion fabrics and

sustainability for handlooms. Today the Industry

fashion accessories in all fiber groups to buyers

has transformed from traditional fabrics and dress

from across the world. IIHF was conceptualized by

materials into manufacturing of a wide range of

Handloom Export Promotion Council (HEPC) in

contemporary designs in made-ups and home

2011 to identify sustainable marketing solutions

textiles.

for the stakeholders of handloom industry

International buyers can source products ranging

The event will showcase the best home textiles in

from home textiles, made-ups, silk products, floor

quality and design from all over India and has

coverings, Real Madras Handkerchiefs,

already been acclaimed by international buyers

Sarongs/Kailies, Woollen Handlooms, Jute

for its clear focus on hand woven textile products,

Handlooms, fashion accessories like Scarves,

where India is the global leader.

Stoles in contemporary as well as diverse ethnic

India's major handloom clusters like Karur,

styles of India emerging from its various cultural

Panipat, Varanasi, Madurai and Kannur showcase

and regional heritage.

108

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Preview

International Furniture Fair Singapore 2016 March 10-13, 2016, Singapore IFFS 2016 returns to the Singapore EXPO from 10 – 13 March 2016, in conjunction with The Décor Show and furniPRO Asia. This reflects the show's continued commitment to promote design within the furniture industry. The new tagline of IFFS'Design, Inspiration, and Trade' represents IFFS' mission to launch a platform in Asia for the furniture industry which connects the people with trends and innovation, inspires new ideas and fresh business opportunities. In this edition, IFFS will introduce several brand new elements that creates different innovative avenues for exhibitors to engage audiences and showcase their designs, as well as to provide visitors with a visually stimulating and diverse experience.

exhibitors with garden or outdoor offerings together in a dedicated area, presented through a Garden Boulevard concept. At the same time, IFFS will extend its presence out into the open with an alfresco lounge, decorated and managed by outdoor furniture and lighting manufacturer Maiori Design. The Design STARS (formerly known as Asian STAR) showcase will continue to feature a

IFFS 2016 will be having a hall layout that presents

collection of pieces by rising designers across the

both spatial and experiential elements that are

globe.

specially crafted to enhance the tradeshow experience. On entering the Design and International Brands hall, visitors will be greeted with activities that celebrate design and innovation, making it an exciting place to spark new inspiration. Visitors will also be treated to a plethora of creative product displays, including bedroom, living room, dining room, garden and outdoor furniture as well as decorative accessories.

In the 2016 edition, the biennial furniPRO Asia, a woodworking and furniture and panel production exhibition in South East Asia will be held in conjunction with the IFFS/AFS. The exhibition aims to be a showcase and trading platform for the newest machinery and technologies in the market into its third edition. Together, the trilogy of events The IFFS/AFS, The Décor Show and furniPRO Asia – will feature a comprehensive range of furniture, furnishing, decorative accessories, interiors and

Key highlights of IFFS includes an impressive

fittings by a diverse portfolio of exhibitors, as well

presentation of innovative materials, as well as a

as offer an unparalleled outreach and access to

Gallery of Art Forms, which demonstrates how

the latest technological machinery development

furniture products and accessories can be

to the highly dynamic market, and attract a healthy

transformed into art pieces and sculptures. For the

and well-represented attendance of trade buyers

first time ever, IFFS will also feature a 'Garden and

and visitors from the entire furniture ecosystem

Outdoor' Pavilion that clusters international

and value chain. 109

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Preview

Domotex Hannover January 16-19, 2016, Hannover, Germany

Domotex 2016, a key international flooring trade fair

under one roof. Interior design trends, products and

is all set to welcome the entire global rugs, carpets

innovation are on display during four days and

and floor covering industry for 4 days in Hannover.

provide complete overview of the industry.

Also called â&#x20AC;&#x153;The World of Flooring in Hanoverâ&#x20AC;? the

More than 45,000 trade visitors attend Domotex

exhibition will showcase latest innovations in

from more than 95 countries. 57% of the attendees

designs and cutting edge products in floor covering

are key decision makers looking to conduct

sector, which will drive the economic progress of

business. The unique feature of Domotex in

these sector in the coming years.

Hanover is that over 82% of the professional trade

DOMOTEX is a fascinating experience for both

visitors are repeat visitors that recommend the

exhibitors and visitors. The show is a reliable

exhibition to all companies in the sector. These

barometer of industry trends and a source of vital

impressive numbers are complemented by various

information. All the relevant target groups are able

discussions, forums and product presentations that

to learn about the latest products from the carpet

push the industry in to the future.

and floor coverings industry. DOMOTEX attracts

In 2016 the focus of the event will be on concepts

top industry professionals from all over the world,

and innovation. Sustainability, recycling solution

who come to the show to get a complete overview

and creative floor designs will also be big features

of the market in just four days.

during the 2016 edition of Domotex. The annual

The dedicated platform presented by the Deutsche

Carpet Design Awards for 2016, honoring the

Messe organizers attracts over 1350 exhibitors from

world's best quality and designs will be presented

more than 60 countries. Only during Domotex one

on 17th January at a special function to be held on

can see all top companies involved in the sector

that day at the Domotex venue.

110

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Preview

DOMOTEX Asia/ CHINAFLOOR 2016 March 22-24, 2016, Shanghai, China

DOMOTEX Asia/CHINAFLOOR 2016 will take place March 22-24, 2016 in Shanghai, China. In this 18th edition, more than 1300 exhibitors are expected to participate in the show, while in terms of professional visitors a considerable increase is expected according to the show's online preregistration system. The categories which are to be displayed by the exhibitors would be machine-made and handmade carpets, textile wall-to-wall flooring, mats, fibers and yarns; wood flooring, laminate, engineered, cork, bamboo floorings; floor technologies and machineries, laying and protection technologies and tools; commercial, industrial floorings, resilient; ceramic tiles and stones. DOMOTEX asia/CHINAFLOOR, the largest international flooring show in the Asia-Pacific region will host its first North American distributor delegation during the week of its 18th edition which will take place in March 22-24, 2016, in Shanghai, China. Delegates will meet with peers from China and Asia, preview new products and technologies, tour manufacturing sites and learn about conducting business with Asian partners. The delegation will travel to China in March 2016

for 1 week to visit our 3-day show and conduct factory visits at some of the biggest flooring manufacturers located around Shanghai. Two lucky attendees will win free spots with the delegation during two drawings at The International Surfaces Event (TISE) in Las Vegas on January 22, 2016 in the Distributors Lounge sponsored by Floor Covering Weekly. One trip will be awarded by the North American Association of Floor Covering Distributors (NAFCD) and the second by Floor Covering Weekly. With the arrangement of visits to production facilities of leading flooring manufacturers, Shanghai will prove to be an important introduction to China's manufacturing and business practices. China has become the focus of innovation and it will be. DOMOTEX Asia / CHINAFLOOR 2015 hosted 1275 exhibitors from 38 different countries and welcomed 46,115 visitors among which 11,374 were international visitors. DOMOTEX, organised by Deutsche Messe AG is headquartered in Hanover and is the world's leading floor covering trade show. Besides, China, DOMOTEX is also held in Hanover in January and in Turkey in May. 111

HOME FASHION - JAN - MAR 2016

Preview

Evteks 2016 May 17-21, 2016, Istanbul, Turkey 22nd edition of Evteks, the annual trade show

1,38,000 visitors attended the last edition of

for home textiles and furnishing fabrics will

Evteks, making it one of the highest attendance

be hosted in Istanbul by CNR Expo and

for a home textile trade show. But many of these

TETSÄ°AD â&#x20AC;&#x201C; Turkish Home Textile Industrialists and

visitors are also Turkish consumers, to whom the

Businessmen Association from May 17-21, 2016

trade show is opened on the last day. According to the organisers, over 40,000 visitors from 50 countries visited Evteks 2015. In terms of business, EVTEKS offers good opportunity for international exhibitors as well as for the Turkish companies to connect with the Turkish retailers, distributors, importers and wholesalers from all over the country. The show has become the launching point for new collections by all major Turkish home textile companies and brands. It has also

with about 1,028 exhibitors from Turkey and other countries like India, Spain, Italy, Belgium, France, Germany, Austria, United Kingdom, Greece, Holland, Switzerland, Poland, Azerbaijan, USA, Emirates, Egypt, Iran, Morocco, Russian Federation, Pakistan, China, Taiwan and TRNC. The trade show will be spread over an area of 160,000 square meters spread across 11 halls. Evteks has over the years emerged as one of the largest trade fairs in the world, but has

become an annual meeting point for the trade

a high focus on the Turkish domestic market, in

and manufactures to initiate new buying season

addition to some effort towards attracting

in Turkey.

international buyers, especially from countries

EVTEKS 2016 promises to offer latest develop-

in the Central Asia, Middle East Asia, CIS

ments in Turkish home textiles in tune with the

Countries and East European regions.

international fashion and lifestyle trends.

112

HOME FASHION - JAN - MAR 2016

Preview

India ITME-2016 December 3-8, 2016, Mumbai, India

The 10th edition of India International Textile

Italy, Switzerland, France and now China. One of

Machinery Exhibition 2016, the largest textile

the major trends in the Global Textile Machinery

machinery and accessory exhibition in India is to

market is the growing number of technological

be held from 3rd to 8th December 2016 at Bombay

innovations.

Exhibition Centre, Mumbai, India. Spread over

In India, industry witnessed a growth of 8-10 per

1,50,000 sq. mtrs, with expected participation from

cent to Rs.22,000 crore in 2014 from Rs 20,000

93 countries and

strength of about 1,000

crore in 2013. The size of India's textile machinery

exhibitors from across the globe in 17 chapters

industry is poised to double to Rs 45,000 crore in

spanning the textile segment from raw material to

the next 7 years from the present Rs.22,000 crore

finished products, India ITME 2016 is the focal

in light of new projects and emphasis on setting up

event for the textile and textile engineering industry

textile parks. The textile machinery manufacturing

in India and in the neighboring region.

section is one of the important segments of the

Global Textile machinery market is witnessing

machinery manufacturing industry in India. This

tremendous growth buoyed by growing demand

industry is nearly sixty years old and has more

of textile & apparel market. The major

than 1000 machinery and component

manufacturers of textile machinery are Germany,

manufacturing units. Nearly 300 units produce 113

HOME FASHION - JAN - MAR 2016

Preview complete machinery and the remaining produces

towards these goals. From 1980 onwards to

various textile machinery components.

ensure flow of latest technology and attract

India's textile and apparel industry (domestic +

customized product launches for Indian market,

exports) is expected to grow from the current US $

the Society has been organizing this once in 4

107 Bn. to US $ 223 Bn. by 2021. India is expected

years mega event.

to be a leading textile producing country in the

India's strategic location and democratic

world by 2020. The strength of the Indian textile

atmosphere offers easy access to all neighboring

industry is very apparent from the robust

economies as well as offer opportunity to

attendance by the Indian delegation in all

experience the pulse of local customers, especially Indian markets with their huge population base and growing rural markets. The 10th India ITME to be held in December 2016 will serve as an ideal convergence point for all exhibitors, buyers, agents and dealers from Asian, Middle East and European countries. With many new countries and 137 new companies, who have never before participated in India ITME, two new Chapters on display, the 10th

international textile machinery shows. However,

Edition of India ITME Exhibition is designed to be

the domestic textile engineering industry is unable

Bigger,

to fulfill the industry demand and a large volume of

complete solution provider under one roof to

textile machinery is sourced from European

textile industry for technology up-gradation,

countries, which is relatively costly. For textile

product launch, as well as networking, India ITME

machinery manufacturers from Switzerland,

today is the back bone in Textile and Textile

Germany, Belgium, Italy and Spain, India remains

Engineering Industry in India.

the most important market with the export worth

premium events globally with 93 countries

millions of dollars.

ensuring their presence as exhibitor and visitor. It

India has the potential to become manufacturing

is a pride for Mumbai city as well as our nation to

hub in the textile machinery, with abundance

host such a prestigious business event next year.

of skilled labour, low cost and natural resources

India ITME 2016 is supported by Heavy Industries

available, provided sufficient focus is given

Department, Textile Ministry, NSIC and many

on research and development in order to

other domestic and international organizers,

ensure modern and innovative technologies are

making it one of the most anticipated exhibitions

developed in our country. Today the need of

in the year of 2016.

our country is skill development, research activity,

The 10th Edition of this event compliments our

new investments and new market development.

Governments “Make in India” Campaign and an

India ITME Society, a 36 year old apex non-

International Press Conference and Networking

profit industry body has continuously strived

Event is organized in Milan this November to invite

through “ITME Series” to facilitate and push

international visitors to ITME next year.

114

HOME FASHION - JAN - MAR 2016

Better,

Bolder than ever before.

It is one of the

Innovations

It's an Inspired World!

here is no dearth of inspiration for the creative and innovative minds in this world. Designers are inspired by new technology, new materials and of course, new ideas- to strive for excellence in their creations. A whole new wave of designers and product developers around the world seem to be making their presence felt, with high degree of differentiations in the field of functionality and dĂŠcor for homes by introducing several product concepts and design freshness in their creations. The world is taking notice, and hopes to commercialise on many of these ideas in the years ahead. Innovation has become a competitive compulsion in today's times for both developed and developing countries. It is interesting to note that the countries which were once considered to be suppliers by the developed world, are today not only coming up with impeccable creations with modern technology, but are competing with them for supremacy in the field of design and creativity. It is becoming increasingly evident that in the years ahead, we will have constant and rapid evolution of the definition of creativity in the home segment. Let us take a look at various ongoing efforts and some of the recent innovation and trends emerging from different countries.

Japan's Digital Technology

this garden. In this garden, the viewer is integrated with the garden buried in flowers. 2300 or more flowers bloomed across while floating in space. Flowers were natural and living. They grew every

Floating flower garden from Japan

day with the help of technology. Petals, leaves and pistils blossomed in the silence of the carnal and mysterious garden. They rose when the spectator approached, creating a dome over his head, and then descend once again. OLED Lights: Japanese designers consider LED lights outdated, and introduced the next

Floating flower garden: The Japanese floating

generation of intelligent and creative lights, which

garden created in central lobby area of the

were innovative and amazing to the viewers. This

premium design hall at the last edition of Maison &

new generation lighting is called OLED. OLED

Objet was a space filled in with flowers and fauna

stands for â&#x20AC;&#x153;Organic Light Emitting Diodeâ&#x20AC;? which

and was suspended in accordance with the

emits light on the principle of organic electro

movement of the viewer. The space emerged

luminescence (Organic EL). Organic EL is the

constantly on the hemisphere, with the viewer in

luminous phenomena by organic materials to

the center. Viewers were able to move freely inside

which a voltage has been applied. 115

HOME FASHION - JAN - MAR 2016

Innovations It has various features which makes it different from LED. It is available in a wide range from vivid to pastel, can easily create two-colour-graphics like logos, symbols, indicators, etc., As OLED light is polymer based one, it simplifies printing and other production processes. It has an ultra-thin lighting panel making a flexible material to be applied in various scenes and it has less restriction on positioning. As for environment, OLED light does not emit any

This quality is created through high density weaving, finalization with binding and designing distinctive patterns to fit with contemporary living. Anon Pairot Lamps: In the lighting category, Anon Pairot made lamps from copper wires with very delicate techniques. The handicraft and industrial processes were mixed for this collection. Each of these pendant lamps has been made by a skilled craftsman by carefully bending and welding copper wire. The geometric pattern is nicely and carefully laid out.

UV rays. It does not contain mercury which makes it an eco-friendly polymer. OLEDs are expected to be used as next-generation displays and lighting, which will make LED lighting look outdated.

Thailand's Excellence in design

Fresh Taiwan New transformation Taiwan has a world-renowned manufacturing industry that makes cultural and creative products that maintain a 'people's taste'. Taiwan is known for many craftsmen and designers who specialize in bamboo, rattan, ceramics etc. Multi-cultural

Thailand aspires to be recognized as a country of well-designed products. The country is making great efforts to promote its domestically designed products in the international markets. Deesawat's green furniture: The green furniture is based on natural wood manufacturing which is the epitome of preservation of nature and coolness. The products are not only limited to furniture but can also assist with the architectural custom exterior products.

Taiwan’s creativity in bamboo craft

influence has helped Taiwanese designers acquire a diversified and inclusive character when facing the influence of global trends. Taiwan's creativity has also adapted to changes and has transformed with time by creating a contemporary style out of oriental culture. Green Furniture from Deesawat

PDM Brand Mats: PDM brand which stands for “Product Design Matters” produces mats with the idea of renewing the customary idea of mats by enhancing the durability, appearance and feel. 116

HOME FASHION - JAN - MAR 2016

Taiwanese young designer Cheng-Tsung Feng transforms his craftsmanship and experiences into modern design with an aesthetic viewpoint. He has reinterpreted traditional Taiwanese bamboo craft into a brand new modern look in furniture and in bamboo lamps.

Innovations Another example would be by using recycled wood, products like furniture, home decorative items etc. are made with a touch of humour and quirkiness. The products include, a cookie-like stool, magician's rabbit jar, chocolate shaped bench etc.

Swedish brand KORBO Designs and creativity of Swedish brand, Korbo, have handwoven wire baskets of galvanized and acid proof stainless steel. The baskets are handwoven by solid copper and brass wire.

Austria's TENCEL Botanic Lounge TENCEL's new dimension of the "chill outs" has moved into the living room with its newly launched Botanic fiber. Botanic fiber sofas and couches are radiant and silky at the same time. The new elegance of TENCEL upholstery fabrics makes sofas for completely private chill-out lounge for the whole family. It comes with furniture fabrics finally a Botanic fiber as an alternative to conventional materials are used. The fiber is made of wood and operated a product of photosynthesis. TENCEL furniture fabrics represent a further component in the botanical Home concept. After bedding and carpets TENCEL conquered the sofa.

Asid proof stainless steel basket by Korbo

The best feature of these products are-they have a unique design which is done in a single handwoven wire completely without weldings, making them more durable. These products are highly weather resistant and can be used outdoors

TENCELSâ&#x20AC;&#x2122;s botanic couche

Botanic fibers have beautiful look and aesthetics with intense colors and a velvety sheen which dominates the designs of the furniture fabrics of the product. The exceptional smoothness and silkiness of the fiber is also used in the materials to their best advantage. The moisture acts here as a lightning rod and prevents charging. As an upholstery fabric, it has good dimensional stability and care properties are excellent. Another plus point- it has abrasion resistance. TENCEL can be easily mixed with all fibers like-wool, cotton, polyester and polyamide.

Galvanized basket by Korbo

as well and acid proof stainless steel has a great resistance to corrosion and the surface will remain shiny always regardless of environment exposure. The country has skilled craftsmanship that is still grounded by the tradition which has helped these craftsman to produce such products which has a multi-purpose usage and since they are handwoven, each designs vary from one another. 117

HOME FASHION - JAN - MAR 2016

VOL-11 No. 3 JUL - SEPT 2012

Changing Structure of Retail and Distribution

-Ajay Arora, Managing Director, D Décor

Indian Market: Need for Manufacturers, Brands, Distributors & Retailers to act as partners Sharp Focus, High Business: HGH India 2012 Redefines Indian Home Market Inspiration 2013/14: Growing Imports: Obsession Experience

Review: Proposte n Evteks n Hotel Show n HOME TEX Preview: Tex-Trends n Mood n House & Gift Fair n INDEX n Intertextile Shanghai

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Connect retailers, brands and importers to Indian and global product sources.

invite

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meet

12-15 Jan

Domotex Hannover, Germany

16-19 Jan

IMM Cologne, Germany

18-24 Jan

Maison & Objet

22-26 Jan

April – June 2016

Foretells the upcoming fashion trends in home textiles and furnishing fabrics.

Heimtextil Frankfurt, Germany

Proposte, Italy

27-29 Apr

Index Dubai, UAE

23-26 May

Evteks, Istanbul, Turkey

17-21 May

July – Sept 2016 HGH India

01-03 July

MOOD, Brussels

08-10 Sept

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20-23 Sept

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Bank

Events Diary Every effort is made to ensure that the information provided below is correct. You are however advised to re-check the dates with the organisers for any change in schedule, before finalizing on your travel plans.

January 2016

20-23 February, 2016 IHGF Delhi Fair (Spring Fair)

12-15 January, 2016

Venue: India Exposition Mart,

Heimtextil

Greater Noida, India

Venue: Fairground, Frankfurt,

Website: www.epch.in/ihgf

Germany Website: www.messefrankfurt.com 16-19 January, 2016 Domotex Venue: Hannover Exhibition Center, Hannover, Germany Website: www.domotex.de 18-24 January, 2016 IMM cologne

March 2015 05-08 March, 2016 International Home + Housewares Show Venue: Chicago, USA Website: www.housewares.org

Website: www.imm-cologne.com 22-26 January, 2016 Masion & Objet Venue: Paris Nord Villepinte, Paris, France Website: www.maison-objet.com

February 2016 29- 01 February, 2016 Homi Milano Venue: Fiera Milano, Milano, Italy Website: www.homimilano.com

07-09 March, 2016 Home Furnishing Expo Venue: Fuhua Third Road, Futian, Shenzhen, China Website: www.chinaexhibition.com

Venue: Frankfurt Exhibition grounds Website: www:ambiente.messefrankfurt.com

120

HOME FASHION - JAN - MAR 2016

April 18-21, 2016 Life Style Venue: Ho Chi Minh City, Vietnam Website: www.webcache.googleuse rcontent.com

10-13 March, 2016 The DĂŠcor Show Venue: Singapore Expo Website: www.iffs.com.sg 11-13 March, 2016 International Furniture Expo Indonesia Venue: Jakarta Intenational Expo Kemayoran, Jakarta, Indonesia Website: www.ifexindonesia.com

19-21 April, 2016 Thailand BIG + BIH Venue: BITEC, Thailand, Bangkok Website: www.apr2015.bigandbih.com 21-24 April, 2016 Manila Fame Venue: SMX Convention Center, Manila, Philippines Website: www.manilafame.com

11 - 14 March, 2016 Indian Carpet Expo Venue: NSIC Exhibition Complex, New Delhi Website: www.indiancarpets.com

27-29 April, 2016 Proposte Venue: Milano, Italy Website: www.propostefair.it

15-19 March, 2016 Aahar Venue: Pragati Maidan, New Delhi, India Website: www.aaharinternationalfair.com

23-27 April, 2016 China Import and Export Fair Phase 2 Venue: Pazhou Complex, Guangzhou, China Website: www.cantonfair.org.cn

12-16 February, 2016 Ambiente

22-24 March, 2016 Domotex Asia Venue: Shanghai, China Website: www.domotexasiachinafloor.com

April 2016

Venue: Koelnmesse GmbH, Cologne, Germany

22-24 March, 2016 R + T Shanghai Venue: Shanghai New International Expo Centre, Shanghai, China Website: www.rtasia.org