OUR BRAND GUIDE SEPTEMBER 2023
WELCOME TO THE HENLEY COLLEGE In these pages we’ve outlined the brand basics.
If you need further assistance, please contact our Marketing Team on: marketing@henleycol.ac.uk
LIFE AT THE HENLEY COLLEGE The Henley College is a successful independent sixth form college situated in the heart of Henley-on-Thames. We take pride in our inclusive yet ambitious culture and provide a secure but well-connected environment, just a short walk from local amenities. Students have the chance to forge new friendships and be recognised as individuals, allowing them to develop independence, resilience, and critical thinking skills that will serve them well not only during their time at The Henley College but also throughout their future careers. Our experienced staff contribute to a warm and nurturing environment, reflected in our low turnover rate. Substantial investments in our facilities, including VR Metaverse Headsets, 3D Printers, corporate-style workspaces, and modern classrooms, contribute to a professional atmosphere that benefits our students. This environment also strengthens our connections with a diverse range of employers in the Thames Valley region, ensuring that our students have the best opportunities for the future.
OUR HISTORY OUR LOCATION The Henley College is located in the ancient town of Henley-on-Thames at the meeting of three counties, Berkshire, Buckinghamshire and Oxfordshire. We have been welcoming and inspiring students for more than 400 years, originally as Henley Grammar School, founded in 1604. It is more than thirty years since King James' College merged with the South Oxfordshire Technical College, forming The Henley College. These foundations closely reflect the academic and vocational traditions that still remain at the forefront of today’s offering. This is a vibrant place to study and work, with equality and diversity embedded into our very fabric. Our highly supportive and inclusive learning environment respects and celebrates every member of the College community. We are renowned for our elite sporting programmes and our growing links with blue chip business partners.
in confidence as they reach their full potential, whilst we support and prepare them for their future higher educational or professional journeys.
The Henley College is a place where young people flourish. We see them grow
and sport, speak for themselves. Our alumni are passionate about their time at Henley.
The excellent results our students achieve at college, university and in the world of work
Many retain close links with the College, visiting us to share their experiences and knowledge and inspire our current learners. We are immensely proud of our past and our present and look forward to our future where we will continue to blend academic excellence and high achievement with a culture of growth, innovation and creativity.
OUR VALUES; THE HEART OF HENLEY The word 'heart' underpins our values and behaviours, as it reflects our approach to all that we do, as well as our position with our communities. we aim high and turn ambition into reality, with a culture of respect and inclusion. We show passion and dedication to improving our learners' experience and outcomes, encouraging innovation, creativity and resilience. We are united in our vision for the future, working together for growth and transformation, with our students at the heart of all that we strive to achieve.
THE HEART OF HENLEY H HIGH EXPECTATIONS
We always strive for excellence.
E ENTERPRISE
We are innovative and creative, showing independence of thought.
A ACCOUNTABILITY
We own our actions and take responsibility.
R RESPECT
We show understanding and regard for ourselves and each other.
T
TEAMWORK
We collaborate and work together for the benefit of all.
OUR MOTTO Our motto 'Come questioning, go seeking, grow' is at the very heart of what we instil in our staff and students, which permeates every aspect of our educational values. Our core mission is to empower our students, fostering their independence and confidence, all while promoting a culture of innovation and resilience.
#QUESTIONSEEKGROW
OUR LOGO The Henley College's logo reflects its rich heritage in Henley-on-Thames, steeped in over 400 years of history and renowned for the prestigious Henley Royal Regatta. With gentle curves symbolising the river Thames, the design pays homage to the college's timeless heritage. Evoking trust and professionalism, the intentional use of blue conveys a commitment to academic excellence. The logo subtly incorporates an academic crest, emphasising our dedication to nurturing intellectual growth. In essence, The Henley College's logo encapsulates its dedication to education and the illustrious history of Henley-On-Thames.
LOGO SIZING Sizing
Minimum clear space
Maintaining adequate space around the logo is critical for consistency and clarity. The clear space is equivalent to that of the height of the letter H within the wordmark HENLEY from the logo. Our logo should never be smaller than 12mm measuring the height to ensure clarity and visual strength.
Minimum size
12mm
BRAND COLOUR PALETTE Henley Blue
Henley Aqua
Henley Green
Black
Pantone: 2758
Pantone: 326
Pantone: 2300
Pantone: Black
CMYK: 100 94 30 30
CMYK: 80 0 30 0
CMYK: 35 0 100 0
CMYK: 0 0 0 100
RGB: 36 39 87
RGB: 0 173 186
RGB: 188 207 0
RGB: 000
Hex: 242757
Hex: 00adba
Hex: bccf00
Hex: 000000
80%
80%
80%
80%
50%
50%
50%
50%
20%
20%
20%
20%
TYPOGRAPHY – INFORMATION Typography is one of our most important brand elements and legibility is key. That’s why we have selected Freight Sans Pro and DIN Condensed as our brand fonts.
Information: Freight Sans Pro Freight Sans Pro is our primary font to be used to communicate all information clearly outside of main headlines.
Freight Sans Pro AaBbCcDdEeFfGgHhIiJj KkLlMmNnOoPpQqRrSs TtUuVvWwXxYyZz 1234567890 ?!&@£*
Rules for weights Light is used for all body copy information. Medium is used to highlight any important pull information within body copy such as a website or email address to give contrast within blocks of information. Semibold and Bold are used for headings and sub-headings.
Light
The quick brown fox jumps over the lazy dog
Light Italic
The quick brown fox jumps over the lazy dog
Medium
The quick brown fox jumps over the lazy dog
Semibold
The quick brown fox jumps over the lazy dog
Bold
The quick brown fox jumps over the lazy dog
TYPOGRAPHY – VOICE Voice: DIN Condensed Bold DIN Condensed is to be used for mastheads, main headings, stats and stand alone text that requires more impact and attention. All information should be displayed in UPPERCASE when using DIN CONDENSED BOLD.
DIN CONDENSED BOLD
ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890?!&@£*
Free font version for internal usage:
D-DIN CONDENSED BOLD
Where it is not possible to use our brands main voice font DIN Condensed Bold (as shown above), D-DIN Condensed Bold should be used in it's place. This font has been selected for it's likeness and can be downloaded for free from font squirrel here: www.fontsquirrel.com/fonts/d-din
ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890?!&@£*
OUR PHOTOGRAPHY STYLE Through our photography, we aim to capture and convey the vibrant tapestry of life at The Henley College. Every image we create is a window into the genuine experiences, connections, and moments that define our institution. We believe that by embracing the beauty of authenticity and infusing it with a warm, inviting tone, we can truly showcase the heart and soul of The Henley College. Our photography is more than just pictures; it's a testament to the unique and inspiring journey that our students and community members embark upon in the heart of Henley.
MARKETING DESIGN EXAMPLES Showcased on the right are template examples of how a typical layout is to be designed.
Layout one
Main heading College motto
#QUESTIONSEEKGROW Wave graphic
The logo has flexibility to move around the page depending on the overall design aesthetic. If the main heading is top left the logo will be either bottom left or bottom right (for overall balance) depending on the graphic or image used.
Logo
Layout two
#QUESTIONSEEKGROW
STATIONERY DESIGN Letterhead Compliment slip
With compliments The Henley College Deanfield Avenue, Henley-on-Thames, Oxfordshire RG9 1UH 01491 579988 | info@henleycol.ac.uk | henleycol.ac.uk thehenleycollege thehenleycollege @henleycol THE-HENLEY-COLLEGE
The Henley College Official @THEHENLEYCOLLEGE
QUESTION SEEK GROW
Email signature Rhian Mason Head of Marketing & Business Development
Deanfield Avenue, Henley-on-Thames, Oxfordshire, RG9 1UH Tel: 01491 579988 www.henleycol.ac.uk
The Henley College Deanfield Avenue, Henley-on-Thames, Oxfordshire RG9 1UH 01491 579988 | info@henleycol.ac.uk | henleycol.ac.uk thehenleycollege thehenleycollege @henleycol THE-HENLEY-COLLEGE
The Henley College Official @THEHENLEYCOLLEGE
QUESTION SEEK GROW
thehenleycollege
thehenleycollege
@henleycol THE-HENLEY-COLLEGE
The Henley College Official @THEHENLEYCOLLEGE
QUESTION SEEK GROW
PRESENTATION DECKS
PRESENTATION TITLE
#QUESTIONSEEKGROW
PRESENTATION TITLE
01 SECTION HEADING TEXT SUB HEADINGS TEXT SUB HEADINGS TEXT SUB HEADINGS TEXT
02 SECTION HEADING TEXT SUB HEADINGS TEXT SUB HEADINGS TEXT SUB HEADINGS TEXT
03 SECTION HEADING TEXT SUB HEADINGS TEXT SUB HEADINGS TEXT SUB HEADINGS TEXT
04 SECTION HEADING TEXT SUB HEADINGS TEXT SUB HEADINGS TEXT SUB HEADINGS TEXT
SUB HEADINGS TEXT SUB HEADINGS TEXT SUB HEADINGS TEXT
06 SECTION HEADING TEXT SUB HEADINGS TEXT SUB HEADINGS TEXT SUB HEADINGS TEXT
05 SECTION HEADING TEXT
SUB HEADING
SUB HEADING
Ucit volupta voluptaqui dolendunt audi cus.
Ucit volupta voluptaqui dolendunt audi cus.
Axim doluptas aperae nihillo optass equam faccusa ntiatem pore ctota consequi ut ven hil maxim hit incia inus dia deseque di blabt.
Axim doluptas aperae nihillo optass equam faccusa ntiatem pore ctota consequi ut ven hil maxim hit incia inus dia deseque di blabt.
IMAGE / GRAPHIC
Veles ent videb itatis et apitas eostrum volorec aestio que pre lab ium res vendant dus eos eaquatae velit eosant aspidus apicim utecabo ruptatur abore volluptatae volor arumque net qui
• Cullabor as provit quam, quid que sinctam, sima volupienist vella
• Cullabor as provit quam, quid que sinctam, sima volupienist vella
• Et apitas eostrum volorec aestio que pre lab ium res vendant dus eos eaquatae velit eosant aspi ruptatu
• Et apitas eostrum volorec aestio que pre lab ium res vendant dus eos eaquatae velit eosant aspi ruptatu
• Dia deseque di blabore nossit, veles ent videbitatis et apitas eostrum volorec aestio que pre lab ium res
• Dia deseque di blabore nossit, veles ent videbitatis et apitas eostrum volorec aestio que pre lab ium res
• Cullabor as provit quam, quid que sinctam, sima volupienist vella
• Cullabor as provit quam, quid que sinctam, sima volupienist vella
SUB HEADING
Ucit volupta voluptaqui dolendunt audi cus.
• Cullabor as provit quam, quid que sinctam, sima volupienist vella
Axim doluptas aperae nihillo optass equam faccusa ntiatem pore ctota consequi ut ven hil maxim hit incia inus dia deseque di blabt.
• Et apitas eostrum volorec aestio que pre lab ium res vendant dus eos eaquatae velit eosant aspi ruptatu
Veles ent videb itatis et apitas eostrum volorec aestio que pre lab ium res vendant dus eos eaquatae velit eosant aspidus apicim utecabo ruptatur abore volluptatae volor arumque net qui.
03 SECTION HEADING TEXT
04 SECTION HEADING TEXT
SUB HEADING
Veles ent videb itatis et apitas eostrum volorec aestio que pre lab ium res vendant dus eos eaquatae velit eosant aspidus apicim utecabo ruptatur abore volluptatae volor arumque net qui.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
01 SECTION HEADING TEXT
Veles ent videb itatis et apitas eostrum volorec aestio que pre lab ium res vendant dus eos eaquatae velit eosant aspidus apicim utecabo ruptatur abore volluptatae volor arumque net qui
05 SECTION HEADING TEXT
SECTION BREAKER
• Dia deseque di blabore nossit, veles ent videbitatis et apitas eostrum volorec aestio que pre lab ium res vendant dus eos • Cullabor as provit quam, quid que sinctam, sima volupienist vella
IMAGE / GRAPHIC
Ucit volupta voluptaqui dolendunt audi cus.
• Cullabor as provit quam, quid que sinctam, sima volupienist vella
Axim doluptas aperae nihillo optass equam faccusa ntiatem pore ctota consequi ut ven hil maxim hit incia inus dia deseque di blabt.
• Et apitas eostrum volorec aestio que pre lab ium res vendant dus eos eaquatae velit eosant aspi ruptatu
Veles ent videb itatis et apitas eostrum volorec aestio que pre lab ium res vendant dus eos eaquatae velit eosant aspidus apicim utecabo ruptatur abore volluptatae volor arumque net qui
• Dia deseque di blabore nossit, veles ent videbitatis et apitas eostrum volorec aestio que pre lab ium res
• Cullabor as provit quam, quid que sinctam, sima volupienist vella
• Et apitas eostrum volorec aestio que pre lab ium res vendant dus eos eaquatae velit eosant aspi ruptatu
• Et apitas eostrum volorec aestio que pre lab ium res vendant dus eos eaquatae velit eosant aspi ruptatu • Dia deseque di blabore nossit, veles ent videbitatis et apitas eostrum volorec aestio que pre lab ium res
• Cullabor as provit quam, quid que sinctam, sima volupienist vella
• Dia deseque di blabore nossit, veles ent videbitatis et apitas eostrum volorec aestio que pre lab ium res • Cullabor as provit quam, quid que sinctam, sima volupienist vella
The Henley College Deanfield Avenue Henley-on-Thames Oxfordshire RG9 1UH 01491 579988 info@henleycol.ac.uk henleycol.ac.uk thehenleycollege @henleycol thehenleycollege The Henley College Official the-henley-college @thehenleycollege
GET IN TOUCH Please get in touch with our marketing team if you have any questions regarding the content of this document at marketing@henleycol.ac.uk
The Henley College Deanfield Avenue Henley-on-Thames Oxfordshire RG9 1UH 01491 579988 info@henleycol.ac.uk henleycol.ac.uk thehenleycollege @henleycol thehenleycollege The Henley College Official the-henley-college @thehenleycollege