The Campaign

In 2020 with the arrival of the pandemic they moved quickly to embrace online distance learning. However they had two problems:

1. How could they attract new students with all in person events with feeder schools and open evenings cancelled?

2. How could they make sure that those already planning to come with offers would still take up their place?

We created a campaign platform taking inspiration form their logo and a map pin.

Focusing on messaging and tone of voice we used their 'location' as a signifier for the campaign.

Step One

With growing concern over the mental health of young people during lockdown we created a wellbeing postcard sent to all students with offers during National Wellbeing Week which gave all the support information they needed.

Step Two

Closing in on exam results day we sent them a good luck card with a surprise chocolate inside. Students began to tweet, and post on Instagram about it.

Step Three

We engaged the parents sending out a trifold leaflet about the college and reassuring them about any welfare concerns.

Step Four

We also created a series of digital support materials to use across the summer to coincide with mailings.

3x Instagram animations

3x Facebook covers

1x Homepage cover

1x Homepage cover screenshot

Step Five

After results day we sent out another postcard to the student offer holders and to a wider catchment area to encourage students