Luton Culture

The reopening of Luton’s premier arts centre marked the first stage in a dynamic multi-millionpound cultural regeneration project to establish the UK’s best-connected ‘creative cluster’ in the towns historic Hat district.

When Luton Art centre first made contact with us they wanted a design agency to generate ideas, be distinctively different and to ensure the art centre had a competitive advantage on the opening night.

We established the Hat Factory Arts Centre as a key part of the district, drive footfall to the centre’s opening weekend that would start to demonstrate the new social spaces & facilities. We listened to what they wanted, visited the new art centre, and found a solution to make it better and bigger for the launch of their 6-year project.

£10m Regeneration project led by the Culture Trust, Luton

135k New visitors to the town by 2022