Brand Manual
Big Bush. Little Bucks.
Mission We live in a word where our forests, meadows and plains are being replaced with concrete jungles. Where people do not think twice about global warming or the lack of trees. It is important for some of us to remember how much we rely on Earth and its depleating resources. We believe that changing how people view trees and other greenery will effect their views on living green. This is why we make sure our topiaries are both pleasing to the land but also to the eye. That is why our mission statement is: To grow a love of all things green by growing beautiful custom topiaries.
BRANDING FONTS BUSINESS MARKETING SPECIAL
C O N T E N
B R A N
BRANDING FONTS BUSINESS MARKETING SPECIAL
117 pts
72 pts
5 pts
146 pts 278 pts
Primary logo is to be used on every product or advertisment. If logo hinders visual interest use secondary logo. Logo may not be used smaller than 2�x1� but may be scaled larger if not distorted.
89 pts 278 pts
Secondary logo is to be used only when the primary logo hinders visual interest in product or advertisment. Logo may not be used smaller than 2�x1� but may be scaled larger if not distorted.
C: 47 M:29 Y:97 K:6 #8E953A
COLORS
C: 11 M:73 Y:33 K:0
C: 77 M:17 Y:49 K:1
#DB6880
#2D9E92
C: 45 M:87 Y:56 K:48
C: 0 M:20 Y:1 K:0
#5E2537
#FBD5E2
PATTERN Patterns may be used sparcely to enhance the visual interest to any product, advertisment or the exteriors and interiors of Inoasis shops.
F O N T
BRANDING FONTS BUSINESS MARKETING SPECIAL
Only the approved fonts are allowed to be used with any advertisment whether it be print or web.
Headers Antique Olive Std Compact Subtitles Antique Olive Std Bold Condensed Body Antique Olive Std Light
BRANDING FONTS BUSINESS MARKETING SPECIAL
B U S I N E S
BUSINESS CARDS Business envelopes must follow established layout and design text size: 8 points
LETTERHEAD Business letterheads must follow established layout. text size: 10 points
ENVELOPES Business envelopes must follow established layout and design text size: 10 points
M BRANDING FONTS A BUSINESS R MARKETING SPECIAL K E T I N
WEB AND SOCIAL MEDIA Web interactive material is only to promote the Inoasis brand and advertise our products and services. Any unprofessional use of these services are strickly prohibited.
PRINT ADVERTISMENT Print and advertisment materials are only to promote the Inoasis brand and advertise our products and services. Any unprofessional use of these services are strickly prohibited. For brand consistency, it is recommended to include clever copy written material.
SPECIALTY ITEMS Specialty and promotional items include company uniforms, vans, and product tags as shown to the right. All employees must always be dressed according to uniform when they are representing the Inoasis brand. The Inoasis van is to be used whenever an employee is delivery a product or going to fulfill an order for a client.
123 S. Mill Kansas City, Mo 23456