Art DECO
ART DECO combined modern and decorative styles It Manifested across the spectrum of the visual arts
architecture, sculpture, painting & Decorative art
GREATEST
One of the design style movements & the first universal style in over
100 YEARS it infused FUNCTIONAL OBJECTS WITH ARTISTIC TOUCHES
the movement was popular during it was a reaction starting to the economic in conditions imposed by World War One. The movement lost popularity, the style no longer suited the environment of
result, the movement ended in
.As a
With the advent of
manufacturing, artists & designers
wished to enhance the apperance of mass-produced functional objects.
The Art deco style originated in
in 1925 at the International Exhibition of Modern Decorative and Industrial Arts
The exhibition was organised by an association of French artists • Maurice Dufrêne • Raoul Lachenal • Eugene Grasset • Paul Follot • Hector Guimard • Emile Decoeur
interior designer, furniture designer; metal, ceramic, fabric and glass worker.
an architect
a furniture designer
a potter
painter, furniture designer, jeweler, graphic artist, sculpture designer and graphic artist. a potter
CHARACTERISTICS Art Deco was influenced by architectual BABYLON, ASSYRIA, ANCIENT EGYPT forms from & AZTEC Geometric and industrial CONSTRUCTIVISM other ancient cultures forms of CUBISM characteristics of creting a highly intense PARISIAN FAUVISM style colours from that STREAMLINED, SYMMERTICAL & GEOMETRIC as well as being an aesthetically pleasing style. was
GRECO-ROMAN CLASSICISM
&
DISTINGUISHING FEATURES ITEMS
were individually crafted as well as mass-produced. Dispite this contrast, when combined they created a
SLEEK AND ANTI-TRADITIONAL
elegance that symbolised wealth and sophistication
simple, clean shapes,STREAMLINED elements,
GEOMETRIC OR REPRESENTATIONAL
ornaments, the use of man-made materials such as PLASTIC, BAKELITE, VITA-GLASS AND FERROCONCRETE as well as the use of natural materials
JADE, SILVER, IVORY, OBSIDIAN, CHROME AND ROCK CRYSTAL
ARCHITECTURE
Buildings became more DECORATIVE , they had designs that were HARD-EDGED with a LOW RELIEF
They used many different geometric shapes and patterns such as
CHEVRONS ZIGGURATS
SUNRISE
FLORAL Materials used included
CONCRETE, STEEL, GLASS BLOCKS, SMOOTH-FACED STONE, ALUMINUM AND DECORATIVE OPAQUE PLATE GLASS WINDOWS stream-lined with horizontal and vertical bands of glass
ENTRANCES with door ways surrounded by pilasters & pediments
WALL OPENINGS filled with decorative glass.
ROOF STYLES
adorned with parapets, spires or tower-like structures to accentuate corners
Sea Point Pavilion, Cape Town
New India Assurance Building, Mumbai
Chrysler Building, New York
London Underground, London
FASHION Womens dresses became much more
NARROW & RELAXED creating a semi-fitted silhouette. Corsets were no longer required. Hemlines climbed from the ankel to the knee. New fabrics, beads and feathers were also introduced.
JEWELLERY Jewellery was made of or it was made of
WHITE GOLD
PLATINUM
Designs became more GEOMETRIC & SYMETRICAL with industrial shapes.
TRANSPORT The Art Deco art movement was the age of
SPEED
TRAINS
LAVISH with WOODEN-CLAD
compartments and restaurant cars that could compete with high class hotels.
PLANES
combined engineering, maneuverability, speed, style and presentation. They had aluminium frames, sharp colours and they were
S TREAMLINED
OCEAN LINERS
had massive PENDANT ceilings. The walls were vennered in
HAMMERED GLASS panels, elongated LIGHT FIXTURES and FOUNTAINS of light on pedestals
FURNITURE Art deco furniture gained specific characteristics, creating a new style that emulated luxury and leisure. Characteristics of Art Deco furniture include
IVORY INLAYS FLORAL PATTERNS
WELL FIGURED VENEERS
PEOPLE Tamara de Lempicka Birth Name: Maria Gorska Born: 16 May, 1898, Warsaw, Poland died: 18 March, 1980, Cuernavaca, Mexico
Nationality: Polish specialisation: Painting about: Although she was born Known For:
Self-Portrait in the Green Bugatti (1925)
into wealth, she lived the life of a bohemian artist - risky, racy and remowned - until she retired into seclusion.
The Musician (1929)
Paul poiret Born: 20 April 1879, Paris, France died: 30 April, 1944, Paris. France Nationality: French specialisation: Fashion about: Parisian fashion designer who experimented with less regimented styles such as the removal of the corset
Known For: launched the École Martine, a home decor division of his
design house, named for his second daughter. The establishment provided artistically inclined, working-class girls with trade skills and income.
Erté Birth Name: Romain de Tirtoff Born: 23 November, 1892, Saint Petersburg, Russia
died: 21 April, 1990, Paris, France Nationality: Russian specialisations: Sculpture,
clothing, jewellery, costumes, set design and graphic design
about: Erté was a former assistant Known For: Dressing Aileen Pringle as in “The Mystic” 1925
to Paul Poiret. Although he was Russian born, he was a French artost and designer Dressing Carmel Myers as Iras in “Ben Hur,” 1925.
a.m. cassandre Birth Name: Adolphr Jean-Marie Mouron Born: 24 January, 1901 Kharkiv, Ukraine
died: 17 June, 1968, Paris, France Nationality: Ukrainian specialisations: Painting, posters and typography
about: Cassandre had his own advertising agency called Alliance Graphique Known For: Designing the Yves Saint Laurent (YSL) logo
TYPOGRAPHY Common characteristics make art deco style typography makes it easier to identify typefaces influenced by the art movement Geometric Shapes
METROPOLIS lEMONDROP ESTILO LT OKSANA Elongated Letters
Peigonot Zingende
EMBLEMA PAULISTANA DECO
Opulent Detailing
Bifur Floriglyphos Schaeffer FloriGlyphos
Metro retro nf
Minimalist Style
BJORN HiLo-Deco BREAMCATCHER
DK AMERICAN
Vertical Decorative Lines
NAIVE DECO SANS NIGHT AT THE OPERA Brisk Inline Grunge DEBONAIR INLINE NF Sanserif
BELLROSE HOLLYWOOD DECO
PHENIX AMERICAN KILSONBURG
POSTERS Posters of the Art Deco period took on characteristics that were present in the art movement itself SPEED
MODERN TECHNOLOGY
POWER
DIAGONALS
STRAIGHT LINES
SUNBURSTS
SKYLINES
GEOMETRIC SHAPES STREAMLINED
DYNAMIC TYPEFACES
today although Art Deco wemt out of fashion during world war two in the 21st century Art Deco has continued to be a source of inspiration for architecture, fashion, jewellry, transport, furniture, typography and modern day posters. Type Faces Used Body:Minion Pro Art Deco: AR Bonnie Dates: Double Line Deco Social Movement: Deco Eccentrique JNL Charcteristics: Fashion Victm Regular Architecture: Vintage Straps Regular Fashion: Fitzgerald Regular Jewellry: Upper East Side Regular Transport: The Eighteenth Amendment Furniture: Quimble Regular People: Ritzy Normal Regular Typography: Faishal Regular Posters: Warsaw Currier Today: Raconteur NF