Seven Ways to Propel your Postal marketing With users and customers being bombarded daily with glitzy advertisements and marketing campaigns, it has become quite a nauseating experience for customers and with this in view there are some businesses who are looking to get back to the old world charm of advertizing to attract customers and particularly notable among them is postcard marketing. Postcard marketing is also emerging as a simple and cheap way of reaching the target audience and thanks to the number of websites these days that offer postcard marketing, this form of marketing has come as a real boon to the small and local businessmen who till now were at lengths to get their marketing done. A recent survey showed that people have higher read rates towards postcards rather than emails or direct mails. With this background we present to you top seven ways to get the most out of your custom postcards marketing effort. 1. Do not look at it as an ad: That’s right people these days are fed up with ads and they certainly do not want to open a postcard to find your ad in it, rather your ad should appear just like a message from an old friend! Tricks like using fonts which look like handwriting, using imperfect lines and availing fake stick on notes are all part of an effort to make it look like a natural message. 2. Try to keep your message short: This is important; your message should be bold and crisp and should invoke the reader into taking positive action. 3. Over sized postcards: They generally work best as you can project bold images and messages to convey to your prospective customers 4. Intrigue: Maintain a sense of intrigue in the postcard and the customer will be attracted, always remember the main purpose of postcards is not just to attract but to inform as well without boring the reader 5. Back of your Card: Use the back of your postcard to develop a genuine sales pitch. Generally the non-address side carries the boldest and biggest photos and logos, while the address side contains information. 6. Custom Postcards: Many businesses have now gone in for custom postcards as they offer huge advantages, first they give a sense of personal touch to the customer and secondly you can effectively target specific audience with personalized postcards in order to up your conversion rate. 7. Selective Targeting: For sending custom postcard it is a must that a company is aware of the different customer segments and has the capability to target them selectively, as any minor mistake may ruin the whole campaign. For example if you send to the lower end of the customer range, information about luxury products it is going to be of no avail.
Resource Box: The world in past few years moved on to digital marketing and so rapid has been the transition that some of the erstwhile techniques have been fast forgotten! Take advantage of affordable postcard marketing to stay miles ahead of vigorous competition. Order right here.