P O R T F O L I O
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H Y P E s t u d i o
about us hello!
studio members
W e a re Hy p e Studio .
Do Hai Ly
Welc om e t o our po rt folio c oll ecti o n. We 'd l o ve to cre ate a lway s r eady for new advent ur e s & chal l eng es . Fee l free t o re ach us all t ime b y ma ki ng a cal l o r d ro p p i ng a n em ail to s ay H i! at mi nhso n1 38@gm ail.c om or 0167 2100 798 .
g rap hi c d es i g ner FPT A re na Ha Noi 20 09 - 2 010 Graph i c Des i gn Nanyang Academy o f Fine Arts Singap o re 201 0 - 2 01 3 Vi sual Co mmun icati o n - Graphi c Desi g n
We lo ok fo rw ard t o he aring f ro m y o u !
N guyen Minh S on a c co unt ex ec ut i ve Hano i U ni ve rsi ty 2 0 11 - 2014
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what we’ve done pictogram Camping 2013
illustration Gypsy ’s Spirit Coffee Break - Veener Illustration Collection The 12 animal archetypes of ZOO Group PICU
W ELCOME
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branding Rosemary Cafe Esprit The Workshop Panivore
editorial design KoreanFashionista Alvin’s Harmonious World of Opposite Poster Singapore Business G roup
advertising Young Heart Only Lives Once 7 Days Anywhere
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GRA PHAZON
pictogram
camping 2013 Insprired from one famous sentence “Not All Who Wander Are Lost� - J. R. R. Tolkien, we create a set of pictogram which is express our thoughts about camping and the philosophy of get out of the cities and find yourself among nature.
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illustration
gypsy’s spirit-2013 Personal project inspired by Gypsy’s lifestyle, poems, music and art. Full card deck with 22 main cards.
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illustration/ art assets
coffee break & veener - 2013 Freelance project for Not A Basement Studio Creating 2 art assets for their Fuzal (Iphone App) about Photography with 2 topics about young adults’ lifestyle.
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illustration
Illustration Personal project 2014 - 2015 Personal project to explore my illustration skill.
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illustration
the 12 animals archetypes 2015 12 animals represent 12 characteristic of branding projects. The Owl: Wisdom, Intelligence (NASA, Intel) The Fox: The Swan: Passion, Gratitude, Commitment (Victoria’s Secret) The Monkey: Joy (Nickelodeon, The Comedy Channel) The Deer: Faith, Optimism (Dove, Ben&Jerry) The Butterfly: Simplify, Finding win - win solutions (Disney) The Lion: Responsibility, Leadership (Microsoft, IBM, CBA) The Dolphin: Compassion, Generosity (Mother Teresa, Huggies) The Dog: Outrageousness, Radical Freedom (Apple) The Chameleon: Creativity, Imagination (Lego, Sony, Crayola) The Elephant: Realism, Empathy (eBay, Mitre10, BigW) The Wildebeest: Autonomy, Ambition (Indiana Jones, Marlboro)
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illustration
picu 2014
Picu is a project by Spring in Alaska. My task is create characters, banner, mockup photos, gif files to introduce the project to target audience in Kickstarter. All elements (hands, legs, eyes, mountain, trees, etc) are designer in Spring in Alaska’s works. This is a very fun project so I just want to share with you and tell you how happy I was when working in this project! To view gif file and more details about the project, please visit: https://www.kickstarter.com/projects/ 1236497917/ picu?ref=nav_search
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branding
rosemary cafe 2013 Inspired by Ophelia’s thoughts from Hamlet (Sh akespear): “There’s rosemary, that ’s for remembrance; pray, love, remember: and there is pansies. that ’s thoughts.” ROSEMARY Cafe is a personal project to celebrate inspiration about beautiful moments in love. The cafe was designed to follow luxury, modern, simplicity and elegant style. Target Audience: Young adult from 23 to 37, couples and female.
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branding
esprit vietnam hr award - 2014 Esprit is an award to celebrate individual and company for their contribution in HR industry. The project was done when I was designer at Studio Egregius. Mockup rendering by: Doan Thanh Quynh - Studio Egregius & me.
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branding
the workshop 2014 Coffee in this project is not something you can takeaway and finish quick. It ’s a culture and it requires your time, your attention to understand about. The Workshop is a place which you will drink coffee in a totally different way. They will tell you the story about coffee history, show you the high quality coffee without any perfume but also can satisfy your nose with the amazing smell. They will brew the true coffee in right way for you and all you need is time. To drink. To observe. To live slowly and treasure life. Project was done when I was designer at Studio Egregius. Mockup rendering by: Nguyen Quang Trung - Studio Egregius & me
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branding
panivore - 2015 A joyful and unique cafe in Sydney.
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editorial
korean fashionista 2013 KoreanFashionista, an online website selling trendy clothes from Korean, organizes a fashion exhibition in Somerset - Singapore 2014. They requires a brochure which inclues their fashion collection in 2014 and 2015.
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editorial
singapore business group 2014 Singapore Business Group’s Membership Directory and Member Card. Theme: 50th birthday of Singapore (red & white)
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advertising
young heart lives once 2013 The campaign was designed to promote Lipton’s philosophy and create new awareness about Lipton in an inspired method.
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packaging
NuWell 2014
Packaging for new line product NuWell (same family with NuWhite shower lotion) Designed for young female adults and middle age female, focus on middle class customer. The project was done when I was designer at Studio Egregius.
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advertising
7 days anywhere 2013 7 DaysAnywhere is one personal project about travel agency’s campaign . The campaign is about a competition in which the prize is 7 days in 1 of 4 cities: Tokyo, New York, Mumbai or Rome.
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t h is i s no t t he e nd So far we hope all the works you’ve seen will describe and let you know clearly about our style, design thinking and creativity. Thank you so much for your time and we looking forward to hear from you soon! See you in our Portfolio 2015! - People from Hype -
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