FA I R M A R K E T VA LUE

With any marketing strategy, it is essential to research the market conditions that are currently influencing the marketplace and the value of its products. “Market Value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer.

What a property is truly worth — whether that is higher or lower than the selling price — and what a buyer is willing to pay for it, is known as the “Fair Market Value” as the following criteria influence the buyer:

• Location of the property

• Condition of the property

• Buyer demand

• Prices of similar properties on the market

• Recent sales of competitive properties

• Availability of financing

Typically, market conditions are not in your control but choosing to use an agent with extensive experience in the local market, a respected reputation, and who implements a proven comprehensive marketing strategy could make all the difference in MAXIMIZING THE TRUE VALUE OF YOUR HOME. The following key factors affect the sale of your home and are, for the most part, in your control:

MARKET FACTORS:

• Price

• Terms

• Condition

• Marketing Programs

• Value

CONTROLLED BY:

• Seller

• Seller

• Seller

• Block Change Real Estate

• Buyer/Market Conditions