C O M PA R AT I V E M A R K E T A N A LY S I S F O R
276 OROSI WAY - SAN JOSE PREPARED ESPECIALLY FOR
HA THI PHUONG & VO TRUNG HIEU
San Jose, California
AN INTRODUCTION This complimentary Comparative Market Analysis (CMA) was created especially for you to establish the value of your home in the present market and thereby determine the price at which it should be marketed. We have compared and reviewed your home against other homes currently on the market, whether for sale, under an agreement, or recently sold. While your home is undoubtedly unique, analyzing the market by looking for homes that have a similar style, location, features, and/or condition provides a great insight that can be leveraged to maximize the potential value of your home. The comparative process is known as the “market approach to value” is widely used by appraisers and agents. It is recognized and accepted as the reliable method of valuing residential real estate. When selling residential properties, it is critical to not only appreciate the statistical value but also maximize the opportunity as well as the intrinsic and emotional value. We have included an overview of our professional commitment to service, our brokerage’s connectivity, and our dedication to ensure that your home receives the most sophisticated strategies and solutions through our innovative platform of services. We look forward to working with you.
Regards,
Thao Dang & Brian Ng Thao Dang & Brian Ng Real Estate Group BLOCK CHANGE REAL ESTATE DRE #00846794 | DRE #01348634 www.blockchangere.com
ABOUT US Block Change Real Estate is led by acclaimed agents Thao Dang and Brian Ng,
who
bring
first-class
luxury
real
estate
services
to
a
discerning
Silicon
Valley clientele. In 2003, they were named the #1 team in the U.S. and world, and they have been among the industry’s top producers for over 38 years. Highly
regarded,
Thao
and
Brian
continue
a
multi-decade
run
of
trust,
respect, and achievements that their clients fully know and appreciate. If you’re looking for the kind of marketing expertise and strong negotiating skills
that
ensure
the
smoothest
transactions
and
result
in
top-dollar
outcomes, Thao and Brian are the agents for you. As the premier brokers of Silicon with
Valley’s
luxury
numerous
maintain
a
homes
recognized
firm
foothold
market,
they
professionals on
the
area’s
have
long-standing
throughout most
the
desirable
THAO DANG PHAM DRE# 00846794 408-315-8818
affiliations
region.
They
properties,
and
prospective clients continue to seek them out. At Block Change Real Estate, providing the utmost care for clients is a top priority, and you can be assured that they always have your best interests in mind. Giving back to the community is another passion: they stay active in many charity organizations and serve on several boards. To their current clients and those they will be honored to one day serve, your trust in them demands
only
their
most
sincere
and
dedicated
Block Change Real Estate, it’s never about anything less.
service.
For
the
team
at
BRIAN NG DRE# 01348634 408-655-0878
MEET OUR TEAM
Mandy McCurdy
Tan Huynh
Executive Sales Associate
Executive Sales Associate
Wendy Brevik Director of Operations
DRE# 01504480
DRE# 02087222
Everett Wong
Ashley Bledsoe
Corey Alverson
Business Manager
Marketing Director
Creative Director
Jacy Truong Executive Sales Associate
DRE# 01303340
Hilary Saunders, Broker R.E. & Tax Attorney DRE# 01834648
HIGHLY RECOMMENDED BY YOUR NEIGHBORS ⭐⭐⭐⭐⭐
Paul K. Evergreen, San Jose “Selling your house within the Silicon Valley market can be a process wrought with peril. When my wife and I decided to sell our home of 26 years, we interviewed many agents and agencies and ultimately hired Brian Ng and his Block Change Real Estate team. Brian’s experience, extraordinary competency, and his second-to-none negotiation skills found our home sold at a price that both exceeded our expectations and those predicted by all of the local comparable sales reports. In summary: we sold at top dollar with a minimum of stress and leave the process feeling assured that no one but Block Change and Brian Ng could have delivered this outcome! Selling? These are your guys!
kristydiep, Sunnyvale We had such an amazing experience with Block Change Real Estate. We can not praise them enough. We were worried as we’ve been told by a lot of family and friends that buying a house is really stressful. But our experience was everything but stressful. Brian and Thao both were in communication with us from the beginning (which kept us at ease). They answered all of our questions, giving their honest opinion and kept us in the loop during the whole process. When we found the home we loved, we put an offer in and closed less than 25 days (crazy fast)! I was so impressed with Brian during the bidding war. I was worried we didn’t offer enough and I didn’t want to lose the house. I asked him if he thought we should offer more. He replied that we should hold firm and that he wants to see what he can do without having to add more money to our offer. In the end, he was right. We held firm and got our dream home. He’s the best real estate agent there is! He’s knowledgeable and has your best interest! I have been (and will continue) to tell all our friends and family about Block Change Real Estate! We are beyond pleased with our experience and you will be too!
Greg Staszko, Club, San Jose
Silver
Creek Valley
Country
“From the first day, Thao and Brian were on top of the sale of our home. They gave us a very clear and understandable picture of the market for our home and outlined what they were prepared to do as well as what we should expect. On the first showing, they produced interested qualified buyers. COVID and the related financial crisis took those buyers away, but Thou and Brian persevered, and we were able to sell at our price and on our terms. Throughout the process, we were kept well informed. We could not have asked for a more well organized or better executed process than that provided by Brian and Thao.” - We know Thao Dang due to our long time relationship at SCVCC. Block Change is the best Realtor in Silicon Valley and especially at SCVCC. They had a buyer lined up with all terms agreed to before we even signed the listing contract. The entire process from start to close of escrow was less than 10 days. Our lasting never hit MLS. No surprises-everything smooth. The only real estate firm to use!
Truong. Bayview, San Francisco Thao is very professional and always provides immediate response. Great local knowledge. His whole team works so well together and works hard to make sure their customers are satisfied.
agrawal_vipin. San Jose Brian is extremely knowledgeable about the market and the area. He has excellent negotiation skills, and aware of the home buying process. He was able to structure a compelling offer letter in a non-conventional way. Highly recommend him. John & Linda Vincent, Silver Creek Valley CC Having Brian as my agent, made purchasing of my new home effortless and worry free - a pleasure. His knowledge of the market and the process, from property selection through negotiations and closing was always evident. His communication was alway thorough and articulate - I was cared for and felt assurance that Brian was fully engaged on my behalf. Throughout the transaction, as I had questions, Brian responded with the utmost promptness. The transaction was a complete success. There is no question I had the best representation possible.
The process of selling a home can be very stressful Brian and his team made it a very uncomplicated process for us. His knowledge of the local area real estate market and negotiating skills really helped us through the process. His team helped us tremendously through the process of getting the house ready for staging and our move. We had also used Thao Dang and associates as our agents when we bought the house seventeen years ago. The experience was very positive even then. Would highly recommend Thao. Brian and team at Block Change Realty. sindusingh1. San Jose Brian Ng has been our agent for the sale and purchase of several homes since January 2006. Most recently, he helped us with the sale of our home in the Silver Creek Country Club last month. We trust Brian implicitly and cannot say enough about his professionalism and thorough, in-depth knowledge of the real estate market in the Evergreen/Silver Creek area. He has always given us open, honest, transparent advice and we have relied on his expertise to deliver results every time. On a personal note, my husband and I have loved working with him these last 15 years and we wouldn’t hesitate to recommend him in a heartbeat. Thao and his team’s knowledge of the market and professionalism helped us get the best pricing for our home. Their years of experience definitely is reflected in their negotiation skills and their expertise behind strategy of getting the best price point for the market and region.
⭐⭐⭐⭐⭐
FULL-SERVICE REAL ESTATE When you hire Block Change Real Estate, we will become your home’s:
MARKETING MANAGER
NEGOTIATOR
•
Showcasing your property with the finest marketing
•
•
Developing and implementing a customized
Presenting and negotiating on your behalf with potential buyers
marketing plan
•
Advising you on the merits of each offer
•
Determining the best price in line with market forces
•
Always keeping your best interests as first priority
•
Communicating regularly so you are informed
CLOSING MANAGER LIAISON MANAGER
•
Providing information to the buyer in a timely manner
•
Introducing new buyers to your property
•
Only accepting certified bank drafts
•
Pre-qualifying the buyers to avoid time-wasters
•
Liaising with your lawyer/notary and delivering
•
Providing you with timely updates on viewings and feedback
necessary documentation •
Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly
THE OBJECTIVE Our mutual objective is to sell your home:
◊ FOR THE HIGHEST POSSIBLE PRICE ◊ IN THE SHORTEST TIME ◊ WITH THE MOST FAVORABLE TERMS Prior to implementing any marketing strategies, it is critical to go through a process of discovery — determining the fair market value, understanding the current market conditions, and reviewing the variety of factors that will help us prepare your home for sale.
THAO DANG & BRIAN NG REAL ESTATE GROUP Brian 408.655.0878 | Thao 408.315.8818 thaoandbrian@blockchangere.com
FA I R M A R K E T VA LUE With any marketing strategy, it is essential to research the market conditions that are currently influencing the marketplace and the value of its products. “Market Value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer. What a property is truly worth — whether that is higher or lower than the selling price — and what a buyer is willing to pay for it, is known as the “Fair Market Value” as the following criteria influence the buyer:
• • •
Location of the property Condition of the property Buyer demand
• • •
Prices of similar properties on the market Recent sales of competitive properties Availability of financing
Typically, market conditions are not in your control but choosing to use an agent with extensive experience in the
local
market,
a
respected
reputation,
and
who
implements
a
proven
comprehensive
marketing
strategy
could make all the difference in MAXIMIZING THE TRUE VALUE OF YOUR HOME. The following key factors affect the sale of your home and are, for the most part, in your control:
MARKET FACTORS:
CONTROLLED BY:
•
Price
•
Seller
•
Terms
•
Seller
•
Condition
•
Seller
•
Marketing Programs
•
Block Change Real Estate
•
Value
•
Buyer/Market Conditions
SETTING THE PRICE When setting a price for your property, we must strike a balance between the best possible return and the buyer’s need to get the best value. With our experience selling more than 3,100+ homes since 1983, Thao Dang and Brian Ng Real Estate Group can help you set a price that will accomplish both objectives.
ESTABLISHING MARKET VALUE The market value of your property is determined in exactly the same way as any other commodity ‒ what a buyer is willing to pay for it in today’s market. Despite the price you paid originally or the value of any improvements you may have made, the value is determined by market forces. REVIEWING THE COMPETITION Buyers look at about a dozen properties on average before making an offer on a property. As a result, they have a good overview of the market and will compare your property against the competition. If it’s not in line with similar properties that are available, buyers won’t consider it a good value for the money. ADJUSTMENTS We will need to make adjustments based on a variety of factors such as upgrades, lot size, and views, together with timing, supply and demand, local inventory, and interest rates.
Thao Dang & Brian Ng Real Estate Group | 408-655-0878
M A R K E T I NG F OR M A X I M UM E X P O SU R E Selling your home can be a very exciting experience, but it can also be an emotional one. As real estate professionals, we have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with our knowledge, expertise, effective marketing strategies, and extensive resources.
Together we will: •
Prepare for the “Window of Opportunity”
•
Leverage the attributes of your location
•
Prepare and present your home ready for sale
•
Highlight your home’s features through professional photography
•
Showcase your home to the market through
•
professional and strategic marketing
•
Maximize the exposure of your home through our extensive network
•
Leverage the brokerage’s reputation and recognition
•
Cooperate and communicate to maintain your home’s perception of value
• • • •
• •
Promote your home locally, nationally, and internationally Maximize your home’s internet exposure Prepare your home so that it is always ready to be shown to potential buyers Discuss and review the market’s analysis of your home — feedback is essential to know the perceived value and potential for negotiation Finalize your sale Find your next dream home
THE WINDOW OF OPPORTUNITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when it is new on the market. In order to capitalize on this window, your home must be ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy implemented to increase exposure further.
MAKING THE MOST OF INITIAL INTEREST
OUR CONCIERGE SERVICES •
Complimentary professional staging and interior design
•
Landscaping: create curb appeal with mulch, planting flowers, trimming trees & shrubs
•
Handyman Services: touch-up paint, caulking bathrooms, and miscellaneous repairs
•
Detailing: stain or paint cabinets, sand, and buff hardwood floors, replace carpets
•
Professional Cleaning: home interior, windows and carpets
•
Heavy Lifting: moving, decluttering, packing, and storage
•
Coordinate Inspection: home, roof, termite, and other needed inspections ( pool, chimney, foundatio, etc...)
•
Provide advance NO FEE and interest-free loan for remodeling repair
•
Up-to-date school information
•
Moving assistance
•
Relocation consultation and Preferred Broker networks nationally and worldwide
•
Referral network with CPA, tax consultation, investment, and banking advisor
PRE-LISTING & PREPARATION
INSPECTION & MINOR REPAIRS
PROFESSIONAL PHOTOGRAPHY & VIDEO TOUR
DISCLOSURE & LEGAL REQUIREMENTS
LANDSCAPING & EXTERIOR
DECLUTTERING & DEEP CLEANING
PROFESSIONAL STAGING
TOUCH UP HANDYMAN PAINTING
PROFESSIONAL PRINTING & DIRECT MAIL
PROFESSIONAL PHOTOS - VIDEO & VIRTUAL TOUR We utilize a team of professional photographers and videographers who understand how lighting, composition, framing, and details can bring a space to life. We will also use Matterport 3D Technology to create a virtual walkthrough of the property. They will create a video to focus on the home’s floor plan. It will showcase all of the rooms: formal living room, grand foyer/entrance, formal dining room, spacious kitchen, family room, dining room, plus all bedrooms, etc. Your floor plan is a popular design and highly desirable among current homebuyers in our area. If needed, the videographer can produce a lifestyle video to show some of the ways homeowners can enjoy the home’s living spaces and spacious backyard. It can display an event with family and guests socializing and enjoying the unique amenities of the property.
TWILIGHT IMAGES - DRONE & AERIAL IMAGES
DIGITAL & SOCIAL MEDIA MARKETING With 95% of home buyers beginning their search on the internet, we want to ensure that your home will receive maximum online exposure. As part of our marketing plan, your home will receive unparalleled exposure to consumers and Realtors across the globe through our extensive online partnerships. SINGLE PROPERTY WEBSITE: Your property will have its own website: www.youraddress.com. marketing team will create the website and its contents.
Before going live on the MLS, our
This unique website will provide property details and a photo gallery. This marketing strategy is very beneficial in this fast-paced market. It helps build momentum and bring local and international attention to your home. COMING SOON CAMPAIGN: We will start marketing your home before going active on MLS Listings. We look at the most essential pre-launch strategies and statistics and target prospective buyers, agents/brokers, and neighbors who will be the most engaged and excited about your neighborhood. Prospective buyers know your listing is coming and will sign up for the latest updates. This signup form will collect contact information and we can schedule an appointment to show your home to these people once when we go live. The coming soon marketing strategy is what drives that immediate flood of traffic to a new listing launch. LINKEDIN, FACEBOOK, INSTAGRAM, TWITTER, AND OTHER SOCIAL MEDIA MARKETING PLATFORMS: Our marketing team will utilize our social media pages to feature your home to our network of real estate agents/ brokers, past clients, and potential buyers.
A PLATFORM FOR 24/7 WEB EXPOSURE
PRE-SALE DISCLOSURE PACKAGE Before submitting an offer, all interested buyers must review, read, and approve the disclosure package. •
All required government-related real estate disclosures forms to be reviewed and signed – There are about 60-70 documents needed for the Local, State, and Federal governments and lending institutions.
•
Homeowner Association documents (HOA): If applicable, these are ordered by the Title company. It is customary for the seller to pay for the preparation of the HOA documents.
•
We will open escrow and order a preliminary title report – We will obtain the report and review it to ensure no liens or encumbrances are incorrectly recorded on the property. We will review any information related to property usage: Easement, Cloud title, or any documented information that affects the property used.
•
We will order NHD Report for your property. It is an evaluation to see if your house is within a designated hazard area.
•
Order Home warranty for the property, if desired by the seller
•
Order Property inspections including Home, Termite, and Roof, as well as other applicable inspections needed such as Pool or foundation
•
Obtain an appraisal to ensure the home value for prospective buyers, if necessary
OFFER & NEGOTIATIONS MARKET ANALYSIS A market analysis report will be compiled from a system that tracks your showings, all Realtor and buyer feedback, as well as our marketing effectiveness on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.
FINALIZING THE SALE Before the sale becomes final, a myriad of details must be attended to, including offers, counteroffers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that we are here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.
THANK YOU We would like to thank you for giving us the opportunity to present this preview of the marketing services we can offer you and your property. We’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because we’re not just providing a service, we are building a relationship. Please let us know when we can be of service. Call us before you make any important real estate decisions — you’ll be glad you did.
THAO DANG PHAM
BRIAN NG
thao@blockchangere.com
brian@blockchangere.com
408.315.8818
408.655.0878