C O M PA R AT I V E M A R K E T A N A LY S I S F O R
12731
C HA PA R R A L AV E N U E S A R AT O G A - C A L I F O R N I A PREPARED ESPECIALLY FOR THE ESTATE OF
VANTAGE CAPITAL GROUP, LLC
Welcome to Saratoga
AN INTRODUCTION This complimentary Comparative Market Analysis (CMA) was created especially for you to establish the value of your home in the present market and thereby determine the price at which it should be marketed. We have compared and reviewed your home against other luxury homes currently on the market, whether for sale, under an agreement, or recently sold. While your home is undoubtedly unique, analyzing the market by looking for homes that have a similar style, location, features, and/or condition provides a great insight that can be leveraged to maximize the potential value of your home. The comparative process is known as the “market approach to value” is widely used by appraisers and agents. It is recognized and accepted as the reliable method of valuing residential real estate. When selling luxury properties, it is critical to not only appreciate the statistical value but also maximize the opportunity as well as the intrinsic and emotional value. We have included an overview of our professional commitment to service, our brokerage’s connectivity, and our dedication to ensure that your home receives the most sophisticated strategies and solutions through our innovative platform of services. We look forward to working with you.
Regards,
Thao Dang & Brian Ng Thao Dang & Brian Ng Real Estate Group BLOCK CHANGE REAL ESTATE DRE #00846794 | DRE #01348634
www.blockchangere.com
ABOUT US Block Change Real Estate is led by acclaimed agents Thao Dang and Brian Ng, who bring first-class luxury real estate services to a discerning Silicon Valley clientele. In 2003, they were named the #1 team in the U.S. and world, and they have been among the industry’s top producers for over 38 years. Highly regarded, Thao and Brian continue a multi-decade run of trust, respect, and achievements that their clients fully know and appreciate. If you’re looking for the kind of marketing expertise and strong negotiating skills that ensure the smoothest transactions and result in top-dollar outcomes, Thao and Brian are the agents for you. As the premier brokers of
THAO DANG PHAM DRE# 00846794 408-315-8818
Silicon Valley’s luxury homes market, they have long-standing affiliations with numerous recognized professionals throughout the region. They maintain a firm foothold on the area’s most desirable properties, and prospective clients continue to seek them out. At Block Change Real Estate, providing the utmost care for clients is a top priority, and you can be assured that they always have your best interests in mind. Giving back to the community is another passion: they stay active in many charity organizations and serve on several boards. To their current clients and those they will be honored to one day serve, your trust in them
BRIAN NG
demands only their most sincere and dedicated service. For the team at
DRE# 01348634
Block Change Real Estate, it’s never about anything less.
408-655-0878
MEET OUR TEAM
Brian Ng Co-Founder, Partner DRE# 01348634
Thao Dang Pham Co-Founder, Partner DRE# 00846794
Wendy Brevik Director of Operations
Everett Wong
Ashley Bledsoe
Corey Alverson
Business Manager
Marketing Director
Creative Director
Jacy Truong Executive Sales Associate
DRE# 01303340
Hilary Saunders, Broker R.E. & Tax Attorney DRE# 01834648
HIGHLY RECOMMENDED BY YOUR NEIGHBORS Dave Trindade, Silver Creek Valley Country Club Because we had already placed an offer to buy a house in a new city, we had to move quickly to sell our present home. Thao and Brian were masterful in getting our home ready for sale with excellent staging, advertising, and holding the open houses. They were professional, knowledgeable, responsive, and very important, had exceptional negotiating skills in coming up with the best offer. My wife and I could not have been more pleased with the selling process conducted by Thao and Brian and the outcome. I’d give them more than five stars if I could.
⭐⭐⭐⭐⭐ kristydiep We had such an amazing experience with Block Change Real Estate. We can not praise them enough. We were worried as we’ve been told by a lot of family and friends that buying a house is really stressful. But our experience was everything but stressful. Brian and Thao both were in communication with us from the beginning (which kept us at ease). They answered all of our questions, giving their honest opinion and kept us in the loop during the whole process. When we found the home we loved, we put an offer in and closed less than 25 days (crazy fast)! I was so impressed with Brian during the bidding war. I was worried we didn’t offer enough and I didn’t want to lose the house. I asked him if he thought we should offer more. He replied that we should hold firm and that he wants to see what he can do without having to add more money to our offer. In the end, he was right. We held firm and got our dream home. He’s the best real estate agent there is! He’s knowledgeable and has your best interest! I have been (and will continue) to tell all our friends and family about Block Change Real Estate! We are beyond pleased with our experience and you will be too!
Greg Staszko, Silver Creek Valley Country Club, San Jose “From the first day, Thao and Brian were on top of the sale of our home. They gave us a very clear and understandable picture of the market for our home and outlined what they were prepared to do as well as what we should expect. On the first showing, they produced interested qualified buyers. COVID and the related financial crisis took those buyers away, but Thou and Brian persevered, and we were able to sell at our price and on our terms. Throughout the process, we were kept well informed. We could not have asked for a more well organized or better executed process than that provided by Brian and Thao.” - We know Thao Dang due to our long time relationship at SCVCC. Block Change is the best Realtor in Silicon Valley and especially at SCVCC. They had a buyer lined up with all terms agreed to before we even signed the listing contract. The entire process from start to close of escrow was less than 10 days. Our lasting never hit MLS. No surprises-everything smooth. The only real estate firm to use!
Truong. Bayview, San Francisco Thao is very professional and always provides immediate response. Great local knowledge. His whole team works so well together and works hard to make sure their customers are satisfied.
agrawal_vipin. San Jose Brian is extremely knowledgeable about the market and the area. He has excellent negotiation skills, and aware of the home buying process. He was able to structure a compelling offer letter in a non-conventional way. Highly recommend him. John & Linda Vincent Having Brian as my agent, made purchasing of my new home effortless and worry free - a pleasure. His knowledge of the market and the process, from property selection through negotiations and closing was always evident. His communication was alway thorough and articulate - I was cared for and felt assurance that Brian was fully engaged on my behalf. Throughout the transaction, as I had questions, Brian responded with the utmost promptness. The transaction was a complete success. There is no question I had the best representation possible.
The process of selling a home can be very stressful Brian and his team made it a very uncomplicated process for us. His knowledge of the local area real estate market and negotiating skills really helped us through the process. His team helped us tremendously through the process of getting the house ready for staging and our move. We had also used Thao Dang and associates as our agents when we bought the house seventeen years ago. The experience was very positive even then. Would highly recommend Thao. Brian and team at Block Change Realty. sindusingh1. San Jose Brian Ng has been our agent for the sale and purchase of several homes since January 2006. Most recently, he helped us with the sale of our home in the Silver Creek Country Club last month. We trust Brian implicitly and cannot say enough about his professionalism and thorough, in-depth knowledge of the real estate market in the Evergreen/Silver Creek area. He has always given us open, honest, transparent advice and we have relied on his expertise to deliver results every time. On a personal note, my husband and I have loved working with him these last 15 years and we wouldn’t hesitate to recommend him in a heartbeat. Thao and his team’s knowledge of the market and professionalism helped us get the best pricing for our home. Their years of experience definitely is reflected in their negotiation skills and their expertise behind strategy of getting the best price point for the market and region.
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FULL-SERVICE REAL ESTATE When you hire Block Change Real Estate, we will become your home’s:
MARKETING MANAGER
NEGOTIATOR
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Showcasing your property with the finest marketing
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Developing and implementing a customized
Presenting and negotiating on your behalf with potential buyers
marketing plan
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Advising you on the merits of each offer
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Determining the best price in line with market forces
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Always keeping your best interests as first priority
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Communicating regularly so you are informed
CLOSING MANAGER LIAISON MANAGER
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Providing information to the buyer in a timely manner
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Introducing new buyers to your property
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Only accepting certified bank drafts
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Pre-qualifying the buyers to avoid time-wasters
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Liaising with your lawyer/notary and delivering
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Providing you with timely updates on viewings and feedback
necessary documentation •
Facilitating answers, resolving any issues during the closing process, and ensuring the process is completed seamlessly
THE OBJECTIVE Our mutual objective is to sell your home:
◊ FOR THE HIGHEST POSSIBLE PRICE ◊ IN THE SHORTEST TIME ◊ WITH THE MOST FAVORABLE TERMS Prior to implementing any marketing strategies, it is critical to go through a process of discovery — determining the fair market value, understanding the current market conditions, and reviewing the variety of factors that will help us prepare your home for sale.
THAO DANG & BRIAN NG REAL ESTATE GROUP Brian 408.655.0878 | Thao 408.315.8818 thaoandbrian@blockchangere.com
FA I R M A R K E T VA LUE With any marketing strategy, it is essential to research the market conditions that are currently influencing the marketplace and the value of its products. “Market Value” is the highest price at which a property will sell on the open market, given a reasonable time period to find a qualified buyer. What a property is truly worth — whether that is higher or lower than the selling price — and what a buyer is willing to pay for it, is known as the “Fair Market Value” as the following criteria influence the buyer:
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Location of the property Condition of the property Buyer demand
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Prices of similar properties on the market Recent sales of competitive properties Availability of financing
Typically, market conditions are not in your control but choosing to use an agent with extensive experience in the local market, a respected reputation, and who implements a proven comprehensive marketing strategy could make all the difference in MAXIMIZING THE TRUE VALUE OF YOUR HOME. The following key factors affect the sale of your home and are, for the most part, in your control:
MARKET FACTORS:
CONTROLLED BY:
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Price
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Seller
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Terms
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Seller
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Condition
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Seller
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Marketing Programs
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Block Change Real Estate
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Value
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Buyer/Market Conditions
SETTING THE PRICE When setting a price for your property, we must strike a balance between the best possible return and the buyer’s need to get the best value. With our experience selling more than 3,100 homes since 1983, Thao Dang and Brian Ng Real Estate Group can help you set a price that will accomplish both objectives.
ESTABLISHING MARKET VALUE The market value of your property is determined in exactly the same way as any other commodity ‒ what a buyer is willing to pay for it in today’s market. Despite the price you paid originally or the value of any improvements you may have made, the value is determined by market forces. REVIEWING THE COMPETITION Buyers look at about a dozen properties on average before making an offer on a property. As a result, they have a good overview of the market and will compare your property against the competition. If it’s not in line with similar properties that are available, buyers won’t consider it a good value for the money.
5848 COUNTRY CLUB PARKWAY SILVER CREEK VALLEY COUNTRY CLUB SAN JOSE | CALIFORNIA
ADJUSTMENTS We will need to make adjustments based on a variety of factors such as upgrades, lot size, and views, together with timing, supply and demand, local inventory, and interest rates.
Thao Dang & Brian Ng Real Estate Group | 408-655-0878
Summary of Comparable Listings This page summarizes the comparable listings contained in this market analysis.
COMPARABLE LISTED & PENDING SALES Active listings Address
L/S Price
12731 Chaparral Avenue 13335 Quito Road
Contingent listings Address
$2,999,999 $2,999,999 L/S Price
12731 Chaparral Avenue 18887 Afton Avenue
Pending listings Address
$3,500,000 $3,500,000 L/S Price
12731 Chaparral Avenue 18256 Baylor Avenue
Sold listings Address
$3,299,000 $3,299,000 Sale $
12731 Chaparral Avenue 133 Virginia Avenue 102 Hickory Court 1351 Peggy Avenue 479 Kenneth Street 936 Hazelwood Avenue 1788 Regina Way 126 Virginia Avenue 1251 Chamberlin Court 1790 Regina Way 13206 Mcdole Street 18661 Paseo Pueblo 13239 Carrick Street 18817 Afton Avenue 18637 Bucknall Road
$4,000,000 $3,950,000 $3,399,998 $3,355,000 $3,300,000 $3,102,000 $2,900,000 $2,875,000 $2,825,000 $3,608,000 $3,560,000 $3,502,000 $3,450,000 $3,350,000 $3,369,786
Bd
Ba(F)
Ba(P)
Sqft
4
4
1
3,650
5 5
3 3
0 0
2,752 2,752
$1,090 $1,090
Bd
Ba(F)
Ba(P)
Sqft
S/Sq
S/Sq
Lot
Age
9,600 (sf)
New
10,531 (sf) 10,531 (sf)
27 27
Lot
Age
9,600 (sf)
New
10,075 (sf)
4
4
1
3,650
4 4
3 3
0 0
2,937 2,937
$1,192 $1,192
10,075 (sf)
8 8
Bd
Ba(F)
Ba(P)
Sqft
S/Sq
Lot
Age
4
4
1
3,650
9,600 (sf)
New
8,481 (sf)
4 4
3 3
1 1
2,600 2,600
$1,269 $1,269
8,481 (sf)
65 65
Bd
Ba(F)
Ba(P)
Sqft
S$/SqFt
Lot
Age
4
4
1
3,650
9,600 (sf)
New
6 5 6 4 5 5 6 4 6 5 5 5 5 5 5
6 4 4 4 4 4 4 3 4 4 4 3 4 3 4
0 1 1 1 1 1 1 0 1 1 0 1 1 0 1
4,020 3,796 4,022 3,200 3,359 4,165 3,747 3,170 3,997 3,240 3,095 3,266 3,472 2,914 3,533
10,920 (sf)
0 0 0 0 0 15 3 17 15 70 5 0 0 23 11
$995 $1,041 $845 $1,048 $982 $745 $774 $907 $707 $1,114 $1,150 $1,072 $994 $1,150 $966
18,436 (sf) 8,374 (sf) 8,447 (sf) 10,086 (sf) 13,229 (sf) 10,950 (sf) 9,010 (sf) 13,184 (sf) 10,302 (sf) 11,560 (sf) 10,678 (sf) 11,170 (sf) 11,625 (sf) 11,284 (sf)
Date
DOM
02/11/2022
Date
DOM 5 5
Date
DOM 4 4
Date 09/09/2021 03/25/2021 10/20/2021 06/22/2021 11/19/2021 04/16/2021 06/01/2021 07/09/2021 04/08/2021 09/01/2021 05/20/2021 01/13/2021 12/28/2020 09/22/2021
DOM 6 79 137 19 25 10 10 8 9 2 5 31 49 5 28
Recent Sales in The Neighborhood
Pending Sale - $3,500,000 - 18887 Afton Ave | Saratoga 4 Beds | 3.5 Baths | 2,937 Sf
10/2021 | $3,399,998 -1351 Peggy Ave | Campbell 6 Beds | 4.5 Baths | 4,022 SF | 8,374 SF Lot
Pending Sale - $3,299,000 - 18256 Baylor Ave | Saratoga 4 Beds | 3.5 Baths | 2,600 Sf
08/2021 | $3,608,000 -13206 McDole St | Saratoga 5 Beds | 4.5 Baths | 3,240 SF | 10,302 SF Lot
Recent Sales in The Neighborhood
09/2021 - $4,000,000 - 133 Virginia Ave | Campbell 6 Beds | 6 Baths | 4,020 SF | 10,920 SF Lot
09/2021 | SOLD $3,350,000 - 18637 Bucknall Ave | Saratoga 5 Beds | 3 Baths | 2,914 SF | 11,625 SF Lot
04/2021 - $3,102,000 - 1788 Regina Wy | Campbell 6 Beds | 4.5 Baths | 4,165 SF | 13,229 SF Lot
11/2020 | SOLD $3,502,000 - 13239 Carrick St | Saratoga 5 Beds | 3.5 Baths | 3,266 SF | 10,678 SF Lot
M A R K E T I NG F OR M A X I M UM E X P O SU R E Selling your home can be a very exciting experience, but it can also be an emotional one. As real estate professionals, we have found the best way to sell a home is through partnership and teamwork — combining the understanding of your requirements and goals with our knowledge, expertise, effective marketing strategies, and extensive resources.
Together we will: •
Prepare for the “Window of Opportunity”
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Leverage the attributes of your location
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Prepare and present your home ready for sale
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Highlight your home’s features through professional photography
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Showcase your home to the market through
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professional and strategic marketing
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Maximize the exposure of your home through our extensive network
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Leverage the brokerage’s reputation and recognition
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Cooperate and communicate to maintain your home’s perception of value
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Promote your home locally, nationally, and internationally Maximize your home’s internet exposure Prepare your home so that it is always ready to be shown to potential buyers Discuss and review the market’s analysis of your home — feedback is essential to know the perceived value and potential for negotiation Finalize your sale Find your next dream home
THE WINDOW OF OPPORTUNITY The “Window of Opportunity” is the period in which your home will receive its maximum exposure — typically when it is new on the market. In order to capitalize on this window, your home must be ready for sale: priced at Fair Market Value, prepared to showcase its features and attributes, and a marketing strategy implemented to increase exposure further.
MAKING THE MOST OF INITIAL INTEREST
OUR CONCIERGE SERVICES •
Complimentary professional staging and interior design
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Landscaping: create curb appeal with mulch, planting flowers, trimming trees & shrubs
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Handyman Services: touch-up paint, caulking bathrooms, and miscellaneous repairs
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Detailing: stain or paint cabinets, sand, and buff hardwood floors, replace carpets
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Professional Cleaning: home interior, windows and carpets
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Heavy Lifting: moving, decluttering, packing, and storage
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Coordinate Inspection: home, roof, termite, and other needed inspections ( pool, chimney, foundatio, etc...)
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Provide advance NO FEE and interest-f ree loan for remodeling repair
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Up-to-date school information
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Moving assistance
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Relocation consultation and Preferred Broker networks nationally and worldwide
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Referral network with CPA, tax consultation, investment, and banking advisor
PRE-LISTING & PREPARATION
INSPECTION & MINOR REPAIRS
PROFESSIONAL PHOTOGRAPHY & VIDEO TOUR
DISCLOSURE & LEGAL REQUIREMENTS
LANDSCAPING & EXTERIOR
DECLUTTERING & DEEP CLEANING
PROFESSIONAL STAGING
TOUCH UP HANDYMAN PAINTING
NETWORKING & EVENT MARKETING GOLF OUTINGS Thao Dang & Brian Ng Real Estate Group organizes monthly golf outings for our valued clients. Golf is an excellent way to relax with your neighbors, make new friends, and expand your network of business contacts.
Compliment ary Wine Event s!
Come join us for an evening of fine wine tasting.
T
hao Dang Luxury Real Estate Group organizes monthly events
with fellow wine enthusiasts. This is a superb way to make new friends, expand your business network, and enjoy many exceptional wines. Compliments of Thao Dang’s private wine collection.
To be one of our guests for these complimentary events, please RSVP: Thao Dang Luxury Real Estate Group • (408)972-1367 or (408)891-2829 • thaodanggroup@gmail.com
(408) 972-1367 | (408) 315-8818 | www.luxuryhomesintl.com | www.svluxuryhomes.com
WINE TASTING Thao and Brian at Block Change Real Estate organizes monthly events hosting complimentary wine tasting, wine trips, and wine dinners for our clients. This is a superb way to make new friends, expand your business and social network, and enjoy many exceptional wines, compliments of Thao Dang’s private wine collection.
COMMUNITY INVOLVEMENT Today’s Real Estate market is a complex, cultural mosaic with buyers and sellers originating from many different backgrounds. Success in such an environment necessitates a deep understanding and underlying respect for diverse cultural requirements. Our multi-ethnic, multi-lingual team is trained to handle every transaction with the greatest care and sensitivity and is uniquely equipped to meet our clients’ individual needs. •
Our philosophy in business as a leader and to our partners is to be present and involved with all community work
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Serve as Board of Director in many non-profit and other community associations• Sponsorship and fundraising for several non-profits and churches, political, movies, and other groups
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Raised money for various charities, local schools, and non-profit organizations
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Forged strong ties with leaders in various arenas including NGOs, community leaders, and Networking Groups
UNDERSTAND CULTURAL & ITS SENSITIVITY One of the Keys to Our Success is our Understanding of Different Cultures Today’s Real Estate market is a complex, cultural mosaic with buyers and sellers originating f rom many different backgrounds. Success in such an environment necessitates a deep understanding and underlying respect for diverse cultural requirements. Our multi-ethnic, multi-lingual agents are trained to handle every transaction with the greatest care and sensitivity. We are uniquely equipped to meet our clients’ individual needs and, of course, the ability to speak the languages, address their cultural concerns are our agent’s advantange.
BAY AREA & SILICON VALLEY
Sources: Joint Venture Silicon Valley
PRESENTING YOUR HOME A great first impression is the key to selling your house. Most buyers select their home based on emotion and then justify the decision with facts, so making the house look great is important. Remember, you have just a few seconds to create a winning first impression! Before we put your house on the market, we will set aside some time to spruce it up and maximize its sales appeal. Homes that are clean, uncluttered, and in good repair sell much faster. We have teamed up with a group of local contractors and handymen to help get your home ready for the market. Together we will make a list of things that need to be cleaned and repaired, and we will also estimate the time, cost, and priority of each chore. Time and money invested in these minor repairs will have maximum impact.
• Go For The Spacious Look & Declutter • Professional Staging • Professional Photography • Video, Virtual Tour, Drone & Aerial Images • Twilight Images • Drones & Aerial Images
PROFESSIONAL PRINTING & DIRECT MAIL
JUST LI STED
A PLATFORM FOR 24/7 WEB EXPOSURE
PROFESSIONAL STAGING Our top-notch list of qualif ied, talented designers and stagers know how to make your property shine. Today’s buyer uses online search engines to quickly scroll through listings and photos for the places that catch their eyes. The reality is if your home does not look impressive on an iPhone, tablet, or computer screen, buyers will not show up.
The numbers are clear:
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Homes with Staging spend 78% less time on the market
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On average, staged home sell for more than a similar unstaged home in the Bay Area
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Staged homes get more and higher offers - (Survey of Bay Area Realtors by Destination Analysts, Inc.)
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Well-staged properties typically earn back nearly $20 for every $1 invested.
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It is the f irst and the most crucial step you can take to ensure your property gets the attention it deserves.
PROFESSIONAL PHOTOS - VIDEO & VIRTUAL TOUR We utilize a team of professional photographers and videographers who understand how lighting, composition, framing, and details can bring a space to life. We will also use Matterport 3D Technology to create a virtual walkthrough of the property. They will create a video to focus on the home’s floor plan. It will showcase all of the rooms: formal living room, grand foyer/entrance, formal dining room, spacious kitchen, family room, dining room, plus all bedrooms, etc. Your floor plan is a popular design and highly desirable among current homebuyers in our area. If needed, the videographer can produce a lifestyle video to show some of the ways homeowners can enjoy the home’s living spaces and spacious backyard. It can display an event with family and guests socializing and enjoying the unique amenities of the property.
TWILIGHT IMAGES - DRONE & AERIAL IMAGES
DIGITAL & SOCIAL MEDIA MARKETING With 95% of home buyers beginning their search on the internet, we want to ensure that your home will receive maximum online exposure. As part of our marketing plan, your home will receive unparalleled exposure to consumers and Realtors across the globe through our extensive online partnerships. SINGLE PROPERTY WEBSITE: Your property will have its own website: www.youraddress.com. Before going live on the MLS, our marketing team will create the website and its contents. This unique website will provide property details and a photo gallery. This marketing strategy is very beneficial in this fast-paced market. It helps build momentum and bring local and international attention to your home. COMING SOON CAMPAIGN: We will start marketing your home before going active on MLS Listings. We look at the most essential pre-launch strategies and statistics and target prospective buyers, agents/brokers, and neighbors who will be the most engaged and excited about your neighborhood. Prospective buyers know your listing is coming and will sign up for the latest updates. This signup form will collect contact information and we can schedule an appointment to show your home to these people once when we go live. The coming soon marketing strategy is what drives that immediate flood of traffic to a new listing launch. LINKEDIN, FACEBOOK, INSTAGRAM, TWITTER, AND OTHER SOCIAL MEDIA MARKETING PLATFORMS: Our marketing team will utilize our social media pages to feature your home to our network of real estate agents/ brokers, past clients, and potential buyers.
BLOCK CHANGE REAL ESTATE “The Real Estate Technology Marketing Company”
We utilize the most effective methods to target affluent customers in the luxury real estate market. We have access to Luxury Real Estate Networks, Global Luxury Conclave, and our Side, Inc.’s luxury real estate networks, plus premier real estate offices in the Bay Area. Our extensive network of clients and agents include our local, state, national, and international connections. We will also network with professionals at high-end venues, upscale businesses, luxury car dealerships, restaurants, wineries, private golf & country clubs, exclusive hotels, as well as private organizations, and exclusive clubs. We also have connections with numerous professional offices, venture capitalists, wealth management firms, corporate law firms, and high-tech companies in Silicon Valley.
The future of real estate practice is Now and if you are stuck using older systems you will be at a disadvantage. At Block Change Real Estate, we integrate the latest technology throughout our real estate model. Online single property websites, smartphone apps, and 3D virtual reality are just the start of the many tools we use. Data Analytics and Lead Generation Lead Capture, Nurturing and Converting leads Innovative Website with Visitor Tracking Retargeting Ads Digital platform of contact CRM - Lead and contact management Disclosure Package tracking RealScout tracking Acuity Scheduling, Reminders & Feedback White Paper Report Artificial Intelligent (AI): Use of data and advanced algorithms helps us from prospecting to manage our transactions. Emerged and Transformed Our Agents to give our clients the best exposure & Services.
www.blockchangere.com
With our depth of resources, information, and data analytics, we are able to provide our clients the best results possible. With over 38+ years of experience, we have earned the reputation as one of the most sought-after real estate teams in Silicon Valley, the epicenter of technological innovation. At Block Change Real Estate, we continue to maintain our position as the premier real estate team by combining all our expertise with the latest technology.
GO LIVE - ACTIVE ON MARKET Launch Date & Going Live | MlS- Multiple Listing Service We will be scheduled showing daily •
Go Live on MLS: Once we activate your home on the MLS Listings, the platform will syndicate your property out to thousands of real estate websites, including Zillow, Redfin, Realtors.com, and other major real estate brokerages.
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We will have a lockbox, designed explicitly for licensed real estate agents, temporarily installed near the f ront entrance to enable agents to show your home. We will also install a combo lockbox for use by our preferred vendors and contractors.
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We will inform you weekly of the number of online viewings and website traffic to your home.
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Once your home is on the market, you will be receiving regular updates about the number of showings, feedback f rom prospective buyers, and any offers received.
STEPS TO A POSITIVE SHOWING This page describes the key steps to ensure a positive showing of your property. You only get one opportunity to make a good first impression, so you want to make it count. By following these guidelines, you will enhance the attractiveness of your property and reduce the time it takes to generate serious offers.
FIRST IMPRESSIONS How your property appears from the outside is important. To make a good first impression on a buyer, a clean driveway, a freshly mowed lawn, or a trimmed hedge will work wonders. Do a critical inspection of the exterior of your property, paying special attention to the condition of your windows, shutters, screens, and gutters. One of the first things a buyer will notice is the need for painting. If your property looks like it needs painting, many buyers will form an unfavorable impression. Elsewhere, little things count. Make sure the front door is spotless, including the doorknob, and that the windows gleam. CLEANLINESS COUNTS Once inside your property, one of the key factors that influence its appeal to a buyer is cleanliness. Most important are the front hallway, the kitchen, and the bathrooms. Do a room-by-room cleaning, and don’t forget any out-of-sight areas because that’s often where a discriminating buyer will look first. The state of the carpets can also be a determining factor. At the very least, have your carpets cleaned, and if they are worn, it’s wise to replace them or remove them if there is hardwood underneath.
LESS IS MORE Clutter makes a poor impression. In closets, cabinets, kitchen countertops, and other storage areas like basements, remove anything not needed for daily housekeeping. To make each room in your property look larger, get rid of or donate unnecessary furniture. Walk through your property and think: “Less is more.” REPAIRS Make sure everything is in good working order. Dripping faucets, squeaky steps, and loose doorknobs can easily create a bad impression and reduce the value of your property. A few hours spent on repairs, whether by yourself or a tradesman, can pay big dividends when an offer is made. LITTLE THINGS COUNT It’s easy to improve the appearance of any room. You may want to replace worn rugs or small pillows, put new towels in the bathroom or brighten up a room with a vase of flowers. Work Together. Get all the members of your household to work together when it comes to getting – and keeping – your property ready to view. By getting everyone into the habit of spending a few minutes tidying up every morning for an afternoon showing, you improve your chances considerably.
TRACKING & FEEDBACK EMAIL MARKETING AND E-BLAST Our marketing team will create an email to send to all real estate agents in the county and our vast database. This effective marketing tool sends an email to top agents and brokers in our area informing them about your property. Our emails are graphically rich and attractive and include valuable information to sell your property. SOP We will start marketing your home before launch as an active listing on the MLS. Launch day and going active are exciting. We’ll take a look at the most important pre-launch strategies to send to prospective buyers, brokers, and neighbors who will be the most engaged and excited about our neighborhood. Prospective buyers know it’s coming and will sign up because they don’t want to miss it. We will have a signup form for people who want to see our property with the special features of the property when we go live. This is what drives that immediate flood of traffic to a new product launch. DIGITAL FEEDBACK Our marketing team will create an email to send to all real estate agents in the county and our vast database. An effective marketing tool that sends an email blast to top agents in our area informing them about your property. Our emails are graphically rich and attractive and include valuable information to sell your property.
PRE-SALE DISCLOSURE PACKAGE Before submitting an offer, all interested buyers must review, read, and approve the disclosure package. •
All required government-related real estate disclosures forms to be reviewed and signed – There are about 60-70 documents needed for the Local, State, and Federal governments and lending institutions.
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Homeowner Association documents (HOA): If applicable, these are ordered by the Title company. It is customary for the seller to pay for the preparation of the HOA documents.
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We will open escrow and order a preliminary title report – We will obtain the report and review it to ensure no liens or encumbrances are incorrectly recorded on the property. We will review any information related to property usage: Easement, Cloud title, or any documented information that affects the property used.
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We will order NHD Report for your property. It is an evaluation to see if your house is within a designated hazard area.
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Order Home warranty for the property, if desired by the seller
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Order Property inspections including Home, Termite, and Roof, as well as other applicable inspections needed such as Pool or foundation
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Obtain an appraisal to ensure the home value for prospective buyers, if necessary
OFFER & NEGOTIATIONS MARKET ANALYSIS A market analysis report will be compiled from a system that tracks your showings, all Realtor and buyer feedback, as well as our marketing effectiveness on your home. This report provides you with an in-depth analysis and a comprehensive list of actions, recommendations, and objectives.
FINALIZING THE SALE Before the sale becomes final, a myriad of details must be attended to, including offers, counteroffers, inspections, disclosures, contingencies, loan documents, insurance, mortgage approval, and escrow items. This final step can be overwhelming with all its moving parts. Whatever the next step may be, know that we are here to guide you through this final process — to keep in constant communication, track the proceeding, and keep things on schedule.
THANK YOU We would like to thank you for giving us the opportunity to present this preview of the marketing services we can offer you and your property. We’d be pleased to assist you with the sale of your present home and the purchase of your next home, and the next one, because we’re not just providing a service, we are building a relationship. Please let us know when we can be of service. Call us before you make any important real estate decisions — you’ll be glad you did.
THAO DANG PHAM
BRIAN NG
thao@blockchangere.com
brian@blockchangere.com
408.315.8818
408.655.0878