REIV COMMERCIAL & INDUSTRIAL MARKETING AWARDS 2018 Units 1, 2 & 3/5 Berends Drive, Dandenong South
CATEGORY Industrial, best campaign under $10,000
REIV NUMBER 102290
PRINCIPAL Mark Bond
AWARD PERIOD 1 July 2017 - 30 June 2018
EST
1917 Trusted
FRANK FACEY REAL ESTATE ESTABLISHED
MARKET LEADER IN DANDENONG, BERWICK, NARRE WARREN AND PAKENHAM CORRIDOR.
1992 FACEY INDUSTRIAL COMMERCIAL WAS ESTABLISHED AS A SEPARATE ENTITY
Local
Experienced
Our clients come to us time and again, knowing that, with integrity, we will tailor a solution to their needs.
The presence of the Facey name in Dandenong since 1917 plus our extensive knowledge of the South East means we are on the ground using our contacts and local expertise to achieve an optimum result.
Our team of specialists’ combined years of experience allows our client to rest assured that they are in capable hands.
SOME OF OUR CLIENTS INCLUDE:
THIRD
A GENERATION FAMILY
1917 - 2017
AT FACEY INDUSTRIAL COMMERCIAL WE PRIDE OURSELVES ON BEING THE AUTHORITY ON INDUSTRIAL AND COMMERCIAL PROPERTY IN THE SOUTH EAST.
PROPERTY Units 1, 2 & 3/5 Berends Drive, Dandenong South
UNITS 1, 2 & 3/5 BERENDS DRIVE, DANDENONG SOUTH REIV AWARDS 2018 5
PROPERTY SNAPSHOT
100%
LAND AREA 3,917m2
BUILDING AREA 2,657m2
UNIT 1 954m2 UNIT 2 722m2 UNIT 3 931m2
100% OCCUPANCY
ZONING Industrial 2
UNITS UNITS1,1,22&&3/5 3/5BERENDS BERENDSDRIVE, DRIVE,DANDENONG DANDENONGSOUTH SOUTH
REIV AWARDS 2018
6
UNIT 1
UNITS UNITS1,1,22&&3/5 3/5BERENDS BERENDSDRIVE, DRIVE,DANDENONG DANDENONGSOUTH SOUTH
REIV AWARDS 2018
7
UNIT 2
UNITS UNITS1,1,22&&3/5 3/5BERENDS BERENDSDRIVE, DRIVE,DANDENONG DANDENONGSOUTH SOUTH
REIV AWARDS 2018
8
UNIT 3
CAMPAIGN Units 1, 2 & 3/5 Berends Drive, Dandenong South
UNITS 1, 2 & 3/5 BERENDS DRIVE, DANDENONG SOUTH REIV AWARDS 2018 10
SALE METHOD Due to varied buyer profile we believed an
EOI CAMPAIGN was the most suitable option as we aimed to extract the best offers from the market.
PRIVATE TREATY
AUCTION
EOI
PUBLIC TENDER
The agreement for the sale of a property at a price negotiated directly between the vendor and purchaser or their agents.
A public sale in which goods or property are sold to the highest bidder.
A multi-staged selling process. An Expression of Interest is used to shortlist potential purchasers before seeking detailed bids from the shortlisted tenderers.
An open bidding process where the sealed bids are opened in public for scrutiny and are chosen on the basis of price and quality.
UNITS UNITS1,1,22&&3/5 3/5BERENDS BERENDSDRIVE, DRIVE,DANDENONG DANDENONGSOUTH SOUTH
MARKETING PACKAGE
$1,000.00 $3,186.00 $895.00
$169.94 $2,340.00
WE RECOMMENDED THE FOLLOWING PACKAGE TO MARKET THE PROPERTY AND DELIVER THE BEST RESULTS.
$80.00 $567.00
$1,100 $150.00
REIV AWARDS 2018 11
$100.00
Client Invoiced $9,418.00 + GST $9,418.00 + GST
UNITS 1, 2 & 3/5 BERENDS DRIVE, DANDENONG SOUTH
eDM
iPad
TO TARGETED DATABASE
SPEND $100.00
RECIPIENTS 523 VIEWS OPENS
REIV AWARDS 2018 12
205 (39.20%) CLICKS
28
Image is a representation only
8:35 PM
UNITS 1, 2 & 3/5 BERENDS DRIVE, DANDENONG SOUTH
VIDEO SPEND $1,100
VIEWS YOUTUBE
168
REIV AWARDS 2018 13
CLICK THE SCREEN TO WATCH THE VIDEO
Image is a representation only
COMMERCIALVIEW REIV AWARDS 2018 14
VIEWS
1,117 SPEND $1,000.00
Image is a representation only
8:35 PM iPad
8:35 PM iPad
8:35 PM iPad
UNITS 1, 2 & 3/5 BERENDS DRIVE, DANDENONG SOUTH
ONLINE ADVERTISING
REALCOMMERCIAL
COMMERCIALREALESTATE
VIEWS
ENQUIRIES
VIEWS
ENQUIRIES
1,589
13
104
4
SPEND $3,186.00
SPEND $895.00
UNITS 1, 2 & 3/5 BERENDS DRIVE, DANDENONG SOUTH
PRINT ADVERTISING SPEND $2,340.00
THE AGE
T21 Full Colour REIV AWARDS 2018
INSERTION DATES
Saturday 11th November Saturday 18th November Saturday 25th November
Image is a representation only
EXPRESSION OF INTEREST
AUCTION
Commercial Real Estate AD SIZE
15
9793 4455 faceyindustrial.com.au
SECTION 1
2
AUCTION
3
4/38 Hartnett Drive, Seaford
Units 1, 2 & 3 / 5 Berends Drive, Dandenong South
15 Langmore Lane, Berwick
Brilliant office investment
1, 2, 3.... buy me!
Positioned for success
• 3 Year lease to Grey Army Pty Ltd • Renewed 01/08/17 for 3 years with options • Car parking on title Building area 250m² Income $26,739 pa Zoning Industrial 1 Auction Wednesday 29th November, 1 pm on site Terms 10% deposit, balance 60 days
• 3 office/warehouses on one title • Invest now and start occupying in 2018 • Projected return circa $173,000 pa Building area 2,657m² Land area 3,917m² Zoning Industrial 2 EOI Closing Thursday 7th December, 4 pm 6 Clow Street, Dandenong
• Income of $156,773 pa with 4% annual reviews • 14 car parks on site • 890m² corner site Building area 413m² Income $156, 773 pa + O/Gs Zoning Commercial 2 Auction Wednesday 6th December, 11 am on site Terms 10% deposit, balance 60/90 days
Mark Bond 0419 386 882 Richard O’Callaghan 0418 338 746
Mark Bond 0419 386 882 Colin Tarlamis 0400 344 070
Ian Kilgour 0416 012 727 Graham ‘Josh’ Kendall 0418 322 443
*All figures are exclusive of GST. All sizes are approximate.
UNITS 1, 2 & 3/5 BERENDS DRIVE, DANDENONG SOUTH
SOCIAL MEDIA SPEND $169.94
FACEBOOK ADVERTISING CAMPAIGN ON FACEBOOK, INSTAGRAM AND LINKEDIN TARGETED AT AN INVESTOR AUDIENCE.
REACH
7,766 IMPRESSIONS
19,203 REIV AWARDS 2018 16
CLICKS
27
Image is a representation only
UNITS 1, 2 & 3/5 BERENDS DRIVE, DANDENONG SOUTH
PRINT COLLATERAL & SIGNAGE
INFORMATION MEMORANDUM
1, 2, 3... BUY ME!
1, 2, 3... BUY ME! 1
2
Units 1, 2 & 3 5 Berends Drive, Dandenong South
011
3
2
3
EXPRESSION OF INTEREST
BUILDING AREA
2,657m2
03
We have for you an opportunity of purchasing these three office / warehouse sites in Dandenong South. We have labelled them as ‘a rare opportunity for owner occupiers and investors alike’.
Industrial 2
Unit 1, 2 & 3 5 Berends Drive, Dandenong South AREA
TENANT
RENT
REIV AWARDS 2018
Unit 1
954m
Monthly
two electric RSDs, Offices, Kitchen & Bathroom
Unit 2
772m2
Hazel Motor Parts
3 year term
Offices, Kitchen & Bathroom
Unit 3
931m2
Access Scaffolding
Ending 31st Jan 2018
Offices, Kitchen & Bathroom
2
Engrain Furniture
EOI CLOSE DATE
Thursday 7th December, 4pm
Mark Bond 0419 386 882
Richard O’Callaghan 0418 338 746
mark@faceyindustrial.com.au
roc@faceyindustrial.com.au
2,657m² BUILDING AREA
Expression of Interest METHOD OF SALE
5
Thursday 7 December, 4pm th
EOI CLOSING
Unit 1
AREA
TENANT
RENT
954m2
Engrain Furniture
Monthly
Features two electric RSDs, Offices, Kitchen & Bathroom
4
3
• Own & occupy with income
Unit 2
772m2
Hazel Motor Parts
3 year term
Offices, Kitchen & Bathroom
• Projected Income: $173,000 pa & OGs**
Unit 3
931m2
Access Scaffolding
Ending 31st Jan 2018
Offices, Kitchen & Bathroom
1 Ordish Road
3
2 Frankston-Dandenong Road 3 Greens Road
750m
Closing Thursday 7th December, 4pm
1, 2, 3..... Buy me! • 3 Office/warehouses from 772mð - 954mð • 3,917mð of Industrial 2 zoned land • 47 carparks on site
MARK BOND 0419 386 882 RICHARD O'CALLAGHAN 0418 338 746
Expression of Interest closing Thursday 7th December, 4pm at 6 Clow Street, Dandenong
1
1.4km 2km
4 Eastlink
3.2km
5 Dandenong Station
4.6km
2
INFORMATION MEMORANDUM
INFORMATION MEMORANDUM SPEND $80.00
2,657mð
INFORMATION MEMORANDUM
13
Image is a representation only
Nestled between Eastlink and the South Gippsland Freeway with access to Dandenong’s bustling CBD via FrankstonDandenong Road.
9793 4455 | faceyindustrial.com.au
• Three warehouses, each with offices
Disclaimer All prices are GST Exclusive. All areas are approximate. Prospective Purchasers/Tenants should make their own enquiries to satisfy themselves of all aspects. This property report has been prepared by Facey Kendall O’Dea Pty Ltd – ACN: 053 469 757, trading as Facey Industrial Commercial solely for the information of potential purchasers/tenants to assist them in deciding whether they are sufficiently interested in the properties. The information does not constitute all or any part of an offer or Contract of Sale/Lease, and is intended as a guide only. The information contained in the report has been prepared in good faith by Facey Industrial Commercial and includes information provided by other sources. Facey Industrial Commercial advise that they have not checked or verified and make no representation of their accuracy.
BROCHURE
LOCATION OVERVIEW
Each unit on this Dandenong South property features a warehouse with office facilities, kitchen, bathroom and wall mounted air conditioning units.
**Assuming an average rate of $65per/ m² pa
6 Clow Street, Dandenong VIC 3175 9793 4455 faceyindustrial.com.au
We have for you an opportunity of purchasing these three office / warehouse sites in Dandenong South. We have labelled them as ‘a rare opportunity for owner occupiers and investors alike’.
LOCATION OVERVIEW
Each unit on this Dandenong South property features a warehouse with office facilities, kitchen, bathroom and wall mounted air conditioning units.
EXPRESSION OF INTEREST
Features
1, 2, 3... Buy me!
All units contain suitably fitted air conditioned offices to compliment most industrial tenants’ needs.
All units contain suitably fitted air conditioned offices to compliment most industrial tenants’ needs.
3,917m
ZONING
EXECUTIVE SUMMARY
1, 2, 3... Buy me!
LAND AREA 2
17
TANGIBLE PRINT COLLATERAL PROVIDING INFORMATION AND VISUAL IMPACT.
ON SITE BOARD SPEND $567.00
RESULTS Units 1, 2 & 3/5 Berends Drive, Dandenong South
UNITS 1, 2 & 3/5 BERENDS DRIVE, DANDENONG SOUTH
CAMPAIGN SUMMARY Industrial 2 zoned site of 3,917m² comprising of three units totalling 2,657m² on one title. The property was offered for sale by way of EOI as the successful purchaser needed to understand the intricacies of the zoning and how this may impact future divestment. There was an eclectic mix of enquiries ranging from owner/occupiers to developers seeking to subdivide and reinvent this ageing asset. The marketing campaign comprised of a mix of traditional and new media advertising. It was targeted at passive investors or developers seeking to polish the ageing investment. We had over 210 genuine enquiries from a number of sources online listings, eDM, social media (Facebook & LinkedIn), and traditional newspaper ads. The campaign highlighted our ability to identify the site’s highest and best use which supported the divestment strategy.
REIV AWARDS 2018
OUR CLIENT IS A LONG STANDING MANAGEMENT GROUP THAT HAD DEVELOPED THE UNITS IN THE PAST DECADE AND A HALF. THEY UNDERSTOOD THE LIMITATIONS OF THE INDUSTRIAL 2 ZONING AND AGREED WITH OUR SUGGESTED EOI SALES METHOD TO MAXIMISE THE RESULT.
MARK BOND 19
UNITS 1, 2 & 3/5 BERENDS DRIVE, DANDENONG SOUTH
THE RESULT
ADDRESS DATE OFFERED
25th October 2017
SALE DATE
17th January 2018
SALE PRICE CAMPAIGN RESULT
AGENTS
REIV AWARDS 2018 20
Units 1, 2 & 3/5 Berends Drive, Dandenong South
$2,200,000 The purchaser was a developer willing to reimagine the buildings, subdivide the one lot into three and he paid $2,250,000 for the opportunity. The sale reflected a 7.7% yield on the existing income - Unit 1 was on a monthly tenancy, Unit 2 leased with approximately 18 months to go, and Unit 3 becoming vacant shortly after settlement. Post settlement the new Vendor has reimagined the buildings by providing fresh paint, fences, and gates to now offer one of the warehouses to the market for sale and or lease. Richard O’Callaghan Mark Bond
ENQUIRIES
YIELD
ONLINE AD VIEWS
211
7.7%
2,810
UNITS 1, 2 & 3/5 BERENDS DRIVE, DANDENONG SOUTH REIV AWARDS 2018 21
CAMPAIGN TEAM
Mark Bond
Richard O’Callaghan
Director 0419 386 882 mark@faceyindustrial.com.au
Non-Executive Director 0418 338 746 roc@faceyindustrial.com.au
Thank you for your consideration Facey Industrial Commercial continues to stay ahead of the sales game, evolving our campaigns so our clients’ get the most value for their asset by reaching the right audience. Video and social media advertising are now an essential part of each campaign and we have started to implement live streaming to our auctions, using multi-media to engage with an increasingly online market.
6 Clow Street Dandenong VIC 3175 9701 4455 faceyindustrial.com.au Disclaimer All prices are GST Exclusive. All areas are approximate. Prospective Purchasers/Tenants should make their own enquiries to satisfy themselves of all aspects. This property report has been prepared by Facey Kendall O’Dea Pty Ltd – ACN: 053 469 757, trading as Facey Industrial Commercial solely for the information of potential purchasers/tenants to assist them in deciding whether they are sufficiently interested in the properties. The information does not constitute all or any part of an offer or Contract of Sale/Lease, and is intended as a guide only. The information contained in the report has been prepared in good faith by Facey Industrial Commercial and includes information provided by other sources. Facey Industrial Commercial advise that they have not checked or verified and make no representation of their accuracy.