Is there an AI for my business problem? In collaboration with
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Use Case
Visual and speech recognition: supplier selection methodology 9:00 AM - 9:15 AM CYRIL FEKETE Consulting Partner Artefact
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While AI is widely accepted as a major driver for competitive advantage, its delivery and scaling is still a challenge AI is a huge game changer, already considered by most companies...
‌ but AI initiatives raise new challenges and uncertainty
90% 85% 72% +38%
of execs believe that AI will be the most significant business advantage of the future (Pwc - 2017)
of US and Europe companies are working on AI projects (DataBricks - 2018)
of increased productivity in Businesses using AI technology (Accenture - 2017)
47%
of executives find AI hard to integrate with existing processes and systems (Deloitte - 2017)
40%
of executives say an obstacle to AI initiatives is that technologies and expertise are too expensive (Deloitte - 2017)
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of AI projects will deliver erroneous outcomes due to bias in data, algorithms, or project management (Gartner 2018)
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Beyond Marketing Automation, data science and AI are true boosters for Client Life-Cycle Marketing...
ACQUISITION Boost the effectiveness of media campaigns through ADVANCED PROFILING
LOYALTY Effortless & Instantaneous DIRECT-TO-CONSUMER LOYALTY PROGRAM for a CPG
Optimized customer experience through a SMART SHOPPING LIST
Frequently associated purchases
Past purchases 02/03
1
04/03
2
05/03
3
06/03
4
08/03
5
10/03
Meat, tomatoes...
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Cheese !
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‌ and AI also started to infuse deeper in organizations, impacting the Product Life-Cycle
AI for Product Development Extract market insights and detect trends using 1st party data and social data
AI for Desirability Monitor the desirability of your brand by predicting sales volumes
10/0 3
Desir abilit y 190
Desira bility 171
Desir abilit y 154
Desir ability 129
Desir ability 120
Desir ability 120
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Desir ability 119
Desir ability 115
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First off, where does injecting AI make sense for you? BUSINESS IMPACT 1. Alignment with long-term strategy and fit with high impact objective breakdown approach 2. Tangible benefits on sales, mass margin, cost savings... 3. Intangible benefits on loyalty, brand image, customer satisfaction‌
TECHNICAL FEASIBILITY 4. Data quality: availability, readiness, volume, label... 5. Machine-learning relevance 6.Technical complexity and ability to integrate the model into existing IT and business tools
SCALABILITY
7. Ability to deploy the use cases across multiple categories, countries, formats or business units 8. Existing synergies with other use cases
We apply a criteria filtering matrix to qualify, select and prioritize use cases WIFI digitbench19
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A little bit of theory to begin with: Different levels of AI to tackle your problems AI scope
Ease of use
General
GENERAL ML FRAMEWORK 1
SPECIALIZED ML FRAMEWORK “I need to recognize 1 fashion Top Model among 50”
Complex
“I need to develop an autonomous driving system”
2
DEDICATED API 3
“I need to read the content of a receipt”
Specific
Simple
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So now, how to choose?
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Which level of AI do I really need? Is there a GAFIM API that perfectly meets the use case?
Does an API other than GAFIM respond perfectly to my needs?
Consult or surrender
Is Transfer Learning possible?
Is the use case known by the community?
Does I have an R&D team at my disposal?
01. Choice among
02. Choice among
03. ML Framework
04. Generalist ML
04. Internally
GAFIM APIs
alternative APIs
for Transfer Learning
Framework
produced R&D solution
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Is there a GAFIM API that perfectly meets the use case? VISION Visual recognition on video
Optical Character Recognition
LANGUAGE
Face recognition
Content moderation
NLP
STT
Human body modeling from 2D images
Customizable image recognition
Translation
TTS
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With no ideal GAFIM API, does an API from another provider perfectly meet the use case? Handling of french language
Proper names recognition Integration of dictionaries of technical terms / acronyms Possibility of isolating the voices of the interlocutors
No speaker diarization
Remarks
Satisfying
Average
More performant than Google on speech to text in French
Impossible to work in Python
Poor handling of French language
Not satisfying
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With no ideal GAFIM API, does an API from another provider perfectly meet the use case? Test Work error rate GOOGLE
Work error rate
43% 26%
Our experience with voice recognition AI
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If no API exist for my use case, is Transfer Learning feasible? Using a pre-trained model to re-train it to make it specific to your needs
Raw model
~10 000 images in the training dataset
Model trained on 2020 Cruise collection images
Model training
Detects: handbag, dress, woman...
~9 000 social media images (3 days)
4 500 images with Chanel looks
Model application
Check and optimize
Detects: Fendi dress ref.8159XF1
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THANK YOU !
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CONTACT Cyril FEKETE Consulting Partner cyril.fekete@artefact.com
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