Best of breed VS Technology suite Contributions
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YOUR SPEAKER
SEBASTIEN LEBOUCHER Manager SUTTER MILLS
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DEFINITIONS AS A STARTING POINT
BEST OF BREED Technical stack composed of multiple technical components provided by various technology editors
TECHNOLOGY SUITE VS
Technical stack composed of multiple technical components provided by a single technology editor – including the promise of a full integration
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RATIONALIZATION IS A BLOOMING TREND
ONE
SINGLE SOURCE OF TRUTH
BRANDS
TECH PROVIDERS
Consolidation of their data assets with less technologies
Acquisitions to extend their coverage of the data value chain
Cost-efficiency and cost-saving focused
&
Advanced integration to maximize their added-value WIFI digitalbenchmark
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THE MADTECH LANDSCAPE AT A GLANCE
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4 STEPS TO STRUCTURE A MADTECH PROJECT
# 1 # 2 # 3 # 4
Define the purpose of the project
Figure #1 - 4 levels of digital and data maturity
What are the benefits for the company and its customers?
Assess the digital & data maturity Is the data value chain a curb or a facilitator?
Illustrate every dimension with use cases How assess the success of my project?
Consider the pros & cons of each scenario Dependencies toward a single tech provider vs complexities to setup and maintain a best of breed stack?
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6 TIPS TO SUCCEED IN LEADING YOUR PROJECT
MODEL THE COST-EFFICIENCY OF THE PROJECT
TAKE INTO ACOUNT LOCAL SPECIFICITIES
ANTICIPATE INTERNAL ATTRACTION OR AVERSION
ANALYSE THE SUPPORT OF THE TECH EDITOR(S)
LOOK FOR THE FEEDBACK OF OTHER COMPANIES
CONSIDER THE MEDIA & TECH WALLED GARDENS
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CONTACT SEBASTIEN LEBOUCHER
XAVIER CARDON
Manager
Managing Partner & Founder
sebastien.leboucher@suttermill s.com
xavier.cardon@suttermills .com
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THANK YOU !
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