Cookie, Ad Block, GDPR, ITP2.2 ... What Next? Chapitre réalisé en collaboration avec
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Cookie, Ad Block, GDPR, ITP2.2 ... What Next?
Intelligent Tracking Prevention (ITP 2.0), Adblockers, the ‘Do Not Track’ initiative, e-Privacy... Online tracking moves from client-side to server-side. How will these changes raise the general standard of online tracking practices?
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SPEAKER
PASCAL MORVAN Senior Solution Consultant TEALIUM
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IN THE PRESS
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LENGTH AND TYPE
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SOME CONSEQUENCES • To follow the journey of an unidentified visitor in the analytics • For AB Testing of an unidentified visitor • To send data to solutions requiring a 3rd ID (DMP, Retargeting, DSP...) • Decrease in the number of targeted impressions • Tracking and identification of a cross domain visitor
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SOME SOLUTIONS SHORT TERM • Fingerprinting • Local storage • … LONG TERM • Authentification
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Who will be next?
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ITP 2.2
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Server 2 Server
PASS E
Z AU
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S2S
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The cookie is also used •toThe consent store • Account login information • The list of the last products seen, an estimate, a simulation.... • An unfinished shopping cart • … WIFI digitbench19
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Customer Data Platform
MAKI N G TH PERS E DATA IST E N T IN A CDP
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MERCI !
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