End-to-End personalization How to offer a user a continuous personalized experience from acquisition to final conversion
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Use Case
End-to-End Personalization System: How to offer your users a continuous personalized experience from acquisition to final conversion? LAURENT COLIN Senior Sales Manager Uptilab
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Context
First Party Data The New Raw Material The European law on consent changed the game regarding third party data.
From a technical standpoint, browsers aim for more transparency and make it harder to access this data. Simultaneously users’ behaviour indicate the will to protect their privacy.
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Context
We identified two development paths through which announcers achieve higher digital maturity.
Data Automation
Digital Maturity As An Objective
Data nerds : 4%
Best in class : 2%
Market : 90%
Pure players : 4%
Cross-disciplinary Data
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Context
Data Automation
Digital Maturity As An Objective -20% Costs +30% Turnover
Cross-disciplinary Data
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Tech Stack Example
Google Suite
The Google Cloud platform enables its users to stock and process data, and to perform functions used in data-science.
The Google Marketing platform enables its users to collect information and to activate the right audience from different tools.
Analytics
Optimize
Storage
Big Query
Tag Manager
Display & video
Engine
AI & machine learning
Search ads
API
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The Answer
GMP & GCP Via CRMInt Google Marketing Platform, through analytics tools and GTM, enables its users not only to collect data but also to enrich it thanks to partners. Google Cloud Platform makes it possible to finely process this data, in an automated way thanks to CRMint, and to create scores or dimensions dedicated to data activation. These scores are available in Google Marketing Platform and can be used as basis for relevant audience activation for specific cases.
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Example
Use Case: Tour Operator This information is made available in GA 360
Better Retargeting
On-site Personalization
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Use Case Examples: Bidding modulation according to the audience
Excluding segments with null or poor return
E-COMMERCE
SUBSCRIPTION
Jewelry
Bank
CR Variation
+39%
CPA Variation
-20%
CR Variation
+121%
CPA Variation
-41%
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CONTACT LAURENT COLIN Senior Sales Manager Laurent.colin@uptilab.com
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MERCI !
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